Grupo Andino

What Grupo Andino does

Grupo Andino Marketing Digital e Interactivo is a Colombian-based, privately held marketing and communications services firm operating in Bavaria, Colombia with 11-50 employees. The company delivers an integrated portfolio across four practice areas: marketing (digital marketing, web/app development, social media, programmatic and performance advertising), communications (audiovisual production, photography, content, podcasts, BTL), events (corporate, educational, and multiplatform virtual events), and immersive technologies (custom VR/AR/MR development, immersive virtual rooms, AI-powered avatars, and custom virtual games).

Underpinning the marketing practice is PIVOTE, a proprietary CRM ecosystem with three modules — CAPTA for online customer acquisition, GESTIONA for administration and operational efficiency, and FIDELIZA for customer retention via email, SMS, surveys, and automation. PIVOTE acts as both an internal operations platform and a client-facing product, with cross-channel capabilities (Email, SMS, Smart SMS, Apps, Web Push, Automation). The immersive technology stack includes custom VR/AR/MR content, AI-driven avatar experiences, immersive multi-user virtual rooms, and AR built from photographs and 3D animations. AI is applied across message personalization, programmatic bidding, and interactive avatars, though evidence does not indicate in-house foundational model development.

The business model is professional services-led: revenue is generated through quote-based, project-tied engagements tailored to client budgets, supplemented by performance-based digital media buying (CPD, CPM, CPC, CPL, CPA). Distribution is sales-led via the corporate website (grupoandino.com.co), WhatsApp contact, and organic social channels (LinkedIn, Facebook, Instagram). Customer segments are horizontal, targeting corporate/business clients, enterprise organizations, and marketing departments primarily across Colombia, with virtual event capabilities positioning the firm for broader geography. No named customer logos, no external funding rounds, and no revenue figures are disclosed.

Name

Grupo Andino

Legal name

Grupo Andino Marketing Digital e Interactivo

Website

https://grupoandino.com.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Andino is a Colombia-based marketing, communications, events, and immersive technology services firm offering proprietary PIVOTE CRM, VR/AR development, AI avatars, and full-service digital marketing to corporate and enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Digital marketing services
• Virtual reality solutions
• Augmented reality experiences
• Event management services
• Marketing automation software

Headquarters

HQ city

Bavaria

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Services: Comprehensive marketing and communications services including digital marketing, social media management, web and app development, and programmatic advertising. Services are tailored to client needs and budgets.
2. Events Production: Corporate events, educational events, conferences, trade shows, and hybrid events production services including logistics, strategy, operation, and technology support.
3. Virtual/Augmented Reality Solutions: Custom VR and AR content development, immersive virtual rooms, simulators, and training tools for experiential marketing and corporate training.
4. Communications Content: Photography, audiovisual production, content creation, print materials, podcast development, and BTL marketing campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grupo Andino provides integrated marketing, communications, and events services to corporate clients in Colombia, combining digital marketing strategy with proprietary CRM technology (PIVOTE) and custom immersive VR/AR content development. Their offering spans social media management, programmatic advertising, web/app development, corporate and educational event production, and AI-powered avatar and immersive virtual room experiences for brand activations and corporate training.

Product overview

Grupo Andino is a marketing and communications consultancy offering an integrated portfolio of digital marketing, communications, events, and immersive technology services. The core product is PIVOTE CRM, a platform ecosystem comprising three modules: CAPTA for lead acquisition, GESTIONA for administration, and FIDELIZA for customer retention. Supporting services include web and app development (Desarrollos Web/Apps), social media management, programmatic advertising, and performance marketing. The immersive technology offerings span Virtual Reality (VR), Augmented Reality (AR), and Immersive Virtual Rooms, complemented by AI Avatar technology and custom game development. Communications services cover audiovisual production, photography, content creation, podcasts, and BTL marketing. Events services include corporate events, educational events, and multiplatform virtual events. The ecosystem also incorporates AI-powered personalized marketing automation and multiple contact channels (email, SMS, web push, apps, automation).

Differentiator

Problem solved

Functional benefit

Brands

• PIVOTE: CRM platform ecosystem for business digital needs, featuring CAPTA (online acquisition optimization), GESTIONA (administration improvement), and FIDELIZA (customer relationship strategies through email, SMS, surveys).

