What Dataverde does

Dataverde GmbH is a privately held German software vendor headquartered in Dortmund that has served the "green industry" (Baumschulen, Staudengärtnereien, Gartencenter, and Garten- und Landschaftsbaubetriebe) since 1979. The company's product portfolio is built around three modular brands: PRO-Baum, a business management suite for tree nurseries covering inventory, supplier info, purchasing, mobile data capture, archiving, and cash-register settlement; MOS'aik-GaLa, an organization software for small-to-medium landscaping businesses featuring CRM, project management, pre-calculation, and integrations with DATEV, Microsoft Office, ZUGfeRD, and XRechnung; and Grüne-Apps, an Android mobile suite that extends PRO-Baum into field workflows such as sales recording, inventory, labeling, and customer inquiries. The company complements its software with a B2B e-commerce shop selling weather-resistant labels and compatible thermal transfer and color laser printers.

The company operates a sales-led, direct B2B go-to-market with no self-serve or PLG motion, selling software via phone and email inquiry and consumables through its own online shop limited to wholesale customers. Revenue derives from software licensing (modular, recurring) plus hardware sales of labels and printers, though specific pricing is not publicly disclosed. More than 1,000 customers across Germany, Austria, Switzerland, Slovenia, the Czech Republic, Slovakia, and Hungary use its solutions, supported by a small organization (11–50 employees) under Managing Director Wolfgang Barabo. The company combines IT and horticulture engineering talent to maintain domain specialization, and there is no public evidence of external funding, M&A activity, partnerships, or AI/ML capabilities.

Name

Dataverde

Legal name

Dataverde GmbH

Website

https://gruene.software

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Dataverde GmbH is a Dortmund-based German software vendor, founded in 1979, that provides modular business management software (PRO-Baum, MOS'aik-GaLa) and a complementary mobile app suite (Grüne-Apps) plus labels and printers to 1,000+ tree nurseries, landscape construction firms, and garden centers across Central Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: PRO-Baum and MOS'aik-GaLa are sold as business management software solutions with modular, customizable configurations. Pricing not publicly disclosed; likely sold as licenses with customization options.
2. Label Sales: Sale of labels (Etiketten) in various forms, sizes, and materials including revolutionary materials for high durability, strength, and weather resistance. Sold through B2B shop.
3. Printer/Accessory Sales: Sale of thermal transfer printers and color laser printers compatible with their labels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Dataverde develops and sells vertical business management software for the green industry, including PRO-Baum for tree nurseries and MOS'aik-GaLa for landscaping companies, supplemented by Grüne-Apps mobile solutions and physical labels and printers. The company serves 1,000+ customers across DACH and Central/Eastern Europe with modular, customizable industry-specific IT solutions combining desktop software with mobile data capture.

Product overview

Dataverde GmbH offers a portfolio of specialized software solutions for the green industry (grüne Branche), comprising three main products: (1) PRO-Baum is a business software solution for tree nurseries with modular components for inventory management, supplier information, purchasing, mobile data capture, and archiving; (2) MOS'aik-GaLa is comprehensive organization software for garden and landscape construction businesses using a customizable building-block principle; (3) Grüne-Apps are mobile applications that integrate seamlessly with PRO-Baum, providing sales recording, inventory recording, purchasing, labeling, and inquiry functionalities for Android devices. The product portfolio is complemented by physical products including weather-resistant labels and compatible thermal transfer and color laser printers, all sold through a B2B e-commerce shop.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-Baum: Business management software solution for nurseries with modular components for different business types including garden nurseries, production nurseries, trade nurseries, forest nurseries, fruit and rose nurseries, and perennial nurseries.
• MOS'aik-GaLa
• Grüne-Apps
• Etiketten

Products and services

• PRO-Baum Modular business management software for tree nurseries (Baumschulen), covering garden, production, commercial, forest, fruit, rose and perennial nurseries. Provides inventory management, supplier information system, purchasing management, mobile data capture, archiving, internal billing and cash register settlement, with separate program modules that can be used individually or combined.
• MOS'aik-GaLa

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SAP Business One: SAP's SMB ERP, sold heavily through German partners to mid-sized companies. Overlaps with Dataverde in larger landscaping and nursery accounts that outgrow mid-market and need multi-module ERP — a clear exit-trajectory alternative.
• Sage Group: Sage serves SMBs across DACH and globally with accounting and ERP software (Sage 50, Sage 100, Sage Business Cloud). It competes for the same German SMB software wallet, with industry templates that could overlap with Dataverde's landscaping/nursery customers.
• Lexoffice (Haufe Group): Cloud-native SMB accounting/ERP brand from Haufe, aimed at the same German micro-business and SMB segment as Dataverde. Similar SaaS-distribution ambitions, contrasting with Dataverde's still desktop-centric architecture.
• Microsoft Dynamics 365 Business Central: Microsoft's SMB ERP offering (Dynamics 365 Business Central, formerly Navision) is widely used by mid-sized German companies and partners, including in construction and project-services verticals adjacent to GaLaBau. Comparable as the generalist alternative facing Dataverde customers evaluating broader ERP.
• 365FarmNet (Bayer / FarmFacts): Cloud farming-management platform from Bayer's FarmFacts unit serving European agriculture businesses. While targeted at arable farming rather than nurseries, it is the closest large-scale, cloud-delivered vertical SaaS in the broader green-industry space and could expand into ornamental/forest nurseries.
• Lexware (Haufe Group): Lexware is the dominant German SMB business/accounting/ERP suite (Lexware Buchhaltung, Lohn+Gehalt, Warenwirtschaft). Comparable to Dataverde in the sense that it targets the same German SMB buyer with modular vertical software and similar DATEV/ZUGfeRD ecosystem hooks, though Lexware is far broader and not specialized in the green industry.

Emerging players

• FastBill: German cloud invoicing and accounting SaaS for SMBs. Targets a similar buyer persona in Germany with self-serve onboarding — a possible substitute for the lighter MOS'aik-GaLa installations among small landscaping businesses.
• sevDesk: One of Germany's fastest-growing cloud accounting/ERP SaaS for SMBs and freelancers, with DATEV integration. Competes with Dataverde's accounting-adjacent workflows at the lower end of the SMB market with a modern, self-serve cloud delivery model.
• Collmex GmbH: German cloud ERP/accounting SaaS aimed at SMBs and small traders, with DATEV and ZUGfeRD integrations. Comparable to Dataverde in the German SMB business-software category and provides an alternative for customers seeking cloud delivery.

Others

• Trimble Agriculture: Trimble's ag/landscape solutions combine field operations and back-office software for ag-service businesses. An adjacent technology provider that could partner with or compete against Dataverde for the digitalization of landscape-construction field operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dataverde
• Xx.com/Dataverde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataverde