Responsibility

Alcohol Responsibility Education & Impaired Driving Preventionresponsibility.org

Responsibility.org is a 501(c)(3) non-profit founded in 1991 that delivers free digital education programs and clinical screening tools to prevent underage drinking and eliminate drunk driving in the United States, funded entirely by alcohol industry membership dues.

Company typePrivate
Founded1991
HeadquartersArlington, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Responsibility does

Responsibility.org, legally The Foundation for Advancing Alcohol Responsibility, is a 501(c)(3) non-profit founded in 1991 and headquartered at 101 Constitution Avenue NW, Washington, DC. The organization focuses on eliminating drunk driving and underage drinking in the United States, claiming more than 100,000 lives saved on US roadways since inception. It operates three mission pillars: underage drinking prevention, impaired-driving elimination, and promotion of responsible adult consumption, delivering programs and resources for free to end users including parents, youth ages 9-13, college students, policymakers, judges, law enforcement, and clinicians.

The organization's product portfolio consists of four core digital offerings: Ask, Listen, Learn (a free K-8 underage drinking prevention program distributed through Discovery Education), Alcohol101+ (a cost-free college alcohol education platform with interactive simulations and personalized feedback, deployed at 150+ institutions), Virtual Bar (a web-based BAC calculator accounting for gender, weight, height, and food consumption), and CARS Connect (a cloud-based mental health and substance use screening tool for DUI offenders built with Cambridge Health Alliance, a Harvard Medical School teaching hospital, and based on the WHO Composite International Diagnostic Interview). Supporting assets include the #StartsWithMe campaign, On Responsibility video series, eWarrants implementation guides, and a DUI Pretrial Services Guide.

Responsibility.org is funded entirely by alcohol industry membership through tiered programs (Responsibility Champions, Associates, Craft Supporters), with members including Pernod Ricard, Suntory Global Spirits, Diageo, Campari Group, Moet-Hennessy USA, Edrington, William Grant & Sons, and others. The board is chaired by a Pernod Ricard executive and vice-chaired by a Suntory Global Spirits executive, reflecting the industry's structural influence. End-user products are provided free of charge; the business model is a nonprofit membership dues structure rather than a commercial transaction. Distribution is hybrid: direct-to-consumer via the website and a parenting influencer network for the public, and institutional partnerships (Discovery Education for K-12, 150+ universities for Alcohol101+, NDAA National Traffic Law Center for criminal justice) for the B2B audience. No external revenue, fundraising rounds, or M&A events are disclosed.

Responsibility firmographics

Firmographics

Name: Responsibility
Legal name: The Foundation for Advancing Alcohol Responsibility
Website: https://responsibility.org
Company type: Private
Founded year: 1991
Operating status: Operating
Headcount range: 11–50 employees
Short description: Responsibility.org is a 501(c)(3) non-profit founded in 1991 that delivers free digital education programs and clinical screening tools to prevent underage drinking and eliminate drunk driving in the United States, funded entirely by alcohol industry membership dues.
Ownership category
akta.pro rank

Responsibility industry classification

Industry

Product category: Alcohol Responsibility Education & Impaired Driving Prevention
NAICS: Educational Support Services (611710)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL)
akta.pro secondary industry: Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

Keywords

Alcohol responsibility education
Impaired driving prevention
Underage drinking prevention
DUI screening tools
Substance abuse prevention

Where Responsibility is headquartered

Location

Headquarters

HQ city: Arlington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Responsibility business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

Industry Funding and Membership: Responsibility.org is funded by alcohol industry companies through membership programs including Responsibility Champions, Responsibility Associates, and Craft Supporters tiers. Member companies include major spirits and beer producers such as Pernod Ricard, Suntory Global Spirits, New Belgium Brewing, and others.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free access to all educational programs and resources
Subscription	Annual	Corporate membership tiers for alcohol industry companies

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Responsibility product offering

Product offering

Core offering

Responsibility.org develops and distributes free digital education programs, cloud-based clinical screening tools, and policy resources aimed at preventing underage drinking and eliminating impaired driving. Core offerings include Ask, Listen, Learn (ages 9-13), Alcohol101+ (college students), Virtual Bar (BAC calculator), and CARS Connect (DUI offender screening) co-developed with Cambridge Health Alliance, a Harvard Medical School teaching hospital.

Product overview

Responsibility.org (Foundation for Advancing Alcohol Responsibility) is a non-profit organization offering a portfolio of digital education programs and tools focused on preventing underage drinking and eliminating impaired driving. The core offerings include Ask, Listen, Learn (free digital prevention program for ages 9-13), Alcohol101+ (college alcohol education program), Virtual Bar (BAC calculator), and CARS Connect (cloud-based mental health screening tool for DUI offenders). Additional products include the #StartsWithMe campaign, On Responsibility video series, Mental Health Resources Hub, and Stop High-Risk Impaired Driving initiative. These products serve educators, parents, college students, policymakers, judges, practitioners, and responsible drinkers through a combination of digital tools, video content, screening assessments, and policy resources.