Products and services

• PIVOTE CRM A proprietary CRM ecosystem that manages customer relationships across digital channels, including email, SMS, web push, apps, and marketing automation. Targeted at businesses seeking integrated marketing technology.
• CAPTA Online lead acquisition module within the PIVOTE ecosystem that optimizes channels for capturing potential customers using marketing technology and tools. For businesses needing lead generation.
• GESTIONA Administration and operational efficiency module within the PIVOTE ecosystem that reduces workload and improves business management. For businesses needing operational streamlining.
• FIDELIZA Customer retention module within the PIVOTE ecosystem that generates strategies to improve client relationships through email, SMS, and surveys. For businesses seeking customer loyalty programs.
• Realidad Virtual (VR) Virtual Reality experiences including simulators for experiential marketing, training, and learning through immersive gameplay. Targeted at brands seeking immersive activation and corporate training applications.
• Realidad Aumentada (AR) Augmented Reality applications overlaying virtual content onto the real world, enabling interactive experiences that trigger actions through user interaction. For brands and marketers seeking differentiated AR campaigns.
• Salas Virtuales Inmersivas Immersive virtual rooms for real-time interaction and sharing, alone or with multiple users, for teaching, presenting, entertainment, learning, and gaming. For organizations needing virtual collaboration environments.
• Avatar con Inteligencia Artificial AI-powered avatar technology for creating interactive virtual representations and experiences. For brands seeking AI-driven virtual brand ambassadors and customer engagement.
• Juegos y Desarrollos a Medida Custom virtual and digital games designed for team building, collaboration, escape room challenges, and strategic online competitions. For corporate team building and engagement.
• Desarrollos Web Custom web development including landing pages, corporate websites, e-commerce platforms, and payment/shipping integrations. For businesses needing digital presence.
• Desarrollos de Apps Custom mobile app development for Android, iOS, and Windows, including native apps, web apps, hybrid solutions, and AR-powered training applications. For businesses needing mobile experiences.
• Redes Sociales Complete social media administration including content creation, strategic campaign management, community interaction, and performance monitoring. For brands seeking managed social media presence.
• Programática y Pauta Digital Digital advertising campaigns integrating strategy, proprietary AI-powered technology platforms, and real-time metrics/KPIs. For advertisers seeking programmatic media buying.
• Performance Marketing Performance-based digital marketing with metrics including CPD, CPM, CPC, CPL, and CPA across various media channels. For advertisers focused on measurable campaign outcomes.
• Producción Audiovisual Professional video production for brand storytelling, client connection, and credibility building. For brands needing professional video content.
• Fotografía Professional photography services for products, events, and corporate settings. For businesses needing professional visual content.
• Contenido Value-driven content creation for brand building through education rather than self-promotion. For brands seeking content marketing services.
• Podcast Podcast design and development with influencers or ACL narrators, or using client's own team as brand voice. For brands seeking podcast production services.
• BTL (Below the Line) Direct brand-to-consumer marketing through emotions and sensations, creating impactful experiences at exposure moments. For brands seeking experiential BTL activations.
• Eventos Empresariales Corporate event planning and execution including conventions, congresses, trade shows, business meetings, product launches, and family days. For corporations needing event production.
• Eventos Educativos Educational event planning including seminars, workshops, panels, conferences with professional facilitators. For educational institutions and training organizations.
• Eventos Virtuales Multiplataforma Virtual events on advanced platforms enabling global audience reach, real-time interaction, and immersive experiences. For organizations needing virtual and hybrid event formats.

Quantifiable outcome

• Real-time results and KPIs according to objectives
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Globant: Latin American-origin digital and cognitive services firm offering digital marketing, content, and immersive experience services to global enterprise clients — comparable to Grupo Andino in targeting enterprise digital transformation engagements, though at vastly greater scale.

Broad incumbents

• Grey Group: Global advertising agency network with LatAm presence offering creative, digital marketing, and experiential services — comparable to Grupo Andino in addressing corporate clients seeking integrated marketing and events.
• Accenture Song: Accenture's creative, digital marketing, and experience services arm, operating globally and competing for enterprise customer experience, events, and digital transformation mandates similar to those Grupo Andino targets.
• WPP: World's largest advertising holding company with deep LatAm operations (VMLY&R, Grey, Ogilvy) offering end-to-end marketing, digital, and brand experience services that overlap with Grupo Andino's integrated offering.
• BBDO Worldwide: Global advertising network with LatAm affiliates (including Sancho BBDO) providing creative, digital, and brand experience services comparable to Grupo Andino's integrated marketing and events offering.
• DDB Worldwide: Global creative agency network with operations in Colombia, providing integrated advertising, digital, and brand activation services that compete with Grupo Andino's full-service marketing communications offering.
• Ogilvy: One of the world's largest advertising and communications networks, with Ogilvy Colombia providing creative, digital marketing, PR, and experiential services — directly overlapping with Grupo Andino's marketing, communications, and events portfolio.
• Publicis Groupe: Global advertising holding company operating in Colombia through Leo Burnett, Publicis, and Saatchi & Saatchi, offering integrated marketing, digital, and event services to enterprise clients across verticals.
• VML (VMLY&R): Global brand, customer experience, and digital agency with significant LatAm operations offering integrated marketing, commerce, and experiential services that overlap with Grupo Andino's end-to-end marketing and events portfolio.

Direct peers

• MullenLowe Group: Global advertising network with a strong presence in Colombia (MullenLowe SSP3) offering integrated creative, digital, and BTL marketing services to the same corporate and enterprise client base that Grupo Andino targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/grupoandino.com.co
• LinkedInlinkedin.com/company/grupo-andino
• Instagraminstagram.com/grupoandino
• Xx.com/GrupoAndino_360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Andino