Other Means
Other Means is a Brooklyn-based graphic design studio that designs typographic identities, brand strategies, books, and exhibitions for cultural institutions, museums, galleries, and contemporary art organizations, supported by proprietary typefaces and the OM Books publishing imprint.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Other Means does
Other Means is a Brooklyn-based graphic design studio founded in 2012 that designs typographic identities, brand strategies, books, exhibitions, signage systems, and websites for cultural institutions, museums, galleries, contemporary art organizations, and selected publishers and brands. The studio operates a services-led model with project-based engagements and long-term partnerships, evidenced by ongoing relationships with The Shed (since 2019), ICA Philadelphia (2014–2024), and James Fuentes Press, alongside identity work for Brooklyn Museum (2024) and a book project for Figma (2025).
The studio's product surface extends beyond services into proprietary typefaces (OM Coexist Pro, released 2013; OM Future Shock, drawn 2019), an e-commerce merchandise line (t-shirts, tote bags, mugs, bumper stickers priced $9.99–$35) via a Shopify-powered storefront, and the OM Books publishing imprint launched in 2025, whose first title is a 1,008-page Gordon Matta-Clark monograph priced at $85 USD with US direct sales and UK/EU distribution through Antenne. Other Means also co-founded Typography Summer School New York in 2013, resumed annually from 2024, and operates the Easy Lessoning in-studio lecture series.
The business is privately held, founder-owned, and independent with no disclosed outside funding, investors, or parent company. Headcount is 1–10 employees at a single Brooklyn studio (119 8th Street #202), and the company is explicitly not currently hiring. Marketing is portfolio-driven through the website and Instagram (@other_means, @other_means_stuff), supported by educational programming and the work itself functioning as brand-building.
Other Means firmographics
Firmographics- Name
- Other Means
- Legal name
- Other Means
- Website
- https://othermeans.us
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Other Means is a Brooklyn-based graphic design studio that designs typographic identities, brand strategies, books, and exhibitions for cultural institutions, museums, galleries, and contemporary art organizations, supported by proprietary typefaces and the OM Books publishing imprint.
- Ownership category
- akta.pro rank
Where Other Means is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Other Means business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Design Services: Core revenue from graphic design studio services including typographic identities, brand strategies, book design, exhibition design, signage systems, and website design for cultural institutions and organizations.
- OM Books Publishing: Publishing imprint revenue from book sales. First title is a 1,008-page publication on Gordon Matta-Clark's New York City Graffiti Photographs 1972-73, priced at $85 USD.
- Font Licensing: Sale of proprietary fonts including Coexist Pro and Future Shock. Fonts are available as digital downloads through the Buy Other Means storefront.
- Merchandise Sales: Sale of branded merchandise including bumper stickers, t-shirts, tote bags, and mugs through the e-commerce storefront. Products priced from $9.99 to $35 USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A Few of My Favorites Shirt - $35 USD |
| Unit Pricing | Pay-as-you-go | OM Future Shock Font - $20 USD |
| Unit Pricing | Pay-as-you-go | coffee coffee Mug - $16 USD |
| Unit Pricing | Pay-as-you-go | Weird Al Eat it. Bumper Sticker - $10 USD |
| Unit Pricing | Pay-as-you-go | OM Graffiti Tote Bag - $25 USD |
| Unit Pricing | Pay-as-you-go | OM Coexist Pro + Bumper Stickers - $9.99 USD |
| Unit Pricing | Pay-as-you-go | Gordon Matta-Clark Graffiti Photographs Book - $85 USD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Other Means product offering
Product offeringCore offering
Other Means is a Brooklyn-based graphic design studio that creates dynamic typographic identities, brand strategies, books, exhibitions, signage systems, and websites for cultural institutions, museums, galleries, and organizations supporting contemporary culture. The studio also operates a proprietary typeface line (Coexist Pro, Future Shock), an OM Books publishing imprint, and a Shopify-powered e-commerce storefront selling branded merchandise.
Product overview
Other Means is a Brooklyn-based graphic design studio offering typographic identities, brand strategies, and design services for cultural institutions. The studio operates as both a service provider and publisher, with OM Books as its publishing imprint exploring language and the city. Their product portfolio includes proprietary typefaces (OM Coexist Pro, OM Future Shock), publications (Gordon Matta-Clark graffiti photography book), and branded merchandise (bumper stickers, tote bags, mugs, shirts). The studio also runs educational programs through Typography Summer School New York and hosts the Easy Lessoning lecture series.
