Schwabenhaus
- Company typePrivate
- Founded1966
- HeadquartersHeringen, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schwabenhaus does
Schwabenhaus GmbH & Co. KG is a German prefabricated house manufacturer founded in 1966 and headquartered in Heringen (Werra), with 251–500 employees. The company builds modular timber-frame houses (Holz-Fertighaus) under the Klima-Komfort construction system, using biologically certified, PEFC-sourced wood, Blue Angel–certified mineral wool insulation, and natural fluid screed. Its product portfolio spans ten-plus house collections (MEINS, Starline, Selection, Sensation, SmartSpace, Solitaire, Stones, Soul, Solero, Adagio, Da Capo, Duett) configurable through a 13-step modular system, with five completion levels from DIY (Bau-Mit-Haus) to turnkey plus kitchen (Schlüsselfertig Plus). Houses are manufactured centrally in Heringen and assembled on-site in approximately two days, with turnkey delivery in roughly twelve months.
The company generates revenue primarily through one-time sales of configured prefabricated houses priced from €190,000 to over €350,000, augmented by attach revenue from optional add-on packages — including energy efficiency upgrades (Effizienzhaus 40, 40-KFN+QNG), Loxone smart-home integration, PROXON 5-in-1 heat pump systems, photovoltaic systems with battery storage, and architectural/design packages. Ancillary services include construction financing advisory, land/property search, government subsidy navigation (KfW, BAFA, BEG, QNG), and insurance (Protect, Job-Protect). Distribution is direct via a network of 12+ regional Info Centers and model home showrooms across Germany plus a new Austrian presence in Vienna (Blaue Lagune, opened October 2024), supplemented by inside sales (online consultation, Virtuelles Wohnzimmer) and large-format event marketing (Hausbau-Ratgeber-Tage). Customers are primarily individual homebuyers and families, with secondary segments in multi-generational households and small-scale property investors.
Schwabenhaus firmographics
Firmographics- Name
- Schwabenhaus
- Legal name
- Schwabenhaus GmbH & Co. KG
- Website
- https://schwabenhaus.de
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Schwabenhaus industry classification
Industry- Product category
- Prefabricated Houses
- NAICS
- Prefabricated Wood Building Manufacturing (321992), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Prefabricated Wood Bldgs & Components (2452), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Schwabenhaus is headquartered
LocationHeadquarters
- HQ city
- Heringen
- HQ country
- Germany
- HQ region
- Europe
Offices15 records
Markets served
Schwabenhaus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pre-fabricated timber-frame house sales (one-time purchase): Core revenue from selling modular prefabricated timber-frame houses (Fertighäuser) to individual homeowners. Houses are sold with five completion levels: Bau-Mit-Haus (DIY), Fast-Vollendet, Fast-Vollendet Plus, Schlüsselfertig (turnkey), and Schlüsselfertig Plus. Each house is individually configured and priced based on floor plan, size, finish level, and optional packages.
- Optional add-on packages and upgrades: Additional revenue from optional packages including energy efficiency upgrades (Effizienzhaus 40/40-KFN), Loxone smart home system, photovoltaic systems with battery storage, heat pump upgrades, architectural components (balconies, bay windows, winter gardens), design packages, and customization options.
- All-Inclusive services (financing, land, insurance): Revenue from ancillary services including financing advice, land/property services, government subsidy navigation (BAFA, KfW, BEG, QNG), and insurance packages (Protect Versicherungs-Paket, Job-Protect). These services are bundled as part of the All-Inclusive concept.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starting price category: from €190,000 |
| One time/ perpetual license | Pay-as-you-go | Five completion levels from DIY to turnkey |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Schwabenhaus product offering
Product offeringCore offering
Schwabenhaus designs, manufactures, and assembles modular prefabricated timber-frame houses (Fertighäuser) for individual homebuyers. Each house is configured through a 13-step modular system offering hundreds of variants across 11+ house collections, and is delivered in five completion levels ranging from DIY to fully turnkey. The company complements house sales with an All-Inclusive service concept covering financing advice, land search, government subsidy navigation, TÜV quality monitoring, and insurance packages.