Differentiator

Problem solved

Functional benefit

Brands

Ask, Listen, Learn: A completely free digital underage drinking prevention program for kids ages 9-13 (grades 4-8) and their parents and educators
Alcohol101+
CARS Connect
Virtual Bar
On Responsibility

Products and services

Ask, Listen, Learn: Kids and Alcohol Don't Mix Free digital underage drinking prevention program for children ages 9-13 (grades 4-8), their parents, and educators. Features animated videos and lesson plans teaching about the developing brain and empowering kids to say NO to underage drinking. Distributed in classrooms through Discovery Education partnership.
Alcohol101+ Cost-free digital alcohol education program for colleges, universities, and organizations. Provides interactive simulations and individualized feedback based on the Transtheoretical Model of behavior change to increase awareness of binge drinking hazards and promote responsible decisions. Includes administrator dashboard for tracking student progress and analytics. Deployed at 150+ colleges and universities.
Virtual Bar (BAC Calculator) Digital simulation tool that allows users to customize drinking experiences and learn how alcohol affects their behavior and impairment based on gender, weight, height, and food consumption. Educates users about blood alcohol concentration levels and return-to-zero times.
CARS Connect Cloud-based screening and assessment tool developed with Cambridge Health Alliance (Harvard Medical School teaching hospital) to identify mental health and substance use disorders in DUI offenders and connect them with appropriate treatment to reduce recidivism. Based on the WHO's Composite International Diagnostic Interview (CIDI). Accessible to clinicians, courts, probation departments, treatment providers, and emergency departments nationwide.

Quantifiable outcome

Underage drinking decreased 59% proportionally from 1991 to 2024
+5 more outcomes

Companies that use Responsibility

Customer profile

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Responsibility technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Responsibility partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Cambridge Health Alliance, Division on Addiction (Harvard Medical School Teaching Hospital)coreStrategic or Co-development PartnerLong-standing partnership to develop CARS (Computerized Assessment and Referral System), first launched in 2017 and now evolved into CARS Connect cloud-based platform. Partnership developed mental health assessment tools for DUI offender population.
Discovery EducationcoreStrategic or Co-development PartnerPartnership for creation of skills-based resources for Ask, Listen, Learn program, assisting in development of educational content for middle school prevention education.
National District Attorneys Association (NDAA) National Traffic Law CentercoreStrategic or Co-development PartnerCollaboration involving 50+ state Traffic Safety Resource Prosecutors to develop resources for criminal justice professionals addressing drunk driving issues.
National Alliance to Stop Impaired Driving (NASID)minorStrategic or Co-development PartnerListed as partner organization working to eliminate impaired driving through collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Responsibility competitors and assessment

Company assessment

Direct peers

CADCA (Community Anti-Drug Coalitions of America): CADCA is a nonprofit that builds and supports community anti-drug coalitions, sharing substance use prevention, policy advocacy, and community organizing missions with overlapping government stakeholder relationships.
Partnership to End Addiction: Formerly the Partnership for Drug-Free Kids, this nonprofit focuses on substance use prevention and family support, with overlapping parental education, youth prevention, and policy advocacy missions.
Drug Free America Foundation: Drug Free America Foundation is a nonprofit focused on substance use prevention education and policy advocacy, with comparable school- and community-based prevention programming.
Students Against Destructive Decisions (SADD): SADD is a youth-focused nonprofit addressing underage drinking, impaired driving, and other destructive decisions, sharing Responsibility.org's K-12 and college audience and prevention education mission.
Mothers Against Drunk Driving (MADD): MADD is the leading nonprofit advocacy organization dedicated to ending drunk driving, with overlapping policy, victim services, and public education missions and shared government/policymaker stakeholder relationships.
Vector Solutions (CampusClarity): Vector Solutions offers CampusClarity alcohol and other drug prevention courses for higher education students, directly competing with Alcohol101+ for institutional contracts at U.S. colleges and universities.
EVERFI: EVERFI's AlcoholEdu and prescription drug prevention courses are the most direct competitor to Responsibility.org's Alcohol101+ in the higher education channel, serving similar student orientation, conduct violation, and wellness use cases at U.S. colleges and universities.

Emerging players

Discovery Education: Discovery Education is both a strategic partner (Ask, Listen, Learn distribution) and a peer in the K-12 digital prevention education space, delivering similar classroom-grade content to grades 4-8 audiences.
Reframe: Reframe is a digital app focused on alcohol moderation and behavioral change, overlapping with the Virtual Bar BAC calculator and Drink Responsibly audience in the adult consumer segment.

Broad incumbents

National Institute on Alcohol Abuse and Alcoholism (NIAAA): NIAAA is the primary U.S. federal agency funding alcohol-related research and public health guidance, providing authoritative evidence-based research that Responsibility.org's programs reference and build upon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Responsibility financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Responsibility leadership team

Management profile

Number of profiles

Profiles5 records

Responsibility subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Responsibility funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Responsibility M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Responsibility

What does Responsibility do?

Is Responsibility a public or private company?

Responsibility is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Responsibility founded?

Responsibility was founded in 1991. It employs 11 to 50 people.

Where is Responsibility based?

Responsibility is headquartered in Arlington, United States, in the North America region.

How does Responsibility make money?

One revenue line is on record: industry Funding and Membership.

Who are Responsibility's main competitors?

Direct peers on record are CADCA (Community Anti-Drug Coalitions of America), Partnership to End Addiction, Drug Free America Foundation, Students Against Destructive Decisions (SADD), Mothers Against Drunk Driving (MADD), Vector Solutions (CampusClarity) and EVERFI. Emerging players are Discovery Education and Reframe. National Institute on Alcohol Abuse and Alcoholism (NIAAA) is listed as a broad incumbent.

Does Responsibility have an API?

No public API is recorded for Responsibility.

What industry is Responsibility in?

Responsibility's product category is Alcohol Responsibility Education & Impaired Driving Prevention. Its primary akta.pro industry code is EDAAAHAL, Substance Use Prevention & Recovery Lifestyle Education (Non-clinical), with a secondary code of EDADAFAK, Digital Assessment Platforms & Computer-Based Testing Authorities. Its NAICS code is 611710 and its SIC code is 8200.