Steinfels Swiss

What Steinfels Swiss does

Steinfels Swiss is a Winterthur-based Swiss manufacturer of professional cleaning products, hygiene solutions, and cosmetics, founded in 1832 and operating as a division of Coop Genossenschaft since 2004. The company runs two business units: Professional Care, which supplies cleaning agents, dosing systems, and digital hygiene management to Swiss hotels, restaurants, healthcare facilities, and industrial clients; and Cosmetics & Home Care, which provides private-label and contract manufacturing for retailers and brand owners in Switzerland and selected international markets (Taiwan, UK, Poland, Italy). Its proprietary portfolio spans the Maya ecological cleaning line (launched 2000, >22 years in market), the integral 4PLUS app-connected dishwashing dosing system (200+ installed units since 2019), QMSpot digital HACCP hygiene management software (launched October 2021), the ClaraClean textile dosing system, and the Digi-Clean 2050 sensor-based dishwashing technology co-developed with Superfici SA and an ETH Zurich spin-off (launched April 2022, up to 30% energy reduction). The company is certified to ISO 9001, ISO 14001, GMP-ISO 22716, COSMOS, EU Ecolabel, Nordic Swan, Vegan, Allergie Suisse, and Halal standards, and operates from a CHF 35 million manufacturing facility completed in Winterthur at the end of 2023.

Steinfels Swiss monetizes through per-unit chemical and equipment sales, QMSpot software subscriptions, and contract-manufacturing fees, distributed via a nationwide Swiss field sales force covering all 26 cantons, a B2B eShop for registered professional users, the HotellerieSuisse Trusted Supplier program (since 2022), and international private-label channels. Go-to-market combines direct enterprise field sales for large accounts with event-driven demand generation at trade shows such as IGEHO Basel, Hospitality Summit, Gastia, ZAGG, Beautyworld Dubai, and Cosmoprof Bologna. The company invested in a 3.9% price increase effective March 2025, following a prior increase in October 2024, citing rising raw-material, transport, and registration costs, and is preparing a full eShop platform redesign for April 2026. Revenue, headcount, and financial figures are not publicly disclosed; based on the 101-250 employee range, two operating divisions, installed base, and infrastructure investment, estimated annual revenue falls in the $50M-$100M range with low confidence.

Name

Steinfels Swiss

Legal name

Steinfels Swiss (Division of Coop Genossenschaft)

Website

https://steinfels-swiss.ch

Company type

Private

Founded year

1832

Operating status

Operating

Headcount range

101–250 employees

Short description

Steinfels Swiss is a Winterthur-based Swiss manufacturer (founded 1832) and division of Coop Genossenschaft that develops, produces, and sells professional cleaning products, intelligent dosing systems, digital HACCP hygiene management software, and private-label cosmetics for hospitality, healthcare, food-service, and industrial clients primarily in Switzerland.

Ownership category

akta.pro rank

Product category

Professional Cleaning & Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH), Specialty Dish & Cookware Cleaners (Stainless Steel, Cast Iron, Baby Bottles) (CRAJABAH), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Professional cleaning products
• Hygiene management software
• Ecological cleaning agents
• Contract manufacturing cosmetics
• HACCP compliance solutions

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Cleaning Products: Sale of cleaning products, disinfectants, hygiene solutions, and cleaning equipment to professional users including hotels, restaurants, healthcare facilities
2. Cosmetics & Home Care Products: Development and manufacturing of private label cosmetics and home care products, contract manufacturing services for third parties
3. Maya Ecological Line: Ecological cleaning products developed 22 years ago, meeting European standards, with biodegradable formulas free from environmentally critical ingredients
4. QMSpot Software Subscription: Digital hygiene management software sold as solution to hospitality and food service businesses for quality control and compliance

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Steinfels Swiss manufactures and sells professional cleaning products, ecological cleaning agents, intelligent dosing systems, and HACCP hygiene management software for commercial users in hotels, restaurants, healthcare facilities, and industrial clients across Switzerland. It also provides private label development and contract manufacturing services for cosmetics and home care products for retail brands and brand owners.

Product overview

Steinfels Swiss is a Swiss manufacturer offering professional cleaning products and cosmetics through two main divisions: Professional Care (cleaning products, hygiene solutions, and hygiene management software) and Cosmetics & Home Care (private label and contract manufacturing). Key product lines include the Maya ecological cleaning range (with MayaEasy, MayaTex textile care, MayaTronic dishwashing systems), QMSpot digital hygiene management software, ClaraClean textile cleaning system, and integral dishwashing dosing solutions. The company also offers hotel cosmetics, sun protection (Sherpa Tensing), and operates an eShop B2B platform. Recent innovations include Digi-Clean 2050 sensor-based dishwashing technology and the Color Zero initiative eliminating artificial dyes.

