Habitat for Humanity ReStore

What Habitat for Humanity ReStore does

Habitat for Humanity ReStore (Omaha) operated as a nonprofit retail thrift chain selling donated furniture, appliances, and household goods at up to 70% off retail prices, with two locations in the Omaha metropolitan area (South at 1003 S 24th Street and West at 10910 Emmet Street) plus a donation center at 5411 South 96th Street accepting items seven days a week from 9 AM-5 PM. The business model relies on community donations of usable goods and volunteer support to keep inventory acquisition costs near zero, with proceeds directed to Habitat for Humanity of Omaha's affordable housing construction, repair, and preservation programs.

In early 2025, Habitat for Humanity of Omaha sold both ReStore locations to Thrift World, an experienced local thrift operator, enabling the nonprofit to focus entirely on its core affordable housing mission. Under a partnership agreement, Thrift World continues to operate both former ReStore stores under its own brand and donates a percentage of sales back to Habitat Omaha. All existing ReStore employees were retained by the new owner, and donation operations continue across the same physical footprint with additional after-hours donation bins.

The underlying Habitat Omaha organization extends well beyond retail: it runs the Home Journey program providing financial education, counseling, and sweat-equity pathways to first-time homebuyers, develops age-targeted housing such as the Bluestem Villas at Bluestem Prairie independent-living community, and executes the Ag Build partnership with Farm Credit Services of America, Green Plains, Lindsay Corporation, Scoular, and Viterra to fund and staff home construction through agricultural-sector volunteerism. Amanda Brewer is CEO of Habitat Omaha, reporting under parent organization Habitat for Humanity International and holding Charity Navigator, GuideStar Platinum, and Equal Housing Opportunity certifications.

Name

Habitat for Humanity ReStore

Legal name

Habitat for Humanity of Omaha

Website

https://omahahabitatrestore.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity ReStore operated two Omaha-area thrift stores selling donated furniture and appliances at discounted prices, with proceeds funding Habitat for Humanity of Omaha's affordable housing programs; both locations were divested to Thrift World in 2025 under a continuing partnership.

Ownership category

akta.pro rank

Product category

Thrift Retail Stores

NAICS

Used Merchandise Retailers (459510), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

Keywords

• Thrift retail stores
• Donated household goods
• Affordable home furnishings
• Nonprofit reuse retail
• Discounted furniture resale

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Thrift Store Retail Sales: Revenue is generated through retail sales of donated furniture, appliances, and household items at discounted prices. Proceeds from sales support Habitat for Humanity of Omaha's affordable housing construction and preservation programs. The model relies on community donations and volunteer support to maintain inventory without traditional procurement costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Habitat for Humanity ReStore operates thrift retail stores that sell donated new and gently-used furniture, appliances, and household items at discounts of up to 70% off retail prices. The proceeds from these sales are directed to Habitat for Humanity of Omaha's affordable housing construction and preservation programs. Donations of gently used household goods are accepted from community members free of charge to supply store inventory.

Product overview

Habitat for Humanity ReStore operates as a thrift retail chain selling donated furniture, appliances, and household items to support affordable housing. The Omaha ReStores have transitioned to Thrift World ownership while maintaining a partnership to donate a percentage of sales back to Habitat Omaha. The organization offers a comprehensive homeownership program (Home Journey) that combines financial education, counseling, and sweat equity to help families achieve homeownership. Habitat Omaha also develops housing through the Bluestem Villas development and maintains Ag Build partnerships with agricultural organizations for home construction. The ecosystem centers on retail operations supporting mission-driven affordable housing development and community empowerment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitat ReStore Thrift Retail Stores Thrift retail stores selling donated new and gently-used furniture, appliances, and household items at discounts of up to 70% off retail prices, with proceeds directed to Habitat for Humanity of Omaha's affordable housing programs. Two physical locations operated in the Omaha metro area.
• Home Journey Program A financial education and homeownership guidance program that helps families overcome barriers to first-time homeownership, including credit challenges and limited down payment resources. Includes counseling, financial literacy training, and sweat equity requirements for Habitat homeowners.
• Bluestem Villas at Bluestem Prairie An independent living housing development near 51st Street and Sorensen Parkway in Omaha, offering various-sized villa units for homebuyers. The development includes zero-entry units designed to allow residents to age in place.
• Habitat Omaha Homeownership Programs Affordable housing construction and preservation initiatives that help families build and purchase homes through partnership programs including the Home Journey program, Ag Build partnerships with agricultural organizations, and sweat equity requirements.
• Donation Acceptance Services Acceptance of gently used furniture, appliances, and household item donations from community members at designated Omaha locations and after-hours donation bins, supporting Habitat for Humanity's affordable housing mission through inventory supply for resale.

