Rushden Golf Club

What Rushden Golf Club does

Rushden Golf Club is a private members' golf club located in Chelveston, Wellingborough, United Kingdom, operating an 18-hole par 71 parkland course originally opened in 1909 and expanded from 9 to 18 holes in 2013. The club is governed by a member-elected committee structure (Club Captain, Lady Captain, Senior Captain, Junior Captain, and President, all appointed annually or on three-year cycles) and holds a direct lease with the Duchy of Lancaster on its land. Its service mix centres on six membership tiers (Full, 5.5 Day, Intermediate for ages 19–29, Social Clubhouse, Practicing, and Junior) alongside visitor green fees, society/group golf day packages, clubhouse bar and catering, and a refurbished clubhouse venue for events. Supporting product surface includes practice facilities (driving range, putting green, short game area) and the 2024-launched Ladies Golf Academy, a PGA Professional-led beginner and improver coaching programme.

The underlying technology stack is a standard regional-club configuration: the Clubv1 platform (Club Systems International) powers visitor tee-time booking, the members' hub, and membership management; HowDidiDo.com provides handicap and competition tracking; the website is hosted on Microsoft Azure; and Google Analytics is used for site usage reporting. No proprietary AI/ML, data products, or research-grade technical differentiation is present. The business model is a hybrid of subscription (annual membership subscriptions) and unit pricing (pay-as-you-go green fees, buggy hire, society packages, clubhouse F&B), with promotional pricing experiments such as the "4 members for the price of 3" 7-Day membership offer. Distribution is direct (website booking, phone/email) augmented by membership in the Smart Golfer Network, a reciprocal free-play arrangement with other member clubs. Customers span individual members and paying visitors, visiting golf societies (including the Royston Golf Club, Bedfordshire Police Golf Society, and Ramsey Golf Club), and community groups using the clubhouse for events. The club employs between 11 and 50 staff.

Name

Rushden Golf Club

Legal name

Rushden Golf Club

Website

https://rushdengolfclub.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Rushden Golf Club is a private members' golf club in Wellingborough, UK, operating an 18-hole parkland course (since 1909) with tiered memberships, visitor green fees, society bookings, a refurbished clubhouse, and a 2024-launched Ladies Golf Academy, serving members and regional visiting societies.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club membership
• Golf course operations
• Clubhouse hospitality
• Society golf days
• Golf academy coaching

Headquarters

HQ city

Wellingborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Rushden Golf Club operates an 18-hole par 71 parkland golf course in Chelveston, Wellingborough, and sells memberships, visitor green fees, society/group golf day packages, clubhouse hospitality, and PGA-led coaching via the Ladies Golf Academy. Supporting services include online tee-time booking through Clubv1, handicap tracking via HowDidiDo.com, and reciprocal play through the Smart Golfer Network.

