Guiding Star Mortgage Group
Guiding Star Mortgage Group is a privately held Canadian residential mortgage brokerage based in Burlington, Ontario, serving individual borrowers with purchase, refinance, and renewal mortgage solutions through a small team of 11-50 employees.
- Company typePrivate
- Founded-
- HeadquartersBurlington, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guiding Star Mortgage Group does
Guiding Star Mortgage Group is a privately held, for-profit Canadian residential mortgage brokerage headquartered in Burlington, Ontario. The firm offers residential mortgage solutions across three core product lines: purchases, refinancing, and renewals, serving individual borrower clients rather than institutional or commercial counterparties. Headcount is reported in the 11–50 employee range, consistent with a small independent brokerage operation. The firm's only named executive in the available data is Shaun Westlake, Vice President.
No information on revenue model mechanics, lender panel composition, compensation structure (broker vs. agent model), or go-to-market channels was accessible; the company's website (guidingstarmortgage.com) displays only a Cloudflare-style verification/loading page, and no marketing, distribution, pricing, or technology disclosures were retrievable. Operating geographies beyond the Burlington base are not documented, and there is no evidence of subsidiary entities, parent company, or branch network. No funding rounds, M&A activity, partnerships, awards, certifications, or regulatory actions appear in the source data.
Given the absence of accessible first-party material, the business is characterized solely by the firmographic inputs above. Canadian residential mortgage brokerages of this size typically earn commission-based revenue from lender placement on closed loans, with revenue closely tracking Ontario housing transaction volumes, Bank of Canada policy rates, and competitive pressure from bank direct channels and alternative monoline lenders.
Guiding Star Mortgage Group firmographics
Firmographics- Name
- Guiding Star Mortgage Group
- Website
- https://guidingstarmortgage.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Guiding Star Mortgage Group is a privately held Canadian residential mortgage brokerage based in Burlington, Ontario, serving individual borrowers with purchase, refinance, and renewal mortgage solutions through a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Guiding Star Mortgage Group industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
Keywords
Where Guiding Star Mortgage Group is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Markets served
Guiding Star Mortgage Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Guiding Star Mortgage Group product offering
Product offeringCore offering
Guiding Star Mortgage Group provides residential mortgage solutions to individual consumers, covering home purchase financing, mortgage refinancing, and mortgage renewals. The firm is based in Burlington, Canada, and operates with a small team of 11-50 employees, suggesting a focused, relationship-driven brokerage model.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mortgage Purchases
Companies that use Guiding Star Mortgage Group
Customer profileIdeal customer profiles1 record
Guiding Star Mortgage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guiding Star Mortgage Group competitors and assessment
Company assessmentDirect peers
- Mortgage Architects: Canadian mortgage brokerage network offering residential purchase, refinance, and renewal products through independent brokers. Operates the same broker channel model and competes for similar borrower segments.
- TMG The Mortgage Group: Canadian mortgage brokerage network providing residential and commercial mortgage solutions through a national broker base. Comparable in channel model, product mix, and lender panel structure.
- Dominion Lending Centres: Canada's largest national mortgage brokerage network with thousands of brokers across the country. Directly comparable as a residential mortgage broker channel in the same Canadian market, competing for the same borrowers and lender panel relationships.
- Verico Financial Group: Canadian mortgage brokerage network offering residential mortgages across Canada through independent brokers. Directly comparable in business model, target customer, and product offerings.
- Mortgage Alliance: Canadian mortgage broker network offering residential lending solutions across multiple provinces. Operates the same intermediary model between borrowers and institutional lenders.
- Invis Mortgage: Canadian mortgage brokerage specializing in residential purchase, refinance, and renewal products. Competes in the same broker channel with similar advisor-driven service model.
Emerging players
- Borrowell: Canadian fintech providing online mortgage comparison and lending services. Represents the digital-first competitive threat to traditional broker channels, overlapping on residential mortgage origination for the same target customer base.
- HomeEquity Bank: Canadian Schedule I bank specializing in reverse mortgages and home-equity lending products. Comparable as a Canadian residential mortgage provider with alternative-product expertise that brokers may place alongside conventional offerings.
Broad incumbents
- CMLS Financial: Large Canadian non-bank mortgage lender that funds and originates residential and commercial mortgages. Comparable on the residential mortgage origination side, but operates as a balance-sheet lender rather than a pure intermediary.
- First National Financial: Major Canadian non-bank mortgage originator and servicer with a national broker channel. Comparable on the residential mortgage origination business and is one of the key lenders in the same broker channel Guiding Star operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Guiding Star Mortgage Group social profiles
Digital presenceGuiding Star Mortgage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guiding Star Mortgage Group leadership team
Management profileNumber of profiles
Profiles1 record
Guiding Star Mortgage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guiding Star Mortgage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guiding Star Mortgage Group
What does Guiding Star Mortgage Group do?
Guiding Star Mortgage Group provides residential mortgage solutions to individual consumers, covering home purchase financing, mortgage refinancing, and mortgage renewals. The firm is based in Burlington, Canada, and operates with a small team of 11-50 employees, suggesting a focused, relationship-driven brokerage model.
When was Guiding Star Mortgage Group founded?
Guiding Star Mortgage Group was founded in -1. It employs 11 to 50 people.
Where is Guiding Star Mortgage Group based?
Guiding Star Mortgage Group is headquartered in Burlington, Canada, in the North America region.
Who are Guiding Star Mortgage Group's main competitors?
Direct peers on record are Mortgage Architects, TMG The Mortgage Group, Dominion Lending Centres, Verico Financial Group, Mortgage Alliance and Invis Mortgage. Emerging players are Borrowell and HomeEquity Bank. Broad incumbents are CMLS Financial and First National Financial.
Does Guiding Star Mortgage Group have an API?
No public API is recorded for Guiding Star Mortgage Group.
What industry is Guiding Star Mortgage Group in?
Guiding Star Mortgage Group's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.