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Tegro

Full company profile

uuid0022zcz

Namestring
Tegro
Legal namestring
Tegro AG
Websiteurl
tegro.ch
Company typeenum
Private
Founded yearint
1971
Descriptiontext

Tegro AG is a Swiss technical wholesale company founded in 1971, headquartered in Schwerzenbach (greater Zürich area) with a warehouse in Volketswil. It manufactures and distributes more than 10,000 articles across automotive accessories, car care, bicycles and bicycle accessories, workwear, and electrical installation materials. The company operates a fully integrated value chain spanning product development, international production management, quality assurance, category management, warehousing and retail logistics, and point-of-sale presentation. It is a wholly-owned subsidiary of MTS Group and serves as the group's second-largest unit.

Tegro's portfolio combines four proprietary brands — NIGRIN (car care, positioned as a leading brand in the German-speaking region), FISCHER (e-bikes and e-scooters across City, Trekking, MTB and Transport categories), cartrend (auto accessories) and UNITEC (electrical installation materials) — with distributed third-party brands including CAT workwear and SPAX fasteners. Its business model is B2B wholesale distribution through direct sales relationships with major Swiss retail partners, including large-scale DIY stores, specialist retailers, supermarket chains, gas station shops and the growing online commerce channel. Tegro states it holds the leadership position in Swiss stationary retail for the automotive accessories and car care categories and is described as present in every relevant Swiss distribution channel.

The company is embedded in MTS Group's international structure, which spans approximately 700 employees across 9 locations worldwide, including German entities (EVB Handelshaus Bour, Inter-Union Technohandel, Cartrend GmbH), an Austrian entity (Viktor E. Kern), a Polish distribution entity (Intertec Polska) and a Hong Kong procurement/quality arm (Intertec Asia Limited). Tegro monetises through wholesale hardware sales of branded products; pricing is not publicly disclosed. No revenue, funding or external investor information is available in the source material.

Short descriptiontext

Tegro AG is a Swiss technical wholesale distributor founded in 1971 that manufactures and supplies more than 10,000 branded articles in automotive accessories, car care, bicycles, workwear and electrical installation materials to B2B retail channels across Switzerland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersZürich, Switzerland
HQ citystring
Zürich
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive aftermarket, wholesale distribution, car care products, bicycle accessories, workwear wholesale
Industry3 codes
1Workwear, Uniforms & Corporate Apparel Wholesale
CodeCRAOADAFPrimaryYes
2Cycling & Bike Retail (Sales, Service & Accessories)
CodeCRAMABAHPrimaryNo
3Bike Apparel, Helmets & Protective Gear Retail
CodeCRAMAHACPrimaryNo
NAICS code3 codes
  • Automotive Parts and Accessories Retailers441330
  • Sporting and Recreational Goods and Supplies Merchant Wholesalers42391
  • Tire and Tube Merchant Wholesalers423130
SIC code4 codes
  • Wholesale-Motor Vehicle Supplies & New Parts5013
  • Motorcycles, Bicycles & Parts3751
  • Wholesale-Apparel, Piece Goods & Notions5130
  • Sporting & Athletic Goods, Nec3949
Product category
Automotive Aftermarket Distribution
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Wholesale Distribution of Branded Products
TypeHardware Sales
Description

Tegro AG generates revenue through the nationwide manufacture and trade/distribution of more than 10,000 articles across the product categories of automotive accessories, car care, bicycles and bicycle accessories, and workwear. Revenue is earned via wholesale distribution to major Swiss retail partners, including DIY stores, specialist retailers, supermarkets, and gas station shops, as well as growing online commerce.

tegro.ch
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 6 records shown
1NIGRIN
Description

Traditional car care brand, one of the leading brands in German-speaking regions. Offers broad product series for normal users and professionals.

tegro.ch
+5 more records
Core offering1 text field

Tegro AG is a Swiss wholesale company founded in 1971 that manufactures and distributes car accessories, car care products, bicycles and bicycle accessories, and workwear. The company operates four proprietary brands (NIGRIN, FISCHER, cartrend, UNITEC) and distributes third-party brands such as CAT workwear and SPAX, supplying an assortment of more than 10,000 articles to Swiss retail channels.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Tegro AG is a Swiss-wide technical wholesale company operating as a distributor and service provider with over 10,000 articles. The company manages a portfolio of four proprietary brands (NIGRIN for car care, FISCHER for e-bikes, cartrend for auto accessories, and UNITEC for electrical products) alongside distributed brands including CAT workwear and SPAX. Tegro offers comprehensive B2B services including quality assurance, international production management, category management, key account management, marketing, sales and disposition service, warehousing/retail logistics, space management, and small price concepts. The company serves various sales channels including large retail, specialty retail, online, and gas stations, with a focus on auto accessories, car care, bicycles and bicycle accessories, and workwear categories.