Product overview
Schwabenhaus is a German prefabricated house manufacturer offering a comprehensive modular home building system. The portfolio centers on multiple house collections (MEINS, Starline, Selection, Sensation, SmartSpace, Solitaire, Stones, Soul, Solero) built using Klima-Komfort construction technology with Premium or Eternity wall systems. Their modular house system allows customization across 13 steps. Customers can choose from five construction stages (Bau-Mit-Haus, Fast-Vollendet, Fast-Vollendet Plus, Schlüsselfertig, Schlüsselfertig Plus) and select technology packages (Blue-Edition, Green-Edition, Grey-Edition) including PROXON heat pumps and Loxone smart home integration. Energy solutions include three-tier efficiency packages (55, 40, 40-KFN+QNG) with photovoltaic systems. Additional services include financing, land acquisition, government subsidies, insurance, and TÜV quality monitoring. The company celebrated 60 years in business in 2026 and operates throughout Germany and Austria.
Differentiator
Problem solved
Functional benefit
Brands
- Danhaus: A related brand under the Schwabenhaus umbrella, co-branded in events and press releases. Danhaus operates alongside Schwabenhaus, with joint Hausbau-Ratgeber-Tag events.
- White&Black
Products and services
- MEINS Modern single-family house collection with configurable layouts, available in sizes from 130-160 m². Currently promoted as an action house with free kitchen included under the MEIN Küchenglück promotion.
- Starline House collection including Da Capo and Duett models with various sizes (100-200+ m²), suitable for single-family, semi-detached, and generational homes.
- Selection Architecturally designed house collection offering extensive customization options and modular design elements.
- Sensation Contemporary house collection featuring modern architectural designs with emphasis on design and living quality.
- SmartSpace Flexible house collection available as single-family and semi-detached models, designed for efficient space utilization.
- Solitaire Premium house collection available as single-family homes, bungalows, and generational homes, offering high-end design and customization.
- Stones House collection with robust, stone-inspired architectural design elements.
- Soul Emotionally designed house collection emphasizing heart and soul in home design, launched in 2022.
- Solero House collection featuring Mediterranean-inspired architectural design.
- Bau-Finanzierung (Construction Financing Advisory) Construction financing advisory service to help customers plan and secure funding for their home construction project, offered as part of the All-Inclusive concept.
- Grundstücks-Service (Property Search Service) Property search and acquisition assistance service to help customers find suitable building plots for their Schwabenhaus.
- Förder-Programme (Subsidy Advisory Service) Subsidy and incentive program advisory service helping customers identify and apply for government support including BAFA, KfW, and BEG programs, with up to €37,500 in subsidies available.
- TÜV-Baubegleitung (TÜV Construction Monitoring) Independent quality assurance and construction monitoring service conducted by TÜV Rheinland for maximum safety and trust in the construction project.
- Protect Versicherungs-Paket (Insurance Package) Comprehensive insurance package including elemental damage coverage, building insurance, apartment protection, glass insurance, and more, offered as part of the All-Inclusive concept.
- Job-Protect Versicherungs-Paket (Employment Insurance Package) Employment-related insurance protection package for construction customers, offered as part of the All-Inclusive concept.
- Online-Beratung (Online Consultation) Digital consultation service via video call enabling customers to start their dream home project remotely from home, including the All-Inclusive consultation questionnaire and downloadable pricing PDFs.
Quantifiable outcome
- Energy efficiency class A+ (per GEG)
- +3 more outcomes
Companies that use Schwabenhaus
Customer profileSegments3 records
Ideal customer profiles3 records
Schwabenhaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Schwabenhaus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Technische Hochschule Mittelhessen (THM)minorSchwabenhaus is a partner of the Technische Hochschule Mittelhessen for dual study programs. The company offers dual study positions (Duales Studium) in Wirtschaftsinformatik (B.Sc.) at the Heringen plant in cooperation with HS Fulda, and in Bauingenieurwesen (B.Eng.).
- LoxonecoreLoxone is the exclusive premium smart home system integrated into Schwabenhaus homes. The Loxone smart building management system handles lighting, shading, heating/ventilation, access control, security, and audio across the home. Offered in configurable packages (Light, Shading, Audio, Climate, Security, Access). Schwabenhaus markets it as a 'Premium Smart-Home-System' for its homes.
- DanhauscoreDanhaus is a sister/prefab house brand co-located with Schwabenhaus at events and regional activities. They jointly host Hausbau-Ratgeber-Tage (house-building advisor days) at the Heringen factory, in various German cities, and at the Tag des deutschen Fertigbaus (German Prefab Day). Both companies share the same production facility and event infrastructure.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Schwabenhaus competitors and assessment
Company assessmentDirect peers
- Huf Haus: German premium prefab house builder specializing in architect-designed timber-frame homes (Fachwerk and post-and-beam). Comparable to Schwabenhaus as a high-end, design-led Holz-Fertighaus manufacturer with showparks across Germany and international presence, competing in the same end-customer segment.
