AugmentedReality.Org
AugmentedReality.Org is a 501(c)(6) non-profit industry association that convenes hundreds of AR companies and thousands of professionals through its flagship Augmented World Expo (AWE) conference, global meetup network, membership program, and AR startup accelerator.
- Company typePrivate
- Founded2015
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AugmentedReality.Org does
AugmentedReality.Org, legally The Augmented Reality Organization, is a 501(c)(6) non-profit industry association founded in 2015 and headquartered in Plymouth, Michigan. The organization unites hundreds of companies and thousands of entrepreneurs, engineers, and designers around a mission to advance augmented reality technology. It does not develop proprietary technology products; instead it functions as a community-building, education, and convening platform for the AR/VR/XR industry.
Its core offering is the Augmented World Expo (AWE), which the organization owns and produces, and which it describes as the world's largest international event for augmented reality, wearable computing, gesture devices, and the Internet of Things. AWE spans three continents and is complemented by monthly meetups across 10 cities worldwide. The full product surface also includes an AR Resources Hub (Jobs Board, Patents feed, Publications, Market Research), a tiered membership program (individual and institutional) providing event discounts, networking, education, training, and industry representation, and an AR Accelerator program offering incubation, fundraising support, and mentorship for AR startups.
The business model combines recurring membership dues with transaction-based event revenue from AWE (sponsorships, exhibitor fees, and attendee registrations). All AWE profits are reinvested into the organization's industry services, consistent with its non-profit structure. Pricing is not publicly disclosed; members pay annual dues per published terms. Marketing is driven primarily through the owned AWE event and supporting content properties (AR News, AR Glasses Buyer's Guide), supplemented by social media presence on Twitter, YouTube, LinkedIn, Facebook, and Flickr. The organization is led by CEO and co-founder Ori Inbar and co-founder/chief content officer Tish Shute, with a board and small leadership team including a CTO, attorney, board members, and an analyst.
AugmentedReality.Org firmographics
Firmographics- Name
- AugmentedReality.Org
- Legal name
- The Augmented Reality Organization
- Website
- https://augmentedreality.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AugmentedReality.Org is a 501(c)(6) non-profit industry association that convenes hundreds of AR companies and thousands of professionals through its flagship Augmented World Expo (AWE) conference, global meetup network, membership program, and AR startup accelerator.
- Ownership category
- akta.pro rank
AugmentedReality.Org industry classification
Industry- Product category
- Industry Trade Association Services
- NAICS
- Business Associations (813910), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where AugmentedReality.Org is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AugmentedReality.Org business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees provide access to member-only resources including discounts to industry events, networking with industry leaders, educational programs, technical training, market research, promotional programs, and industry representation.
- Event Revenue (Augmented World Expo): Revenue from organizing and producing the Augmented World Expo (AWE) conference and expo. All profits from AWE events are reinvested into AR.ORG's industry services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and institutional membership tiers available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AugmentedReality.Org product offering
Product offeringCore offering
AugmentedReality.Org is a 501(c)(6) non-profit industry organization that operates the Augmented World Expo (AWE), the world's largest international conference for augmented reality, wearable computing, gesture devices, and IoT. It runs a tiered membership program (individual and institutional), provides AR startup incubation and acceleration services, and maintains an AR Resources Hub featuring a Jobs Board, Patents feed, Publications library, and Market Research materials. All profits from AWE events are reinvested into the organization's industry services.
Product overview
AugmentedReality.Org is a non-profit organization that serves as a platform for advancing Augmented Reality technology. Its core product is the Augmented World Expo (AWE), the world's largest international AR event, complemented by an AR Resources Hub (Jobs Board, Patents, Publications, Market Research), a Membership Program offering industry discounts and networking, and AR Accelerator Services for startup incubation. These offerings work together to unite companies, entrepreneurs, engineers, and designers in advancing AR technology.
Differentiator
Problem solved
Functional benefit
Brands
- Augmented World Expo (AWE): The world's largest conference and expo dedicated to AR, VR, wearable computing, gesture devices, and IoT. Owned and produced by AR.ORG. Events span 3 continents and monthly meetups across 10 cities worldwide.
Products and services
- Augmented World Expo (AWE) The world's largest international conference and expo for AR/VR, wearable computing, smart glasses, gesture and sensor devices, and IoT. AWE spans 3 continents and includes monthly meetups across 10 cities worldwide, featuring hundreds of companies, 200+ talks across 8 tracks, and an expected 7,000+ tech professionals. Aimed at AR/VR industry professionals and companies.