Product and service6 records
1NIGRIN
CategoryCar care products
Description

Proprietary brand of Tegro AG covering the car care category, including products for vehicle cleaning, preservation, and finishing, sold wholesale to Swiss retailers.

2FISCHER
CategoryBicycles and bicycle accessories
Description

Proprietary brand of Tegro AG covering bicycles and bicycle accessories, distributed wholesale to Swiss retail channels.

3cartrend
CategoryCar accessories
Description

Proprietary brand of Tegro AG covering car accessories, distributed wholesale to Swiss retailers.

4UNITEC
CategoryBranded wholesale goods
Description

Proprietary brand of Tegro AG covering items within its wholesale assortment, distributed to Swiss retail channels.

5Full-Service Solutions
CategoryRetail services
Description

Service offering from Tegro AG providing retail customers with end-to-end category support, including assortment, logistics, and category management.

6POS Strategy Solutions
CategoryRetail merchandising services
Description

Service offering from Tegro AG providing point-of-sale strategy and execution support to Swiss retail partners.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Stahlgruber is one of Germany's largest automotive parts distributors serving workshops and retail with a broad multi-brand assortment. Closely comparable to Tegro in B2B distribution of automotive aftermarket products across the DACH region.

TypeBroad incumbent
Description

Halfords is a UK-based broad retailer of automotive parts, bicycles, e-bikes, and accessories. Comparable to Tegro in combining automotive and cycling categories under one roof, though Halfords operates retail stores rather than wholesale.

TypeDirect peer
Description

ATR is a cooperative of European automotive parts distributors and retailers, pooling buying power and assortment across multiple markets. Directly comparable to Tegro's wholesale distribution model and pan-European B2B partnerships.

4Fischer Fahrräder (Fischer e-Bikes parent)
TypeDirect peer
Description

Fischer is a German e-bike and bicycle brand distributed via retailers across DACH. Directly comparable to Tegro's FISCHER brand portfolio in e-bikes, pedelecs, and bicycle accessories.

TypeBroad incumbent
Description

Continental's aftermarket division supplies replacement parts, tires, and accessories globally through distributor networks. Comparable to Tegro in B2B distribution of automotive aftermarket products to retail partners.

TypeBroad incumbent
Description

Bosch Automotive Aftermarket is a global incumbent supplying car care, parts, and accessories to distributors and retailers worldwide. Comparable to Tegro's automotive category leadership ambitions and its NIGRIN/cartrend brands in car care and accessories.

TypeBroad incumbent
Description

Decathlon is a global sporting goods retailer with significant cycling and e-bike assortments. Comparable to Tegro's bike category presence through FISCHER, though Decathlon operates as a vertically integrated retailer rather than a B2B distributor.

8ASKO Arbeitsschutz / Workwear Group
TypeEmerging player
Description

ASKO is a workwear and PPE wholesaler serving retail and industrial customers in DACH markets. Comparable to Tegro's CAT workwear distribution and workwear category within its multi-line wholesale portfolio.

TypeDirect peer
Description

Europart is a leading European wholesale distributor of truck, trailer, and commercial vehicle parts with a similar B2B distribution model and brand portfolio strategy. Comparable to Tegro in serving multiple retail channels with a deep multi-category assortment.

TypeDirect peer
Description

WM SE is a German automotive parts specialist retailer/wholesaler operating across multiple channels with deep automotive aftermarket assortment. Comparable to Tegro in automotive accessory distribution, brand portfolio, and multi-channel retail partnerships.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Tegro

Automotive Aftermarket Distributiontegro.ch

Tegro AG is a Swiss technical wholesale distributor founded in 1971 that manufactures and supplies more than 10,000 branded articles in automotive accessories, car care, bicycles, workwear and electrical installation materials to B2B retail channels across Switzerland.

What Tegro does

Tegro AG is a Swiss technical wholesale company founded in 1971, headquartered in Schwerzenbach (greater Zürich area) with a warehouse in Volketswil. It manufactures and distributes more than 10,000 articles across automotive accessories, car care, bicycles and bicycle accessories, workwear, and electrical installation materials. The company operates a fully integrated value chain spanning product development, international production management, quality assurance, category management, warehousing and retail logistics, and point-of-sale presentation. It is a wholly-owned subsidiary of MTS Group and serves as the group's second-largest unit.

