The Health Insurance Place
- Company typePrivate
- Founded1979
- HeadquartersJohnstown, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
The Health Insurance Place firmographics
Firmographics- Name
- The Health Insurance Place
- Legal name
- American Insurance Marketing Group LLC
- Website
- https://thehealthinsuranceplace.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Health Insurance Place industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where The Health Insurance Place is headquartered
LocationHeadquarters
- HQ city
- Johnstown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Health Insurance Place business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Carrier Commissions: The Health Insurance Place receives commissions from insurance carriers (Aetna, Cigna, Geisinger, Highmark, United Healthcare, UPMC) for enrollments. Services are FREE to customers - agents are paid the same whether you buy 1 or 100 plans, allowing unbiased recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Insurance Services |
| Unit Pricing | Monthly | Payroll Services - 1-5 Employees |
| Unit Pricing | Monthly | Payroll Services - 6-25 Employees |
| Unit Pricing | Monthly | Payroll Services - 26-50 Employees |
| Unit Pricing | Monthly | Payroll Services - 51-100 Employees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Health Insurance Place product offering
Product offeringCore offering
The Health Insurance Place is a licensed independent marketing organization (IMO) and general insurance agency that sells health, life, and supplemental insurance products to consumers and employers in western Pennsylvania under the licensed entity American Insurance Marketing Group LLC. It represents eight insurance carriers (Aetna, Cigna, Geisinger, Highmark, United Healthcare, UPMC) offering 135 products, with services delivered through walk-in retail locations, phone consultations, online quote forms, and free educational events. Services are free to customers, with revenue generated through carrier-paid commissions.
Product overview
The Health Insurance Place is an independent marketing organization (IMO) based in Johnstown, Pennsylvania, that operates as a licensed entity through American Insurance Marketing Group LLC. The company offers a comprehensive portfolio of insurance products organized into three core segments: Seniors Health Insurance (Medicare Advantage, Medicare Supplement, and Prescription Drug Coverage), Individuals & Families Health Insurance (including short-term and life/disability coverage), and Employer Health Insurance & Benefit Packages (health, vision, dental, life, and disability). Currently represents 8 insurance organizations offering 135 products in their service area. The company also provides supplementary services including payroll solutions (via CFO Strategies), HR compliance services (via HR service Inc.), and financial consulting (via High Lift Financial), as well as free retirement planning educational events.
Differentiator
Problem solved
Functional benefit
Products and services
- Seniors Health Insurance Health insurance for Medicare-eligible seniors in western Pennsylvania, including Medicare Advantage Plans, Medicare Supplement Plans, and Prescription Drug Coverage, with free advisory help to compare options from multiple carriers.
- Individuals & Families Health Insurance Health insurance coverage options for individuals and families purchasing their own insurance outside employer plans, including short-term insurance, individual/family life and disability coverage, and vision and dental insurance, drawn from multiple carrier relationships.
- Employer Health Insurance & Benefit Packages Group health insurance and benefit packages for employers, including health, vision, dental, life, and disability insurance, with integrated plan rating and comparison technology to help employers evaluate and benchmark their current health plan economics.
- Payroll Services Full-service payroll solution offered in partnership with CFO Strategies for businesses across western Pennsylvania, including employee portal, direct deposit, federal/state/local tax filing, and year-end processing, priced by employee count tier.
- Compliance Services HR compliance solutions offered in partnership with HR Service Inc., including Compliance Basics Plus SPD Wrap & 125 POP, employment law updates, employee notifications, HIPAA compliance kits, and ERISA document management.
- Financial and Business Consulting Financial and business consulting services offered in partnership with High Lift Financial for family businesses, including life, financial, and business planning services drawing on two decades of strategic alliances.
- Retirement Planning Education Retirement 101 educational events, both virtual (via Microsoft Teams) and in-person at community locations such as churches and medical centers, helping individuals prepare for retirement transitions; offered at no cost.
Companies that use The Health Insurance Place
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Health Insurance Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Health Insurance Place partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AetnacoreInsurance carrier partner offering health insurance products through The Health Insurance Place.
- CignacoreInsurance carrier partner offering health insurance products through The Health Insurance Place.
- GeisingercoreRegional insurance carrier partner offering health insurance products through The Health Insurance Place.
- HighmarkcoreInsurance carrier partner offering health insurance products through The Health Insurance Place.
- United HealthcarecoreInsurance carrier partner offering health insurance products through The Health Insurance Place.