Differentiator

Problem solved

Functional benefit

Brands

• Maya: Ecological cleaning products line developed for professional use
• integral 4PLUS
• QMSpot
• Sherpa Tensing
• ClaraClean
• MayaTex
• MayaTronic
• Oecoplan
• naturaline
• formula fiorina

Products and services

• Professional Care Professional cleaning products, hygiene solutions, disinfectants, and cleaning equipment for commercial and industrial users including hotels, restaurants, healthcare facilities, and industrial clients. Covers kitchen hygiene, textile care, object and building cleaning, equipment and consumables, cleaning machines, personal hygiene, dosing and application aids, auto care, and system solutions.
• Cosmetics & Home Care (Private Label & Contract Manufacturing) Full-service development and contract manufacturing of private label cosmetics and home care products for retailers and brand owners, including natural cosmetics, hotel cosmetics, and household cleaning lines. Services cover concept, formulation, production, and packaging at the Winterthur facility.
• Maya Ecological Cleaning Line Ecological cleaning product line with superior biodegradability, free from environmentally critical ingredients, VOC-exempt, developed and manufactured in Switzerland for over 22 years for professional users.
• MayaTronic Intelligent Dosing System Intelligent dosing system for commercial dishwashing machines combined with ecological Maya dishwashing detergents, controllable via app for usage monitoring and troubleshooting prevention.
• QMSpot HACCP Hygiene Management Software Digital hygiene management and quality management software with checklist functionality, temperature monitoring via IoT sensors, and food waste reduction tools for hospitality and food service businesses.
• integral 4PLUS Dishwashing System App-based dishwashing dosing system combining highly concentrated cleaner for dishes and glasses with rinse aid and an innovative dosing system. Includes app for proactive troubleshooting; 4kg cleaner yields up to 1,500 baskets. Features patented formulation.
• ClaraClean Surface Cleaning System Surface cleaning technology with automatic dosing of cleaning agents in washing machines; textiles are loaded directly after washing with correct dosage for immediate use.
• Digi-Clean 2050 Next-Generation Dishwashing System Next-generation dishwashing system developed with Superfici SA and ETH Spin-Off using ultra-thin surface structures with sensor technology to detect residue on wash items, transmit information to the dishwasher, and enable targeted treatment. Can reduce energy consumption by up to 30%.
• Sherpa Tensing Sun Protection Swiss sun protection brand offering sustainable sun care products with progressive formulas and contemporary design for professional use.
• MayaTex Textile Cleaning System Innovative textile cleaning system using ecological liquid detergents combined with intelligent dosing systems for automated laundry operations in commercial settings.
• waterSoft Water Softening System Water softening system that optimizes cleaning agent consumption through partial or full desalination.
• integral 2GO Portable Dishwashing Dosing Portable dishwashing dosing solution for on-the-go or smaller operations.
• Hotelkosmetik (Hotel Cosmetics) Hotel cosmetics line with COSMOS/Ecocert certified natural ingredients, vegan formulation, free from synthetic dyes and fragrances.
• eShop B2B Platform B2B e-commerce platform for professional users with registration requirement, effective checkout prices, product catalog, safety data sheets, search lists, favorites, order lists, and order history.

Quantifiable outcome

• Energy consumption reduction of up to 30% with Digi-Clean 2050 system
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HotellerieSuissecoreGTM or Marketing Partner · 1 January 2022Steinfels Swiss has been a member of HotellerieSuisse Association as Trusted Supplier since 2022. Supports members in hygiene, product application, sustainability, and digitalization in hygiene and quality management.
• SKW Swiss Cosmetic and Detergent AssociationcoreStrategic or Co-development Partner · 1 January 1990Steinfels Swiss has been a member since 1990, holds a seat on the Board, and actively participates in various expert groups. SKW represents the leading national association for cosmetics, detergents and cleaning industry with ~80 members generating domestic sales of ~CHF 4.0 billion.
• Carbotech AGcoreImplementation/ SI/ Consulting PartnerIndependent environmental consulting firm verifying Maya sustainability standards implementation. Founded 1987 in Basel with ~30 specialists in environmental science, chemistry, physics, and engineering. Offices in Basel and Zurich.
• öbu Swiss Association for Ecologically Aware Company ManagementminorStrategic or Co-development Partneröbu promotes implementation of UN Sustainable Development Goals (Agenda 2030) by Swiss companies. Global Network Partner of WBCSD and member of UN Global Compact.
• ibex fairstaycoreGTM or Marketing PartnerLeading Swiss sustainability certification for hospitality. Over 100 properties certified. Recognized for Swisstainable Level III - Leading. Partnership connects Steinfels Swiss sustainability focus with certified hospitality businesses.
• Superfici SAcoreTechnology or IntegrationItalian surface finishing specialist collaborating on Digi-Clean 2050 next-generation dishwashing technology. Contributed to ultra-thin surface structure development.
• ETH Spin-OffcoreTechnology or IntegrationDigitalization and sensor technology specialists from ETH Zurich collaborating on Digi-Clean 2050 sensor technology for detecting residue on wash items.
• Fusio AGminorStrategic or Co-development PartnerNew partnership announced in April 2025 for highest standards in gastronomy, supporting restaurant excellence through QMSpot digital hygiene management.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steinfels-swiss

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinfels Swiss