Onyria

What Onyria does

Onyria is a family-owned Portuguese hospitality and lifestyle conglomerate founded in 1986 by José Carlos Pinto Coelho and headquartered at Quinta da Marinha in Cascais. The group operates an integrated portfolio spanning luxury hotels (Kimpton Quinta da Marinha under IHG; Onyria Marinha Cascais under IHG's Vignette Collection; the 16th-century Château des Vigiers in Dordogne, France), villa rentals, golf courses (Robert Trent Jones 18-hole at Quinta da Marinha; 27-hole Palmares previously; 27-hole Donald Steel at Château des Vigiers), the Monte Mar seafood restaurant brand (Cascais, Lisboa, Lagos, Time Out Market), Natur Spa, and event venues (Lake House, Hunting Lodge, Onyria Catering). Underlying operational technology includes an integrated PMS and booking engine, satellite-controlled golf irrigation, photovoltaic solar installations, rainwater harvesting for course irrigation, an autonomous electric ball-retrieval robot, and a filtered water system replacing single-use bottles.

The group earns revenue through a hybrid of transactional and recurring streams: hotel accommodations and golf green fees (transactional), healthcare subscription cards via SMP - Serviço Médico Permanente serving 250,000+ customers across 180+ Portuguese municipalities (recurring), luxury real estate brokerage commissions through Engel & Völkers franchises in Cascais, Estoril, and Algarve, event and catering fees, and residential real estate sales (Quinta da Marinha Residences, the under-construction Meia Praia Hotel & Residences). Distribution combines direct-to-consumer online booking, IHG's global reservation and loyalty infrastructure, Engel & Völkers' 800+ offices across 34 countries, and a dedicated B2B sales team for events. Recent strategic activity centers on building a senior living platform (Premium Selection brand launched 2021, Residência Ofélia acquired March 2023) and consolidating the Monte Mar F&B brand, while divesting non-core assets (Turkey 2017; Palmares 2019-2020). Customer segments are diverse: luxury leisure travelers, golf enthusiasts, real estate buyers, healthcare and senior living clients, and corporate/event clients — with no single customer concentration risk evident across the mix.

Name

Onyria

Legal name

Grupo Onyria

Website

https://onyriagroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Onyria is a family-owned Portuguese hospitality and lifestyle conglomerate operating luxury hotels, golf courses, restaurants, event venues, Engel & Völkers real estate franchises, and a national healthcare service (SMP Saúde, 250K+ members) across Portugal and France, serving leisure travelers, property buyers, and senior living clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Lifestyle Services

NAICS

Traveler Accommodation (7211), Golf Courses and Country Clubs (71391), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Wellness & Spa Resorts (THAGACAG), Luxury & Estate Rentals (THAGANAF)

Keywords

• Luxury hospitality services
• Hotel and resort management
• Golf course operations
• Real estate brokerage
• Healthcare services

Headquarters

HQ city

Cascais

HQ country

Portugal

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from 5-star hotel rooms, suites, and villa rentals across Kimpton Quinta da Marinha, Onyria Marinha Boutique Hotel, and Château des Vigiers properties. Includes room bookings, upsells, and ancillary services.
2. Golf Course Operations: Revenue from 18-hole and 27-hole golf courses including green fees, membership fees, pro-shop sales, and golf academy services.
3. Real Estate Sales: Commission-based revenue through Engel & Völkers franchise for luxury property sales in Cascais, Estoril, and Algarve regions. Also includes Quinta da Marinha Residences property sales.
4. Food & Beverage: Revenue from Monte Mar restaurant chain (Cascais, Lisboa, Lagos, Time Out Market), bar services, catering events, and private dining.
5. Event & Catering Services: Revenue from weddings, corporate events, parties organized through Lake House, Monte Mar venues, Hunting Lodge, and Onyria Catering services.
6. Healthcare Services: Revenue from SMP - Serviço Médico Permanente providing health cards, home medical services, occupational medicine, and senior living management. Serves 250,000+ customers nationwide.
7. Spa & Wellness: Revenue from Natur Spa treatments, therapies, and wellness services at Kimpton Quinta da Marinha and Onyria Marinha Boutique Hotel.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Onyria Group operates luxury hotels, villas, golf courses, seafood restaurants, spa, events and catering venues, Engel & Völkers real estate franchises, national healthcare services (SMP/SMM), and senior living facilities (Premium Selection, Residência Ofélia). The portfolio is centered on integrated resort experiences in Portugal (Cascais, Lisbon, Algarve, Madeira) and France (Dordogne), combining accommodations, leisure, dining, healthcare, and property services under a single family-owned brand.

