Speakeasy Ales & Lagers
Speakeasy Ales & Lagers is an e-store that retails beers, clothes, glassware, and brewing cans along with event management services.
- Company typePrivate
- Founded1997
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Speakeasy Ales & Lagers does
Speakeasy Ales & Lagers is a craft brewery founded in 1997 in San Francisco's Bayview-Hunters Point neighborhood, producing and selling beer across direct-to-consumer and wholesale channels. Its product portfolio is anchored by a year-round core lineup of Prohibition Ale (GABF award-winning amber ale), Big Daddy IPA (West Coast-style IPA representing 40% of brewery sales since 1999), Metropolis Lager, Mystic Haze (New England Hazy IPA added in 2019), and Helles To The Chief (silver medal winner at the LA International Beer Competition). Beyond the core lineup, Speakeasy maintains a limited release slate (Hunters Point Fresh monthly IPA series, Blind Tiger Imperial IPA, Fest Bier), a vault of barrel-aged specialty beers (Syndicate Series vintage ales aged 12+ months in bourbon barrels, Scarface Imperial Stout, Old Godfather Barleywine), and a direct taproom experience at 1195 Evans Avenue offering fresh draft, growlers, crowlers, and themed private event spaces.
The brewery's production technology centers on a 60-barrel brewhouse installed during a 2015 expansion that replaced an original 15-barrel system and added a centrifuge, malt handling system, canning line, and 1,200 barrels of additional fermentation capacity. Operations rely on conventional craft brewing inputs (premium malts from Admiral Maltings and other suppliers, multiple hop varietals, bourbon barrel aging for specialty releases) rather than proprietary technical platforms. The brand identity is built on 1920s Prohibition-era gangster theming, including an iconic eyes logo with registered trademarks across core SKUs.
Speakeasy's business model is a hybrid DTC-plus-wholesale construct. Revenue is generated through three streams: taproom draft sales (onsite consumption plus growlers and crowlers), packaged beer sales (6-packs, 12oz bottles and cans, 19.2oz stovepipe cans) distributed through more than 20 wholesale partners across the West Coast and United States, and private event bookings (Big Daddy's Lounge, The Syndicate Office, full Taproom Takeover). Since 2017, the company has operated as part of Hunters Point Brewery LLC, founded by former Horizon Beverage Company owner Ces Butner, while retaining the Speakeasy brand identity, taproom, and SF Bayview-Hunters Point community focus.
Speakeasy Ales & Lagers firmographics
Firmographics- Name
- Speakeasy Ales & Lagers
- Legal name
- Speakeasy Ales & Lagers
- Website
- https://goodbeer.com/
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speakeasy Ales & Lagers is an e-store that retails beers, clothes, glassware, and brewing cans along with event management services.
- Ownership category
- akta.pro rank
Speakeasy Ales & Lagers industry classification
Industry- Product category
- Craft Beer / Brewery
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Regional & National Breweries (THAFALAD)
Keywords
Where Speakeasy Ales & Lagers is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Speakeasy Ales & Lagers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom Draft Sales: On-site draft beer sales at 1195 Evans Avenue taproom. Sells fresh draft beer for onsite consumption, plus growlers and crowlers for off-site.
- Packaged Beer Sales: Canned and bottled beer sold through distribution network of 20+ distributors across West Coast and United States. Formats include 6-packs, 12oz bottles, 12oz cans, and 19.2oz stovepipe cans.
- Private Events: Revenue from private room reservations and taproom takeovers, including Big Daddy's Lounge, The Syndicate Office, and full Taproom Takeover events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Taproom Beertender Compensation |
| Unit Pricing | One time/ perpetual license | 22nd Anniversary Event Tickets |
| Unit Pricing | One time/ perpetual license | 21st Anniversary Event Tickets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Speakeasy Ales & Lagers product offering
Product offeringCore offering
Speakeasy Ales & Lagers is a San Francisco craft brewery founded in 1997 that brews and sells a portfolio of year-round, seasonal, and barrel-aged beers. The company sells its products through an on-site taproom at 1195 Evans Avenue (growlers, crowlers, draft), a wholesale network of 20+ distributors across the West Coast and the U.S., and hosts private events in themed taproom spaces.
