Kingswood Golf & Country Club

What Kingswood Golf & Country Club does

Kingswood Golf & Country Club is a privately held, for-profit members' golf and hospitality venue established in 1928 in Tadworth, Surrey, less than three miles inside the M25. The company operates an 18-hole, 6,900-yard championship golf course designed by five-time Open Champion James Braid, supported by a 12-bay TopTracer driving range, a teaching academy staffed by PGA-qualified professionals, and a pro shop retailing brands including Peter Millar, Under Armour, and Footjoy. Underlying technology is sourced from third-party providers: the Intelligent Golf platform powers competition management, World Handicap System synchronisation through England Golf, and online tee bookings (24 days ahead for visitors, 14 days for members), while TopTracer and the GolfNext App handle shot tracking and range credit management.

The business model blends recurring subscription revenue (golf and social memberships) with usage-based and transactional streams. Annual golf memberships are tiered across Full 7 Day (£2,582/year), 5 Day (£2,312/year), Flexible pay-as-you-play, Colt Under 30 (£528-£852/year), and Lifestyle (£582/year) categories, alongside a £180/year social Club membership. Visitor green fees range from £50-£100 per round depending on day, time, and group size. Hospitality revenue comes from the on-site 18-room boutique hotel The Lodge at Kingswood (Stay & Play packages from £140 per person), a full-service restaurant and Sunday Carvery (£36.95 adult), four on-site wellness providers, and a diversified events business spanning weddings (one-per-day exclusivity across four rooms), corporate conferences, school proms, Christmas dining, and Celebration of Life gatherings. Customer segments span individual golfers, society groups, corporate clients, brides and grooms, school organisers, Lodge guests, and social members, with go-to-market split between self-serve online booking (visitors and Lodge), direct enterprise sales (events coordinators), and community-led membership recruitment through leagues, the Bridge Circle, and the Women's Academy.

Name

Kingswood Golf & Country Club

Legal name

Kingswood Golf and Country Club

Website

https://kingswood-golf.co.uk

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Kingswood Golf & Country Club is a privately held Surrey-based golf and hospitality venue operating an 18-hole James Braid-designed championship course, an 18-room boutique hotel, restaurant and event facilities serving individual golfers, members, corporate clients, wedding couples, and Lodge guests.

Ownership category

akta.pro rank

Product category

Golf & Country Club Hospitality

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf & Leisure Full-Service Hotels (THAGAAAH), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Championship golf course
• Golf club membership
• Stay and play packages
• Wedding and event venue
• Hospitality and dining

Headquarters

HQ city

Kingswood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Green Fees: Visitor green fees charged per round based on time of day, day of week, and group size. Peak rates apply on weekends with mid-afternoon and twilight discounts available.
2. Golf Membership Subscriptions: Annual subscriptions providing 7-day, 5-day, flexible, colt (under 30), junior, and lifestyle membership options with varying fee structures and benefits
3. Lodge Accommodation: 18-room boutique hotel offering standard, executive, and premier rooms with stay-and-play packages combining accommodation with golf rounds
4. Food & Beverage: Restaurant dining, Sunday carvery, private events, and celebrations generate revenue from catering services and bar sales
5. Golf Teaching & Lessons: PGA-qualified professionals Craig Martin and Jemma Adams provide individual and group lessons, coaching programmes, and junior coaching sessions
6. Pro Shop Retail: Retail boutique selling golf attire, outerwear, shoes, clubs, and accessories from brands including Peter Millar, Under Armour, and Footjoy
7. Wedding & Event Hire: Venue hire for weddings, civil ceremonies, proms, conferences, and celebrations including exclusive-use packages for various room configurations
8. Club Membership (Non-Golf): Social club membership offering access to dining, events, bridge circle, and clubhouse facilities with food and beverage discounts

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Kingswood Golf & Country Club operates a privately owned James Braid-designed 18-hole championship golf course (6,900 yards, established 1928) paired with an 18-room boutique hotel, PGA-led teaching academy with TopTracer driving range, pro shop, full-service restaurant, and dedicated event venues for weddings, conferences, proms, and celebrations of life. Members and visitors access golf, accommodation, dining, retail, and wellness services through a single integrated estate in Tadworth, Surrey, within the M25.