Quantifiable outcome

• Kept tons of usable items out of landfills
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Thrift WorldcoreStrategic or Co-development PartnerThrift World acquired both Habitat Omaha ReStore locations in early 2026, allowing Habitat for Humanity of Omaha to focus on core housing mission. Thrift World maintains a partnership agreement where a portion of store sales supports Habitat Omaha's affordable housing efforts. All existing ReStore employees were retained by the new owner.
• Farm Credit Services of AmericaminorStrategic or Co-development PartnerAg Build partner providing funds and employee volunteer labor for home construction. Contributed to Habitat Omaha's Bluestem Development project alongside other agricultural organizations.
• Green PlainsminorStrategic or Co-development PartnerAg Build partner providing funds and employee volunteer labor for home construction. Contributed to Habitat Omaha's Bluestem Development project.
• Lindsay CorporationminorStrategic or Co-development PartnerAg Build partner providing funds and employee volunteer labor for home construction. Contributed to Habitat Omaha's Bluestem Development project.
• ScoularminorStrategic or Co-development PartnerAg Build partner providing funds and employee volunteer labor for home construction. Contributed to Habitat Omaha's Bluestem Development project.
• ViterraminorStrategic or Co-development PartnerAg Build partner providing funds and employee volunteer labor for home construction. Contributed to Habitat Omaha's Bluestem Development project alongside other agricultural organizations.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thrift World: Local Omaha-area thrift operator that acquired both Habitat ReStore locations in 2025. Directly comparable thrift retail operations in the same geography with donation-driven inventory model.
• Savers / Value Village: Large for-profit thrift retail chain operating donation-driven stores across North America. Comparable secondhand retail model with similar product mix (furniture, apparel, household goods).
• Arc Thrift Stores: Colorado-based nonprofit thrift retail chain that funds programs for people with intellectual and developmental disabilities. Directly comparable nonprofit-thrift-retail business model with mission-driven proceeds.
• Goodwill Industries International: Global nonprofit operating a thrift retail network that sells donated goods to fund workforce development programs. Directly comparable mission-driven donation-retail model with proceeds supporting social programs.
• Deseret Industries: Nonprofit thrift chain operated by the Church of Jesus Christ of Latter-day Saints. Donation-driven retail model supporting workforce training and social programs, comparable structure and product mix.
• The Salvation Army Family Stores: Nonprofit thrift retail chain selling donated goods to fund social programs. Mission-aligned retail model with comparable donation-driven inventory and proceeds-to-mission structure.

Broad incumbents

• Habitat for Humanity International: Global parent organization of Habitat Omaha. Operates the broader Habitat brand umbrella including ReStore affiliates worldwide, with a much wider geographic and operational scope.

Emerging players

• Buffalo Exchange: Resale retail chain buying and selling secondhand clothing and accessories. Comparable secondhand retail operations with buy-sell-trade model, though apparel-focused rather than furniture.
• Crossroads Trading: Resale retail chain operating secondhand clothing and accessories stores. Comparable secondhand retail business model with donation/buy-sell supply chain, though narrower product category.

Regional players

• Furniture Bank Association of North America: Network of nonprofit organizations that collect and redistribute furniture to families transitioning out of homelessness or poverty. Mission-aligned furniture reuse model with similar donor-and-recipient structure, though typically donation-distribution rather than retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hfhorestore
• Facebookfacebook.com/habitatomaharestore
• LinkedInlinkedin.com/company/habitat-omaha-restore

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity ReStore