Tegro's portfolio combines four proprietary brands — NIGRIN (car care, positioned as a leading brand in the German-speaking region), FISCHER (e-bikes and e-scooters across City, Trekking, MTB and Transport categories), cartrend (auto accessories) and UNITEC (electrical installation materials) — with distributed third-party brands including CAT workwear and SPAX fasteners. Its business model is B2B wholesale distribution through direct sales relationships with major Swiss retail partners, including large-scale DIY stores, specialist retailers, supermarket chains, gas station shops and the growing online commerce channel. Tegro states it holds the leadership position in Swiss stationary retail for the automotive accessories and car care categories and is described as present in every relevant Swiss distribution channel.

The company is embedded in MTS Group's international structure, which spans approximately 700 employees across 9 locations worldwide, including German entities (EVB Handelshaus Bour, Inter-Union Technohandel, Cartrend GmbH), an Austrian entity (Viktor E. Kern), a Polish distribution entity (Intertec Polska) and a Hong Kong procurement/quality arm (Intertec Asia Limited). Tegro monetises through wholesale hardware sales of branded products; pricing is not publicly disclosed. No revenue, funding or external investor information is available in the source material.

Tegro firmographics

Firmographics
Name
Tegro
Legal name
Tegro AG
Website
https://tegro.ch
Company type
Private
Founded year
1971
Operating status
Operating
Headcount range
101–250 employees
Short description
Tegro AG is a Swiss technical wholesale distributor founded in 1971 that manufactures and supplies more than 10,000 branded articles in automotive accessories, car care, bicycles, workwear and electrical installation materials to B2B retail channels across Switzerland.
Ownership category
akta.pro rank

Tegro industry classification

Industry
Product category
Automotive Aftermarket Distribution
NAICS
Automotive Parts and Accessories Retailers (441330), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Tire and Tube Merchant Wholesalers (423130)
SIC
Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751), Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)
akta.pro primary industry
Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)
akta.pro secondary industries
Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

  • Automotive aftermarket
  • Wholesale distribution
  • Car care products
  • Bicycle accessories
  • Workwear wholesale

Where Tegro is headquartered

Location

Headquarters

HQ city
Zürich
HQ country
Switzerland
HQ region
Europe

Offices2 records

Markets served

Tegro business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Wholesale Distribution of Branded Products: Tegro AG generates revenue through the nationwide manufacture and trade/distribution of more than 10,000 articles across the product categories of automotive accessories, car care, bicycles and bicycle accessories, and workwear. Revenue is earned via wholesale distribution to major Swiss retail partners, including DIY stores, specialist retailers, supermarkets, and gas station shops, as well as growing online commerce.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Tegro product offering

Product offering

Core offering

Tegro AG is a Swiss wholesale company founded in 1971 that manufactures and distributes car accessories, car care products, bicycles and bicycle accessories, and workwear. The company operates four proprietary brands (NIGRIN, FISCHER, cartrend, UNITEC) and distributes third-party brands such as CAT workwear and SPAX, supplying an assortment of more than 10,000 articles to Swiss retail channels.

Product overview

Tegro AG is a Swiss-wide technical wholesale company operating as a distributor and service provider with over 10,000 articles. The company manages a portfolio of four proprietary brands (NIGRIN for car care, FISCHER for e-bikes, cartrend for auto accessories, and UNITEC for electrical products) alongside distributed brands including CAT workwear and SPAX. Tegro offers comprehensive B2B services including quality assurance, international production management, category management, key account management, marketing, sales and disposition service, warehousing/retail logistics, space management, and small price concepts. The company serves various sales channels including large retail, specialty retail, online, and gas stations, with a focus on auto accessories, car care, bicycles and bicycle accessories, and workwear categories.

Differentiator

Problem solved

Functional benefit

Brands

  • NIGRIN: Traditional car care brand, one of the leading brands in German-speaking regions. Offers broad product series for normal users and professionals.
  • FISCHER
  • cartrend
  • UNITEC
  • CAT workwear
  • SPAX

Products and services

  • NIGRIN Proprietary brand of Tegro AG covering the car care category, including products for vehicle cleaning, preservation, and finishing, sold wholesale to Swiss retailers.
  • FISCHER Proprietary brand of Tegro AG covering bicycles and bicycle accessories, distributed wholesale to Swiss retail channels.
  • cartrend Proprietary brand of Tegro AG covering car accessories, distributed wholesale to Swiss retailers.
  • UNITEC Proprietary brand of Tegro AG covering items within its wholesale assortment, distributed to Swiss retail channels.
  • Full-Service Solutions Service offering from Tegro AG providing retail customers with end-to-end category support, including assortment, logistics, and category management.
  • POS Strategy Solutions Service offering from Tegro AG providing point-of-sale strategy and execution support to Swiss retail partners.