Product overview

Kingswood Golf & Country Club operates as a traditional golf and hospitality venue combining a championship golf course with diversified leisure and event services. The core product is the James Braid-designed 18-hole championship golf course (6,900 yards), complemented by a Teaching Academy with TOPTRACER driving range technology and a Pro Shop. Hospitality offerings include The Lodge (18-room boutique hotel), Club Dining with Sunday Carvery, and venue hire for weddings, conferences, and celebrations. The club offers multiple membership tiers (Full 7 Day, 5 Day, Flexible, Colt, Junior, Club) with full handicap services through England Golf integration. Additional revenue streams include golf days/societies, prom nights, celebration of life events, and wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• The Club at Kingswood: Social membership offering access to clubhouse facilities, dining, Sunday carvery, TopTracer driving range, and social events with a CLUB card.
• Women's Academy
• Teaching Academy

Products and services

• 18-Hole Championship Golf Course The flagship 6,900-yard 18-hole championship golf course designed by James Braid in 1928, described as Braid's finest parkland course in England. Open for play with buggies allowed, featuring extensive redesign under Howard Swan with green Turfgrass teeing surfaces year-round. Available to members, visitors, and society/corporate groups.
• Teaching Academy Golf instruction facility with PGA-qualified professionals Craig Martin and Jemma Adams offering individual and group lessons, playing lessons, and junior coaching. Includes a 12-bay TopTracer driving range, putting green, and short game area for bunker play, pitching, and chipping. Lessons priced from £30 (junior 30-min) to £72 (60-min adult).
• Pro Shop Retail outlet offering golf equipment, apparel, and accessories from brands including Peter Millar, Under Armour, and Footjoy. Provides custom fitting services and equipment requests. Located on-site and contactable at [email protected].
• The Lodge at Kingswood Four-star equivalent boutique hotel with 18 contemporary rooms in Standard, Executive, and Premier categories. Located in peaceful surroundings adjacent to the golf course, offering on-site accommodation for Stay & Play guests, conference delegates, and wedding parties.
• Stay & Play Packages Bundled accommodation and golf packages combining Lodge stays with rounds on the championship course. Packages include 1 or 2 night stays with breakfast and 1 or 2 rounds of golf, priced from £140 per person (Sun-Thu) and £160 per person (Fri-Sat), based on two people sharing.
• Club Dining Full-service restaurant and bar offering breakfast, lunch, and dinner menus including light bites, burgers, sharers, and vegan options, with a personally curated wine selection. Open to members, Lodge guests, and visitors.
• Sunday Carvery Weekly Sunday carvery dining experience priced at £36.95 per adult and £19.95 per child (under 12), featuring roast meats, vegetables, Yorkshire puddings, and traditional trimmings. Smart casual dress code; booking essential.
• Wedding Venue Full-service wedding venue with multiple rooms including Ballroom (up to 100 seated), Dining Room (up to 140 seated/200 evening), Warren Room (up to 50 seated), and Lantern Lounge. One wedding per day policy ensures exclusive focus on each celebration, supported by dedicated events coordinators.
• Conference & Events Conference facilities with dedicated coordinators, state-of-the-art audiovisual equipment, flexible catering options, free parking, and access to on-site Lodge accommodation for multi-day events. Verified by clients including Euroselect for two-day corporate conferences.
• Celebration of Life Memorial and wake venue offering three private rooms (Dining Room, Warren Room, Lantern Lounge) with catering packages starting from £35 per person. Located near Surrey crematoriums with step-free access and supported by a dedicated events team.
• Prom Nights School leaver prom venue offering bespoke packages with dedicated event coordinators, customizable décor, and entertainment options for secondary school proms. Verified by client Greenshaw High School.
• Wellness Services On-site wellness offering delivered by independent practitioners including Candice Brown (skin aesthetics), Lancaster Fitness (sports massage), Tamara Attfield (beauty and microblading), and Ian Martin Body Therapy (deep tissue). Massage from £50 (20 min) and a range of beauty and aesthetic treatments available to members and Lodge guests.
• Golf Membership Annual membership subscriptions across multiple tiers: Full 7-Day (£2,582/year), 5-Day (£2,312/year), Flexible pay-as-you-play, Colt Under 30 (£528–£852), Junior (17 and under), Lifestyle (£582/year), and Club social membership (£180/year). Benefits include WHS handicap, priority tee bookings, and discounts on food, rooms, and Pro Shop.
• Golf Days & Society Packages Corporate and society golf day packages for minimum 12 guests. Three tiers available: Package 1 (coffee & bacon roll, 18 holes, 1 course from £75 off-peak / £84 peak), Package 2 (18 holes, 2 course from £83 / £92), Package 3 (18 holes, 3 course from £87 / £96), all with flexible catering options.
• Bridge Circle Duplicate and Chicago bridge club meeting weekly with Wednesday afternoon sessions, first Saturday Supper Bridge evenings, and Monday evening tutoring. Included as part of Club (social) membership.
• Green Fees Visitor tee time rates ranging from £50–£100 per person depending on day, time, and group size. Weekday rates from £70 (4-ball) to £90 (1-ball); weekend rates from £80 to £100. Mid-afternoon and twilight discounts available.