Product overview

Onyria Group is a diversified Portuguese hospitality and lifestyle conglomerate operating multiple interconnected businesses across hotels, restaurants, golf, events, real estate, and healthcare. The portfolio includes luxury hotels (Kimpton Quinta da Marinha, Onyria Marinha Cascais Vignette Collection by IHG, Château des Vigiers in France), villa rentals, restaurants under the Monte Mar brand (Cascais, Lisboa, Lagos, Time Out Market), golf courses, Natur Spa, event venues (Lake House, Hunting Lodge, Monte Mar Lx Eventos), catering services, real estate development (residences and hotels), senior living facilities (Premium Selection brand, Residência Ofélia), Engel & Völkers real estate franchises, and SMP/SMM healthcare services. The Group operates primarily in Cascais, Lisbon, and the Algarve regions of Portugal, with international presence in France and Turkey (historical).

Differentiator

Problem solved

Functional benefit

Brands

• Kimpton Quinta da Marinha: 5-star hotel in Cascais with 188 rooms, 10 suites, Natur Spa, restaurant Rocca, bar, and 18-hole golf course. Part of IHG network.
• Onyria Marinha Boutique Hotel
• Onyria Quinta da Marinha Villas
• Château des Vigiers
• Monte Mar
• Onyria Quinta da Marinha Golf
• Natur Spa
• Onyria Catering
• Lake House
• SMP - Serviço Médico Permanente
• Premium Selection - Senior Living
• Residência Ofélia
• Onyria Running Challenge

