Caliber Truck Company

Name

Caliber Truck Company

Legal name

Caliber Truck Co.

Website

https://calibertruckco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Caliber Truck Company is a skater-owned collective that manufactures cast skateboard trucks under the Caliber brand, longboard decks under Prism Skateboards, and premium urethane wheels under Blood Orange Wheels, serving downhill, freeride, cruiser, and street skaters via wholesale distribution and direct channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Skateboard Truck Sales: Revenue from manufacturing and selling cast skateboard trucks (Caliber III, Caliber II, and Caliber Street trucks) and replacement parts (pivot cups, bushings, shims). Products sold through wholesale distributors to retail skate shops and direct-to-consumer.
2. Skateboard Deck Sales: Revenue from Prism Skate Co. brand longboard decks including performance boards and cruiser boards sold through distribution partners.
3. Skateboard Wheel Sales: Revenue from Blood Orange premium wheels including Drift, Bangers, Smoke, Jammerz, Morgan, Alpine, Cruiser, and Street lines designed for downhill, freeride, and street skating.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Caliber Truck Company manufactures and sells cast skateboard trucks (Caliber III, Caliber II, Caliber Standard street trucks), premium urethane wheels (Blood Orange Wheels brand), and longboard decks (Prism Skate Co. brand) for downhill, freeride, street, and cruiser skateboarding. The products are sold through wholesale distribution (Full Circle Distribution) to retail skate shops and via direct-to-consumer channels, with a focus on budget-friendly, battle-tested, skater-designed gear.

Product overview

Caliber Truck Company is a collection of three skater-owned and operated skateboard brands. The portfolio consists of Prism Skateboards (performance and cruiser skateboard decks founded in 2015), Caliber Trucks (cast skateboard trucks including Caliber III, Caliber II, and Caliber Standard street trucks with replacement parts), and Blood Orange Wheels (premium urethane wheels for freeride, downhill, and street skateboarding). The company emphasizes budget-friendly, high-quality core gear for beginners and professionals alike.

Differentiator

Problem solved

Functional benefit

Brands

• Caliber III: High-performance cast trucks with optional rake, available in 9" and 10" sizes with 44° or 50° angles for RKP setup.
• Caliber II
• Caliber Standard

Products and services

• Caliber III RKP Trucks High-performance cast reverse-kingpin (RKP) longboard trucks available in 9" and 10" sizes with 44° (stability) or 50° (more turn) baseplate angles, and offered in raked and rakeless configurations. Designed for downhill and freeride skateboarders who require durable, customizable, battle-tested trucks capable of withstanding speeds over 60mph.
• Caliber II Trucks 10" 50° RKP cast longboard trucks representing the predecessor generation to Caliber III, sold to downhill and freeride skateboarders seeking proven Caliber hardware.
• Caliber Standard Street Trucks Street and park skateboard trucks available in 8.0" to 9.0" sizes (including hollow versions), designed for trick skating, park sessions, and technical street riding, positioned as a high-performance alternative to legacy street truck brands.
• Blood Orange Wheels Premium urethane skateboard wheels for freeride, downhill, and street skateboarding, offered in multiple product lines including Drift (66–70mm, 78a–81a), Cole Trotta Pro (70–74mm, 78a), Bangers (65–70mm, 78a), Smoke (60–69mm, 84a), Jammerz (69mm, 82a), Morgan Pro (60–70mm, 80a–84a), Alpine (73mm, 80a), Cruiser (59mm, 78a), and Street Conical/Rounded (52–58mm, 99a).
• Prism Skateboards Longboard skateboard decks for downhill, freeride, and cruising, founded in 2015 by professional skateboarders Liam Morgan and James Kelly. Performance boards include the Roger Jones Pro, Theory V2, Cole Trotta Pro, Hindsight, Monolith, and Reaver; cruiser boards include the Skewer, Revel, and Tallboy completes.
• Caliber Replacement Parts Replacement parts for Caliber trucks including pivot cups and bushing shims, sold to extend product longevity and support ongoing maintenance of the truck lineup.

Quantifiable outcome

• Products tested at over 60mph on extreme terrain

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Full Circle DistributioncoreChannel Partner/ Reseller/ DistributorPrimary wholesale distribution partner for all three brands (Prism Skate Co, Caliber Truck Co, Blood Orange Wheels). Products sold through Full Circle Distribution to retail skate shops and direct to consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bear Trucks: Cast longboard truck maker (Polar Bear, Kodiak) sold through skate distributors to downhill and freeride skaters. Direct competition to Caliber III in the RKP/downhill truck segment.
• DB Longboards: Longboard deck/complete manufacturer focused on downhill, freeride, and commuter boards. Directly comparable to Prism's product range and rider base.
• Venom Trucks: Longboard RKP truck maker focused on downhill/freeride with a similar price-conscious positioning. Overlaps with Caliber's product range and rider demographic.
• Ronin Trucks: Premium precision-machined longboard trucks (not cast) for downhill, sold through specialty distribution. Comparable product category with an upscale positioning relative to Caliber's cast line.
• Paris Truck Co. Manufacturer of cast longboard/downhill RKP trucks sold through skate distributors and DTC. Directly comparable to Caliber in product category (downhill trucks), distribution model, and target riders.
• Orangatang Wheels: Premium urethane longboard wheels (Love Handles, Kegel, Stimulus) for downhill/freeride sold through the same skate distributor channel. Direct competitor to Blood Orange in wheels.

Broad incumbents

• Sector 9 Skateboards: One of the largest longboard brands, offering decks, completes, wheels, and trucks across price tiers. Significantly larger scale and broader assortment than Caliber, but overlaps in downhill/longboard product and rider demographic.
• Independent Trucks / Thunder Trucks: Industry-standard street skateboard trucks (Bonnell Industries), with Thunder as a sister brand for park/street. Caliber Standard street trucks directly compete in this incumbent-dominated category but at significantly smaller scale.
• Powell Peralta: Iconic skateboard hardware and deck brand (Powell, Bones, RollerBones) with skate wheels, bearings, and trucks. Heritage skate hardware incumbent; only partial overlap with Caliber's longboard focus, but comparable sporting-goods retail channels.
• Landyachtz: Established longboard and cruiser board brand with decks, completes, wheels, and accessories across multiple disciplines. Comparable product breadth to Caliber/Prism/Blood Orange combined, with broader retail distribution and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CaliberTruckCo
• Instagraminstagram.com/calibertrucks
• Xx.com/calibertruckco
• Facebookfacebook.com/CaliberTrucks
• LinkedInlinkedin.com/company/caliber-truck-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caliber Truck Company