Mariak

What Mariak does

Springs Window Fashions is a North American manufacturer of window coverings founded in 1939 and headquartered in Middleton, Wisconsin. The company operates a multi-brand portfolio of ten wholly-owned sub-brands — including Bali, Graber, SWF Contract, Mecho, Horizons, Sunburst, SunSetter, B&C International, Vitale, and Powershades — each targeting distinct residential, contract, and commercial channels. Its product range spans blinds, shades, drapery, awnings, and motorized shade systems, with Powershades representing the company's move into automated and smart-home-integrated solutions.

The company employs approximately 9,000 associates across 20 North American locations and distributes through 14,000+ retail and commercial purchase points, holding the #1 or #2 brand position in every channel it serves within the broader $50 billion home decor industry. Its go-to-market is a pure channel-partner model: products are sold through dealers, big-box and specialty retailers, commercial contractors, designers, and direct partner sales rather than direct-to-consumer.

Springs Window Fashions is a privately held corporation with no disclosed parent company or institutional investors. The business generates revenue through one-time product sales of manufactured window treatments across its brand portfolio, with pricing not publicly disclosed. It serves both end consumers (homeowners seeking light control, privacy, energy efficiency, and aesthetics) and commercial buyers (contractors, designers, and commercial buildings) through differentiated sub-brands such as SWF Contract for the commercial segment.

Name

Mariak

Legal name

Springs Window Fashions

Website

https://mariak.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Springs Window Fashions is a North American window covering manufacturer founded in 1939, operating a portfolio of ten brands (Bali, Graber, Mecho, SunSetter, Powershades, and others) serving residential and commercial customers through 14,000+ retail and contract locations.

Ownership category

akta.pro rank

Product category

Window Coverings

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

Keywords

• Window coverings
• Residential window treatments
• Commercial window treatments
• Blinds and shades
• Window treatment products

Headquarters

HQ city

Rancho Dominguez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Window Treatment Products: Manufacture and sale of window coverings including blinds, shades, and related treatments through residential and commercial channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Mariak offers an extensive selection of residential and commercial window coverings as well as an array of products and services. The company sells window treatment products to homeowners, contractors, designers, and commercial building customers, operating in the broader home decor industry through channel partners and dealer relationships.

Product overview

Springs Window Fashions is a multi-brand window treatment company operating as a unified portfolio of distinct consumer and commercial brands. The company offers window treatments (blinds, shades, drapery, awnings) through multiple brands including Bali, Graber, SWF Contract, Mecho, Horizons, Sunburst, SunSetter, B&C International, Vitale, and Powershades, each targeting different market channels (residential, commercial, contract) with leadership positions across major retail and commercial sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Bali: Residential window treatments brand
• Graber
• SWF Contract
• Mecho
• Horizons
• Sunburst
• SunSetter
• B&C International
• Vitale
• powershades

Products and services

• Residential Window Coverings
• Commercial Window Coverings
• Array of Products and Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Comfortex Window Fashions: U.S. manufacturer of custom blinds, shades, and shadings distributed through independent dealers and national accounts, competing directly with Sprrings' Mecho, SWF Contract, and Graber on commercial and high-end residential specifications.
• Levolor: Long-standing North American window coverings brand offering blinds, shades, and wood/faux-wood products through retail and home center channels, directly competing with Bali and Graber at the mass and mid-market tiers.
• Hunter Douglas: Global leader in custom window coverings (blinds, shades, shutters) with a multi-brand portfolio and direct manufacturing, operating across residential and commercial channels - the closest direct competitor to Springs Window Fashions in product mix, channel breadth, and brand architecture.
• Norman Window Fashions: Manufacturer of custom window coverings including wood blinds, cellular shades, and shutters; sold through dealer and retail channels across North America and Asia, comparable to Springs' Graber and Horizons brands.
• Eclipse Window Fashions: North American manufacturer of custom window treatments (cellular, roller, and Roman shades) focused on dealers and home centers, directly competing with Springs' Graber and Bali branded shade programs.

Emerging players

• Budget Blinds: Largest U.S. franchise network for blinds, shades, shutters, and drapery with in-home consultation; taps the same end customer Springs serves through dealers and competes for Graber/Bali installation-driven volume.
• The Shade Store: Multi-channel DTC and showroom retailer of custom window treatments offering free-measure-and-install service, competing with Springs' premium residential brands (Graber, Horizons, Vitale) in the made-to-measure segment.

Broad incumbents

• Levolor/Kirsch (Hunter Douglas Group): The Hunter Douglas-owned Levolor brand is the broader incumbent covering mass-market retail channels for blinds and shades, overlapping with Bali and Graber through big-box and home center shelves.

Regional players

• Coulisse: European-based manufacturer of window coverings and curtain hardware serving EMEA markets through wholesale and B2B, comparable to Springs' B&C International in international wholesale distribution.
• Draper, Inc. Indiana-based manufacturer of projection screens, window shades, and gymnasium equipment, comparable to Springs' commercial-side (SWF Contract, Mecho) business for architectural and institutional shading.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TalentSWF
• Facebookfacebook.com/springswf
• LinkedInlinkedin.com/company/mariak-industries-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariak