Pinkfresh Studio
Pinkfresh Studio is a Houston-based paper crafting supplies company founded in 2014. It sells stamps, dies, stencils, press plates, washi tapes, inks, and scrapbook collections to hobbyist crafters via e-commerce and to independent retailers via wholesale.
- Company typePrivate
- Founded2014
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pinkfresh Studio does
Pinkfresh Studio is a privately held, Houston-based paper crafting supplies company founded in 2014 that designs and sells products for hobbyist card makers and scrapbookers. Its catalog spans clear stamps, cling rubber stamps, dies, stencils, press plates, washi tapes, hot foil products, ink cubes, ink pads, blending brushes, scrapbook collections, and proprietary accessories such as EasyBlend Grip Mats, with individual items priced between $5 and $40 and bundled collections available at roughly 7% discount.
The company's core differentiator is the coordination of these products into themed design suites released on a monthly cadence, so a crafter can assemble a complete project from a single design family across multiple formats. Notable technical integrations include compatibility with the Spellbinders BetterPress system for press plates, and proprietary physical accessories (EasyBlend Grip Mats) tied to its blending brush product line. There is no software product, app, API, or AI/ML component referenced; the offering is entirely physical.
Revenue is generated through two channels: a direct-to-consumer e-commerce storefront at pinkfreshstudio.com selling worldwide, and a separate wholesale portal at pinkfreshstudiowholesale.com serving independent craft retailers. The company drives demand through Instagram, Facebook, Pinterest, YouTube, a blog with design tutorials, monthly card-making challenges, design team contributions, and email plus text message marketing. No funding rounds, ownership disclosures, or revenue figures are publicly available.
Pinkfresh Studio firmographics
Firmographics- Name
- Pinkfresh Studio
- Legal name
- Pinkfresh Studio
- Website
- https://pinkfreshstudio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinkfresh Studio is a Houston-based paper crafting supplies company founded in 2014. It sells stamps, dies, stencils, press plates, washi tapes, inks, and scrapbook collections to hobbyist crafters via e-commerce and to independent retailers via wholesale.
- Ownership category
- akta.pro rank
Pinkfresh Studio industry classification
Industry- Product category
- Paper Crafting Supplies
- NAICS
- Stationery Product Manufacturing (32223)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Papers & Allied Products (2600)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
Keywords
Where Pinkfresh Studio is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Pinkfresh Studio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Pinkfresh Studio generates revenue through direct sales of paper crafting products including stamps, dies, stencils, washi tapes, inks, and paper collections to individual consumers through their e-commerce website. Products are sold at individual price points with bundle discounts of approximately 7% for full collection purchases.
- Wholesale Distribution: The company sells products wholesale through pinkfreshstudiowholesale.com to independent craft stores and retailers, allowing brick-and-mortar shops to stock Pinkfresh Studio products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Full Release Bundles |
| Transaction based/ take rate | Multi-year contract | Wholesale |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pinkfresh Studio product offering
Product offeringCore offering
Pinkfresh Studio designs and sells coordinated paper crafting products — clear photopolymer stamps, cling rubber stamps, metal dies, stencils, washi tapes, press plates, hot foil plates, ink cubes/pads, blending brushes, and themed scrapbook collections (paper packs, ephemera, stickers, embellishments) — to hobbyist cardmakers and scrapbookers. The company also produces its proprietary EasyBlend Grip Mat accessory and distributes a separate wholesale line to independent craft retailers.
Product overview
Pinkfresh Studio is a paper crafting company that offers a coordinated product ecosystem centered around stamps, dies, stencils, and washi tapes. The product portfolio includes clear stamps and cling rubber stamps paired with coordinating dies, stencils, and press plates for layered crafting techniques. The company provides its own line of ink products including ink cubes, re-inkers, full-size ink pads, and blending brushes. A significant portion of the business includes scrapbook collections (Fresh Start, Ordinary Joys, Crafted Moments) that bundle 12x12 and 6x8 paper packs with embellishments like puffy stickers, ephemera, chipboard stickers, and enamel shapes. The EasyBlend Grip Mats represent a proprietary accessory designed for use during ink blending. The company operates on a monthly release schedule with coordinated collections and also offers gift cards and event kits.
Differentiator
Problem solved
Functional benefit
Products and services
- Clear Photopolymer Stamps
- Cling Rubber Stamps
- Metal Dies
- Stencils
- Press Plates
- Washi Tapes
- Hot Foil Products
- Inks and Re-Inkers
- Blending Brushes
- Scrapbook Collections
- EasyBlend Grip Mats
- Glitter Cardstock
- Embellishments (Jewels, Pearls, Gems, Drops)
- Studio Essentials
- Pre-printed Sentiments and Ephemera
- BetterPress Letterpress System and Cardstock
- Gift Cards
- Event Kits
Quantifiable outcome
- 89 new products available in new releases
- +1 more outcomes
Companies that use Pinkfresh Studio
Customer profileSegments3 records
Ideal customer profiles2 records
Pinkfresh Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pinkfresh Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spellbinders (BetterPress System)corePinkfresh Studio products include press plates designed to work seamlessly with the BetterPress Letterpress System from Spellbinders, allowing crafters to achieve elegant letterpress results using Pinkfresh designs.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Pinkfresh Studio competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights1 record
Customer concentration
Pinkfresh Studio social profiles
Digital presencePinkfresh Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinkfresh Studio leadership team
Management profileNumber of profiles
Profiles1 record
Pinkfresh Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinkfresh Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinkfresh Studio
What does Pinkfresh Studio do?
Pinkfresh Studio designs and sells coordinated paper crafting products — clear photopolymer stamps, cling rubber stamps, metal dies, stencils, washi tapes, press plates, hot foil plates, ink cubes/pads, blending brushes, and themed scrapbook collections (paper packs, ephemera, stickers, embellishments) — to hobbyist cardmakers and scrapbookers. The company also produces its proprietary EasyBlend Grip Mat accessory and distributes a separate wholesale line to independent craft retailers.
Is Pinkfresh Studio a public or private company?
Pinkfresh Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinkfresh Studio founded?
Pinkfresh Studio was founded in 2014. It employs 11 to 50 people.
Where is Pinkfresh Studio based?
Pinkfresh Studio is headquartered in Houston, United States, in the North America region.
How does Pinkfresh Studio make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Does Pinkfresh Studio have an API?
No public API is recorded for Pinkfresh Studio.
What industry is Pinkfresh Studio in?
Pinkfresh Studio's product category is Paper Crafting Supplies. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail. Its NAICS code is 32223 and its SIC code is 3950.