Casey Peterson Ltd

What Casey Peterson Ltd does

Casey Peterson, LTD is a privately held, founder-owned certified public accounting and financial advisory firm headquartered in Rapid City, South Dakota, founded in 1977. The firm delivers a full-service suite organized around five core lines: Accounting Services (bookkeeping, financial statement preparation, payroll processing, accounting software consulting), Audit & Assurance Services (single audits, agreed-upon procedures, risk advisory, internal controls, federal award compliance), Consulting Services (business valuation, M&A advisory, litigation support, fraud examination, interim CFO services), Tax Services (federal/state/local preparation and planning, estate planning, IRS representation), and Wealth Management (delivered through an affiliation with Avantax Planning Partners, providing tax-smart investing, retirement, and legacy planning). The firm serves five primary industry verticals — Agriculture, Government Entities, Healthcare, Nonprofit Organizations, and Tourism & Hospitality — alongside individuals and small businesses, with stated expertise in federally regulated areas such as Medicare/Medicaid cost reporting, HUD/Rural Development programs, and single audits.

The firm operates from nine physical offices across Nebraska, South Dakota, and Wyoming, including rural co-locations with community banks (e.g., Security First Bank in Rushville, First National Bank in Faith, Martin Livestock in Martin). Technology is a standard professional services stack: QuickBooks Online (with in-house ProAdvisors), iSolved for payroll, Bill.com for AP/AR automation, QuickFee for client payments, and Clerk Chat for SMS client communications. No proprietary technology, API, or AI/ML capability is disclosed. The firm completed a 2022 merger with Gardner, Loutzenhiser & Ryan, P.C. (GLR), expanding its Nebraska footprint and ag-specialist bench.

The business model is project-based professional services billed at hourly or custom rates (pricing is not publicly disclosed), supplemented by managed wealth management revenue through the Avantax affiliation. Revenue is generated entirely through direct, relationship-led engagements — clients reach the firm via office visits, phone, or online service request forms. The firm has nearly 100 financial professionals and reports 687 verified client reviews at a 4.6-star rating on ClearlyRated, with five consecutive Best of Accounting Client Awards (2022-2026). Ownership remains with founder Casey Peterson and a multi-shareholder partnership; no external private equity or institutional capital is indicated.

Name

Casey Peterson Ltd

Legal name

Casey Peterson LTD

Website

https://caseypeterson.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Casey Peterson, LTD is a privately held, founder-owned CPA and financial advisory firm founded in 1977 in Rapid City, South Dakota, delivering accounting, audit, tax, consulting, and wealth management services across five industry verticals from nine offices in Nebraska, South Dakota, and Wyoming.

Ownership category

akta.pro rank

Product category

Accounting and Financial Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Portfolio Management and Investment Advice (523940)

SIC

Services-Engineering, Accounting, Research, Management (8700), Investment Advice (6282)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Certified public accounting
• Audit assurance services
• Tax preparation planning
• Wealth management advisory
• Business consulting services

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting & Bookkeeping Services: Monthly and year-end bookkeeping, financial statement preparation, compilation, payroll processing, and accounting software training and consulting.
2. Audit & Assurance Services: Agreed upon procedures, audit preparation, audit/compilation/review, risk advisory, internal audit, internal controls, and single audit services for government and nonprofit clients.
3. Consulting Services: Business valuation, strategic planning, benchmarking, budgeting, cash flow analysis, mergers and acquisitions, litigation support, fraud examinations, interim CFO/controller services, and industry-specific consulting.
4. Tax Services: Federal and state tax preparation and planning, estate planning, exempt status consulting, IRS representation, trust and estate returns, gift tax returns.
5. Wealth Management: Financial planning, tax-smart investing, retirement planning, family risk management, business planning, legacy planning through affiliation with Avantax Planning Partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casey Peterson, LTD is a regional certified public accounting and financial advisory firm that delivers Accounting, Audit & Assurance, Consulting, Tax, and Wealth Management services to businesses, government entities, nonprofits, healthcare providers, agricultural operations, and individuals. The firm operates from nine office locations across Nebraska, South Dakota, and Wyoming and supplements its professional services with affiliated wealth management through Avantax Planning Partners. Services are tailored to industry-specific needs in agriculture, government, healthcare, nonprofit, and tourism/hospitality sectors.