Product overview

Rushden Golf Club offers a comprehensive golf and hospitality experience centered around its 18-hole par 71 parkland golf course (opened 1909, expanded to 18 holes in 2013). The club provides multiple membership tiers (Full, 5.5 Day, Intermediate, Social Clubhouse, Practicing, and Junior) alongside visitor green fees and society bookings. Supporting services include a fully refurbished clubhouse (2019) with bar and catering, online tee time booking via Clubv1, and a Ladies Golf Academy. The club participates in the Smart Golfer Network for reciprocal play and utilizes HowDidiDo.com for handicap and competition tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole par 71 parkland golf course (6,460 yards from white tees) on the outskirts of Rushden and Higham Ferrers. Features undulating fairways and greens, a challenging front 9 and wind-affected back 9, and is available to members and visitors for green-fee play.
• Clubhouse Facilities A fully refurbished clubhouse featuring a well-stocked bar with draught beers, spirits, and wines; catering ranging from formal meals to snacks; and a venue for special events including team dinners, Christmas parties, and charity AMAM competitions. Available to members, visiting societies, and for private bookings.
• Full Membership Annual subscription offering unrestricted playing rights at Rushden with entry into club competitions, pre-booking of tee times, guest sign-in privileges, voting rights, and eligibility to stand for office.
• 5.5 Day Membership Annual subscription permitting play Monday to Friday and after 11:30am on Sundays, with some club knockout competitions unavailable.
• Intermediate Membership (Aged 19-29) Discounted full-membership tier for young adults aged 19-29, acknowledging financial pressures facing young people and families.
• Social Clubhouse Membership Annual subscription for members who only wish to use the bar and catering facilities, with no golf playing rights.
• Practicing Membership Annual subscription providing bar and catering access, social programme participation, recreational use of the putting green and practice areas, and ability to sign guests into the clubhouse.
• Junior Membership (Up to 18) Annual subscription with age-related fees up to 18 years, including access to junior competitions and optional paid entry into club competitions subject to handicap.
• Visitor Green Fees Pay-as-you-go green fees for non-member visitors for 18 holes (summer £45.00, winter £30.00) and 9 holes (summer £27.00, winter £18.00). Member-guest rates also available.
• Society & Group Golf Days Customisable golf day packages for societies and groups, including nearest-the-pin markers, buggy hire, and tailored catering, available year-round via online enquiry/booking.
• Ladies Golf Academy Beginners and improvers group coaching led by PGA Professional and Elite Performance Coach Damien Woodward. 6-week programmes covering basics, swing technique, short game, driving and iron play, designed to convert novices into playing members.
• Smart Golfer Network Reciprocal Play Reciprocal golf arrangement allowing members of any participating Smart Golfer Network club to enjoy free golf at Rushden, adding value to membership and supporting golfer mobility across the network.
• Practice Facilities On-site practice amenities comprising a driving range, putting green, and short game area for use by members and visitors.
• Tee Time Booking Online tee-time booking service (Clubv1-powered) for visitors and members to reserve playing times and manage reservations through the Members Hub.

Quantifiable outcome

• Ladies section reaching semi-finals in Cecil Leitch league in recent years
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Royston Golf ClubcoreStrategic or Co-development Partner · 1 April 2023Following the Senior Captain's visit in Autumn 2023 and successful 'Captains away day', Royston Golf Club and Rushden Golf Club established an ongoing relationship with annual fixtures played home and away. This partnership validates the quality of Rushden's course and facilities.
• Smart Golfer NetworkcoreChannel Partner/ Reseller/ DistributorRushden is a member of the Smart Golfer Network, which allows members of any participating club to enjoy free golf at Rushden. This reciprocal arrangement provides added value to membership and facilitates golfer mobility across the network.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Crown Golf: One of the largest UK golf club operators, running a portfolio of member and pay-and-play courses. Provides an incumbent benchmark for club management, technology, and multi-site operating leverage in the same UK golf market.
• The Club Company: Operates a portfolio of UK golf and country clubs under a unified membership and hospitality proposition. Comparable in its combination of golf course operations, clubhouse F&B, and member subscriptions, though at much larger scale and broader geographic footprint.

Emerging players

• Topgolf: Tech-enabled, entertainment-led golf concept competing for casual and corporate leisure spend in the UK. Represents the emerging end of the market whose differentiated experience could draw visitors away from traditional member-course operators like Rushden.

Direct peers

• Kettering Golf Club: Northamptonshire members golf club with 18-hole parkland course, society offerings, and membership tiers. Same regional competitive set and similar clubhouse/food-and-beverage model.
• Collingtree Park Golf Club: Northamptonshire parkland golf club operating on a member/subscription model with society bookings and a clubhouse offering. Similar scale, course profile, and East Midlands customer base as Rushden.
• Northamptonshire County Golf Club: Long-established English parkland/county club in Northamptonshire offering 18-hole play, society days, and membership subscriptions. Comparable member-club operating model and regional catchment to Rushden Golf Club.
• Wellingborough Golf Club: Located in the same town (Wellingborough) as Rushden's catchment, Wellingborough Golf Club is a UK private members parkland course with similar membership tiers, society bookings, and bar/catering operations. Direct overlap in customer base and competitive geography.
• Pavenham Park Golf Club: Bedfordshire-based parkland members club with 18-hole play, society packages, and reciprocal network affiliations. Closely comparable course type, member-club structure, and East Midlands/South East Midlands catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=rushden+golf+club
• Facebookfacebook.com/RushdenGolfClub
• Instagraminstagram.com/rushdengolfclub2019
• LinkedInlinkedin.com/company/rushden-golf-club-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushden Golf Club