Quantifiable outcome

• Stay & Play packages starting from £140 per person for accommodation, breakfast and golf
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• England GolfcoreStrategic or Co-development PartnerKingswood Golf & Country Club is affiliated with England Golf for competition management, World Handicap System synchronisation, and adherence to safeguarding policies. The club participates in Surrey county golf competitions and follows NGB procedures.
• The R&A (Women in Golf Charter)coreStrategic or Co-development PartnerKingswood is a signatory to the Women in Golf Charter, contributing towards creating a positive change in golf and encouraging more women and girls to thrive in the game.
• Intelligent GolfcoreTechnology or IntegrationWebsite and competition management platform providing online tee bookings, member login, World Handicap System synchronisation, and event management functionality.
• TopTracercoreTechnology or IntegrationShot tracking and analysis technology installed at the driving range providing instant feedback and enhanced training capabilities for golfers.
• Candice Brown (Specialist Skin Aesthetician)minorOthersIndependent aesthetician providing face and body treatments including skin health optimisation. Offers services to members and non-members at Kingswood.
• Lancaster Fitness ServicesminorOthersSports and relaxation massage therapy provider offering 20-minute, 40-minute, and hourly sessions for Lodge guests and members.
• Tamara Attfield Beauty & MicrobladingminorOthersBeauty therapist and microblading specialist operating from cottage on Kingswood grounds. Services include microblading, lash extensions, nail treatments, facials, and waxing.
• Ian Martin Body TherapyminorOthersDeep tissue therapy specialist focusing on postural rebalancing and resolving chronic discomfort for active lifestyle maintenance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• St Andrews Links Trust: Historic Scottish golf destination operating multiple courses, hotel and events. Comparable in golf heritage, course-driven brand and stay-and-play demand but in a different UK geography; relevant benchmark for green-fee pricing and tee-time volume.
• Pennyhill Park Hotel & Spa: Surrey luxury hotel, spa and events venue without a major golf course. Competes primarily for the conference, wedding and corporate events wallet in the same geography rather than green-fee demand.

Broad incumbents

• Celtic Manor Resort: Major UK resort with multiple golf courses, large hotel, conference centre and Ryder Cup pedigree. Comparable at scale as a UK destination competing for corporate golf days, conferences and high-end stay-and-play packages.
• Wentworth Club: Iconic Surrey private club with three championship courses, large hotel/events complex and a far stronger brand and international profile. Competes for the same corporate, society and high-net-worth member demand but at significantly larger scale.
• Hanbury Manor (Marriott): Country-club hotel and golf resort in Hertfordshire operated by Marriott. Comparable destination combining championship golf, hotel rooms, weddings and corporate events for the south-east England stay-and-play market.
• The Grove (Hertfordshire): Five-star hotel with championship golf course, spa and large conference and wedding facilities outside London. Comparable integrated golf + lodge + events model competing for similar London-adjacent corporate and stay-and-play demand.
• The Belfry Hotel & Resort: Large UK golf resort with multiple courses, 300+ hotel rooms, spa, and extensive conference and wedding facilities. Broader national/UK destination competitor for stay-and-play, conferences and corporate golf days.
• De Vere Selsdon Estate: Surrey estate hotel with golf, conference and wedding facilities on the south edge of Greater London. Competes for the same corporate events, weddings and stay-and-play guests in the Surrey/M25 corridor.

Direct peers

• Foxhills Club and Resort: Surrey-based golf, leisure and events resort with multiple courses, hotel rooms, spa, and extensive wedding/conference facilities. Direct competitor in the same Surrey M25 catchment targeting identical member, stay-and-play and corporate segments.
• The Wisley (Wisley Golf Club): Premium Surrey golf club with championship course, members' facilities and events. Operates in the same regional market with similar member/day-visitor and event revenue mix as Kingswood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kingswoodgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingswood Golf & Country Club