Product overview
Speakeasy Ales & Lagers is a craft brewery founded in San Francisco in 1997, operating in the Bayview-Hunters Point neighborhood. The company produces a portfolio of beers centered around a core lineup of year-round offerings including Prohibition Ale (GABF award-winning amber ale, 6.1% ABV), Big Daddy IPA (flagship West Coast IPA, 6.5% ABV, representing 40% of sales), Metropolis Lager (5.3% ABV), Mystic Haze (New England Hazy IPA, 7.1% ABV, launched 2019), and Helles To The Chief (Helles Lager, 5.7% ABV). The portfolio extends into limited release seasonal and experimental beers (Blind Tiger Imperial IPA, Safehouse Saison), a vault of retired and specialty barrel-aged beers (Syndicate Series barrel-aged vintage ales, Scarface Imperial Stout, Old Godfather Barleywine), and a Hunters Point Fresh monthly IPA series. The company operates a taproom for on-site consumption and provides distributor materials including sell sheets and product assets. In 2017, Speakeasy was acquired by Hunters Point Brewery, founded by former Horizon Beverage Company owner Ces Butner.
Differentiator
Problem solved
Functional benefit
Products and services
- Prohibition Ale Founding amber ale poured ruby with complex aroma of baking spices, dark dried fruit, and candied caramel malts. 6.1% ABV. Sold year-round through taproom and wholesale distribution.
- Big Daddy IPA Flagship West Coast-style IPA with heavy-handed dry-hopping producing grassy, piney, resinous aromatic notes. 6.5% ABV. Sold year-round through taproom and wholesale distribution.
- Metropolis Lager German-style pale golden lager dry-hopped with Noble, Pacific Northwest, and Hallertau Blanc hops; balanced with floral notes and subtle bitterness. 5.3% ABV. Sold year-round.
- Mystic Haze New England-style Hazy IPA with pear, red apple, grapefruit, and herbal dankness notes; dry hopped with Bravo and Calypso hops. 7.1% ABV. Sold year-round on draft and in 12oz cans.
- Helles To The Chief Helles Lager brewed as an ode to traditional German lagers; brewed with West Coast hops. 5.7% ABV. Silver medal winner at 2019 LA International Beer Competition.
- Blind Tiger Imperial IPA Imperial IPA billed as the hoppiest beer ever brewed with over 10 pounds of hops per barrel; Citra, Chinook, Simcoe, Centennial hops. 100+ IBUs, 9.5%+ ABV. Limited release.
- Safehouse Saison Belgian and French farmhouse-style saison brewed with Wallonian yeast, whole black peppercorns, and Hallertau hops. 6.2% ABV. Limited release.
- Hunters Point Fresh IPA Series Monthly rotating IPA series exclusive to San Francisco accounts and the taproom, showcasing innovative hop-forward beers including Admiral Haze (Mosaic/Huell Melon, 6.7% ABV) and Bayview Brut IPA.
- Syndicate Series (Barrel-Aged Vintage Ales) Limited barrel-aged vintage ale series blending strong beers aged 12+ months in bourbon barrels. Each release is a unique blend with complex flavor profiles; over 10% ABV. Includes Syndicate Series Nos. 01-04.
- Taproom On-site taproom at 1195 Evans Avenue, San Francisco, serving fresh draft beer for onsite consumption and to-go growler/crowler fills. Includes private rooms (Big Daddy's Lounge, The Syndicate Office) and full Taproom Takeover for private events.
- Private Events Private event bookings at the taproom, including Big Daddy's Lounge (~5 capacity), The Syndicate Office (~8 capacity), and full Taproom Takeover (up to 48 guests). Booked through private events contact.
Quantifiable outcome
- Big Daddy IPA represents 40% of brewery's sales
- +2 more outcomes
Companies that use Speakeasy Ales & Lagers
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Speakeasy Ales & Lagers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Speakeasy Ales & Lagers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Project WrecklesscoreSan Francisco nonprofit capacity development program targeting at-risk youth in Bayview, Potrero Hill, Dogpatch areas. Speakeasy co-hosts annual Classic Car Show featuring pre-1974 cars at the brewery, with all proceeds benefiting Project Wreckless youth programming through classic car restoration curriculum.
- Admiral MaltingscoreCalifornia's first small-batch barley malting facility since prohibition. Provides artisanal malts (Admiral Pils, Admiral Hearth, Admiral Seven) used in multiple Speakeasy beers including Admiral Haze, Blood Oath, and Fest Bier.
- Philz CoffeeminorCollaboration partner for Payback Coffee Porter, brewed with Philz Coffee's Aromatic Arabic dark roast blend. Also partnered at 21st anniversary celebration event.
- Dandelion ChocolateminorLocal San Francisco chocolate maker. Collaborated on Gilded Ale golden stout with gold glitter, featuring Dandelion Chocolate cocoa nibs for 21st anniversary celebration.
- Humphry SlocombeminorSan Francisco artisan ice cream maker. Partnered for 21st anniversary celebration event.