Products and services

• Kimpton Quinta da Marinha 5-star luxury hotel with 188 rooms and 10 suites, featuring Natur Spa, Restaurant Rocca, and Bar Trent Jones; located between the beach and Sintra mountains near Cascais with 25 km proximity to Lisbon. Affiliated with Kimpton Hotels & Restaurants (IHG) for global distribution and loyalty.
• Onyria Marinha Cascais, Vignette Collection by IHG Boutique hotel in Quinta da Marinha with 39 villas, 4 suites, and 68 rooms; designed by architect João Paciência; offers outdoor pools, 18-hole golf course, spa, conference facilities with 10 meeting rooms, and Atlantic-inspired gastronomy. Operates under IHG Vignette Collection franchise.
• Onyria Quinta da Marinha Villas Luxury villa rentals combining rustic Portuguese authenticity with contemporary style; available in T1+1 and T2+2 typologies with fully equipped kitchenettes, living rooms with fireplaces, and private terraces surrounded by nature at Quinta da Marinha, Cascais.
• Château des Vigiers 16th-century château in Dordogne, France, between Bergerac and Saint-Émilion, featuring 25 château rooms and 40 Relais des Vigiers rooms; Michelin-starred restaurant Les Fresques by Chef Didier Casaguana; 27-hole Donald Steel golf course; spa with Sothys treatments, pools, sauna, hammam, and jacuzzi; and 4 meeting rooms with 150-person capacity.
• Kimpton Quinta da Marinha Golf (Onyria Quinta da Marinha Golf) 18-hole golf course designed by Robert Trent Jones with 5,870 meters, par 71, featuring elevated greens, bunkers, lakes, and views over the Atlantic Ocean and Sintra Mountains; includes pro-shop, pitch & putt area, driving range, golf academy, and clubhouse; hosts international events including Challenge Tour and PGA Seniors Tour Championship.
• Monte Mar Cascais Seafood restaurant located on Guincho road overlooking the Atlantic in Cascais; serves traditional Portuguese dishes including hake fillets with cockle rice, cataplana, and Portuguese baits; features outdoor terrace with ocean views.
• Monte Mar Lisboa Elegant seafood restaurant at Cais do Gás, Lisbon; offers fish and seafood with views of the Tagus River and Cristo Rei; features outdoor terrace with panoramic city views.
• Monte Mar Time Out Informal dining concept at Time Out Market da Ribeira, Cais do Sodré, Lisbon; offers Monte Mar's fresh fish and seafood dishes in a relaxed canteen-style setting with chef stands and national products.
• Natur Spa Luxury spa located at Kimpton Quinta da Marinha and Onyria Marinha Boutique Hotel; offers facial treatments, indulgent rituals, and holistic wellness experiences.
• Lake House Event venue at Quinta da Marinha, Cascais; hosts weddings, theme parties, meetings, conferences, and birthdays; capacity up to 250 guests with golf course and lake backdrop and interior/exterior decoration options.
• Monte Mar Lx Eventos Event venue in Lisbon with panoramic views of Cristo Rei and 25 de Abril Bridge; accommodates weddings, corporate events, brand activations, meetings, and presentations; features flexible team for diverse event needs.
• Onyria Catering Five-star catering service with 20+ years experience; organizes weddings, corporate events, baptisms, theme parties, birthday parties, barbecues, workshops, brunches, baby showers; provides decoration, furniture rental, and additional services including photography, DJ, florist, videography, hairdresser, and makeup.
• Hunting Lodge Intimate event venue adjacent to Onyria Marinha Boutique Hotel in Quinta da Marinha, Cascais; rustic and elegant setting surrounded by nature; ideal for intimate celebrations and luxurious banquets.
• SMP Saúde National health services provider with presence in all district capitals and 180+ municipalities; serves 250,000+ customers; provides occupational medicine, home medical support, elderly care, and rehabilitation through health cards and 24-hour call center.
• SMM - Serviços Médicos de Urgência Home medical and general practice services; founded March 1, 1988, and acquired by Onyria Group in 2022; located on Madeira Island; provides 24-hour home medical assistance and clinic consultations in Funchal.
• Premium Selection - Senior Living Quality brand for nursing homes and senior residences launched November 2021; provides action plans, partner networks, training, and visibility to member facilities across Portugal.
• Residência Ofélia Senior residence acquired March 2023 by SMP; 85-bed capacity in Alcabideche; services include temporary/permanent stays, 24-hour care, physiotherapy, nursing, general medicine, neurology, pharmaceutical preparation, sociocultural animation, social support, meals, laundry, and spiritual assistance.
• Engel & Völkers Cascais Premium and luxury residential and commercial real estate brokerage in Cascais and Estoril; licensed to the Pinto Coelho family; offers property sales in exclusive locations.
• Engel & Völkers Algarve Premium real estate brokerage in Algarve; specializes in Lagos, Meia Praia, Praia da Luz, Porto de Mós, Burgau, and surrounding areas; offers villas, houses, apartments, and land with sea, golf, or mountain views.
• Onyria Quinta da Marinha Residences Luxury residential development with 18 parcels averaging 1,135 m2 with private pools; T3-T5 typologies (200-300 m2); designed by Promontório; integrated with Quinta da Marinha golf course landscape.
• Meia Praia Hotel & Residences Ongoing 5-star hotel and residential project in Lagos, Algarve; 60 rooms and 59 two-bedroom apartments; designed by Nuno Leónidas Arquitectos with ATRIUM; features sea views, beach access, restaurants, pool, spa, and kids club.