Product overview

Casey Peterson Ltd operates as a regional CPA and financial advisory firm offering a unified suite of professional services organized around five core service lines: Accounting Services, Audit & Assurance Services, Consulting Services, Tax Services, and Wealth Management. These core services are delivered across six industry specializations (Agriculture, Government, Healthcare, Nonprofit, and Tourism & Hospitality) to address sector-specific compliance and financial challenges. The firm's services are complemented by technology partnerships with QuickBooks Online, iSolved, and QuickFee for workflow automation, while wealth management services are delivered through an affiliation with Avantax Planning Partners. All services are accessible through the firm's nine office locations across Nebraska, South Dakota, and Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Full-service accounting and bookkeeping including financial statement preparation, compilation, monthly and year-end bookkeeping, payroll processing, and accounting software training and consulting. Designed for businesses and organizations that want to outsource bookkeeping and reporting functions.
• Audit & Assurance Services Comprehensive auditing services including agreed-upon procedures, audit preparation, compilation and review, risk advisory, internal audit, internal controls, and single audits for federal grant compliance. Targeted at government entities, nonprofits, and other organizations requiring attest services.
• Consulting Services Wide-ranging business advisory services including benchmarking, business valuations, strategic planning, federal grant compliance consulting, fraud examinations, litigation support, mergers and acquisitions, interim CFO/controller services, and industry-specific consulting. Designed for business owners and organizations facing complex financial situations.
• Tax Services Tax preparation and planning for individuals, businesses, federal, state, and local taxes. Includes IRS representation, estate planning, exempt status consulting, and entity selection for start-ups. Serves both individual taxpayers and business entities.
• Wealth Management Financial planning and wealth management services backed by 40 years of investing experience through affiliation with Avantax Planning Partners. Includes tax-focused investment strategies, retirement planning, family risk management, business planning, legacy planning, education planning, and cash flow management. Targeted at individuals, families, and business owners.
• Agriculture Industry Services Specialized accounting, tax, and consulting services for farmers, ranchers, and agribusinesses including fraud examinations, IRS representation, joint venture consulting, litigation support, mergers and acquisitions, payroll processing, risk advisory, strategic planning, tax preparation and planning, and business valuation. Industry-tailored offering built on core service lines.
• Government Industry Services Accounting and audit services for government entities including risk management, audit preparation, federal award compliance, fraud examination, single audit, policy development, and employee benefit plan audits. Serves school districts, municipalities, and higher education institutions.
• Healthcare Industry Services Comprehensive financial services for healthcare organizations including medical clinics, pharmacies, hospitals, surgery centers, and long-term care facilities. Services include Medicare and Medicaid cost report preparation, reimbursement consulting, practice management consulting, and revenue cycle management.
• Nonprofit Industry Services Financial management and strategic planning services for nonprofit organizations including audit, compliance, tax preparation, gift administration, and accounting software training.
• Tourism & Hospitality Industry Services Accounting and tax services tailored for tourism and hospitality businesses addressing seasonality challenges, state tourism promotion taxes, occupancy taxes, municipal sales taxes, and tourism tax reporting.

Quantifiable outcome

• 4.6 star rating from 687 verified clients on ClearlyRated
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Avantax Planning PartnerscoreStrategic or Co-development PartnerAffiliation with Avantax Planning Partners provides 40 years of investing experience backing the firm's wealth management and financial planning services. This partnership enables the firm to offer tax-smart investing, retirement planning, and comprehensive wealth management through licensed advisors. Advisory services are offered through Avantax Planning Partners, Inc., a registered investment adviser, with securities through Cetera Wealth Services, LLC.
• QuickFeesupportingTechnology or IntegrationQuickFee is the approved payment partner providing secure online payment options for client invoicing. Offers credit card processing (3% fee) and ACH/bank transfer (no fees) through dedicated payment portal.
• iSolvedsupportingTechnology or IntegrationPayroll processing solutions provider partnered with the firm to deliver efficient payroll processing and related services to clients.
• QuickBooks OnlinesupportingTechnology or IntegrationQuickBooks Online is an approved accounting software solution partner. The firm employs QuickBooks ProAdvisors with decades of experience to help clients implement and optimize the software.
• Bill.comsupportingTechnology or IntegrationBill.com is an approved accounts payable/receivable automation solution integrated into the firm's accounting service offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eide Bailly LLP: Top-25 US accounting firm with deep Upper Midwest presence (offices across the Dakotas, Nebraska, and surrounding states). Closest comparable to Casey Peterson in size, regional concentration, and industry specializations including agriculture, healthcare, and government.
• Wipfli LLP: Large regional accounting and consulting firm headquartered in the upper Midwest with a similar mix of traditional CPA services (tax, audit, accounting) and advisory. Comparable in scale and rural/small-metro market focus.
• Redpath and Company: Mid-sized regional CPA firm serving Minnesota and the upper Midwest with tax, audit, accounting, and wealth management services. Comparable in size, service mix, and mid-market regional focus.
• Ketel Thorstenson, LLP: Regional CPA firm based in South Dakota with multiple offices across the state, providing tax, audit, accounting, and consulting services to similar rural and mid-market clients including agriculture and small business.

Broad incumbents

• BDO USA: Major global accounting network with substantial US footprint serving middle-market clients across healthcare, government, and nonprofit verticals that overlap with Casey Peterson's industry specializations.
• Plante Moran: Large US accounting, tax, and consulting firm with significant Midwest presence. Provides overlapping audit, tax, and advisory services to mid-market and large clients across similar industries.
• RSM US: National accounting firm focused on middle-market clients with industry-aligned services in healthcare, government, and nonprofit — verticals where Casey Peterson specializes. Represents both a competitive threat and a potential acquirer/roll-up peer.
• Clifton Larson Allen (CLA): Top-10 US accounting firm offering the full spectrum of CPA services nationally. A Casey Peterson senior leader (Mark Lyons) previously worked at CLA, indicating direct talent and competitive overlap in healthcare and ag specializations.

Others

• HBE LLP: Nebraska-based CPA firm that conducted Casey Peterson's peer review. Comparable regional firm in scale and service mix; adjacent peer useful for benchmarking on upper-Midwest accounting practice economics.
• Avantax Planning Partners: Wealth management affiliate that powers Casey Peterson's financial planning and investment services. Ecosystem partner rather than competitor — relevant as the upstream capability enabling Casey Peterson's wealth management revenue line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaseyPetersonLtd
• Xx.com/CPAdvisors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casey Peterson Ltd