- UPMC Health PlancoreRegional insurance carrier partner offering health insurance products through The Health Insurance Place.
- CFO StrategiesminorPayroll solutions partner for businesses across Western Pennsylvania. CFO Strategies partnered with The Health Insurance Place to offer payroll services, believing payroll and benefits go hand in hand.
- HR Service Inc.minorCompliance services partner providing Compliance Basics Plus SPD Wrap & 125 POP services. Helps businesses stay current with federal and state employment laws and ERISA employee notices.
- High Lift FinancialminorFinancial and Business Consulting partner for Family Businesses. Preeminent firm offering life, financial and business planning services with access to strategic alliances developed over 20 years.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Health Insurance Place competitors and assessment
Company assessmentDirect peers
- eHealth: Online health insurance marketplace selling Medicare, individual/family, and small-business plans from multiple carriers. Represents the digital-native channel competing for the same customer segments The Health Insurance Place serves.
- HealthMarkets: National insurance agency that connects individuals, families, and small businesses to health, Medicare, life, and supplemental plans from multiple carriers under a commission model — the same multi-carrier, free-to-consumer proposition The Health Insurance Place runs at a regional level.
- GoHealth: Medicare-centric health insurance marketplace using licensed agents and digital enrollment tools, operating on carrier commissions. Closely comparable in its agent-led, multi-carrier Medicare distribution model.
- SelectQuote: Direct-to-consumer insurance brokerage with a strong Medicare-focused business, also selling life, auto, and home coverage through carrier partnerships. Comparable in its reliance on licensed agents and carrier commissions across product lines.
- USHEALTH Group: Insurance holding company selling health coverage, including supplemental and small-group products, through a dedicated agent sales force. Operates a similar multi-carrier, commissioned-agent distribution model.
- Benefytt Technologies: Tech-enabled distributor of health, Medicare, and ancillary insurance products through owned consumer brands and agent networks. Mirrors The Health Insurance Place's multi-product, multi-carrier approach with a heavier digital layer.
- Bankers Life: Insurance agency serving middle-income Americans, with a heavy emphasis on Medicare Supplement, Medicare Advantage, and life insurance distributed through a captive agent field force. Comparable in agent-driven senior distribution.
- Efinancial: Insurance agency marketing life and health products (including Medicare) through licensed agents via phone and online channels. Comparable in agent-led, multi-carrier life and health distribution to consumers and small employers.
Others
- Highmark: Regional Blue Cross Blue Shield carrier that is one of The Health Insurance Place's named distribution partners. Listed as a peer because it operates a competing direct-to-consumer and broker channel for the same small-group and individual segments in the same Pennsylvania geography.
Broad incumbents
- Integrity Marketing Group: Parent company since 2022 and one of the largest independent insurance distribution platforms in the U.S., owning a portfolio of IMOs. Comparable as the broader incumbent platform the company now operates within, rather than as a direct head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Health Insurance Place social profiles
Digital presenceThe Health Insurance Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Health Insurance Place leadership team
Management profileNumber of profiles
Profiles1 record
The Health Insurance Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Health Insurance Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Health Insurance Place
What does The Health Insurance Place do?
The Health Insurance Place is a licensed independent marketing organization (IMO) and general insurance agency that sells health, life, and supplemental insurance products to consumers and employers in western Pennsylvania under the licensed entity American Insurance Marketing Group LLC. It represents eight insurance carriers (Aetna, Cigna, Geisinger, Highmark, United Healthcare, UPMC) offering 135 products, with services delivered through walk-in retail locations, phone consultations, online quote forms, and free educational events. Services are free to customers, with revenue generated through carrier-paid commissions.
Is The Health Insurance Place a public or private company?
The Health Insurance Place is a private company. It is classified as corporate owned and is currently operating.
When was The Health Insurance Place founded?
The Health Insurance Place was founded in 1979.
Where is The Health Insurance Place based?
The Health Insurance Place is headquartered in Johnstown, United States, in the North America region.
How does The Health Insurance Place make money?
One revenue line is on record: insurance Carrier Commissions.
Who are The Health Insurance Place's main competitors?
Direct peers on record are eHealth, HealthMarkets, GoHealth, SelectQuote, USHEALTH Group, Benefytt Technologies, Bankers Life and Efinancial. Highmark is listed as an others. Integrity Marketing Group is listed as a broad incumbent.
Does The Health Insurance Place have an API?
No public API is recorded for The Health Insurance Place.
What industry is The Health Insurance Place in?
The Health Insurance Place's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 524210 and its SIC code is 6411.