Quantifiable outcome

• Top 1% worldwide TripAdvisor rating for Kimpton Quinta da Marinha (2022)
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Engel & VölkerscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Engel & Völkers franchise partnership for luxury real estate operations. Started in Lagos/Algarve in 2015, expanded to Cascais and Estoril. Pinto Coelho family (Onyria owners) serve as License Partners. Onyria benefits from global network of 800+ offices across 34 countries.
• Kimpton Hotels & Restaurants (IHG)coreChannel Partner/ Reseller/ DistributorKimpton Quinta da Marinha operates under Kimpton brand (part of IHG - InterContinental Hotels Group). Provides global distribution, reservation systems, loyalty program, and brand recognition.
• IHG Vignette CollectioncoreChannel Partner/ Reseller/ DistributorOnyria Marinha Cascais joined IHG Vignette Collection, a portfolio of independent hotels benefiting from IHG's global distribution and loyalty program while maintaining independent character.
• WWF - Green Heart of Cork ProjectminorStrategic or Co-development PartnerPartnership with WWF for Check Out For Nature program supporting the Green Heart of Cork environmental conservation project.
• ATRIUMminorStrategic or Co-development PartnerPartnership with ATRIUM architecture firm for Meia Praia Hotel & Residences development project in Lagos, Algarve.
• PromontóriominorStrategic or Co-development PartnerPortuguese architecture studio responsible for design of Kimpton Quinta da Marinha Residences project.
• EntrajudaminorStrategic or Co-development PartnerSocial responsibility partnership supporting 34 institutions from 17 municipalities helping approximately 16,071 people in need through donated furniture and goods.
• APCL - Associação Portuguesa Contra a LeucemiaminorStrategic or Co-development PartnerCharitable partnership supporting Portuguese Association Against Leukemia through Onyria Running Challenge fundraising events for Casa Porto Seguro project.
• Great Hotels of the WorldminorChannel Partner/ Reseller/ DistributorMember of Great Hotels of the World luxury hotel collection, participating in Sustainable Future Awards recognition program.

Scale indicators16 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Vitalis Healthcare Group: Comparable to Onyria's SMP healthcare and senior living segments (Premium Selection, Residência Ofélia). Operates senior residences and home care services in Portugal with similar target demographic.
• Belmond (LVMH): Luxury hospitality group operating iconic resorts, hotels, and trains globally. Comparable to Onyria's Château des Vigiers and Quinta da Marinha as a portfolio of luxury heritage and lifestyle properties.

Others

• Engel & Völkers (parent): While Onyria operates Engel & Völkers franchises in Cascais and Algarve, the parent brand and competing luxury real estate brokerages (e.g., Savills, Knight Frank, Christie's International) are relevant comparables for the real estate segment.

Direct peers

• Pine Cliffs Resort: Luxury beachfront resort in the Algarve with hotels, villas, residences, golf, and spa. Comparable integrated luxury resort model in Portugal's premium coastal market.
• Vila Joya: Luxury boutique hotel and Michelin-starred restaurant in the Algarve. Comparable to Onyria's Château des Vigiers (with Michelin-starred restaurant) and Monte Mar brand as a Portuguese luxury hospitality operator.
• Pestana Hotel Group: Portuguese-owned, largest Portuguese hotel group operating luxury and 4-star resorts across Portugal, including the Pestana Palace and Pestana Vintage properties. Directly comparable to Onyria as a Portuguese luxury hospitality operator with multiple resort properties.
• Tivoli Hotels & Resorts: Portuguese luxury hotel brand (now part of Minor Hotels) with multiple properties across Portugal including Tivoli Marina Vilamoura and Tivoli Palácio de Seteais. Direct competitor in the Portuguese luxury resort market.
• Quinta do Lago: Luxury resort in the Algarve with hotels, villas, golf courses, and real estate. Operates 5-star accommodations, championship golf, and high-end residential developments in a comparable integrated luxury resort model.

Broad incumbents

• Minor Hotels: Owner of Tivoli and Anantara brands, operating extensive European and global luxury resorts. Comparable as a broad incumbent in the luxury hospitality space with international reach.
• Four Seasons Hotels & Resorts: Global luxury hotel operator with properties in similar resort and golf destinations. Comparable for benchmark purposes via senior management hires (formerly Ritz, Four Seasons-trained staff) and as a competitor for the same HNW guest segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnyriaResorts
• LinkedInlinkedin.com/company/engel-voelkers-cascais
• Instagraminstagram.com/engelvolkerslagos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyria