What Moore MKW does

Moore MKW is a Dutch accounting and business advisory firm headquartered in Zwolle, Netherlands, operating across 18 office locations throughout the country. The firm was formed on January 8, 2024, through the merger of Moore MTH and KroeseWevers, consolidating over 1,000 employees under the Coöperatie Moore MKW UA cooperative structure. It is a member of the Moore Global international network of accounting and advisory firms, which enables cross-border service delivery including a dedicated German Desk for Dutch-German activities.

The company delivers a multidisciplinary suite of professional services organized around seven core areas: Accountancy (including financial administration, reporting, data analysis, and the Moni digital accounting automation tool), Audit (annual accounts verification and IT audit), Tax Advice (VAT, payroll taxes, estate planning, DGA advisory, expat 30% ruling, Tax Control Framework), Corporate Finance (financing, M&A advisory, due diligence, business valuation), HR and Payroll Advisory, Subsidy Advisory (sustainability, innovation, training, real estate subsidies), and International Business Services. Service delivery leverages digital platforms including the wholly-owned Moni subsidiary and a July 2024 strategic partnership with Caseware for audit and financial data analytics.

Moore MKW generates revenue through project-based engagements, retainer arrangements, and ongoing advisory relationships with Dutch entrepreneurs, family-owned businesses, and internationally active SMEs. Its go-to-market is sales-led and relationship-driven, combining direct advisor engagement across regional offices, referrals, industry events, and content marketing (case studies, webinars, newsletters). Customers span diverse industries including construction, agriculture, logistics, industrial automation, security services, luxury watchmaking, and investment/family offices, with no disclosed concentration among major accounts.

Name

Moore MKW

Legal name

Coöperatie Moore MKW UA

Website

https://moore-mkw.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moore MKW is a Dutch accounting and business advisory firm operating across 18 offices in the Netherlands, providing multidisciplinary services (accountancy, audit, tax, corporate finance, HR/payroll, subsidies, international) to Dutch entrepreneurs, family businesses, and SMEs as part of the Moore Global network.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Enterprise Risk Management (ERM) Advisory (BPAHAFAA), Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Accountancy services
• Tax advisory
• Audit services
• Corporate finance advisory
• Business advisory

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Moore MKW generates revenue through a comprehensive range of professional services including accountancy, audit, tax advisory, corporate finance, personnel and salary advisory, subsidy advice, and international business services. Services are delivered on a project basis, retainer arrangements, and ongoing advisory relationships with Dutch entrepreneurs and businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Moore MKW provides multidisciplinary accountancy, audit, tax advisory, corporate finance, HR and payroll advisory, subsidy advisory, and international business services to Dutch entrepreneurs, SMEs, and family businesses across 18 office locations. The firm complements its advisory services with Moni, a digital accounting platform that automates financial administration and delivers real-time financial insight to clients.

Product overview

Moore MKW is a Dutch accountancy and business advisory firm offering a comprehensive suite of professional services organized around seven core areas: Accountancy, Audit, Tax Advice (Belastingadvies), Corporate Finance, HR and Payroll Advisory (Personeels- en Salarisadvies), Subsidy Advisory (Subsidieadvies), and International Business Services. The firm also operates Moni, a digital accounting automation daughter company that provides financial administration digitization and dashboard solutions. The service portfolio is structured as integrated multidisciplinary advisory—specialists from different domains collaborate on client engagements to provide holistic support spanning the entire business lifecycle from startup through growth, succession, and transformation. The firm operates under the cooperative structure Coöperatie Moore MKW U.A. and is part of the international Moore Global network, with offices across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Moni: Digital accounting platform offered as part of Moore MKW's services for automated financial administration and real-time insights.

Products and services

• Accountancy Comprehensive accounting services for Dutch entrepreneurs and SMEs including business advice, financial administration, financial reporting and management information, data analysis, annual accounts preparation, accounting for supermarkets, Business in Control, and pre-audit services.
• Audit
• Belastingadvies (Tax Advice)
• Corporate Finance
• Personeels- en Salarisadvies (HR and Payroll Advisory)
• Subsidieadvies (Subsidy Advisory)
• Internationaal Ondernemen (International Business)
• Moni A digital accounting and administration automation tool offered as a subsidiary of Moore MKW. Moni automates financial administration and provides digital dashboards for real-time business insight.

Quantifiable outcome

• Successful completion of business sale transactions, such as AuteQ's sale to Batenburg Techniek
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered strategic and core.

• CasewarestrategicTechnology or Integration · 8 July 2024Moore MKW entered a strategic partnership with Caseware focused on technological innovation. Caseware provides audit and financial data analytics solutions that enhance Moore MKW's service delivery capabilities through advanced technology integration.
• Moore GlobalcoreOthersMoore MKW is a member of the Moore Global international accounting and advisory network, providing access to global expertise and enabling cross-border services for clients with international operations or ambitions. The network includes member firms worldwide.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mazars Nederland: Mazars' Dutch practice competes head-to-head in accountancy, audit, tax, and corporate finance advisory for Dutch mid-market clients, with a similar multidisciplinary model and international network backing.
• Accon|AVM: Dutch mid-tier accountancy and advisory group serving SMEs and family businesses with accounting, tax, and corporate finance — comparable scale and Dutch regional footprint.
• DRV Accountants & Adviseurs: DRV is a sizable Dutch accountancy and advisory firm serving SMEs and family businesses with audit, tax, and corporate finance — a direct regional competitor across many of Moore MKW's NL geographies.
• RSM Netherlands: RSM's Dutch member firm provides audit, tax, and consulting to mid-market companies, mirroring Moore MKW's positioning as a mid-tier international network firm serving Dutch SMEs.
• Baker Tilly Netherlands: Baker Tilly's Dutch member firm offers accountancy, audit, tax, and corporate finance to Dutch SMEs and family businesses — closely comparable client base and service menu.
• Grant Thornton Netherlands: Grant Thornton's Dutch practice serves mid-market Dutch businesses with assurance, tax, and advisory services — a near-direct competitor in size, scope, and target segment.
• BDO Nederland: BDO's Dutch member firm is a global tier-2 accounting and advisory network offering audit, tax, and advisory services to Dutch mid-market and SMEs — directly overlapping Moore MKW's full-service offering and client base.
• HLB Witlox Van Den Boomen: A Dutch mid-tier accounting and advisory network focused on regional SMEs and family-owned businesses, overlapping Moore MKW's target market and multidisciplinary service approach.

Broad incumbents

• Deloitte Netherlands: Big 4 incumbent in the Netherlands offering the full audit-tax-consulting suite at larger scale; competes with Moore MKW for mid-market and large-enterprise mandates but spans a much broader market.
• KPMG Netherlands: Big 4 incumbent providing audit, tax, and advisory in the Netherlands with significantly larger scale and brand reach — overlapping the upper end of Moore MKW's client spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore MKW