- Living Haus: German prefab house brand (part of the DFH Group) offering configurable timber-frame homes aimed at younger first-time buyers. Comparable to Schwabenhaus in modular configuration logic, entry-level price points, and DACH showhome/Info-Center distribution.
- WeberHaus: One of Germany's largest and most recognized prefab timber-frame house builders, headquartered in Rheinau. Direct comparable to Schwabenhaus in product category (Holz-Fertighaus), target customer (private homebuyers), and energy-efficiency-led positioning, with a similarly broad model-home and Info-Center network.
- Baufritz: German/Swiss premium prefab house builder specializing in healthy, ecological timber-frame homes (e.g., Ökohaus positioning, allergiker-friendly). Closely comparable to Schwabenhaus's Klima-Komfort / wohngesund positioning and high-end sustainability/healthy-building consumer segment.
- Hanse Haus: German prefab house builder offering timber-frame Fertighäuser in multiple series and completion levels. Closely comparable to Schwabenhaus in modular configuration, all-inclusive pricing philosophy, and a network of regional Beratungsbüros/model homes across Germany.
- FingerHaus: Frankenberg-based German prefab house manufacturer known for energy-efficient timber-frame construction (e.g., 'FingerHaus blue'.genx). Comparable to Schwabenhaus in product (Holz-Fertighaus), energy-efficiency positioning (Effizienzhaus 40/PV-ready), and B2C go-to-market via Musterhäuser.
- Bien-Zenker: Large German prefab house manufacturer (part of the ADLER Group) producing timber-frame single-family, multi-generational, and bungalow homes. Direct competitor to Schwabenhaus with overlapping product lines, completion-level offerings, and a comparable nationwide Musterhaus/Info-Center footprint.
- Danhaus: Sister/affiliated prefab house brand co-located with Schwabenhaus at events and Heringen facility; they jointly host Hausbau-Ratgeber-Tage and launched the White&Black sub-brand together in May 2025. Nearest direct peer given shared production infrastructure and customer base.
- Gussek Haus: German prefab house builder (Gussek-Gruppe) producing timber-frame single-family and multi-generational homes with regional showhomes. Comparable to Schwabenhaus in Holz-Fertighaus construction, multi-generational product positioning, and B2C regional sales model across Germany.
- KAMPA: German prefab house builder (now part of the DFH Group) producing timber-frame Fertighäuser with multiple house lines and completion levels. Comparable to Schwabenhaus in modular product structure, energy-efficiency packages, and direct B2C sales through German showrooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schwabenhaus social profiles
Digital presenceSchwabenhaus compliance and trust
Trust signalCompliance17 records
Schwabenhaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwabenhaus leadership team
Management profileNumber of profiles
Profiles2 records
Schwabenhaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwabenhaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwabenhaus
What does Schwabenhaus do?
Schwabenhaus designs, manufactures, and assembles modular prefabricated timber-frame houses (Fertighäuser) for individual homebuyers. Each house is configured through a 13-step modular system offering hundreds of variants across 11+ house collections, and is delivered in five completion levels ranging from DIY to fully turnkey. The company complements house sales with an All-Inclusive service concept covering financing advice, land search, government subsidy navigation, TÜV quality monitoring, and insurance packages.
Is Schwabenhaus a public or private company?
Schwabenhaus is a private company. It is classified as family owned and is currently operating.
When was Schwabenhaus founded?
Schwabenhaus was founded in 1966. It employs 251 to 500 people.
Where is Schwabenhaus based?
Schwabenhaus is headquartered in Heringen, Germany, in the Europe region.
How does Schwabenhaus make money?
Three revenue lines are on record. Pre-fabricated timber-frame house sales (one-time purchase) is the primary driver. The others are optional add-on packages and upgrades and all-Inclusive services (financing, land, insurance).
Who are Schwabenhaus's main competitors?
Direct peers on record are Huf Haus, Living Haus, WeberHaus, Baufritz, Hanse Haus, FingerHaus, Bien-Zenker, Danhaus, Gussek Haus and KAMPA.
Does Schwabenhaus have an API?
No public API is recorded for Schwabenhaus.
What industry is Schwabenhaus in?
Schwabenhaus's product category is Prefabricated Houses. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction, with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 321992 and its SIC code is 2452.