Differentiator
Problem solved
Functional benefit
Brands
- OM Books: A new publishing imprint from Other Means that explores the relationship between language and the city. First title published in 2025.
Products and services
- Graphic Design Services Full-service studio engagement covering typographic identities, brand strategies, books, exhibitions, signage systems, and websites for cultural institutions, museums, galleries, and contemporary art organizations.
- OM Books Publishing Imprint
Companies that use Other Means
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
Other Means technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Other Means partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Typography Summer School New YorkcoreCo-founded by Other Means in 2013, Typography Summer School New York is an educational initiative that returned in 2024 after a five-year hiatus. The program positions the studio as thought leaders in typography education and community building.
- AntenneminorAntenne serves as the wholesale and retail distributor for OM Books in the UK and EU markets, extending the publishing program's geographic reach.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Other Means competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Largest independently owned design studio in the world with a multi-partner model and deep cultural-institution client roster (MoMA, SFMOMA, etc.). Comparable to Other Means in serving museums and cultural brands with identity and publication design, but operates at materially greater scale and partner breadth.
- Sagmeister & Walsh (now Sagmeister Inc.): Long-established independent design studio with a strong reputation in cultural, arts, and brand identity work. Comparable in cultural-institution client focus and creative reputation, though operating with a larger team and broader commercial client mix.
Direct peers
- Hoefler & Co. Independent type foundry and typography company known for its extensive proprietary typeface library sold via licensing. Directly comparable to Other Means' proprietary font business (Coexist Pro, Future Shock), though at significantly greater scale.
- Inventory Studio: Design studio focused on identity, publication, and exhibition work for cultural and art-world clients. Comparable in client mix and service offerings to Other Means.
- Linked by Air: Brooklyn-based design studio with a long track record of identity, editorial, and exhibition design for museums, foundations, and cultural institutions. Highly comparable in client roster and product offerings, though with a larger team.
- Math Practice: Independent Brooklyn design studio working with cultural and institutional clients on identity, editorial, and exhibition projects. Comparable in scale, location, and focus on contemporary culture clients.
- 2x4: Brooklyn- and Barcelona-based design studio specializing in identity, exhibition, and publication design for cultural institutions and contemporary art organizations. Directly comparable in client mix (museums, foundations, galleries) and design services scope.
- Wolfe Hall: Independent design studio producing identity, publication, and exhibition design for cultural and institutional clients. Comparable in scope, aesthetic positioning, and client mix.
- Other Peoples: Brooklyn-based design practice working with cultural, publishing, and institutional clients on identity and editorial projects. Comparable in scale and positioning within the NYC cultural design community.
Emerging players
- Plau Foundry: Independent type foundry offering custom and retail typefaces from emerging designers. Comparable to Other Means' proprietary font and licensing model, though with a different distribution and curatorial approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Other Means social profiles
Digital presenceOther Means financial estimates
Financial estimateRevenue estimate
Valuation estimate
Other Means leadership team
Management profileNumber of profiles
Other Means subsidiaries and ownership
Company hierarchySubsidiaries1 record
Other Means funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Other Means M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Other Means
What does Other Means do?
Other Means is a Brooklyn-based graphic design studio that creates dynamic typographic identities, brand strategies, books, exhibitions, signage systems, and websites for cultural institutions, museums, galleries, and organizations supporting contemporary culture. The studio also operates a proprietary typeface line (Coexist Pro, Future Shock), an OM Books publishing imprint, and a Shopify-powered e-commerce storefront selling branded merchandise.
Is Other Means a public or private company?
Other Means is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Other Means founded?
Other Means was founded in 2013. It employs 1 to 10 people.
Where is Other Means based?
Other Means is headquartered in Brooklyn, United States, in the North America region.
How does Other Means make money?
Four revenue lines are on record. Design Services are the primary driver. The others are OM Books Publishing, font Licensing and merchandise Sales.
Who are Other Means's main competitors?
Broad incumbents on record are Pentagram and Sagmeister & Walsh (now Sagmeister Inc.). Direct peers are Hoefler & Co., Inventory Studio, Linked by Air, Math Practice, 2x4, Wolfe Hall and Other Peoples. Plau Foundry is listed as an emerging player.
Does Other Means have an API?
No public API is recorded for Other Means.