Companies that use Tegro

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Tegro technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Tegro partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Tegro competitors and assessment

Company assessment

Direct peers

  • Stahlgruber Group: Stahlgruber is one of Germany's largest automotive parts distributors serving workshops and retail with a broad multi-brand assortment. Closely comparable to Tegro in B2B distribution of automotive aftermarket products across the DACH region.
  • Auto-Teile-Ring (ATR) International: ATR is a cooperative of European automotive parts distributors and retailers, pooling buying power and assortment across multiple markets. Directly comparable to Tegro's wholesale distribution model and pan-European B2B partnerships.
  • Fischer Fahrräder (Fischer e-Bikes parent): Fischer is a German e-bike and bicycle brand distributed via retailers across DACH. Directly comparable to Tegro's FISCHER brand portfolio in e-bikes, pedelecs, and bicycle accessories.
  • Europart Holding GmbH: Europart is a leading European wholesale distributor of truck, trailer, and commercial vehicle parts with a similar B2B distribution model and brand portfolio strategy. Comparable to Tegro in serving multiple retail channels with a deep multi-category assortment.
  • WM SE (Wessels+Müller): WM SE is a German automotive parts specialist retailer/wholesaler operating across multiple channels with deep automotive aftermarket assortment. Comparable to Tegro in automotive accessory distribution, brand portfolio, and multi-channel retail partnerships.

Broad incumbents

  • Halfords Group: Halfords is a UK-based broad retailer of automotive parts, bicycles, e-bikes, and accessories. Comparable to Tegro in combining automotive and cycling categories under one roof, though Halfords operates retail stores rather than wholesale.
  • Continental Aftermarket: Continental's aftermarket division supplies replacement parts, tires, and accessories globally through distributor networks. Comparable to Tegro in B2B distribution of automotive aftermarket products to retail partners.
  • Bosch Automotive Aftermarket: Bosch Automotive Aftermarket is a global incumbent supplying car care, parts, and accessories to distributors and retailers worldwide. Comparable to Tegro's automotive category leadership ambitions and its NIGRIN/cartrend brands in car care and accessories.
  • Decathlon: Decathlon is a global sporting goods retailer with significant cycling and e-bike assortments. Comparable to Tegro's bike category presence through FISCHER, though Decathlon operates as a vertically integrated retailer rather than a B2B distributor.

Emerging players

  • ASKO Arbeitsschutz / Workwear Group: ASKO is a workwear and PPE wholesaler serving retail and industrial customers in DACH markets. Comparable to Tegro's CAT workwear distribution and workwear category within its multi-line wholesale portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Tegro social profiles

Digital presence

Tegro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tegro leadership team

Management profile

Number of profiles

Profiles2 records

Tegro subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Tegro funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tegro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tegro

What does Tegro do?

Tegro AG is a Swiss wholesale company founded in 1971 that manufactures and distributes car accessories, car care products, bicycles and bicycle accessories, and workwear. The company operates four proprietary brands (NIGRIN, FISCHER, cartrend, UNITEC) and distributes third-party brands such as CAT workwear and SPAX, supplying an assortment of more than 10,000 articles to Swiss retail channels.

Is Tegro a public or private company?

Tegro is a private company. It is classified as corporate owned and is currently operating.

When was Tegro founded?

Tegro was founded in 1971. It employs 101 to 250 people.

Where is Tegro based?

Tegro is headquartered in Zürich, Switzerland, in the Europe region.

How does Tegro make money?

One revenue line is on record: wholesale Distribution of Branded Products.

Who are Tegro's main competitors?

Direct peers on record are Stahlgruber Group, Auto-Teile-Ring (ATR) International, Fischer Fahrräder (Fischer e-Bikes parent), Europart Holding GmbH and WM SE (Wessels+Müller). Broad incumbents are Halfords Group, Continental Aftermarket, Bosch Automotive Aftermarket and Decathlon. ASKO Arbeitsschutz / Workwear Group is listed as an emerging player.

Does Tegro have an API?

No public API is recorded for Tegro.

What industry is Tegro in?

Tegro's product category is Automotive Aftermarket Distribution. Its primary akta.pro industry code is CRAOADAF, Workwear, Uniforms & Corporate Apparel Wholesale, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 441330 and its SIC code is 5013.

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