- San Francisco Brewers GuildcoreIndustry association with Speakeasy Head Brewer Phil Cutti serving as current president. Guild supports local craft beer community and events including San Francisco Beer Week collaborations.
- Local Food VendorsminorVarious local food vendors including El Taquero, Long Bridge Pizza, Samara Southern Creations partner for events, pop-ups, and taproom food offerings.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Speakeasy Ales & Lagers competitors and assessment
Company assessmentDirect peers
- 21st Amendment Brewery: San Francisco-based craft brewery founded in 2000 with a taproom and national distribution, directly comparable to Speakeasy in geography, scale (~60-70 employees), and product range (IPAs, lagers, seasonal specialties).
- Anchor Brewing Company: Historic San Francisco craft brewery (founded 1896) with strong national brand recognition, iconic packaging, and broad portfolio; comparable to Speakeasy as a legacy SF craft brand with a beloved flagship and taproom heritage.
- Russian River Brewing Company: Sonoma County craft brewery with cult-classic IPAs and barrel-aged sours; comparable to Speakeasy as a Northern California craft brewery with strong brand identity, broad distribution, and a public-facing taproom experience.
- Bear Republic Brewing Company: Northern California craft brewery known for its flagship Racer 5 IPA; comparable to Speakeasy as a regional craft peer with a flagship-IPA-driven business and SF Bay Area distribution presence.
- Alvarado Street Brewery: California craft brewery with national distribution and a strong hazy/IPA lineup; comparable to Speakeasy as a private mid-sized CA craft peer competing for the same shelves and accounts.
Broad incumbents
- Lagunitas Brewing Company: Petaluma-based craft brewery (acquired by Heineken in 2017) with national distribution and an iconic IPA; comparable to Speakeasy as a Northern California craft peer with similar West Coast IPA heritage and acquisition by a larger strategic.
- Firestone Walker Brewing Company: Paso Robles craft brewery with national distribution and a strong barrel-aged program; comparable to Speakeasy as a California craft peer with similar IPA + barrel-aged vintage ale portfolio structure.
- Stone Brewing: Large California craft brewery with strong IPAs and national distribution; comparable to Speakeasy as a West Coast craft powerhouse that competes for comparable drinkers and shelf space.
- Sierra Nevada Brewing Co. Iconic California craft brewery (Chico/Asheville) with top-tier national distribution and a strong IPA portfolio; comparable to Speakeasy as a scaled California craft benchmark for production capacity and reach.
Emerging players
- Headlands Brewing Company: Marin County craft brewery founded by Phil Cutti (now Speakeasy's Head Brewer); comparable as a Bay Area craft peer with overlapping leadership DNA and a focus on the North California craft community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Speakeasy Ales & Lagers social profiles
Digital presenceSpeakeasy Ales & Lagers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speakeasy Ales & Lagers leadership team
Management profileNumber of profiles
Profiles2 records
Speakeasy Ales & Lagers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speakeasy Ales & Lagers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speakeasy Ales & Lagers
What does Speakeasy Ales & Lagers do?
Speakeasy Ales & Lagers is a San Francisco craft brewery founded in 1997 that brews and sells a portfolio of year-round, seasonal, and barrel-aged beers. The company sells its products through an on-site taproom at 1195 Evans Avenue (growlers, crowlers, draft), a wholesale network of 20+ distributors across the West Coast and the U.S., and hosts private events in themed taproom spaces.
Is Speakeasy Ales & Lagers a public or private company?
Speakeasy Ales & Lagers is a private company. It is classified as corporate owned and is currently operating.
When was Speakeasy Ales & Lagers founded?
Speakeasy Ales & Lagers was founded in 1997. It employs 11 to 50 people.
Where is Speakeasy Ales & Lagers based?
Speakeasy Ales & Lagers is headquartered in San Francisco, United States, in the North America region.
How does Speakeasy Ales & Lagers make money?
Three revenue lines are on record. Taproom Draft Sales are the primary driver. The others are packaged Beer Sales and private Events.
Who are Speakeasy Ales & Lagers's main competitors?
Direct peers on record are 21st Amendment Brewery, Anchor Brewing Company, Russian River Brewing Company, Bear Republic Brewing Company and Alvarado Street Brewery. Broad incumbents are Lagunitas Brewing Company, Firestone Walker Brewing Company, Stone Brewing and Sierra Nevada Brewing Co.. Headlands Brewing Company is listed as an emerging player.
Does Speakeasy Ales & Lagers have an API?
No public API is recorded for Speakeasy Ales & Lagers.
What industry is Speakeasy Ales & Lagers in?
Speakeasy Ales & Lagers's product category is Craft Beer / Brewery. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.