- AR.Org Membership Program Annual membership program for individual professionals and institutional supporters in the AR/VR/XR industry. Members receive major discounts to industry events, networking with industry leaders, up-to-date educational programs and technical training, unparalleled market research, exposure in promotional programs, and representation as the voice of the industry.
- AR Accelerator Services Incubation and acceleration services for AR startups, including fundraising support and mentorship. Designed to help AR initiatives reach market through education, networking, and direct guidance. Targeted at AR startups seeking market launch support.
Companies that use AugmentedReality.Org
Customer profileSegments3 records
Ideal customer profiles2 records
AugmentedReality.Org technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AugmentedReality.Org partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AR Glasses Buyer's GuideminorA resource owned/operated by the organization to help consumers discover and evaluate smart glasses products, driving awareness and education in the AR space.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AugmentedReality.Org competitors and assessment
Company assessmentEmerging players
- Magic Leap: AR hardware and spatial computing company that runs its own developer ecosystem events and partner summits. Comparable as an emerging AR platform player that competes for the same developer mindshare and enterprise customers that AWE serves.
- Niantic: AR game and platform developer behind Pokémon GO and the 8th Wall web AR platform. Runs developer events (Niantic Build, Lightship Summit) that overlap with AWE's audience of AR developers, startups, and enterprise buyers.
Broad incumbents
- Web Summit: Large-scale global technology conference series (Lisbon, Rio, Vancouver, etc.) with an explicit AR/VR/XR track. Comparable multi-continent event footprint and sponsor-driven B2B expo model that increasingly includes the same XR exhibitors as AWE.
- Game Developers Conference (GDC): Annual professional game industry conference and expo operated by Informa. A comparable large-scale B2B industry event with multi-track talks, expo floor, and pass-based revenue model; the XR/AR tracks at GDC compete with AWE for the same developer audience.
- ACM SIGGRAPH: Premier annual conference for computer graphics and interactive techniques, historically the gathering point for AR/VR researchers and developers. A long-established analogue for AWE in scale, content-format (multi-track talks, expo, juried shows), and community-building approach.
- Consumer Technology Association (CES): 501(c)(6) trade association that produces CES, the world's largest consumer electronics trade show. CTA is the scaled analogue of AR.Org: same non-profit trade-association structure, same event-as-primary-product model, and overlapping exhibitor base of AR/VR/wearable companies.
- SXSW: Annual festival and conference in Austin covering technology, film, and music with a dedicated XR/AR track. Comparable brand-positioning as the 'must attend' cultural moment for emerging tech, and a competing venue for the same AR startups and enterprise buyers.
Direct peers
- Khronos Group: Open-standards consortium that maintains OpenXR, glTF, and other AR/VR/3D standards widely used across the AR ecosystem. Comparable to AR.Org as a member-driven industry body whose influence exceeds its direct revenue and that convenes the AR/VR developer community.
- VR/AR Association (VRARA): Global industry association for VR and AR with chapters worldwide, very similar membership and event-driven model to AugmentedReality.Org. The two organizations are the most direct comparables in the AR/VR trade-association space and compete for the same corporate members and event sponsors.
Others
- IEEE Consumer Technology Society: IEEE society focused on consumer electronics including AR/VR, with conferences, publications, and standards activity. Comparable as an established professional society that convenes researchers and industry in overlapping topics, but serving an academic rather than product/GTM-oriented community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AugmentedReality.Org social profiles
Digital presenceAugmentedReality.Org financial estimates
Financial estimateRevenue estimate
Valuation estimate
AugmentedReality.Org leadership team
Management profileNumber of profiles
Profiles8 records
AugmentedReality.Org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AugmentedReality.Org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AugmentedReality.Org
What does AugmentedReality.Org do?
AugmentedReality.Org is a 501(c)(6) non-profit industry organization that operates the Augmented World Expo (AWE), the world's largest international conference for augmented reality, wearable computing, gesture devices, and IoT. It runs a tiered membership program (individual and institutional), provides AR startup incubation and acceleration services, and maintains an AR Resources Hub featuring a Jobs Board, Patents feed, Publications library, and Market Research materials. All profits from AWE events are reinvested into the organization's industry services.
Is AugmentedReality.Org a public or private company?
AugmentedReality.Org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AugmentedReality.Org founded?
AugmentedReality.Org was founded in 2015. It employs 11 to 50 people.
Where is AugmentedReality.Org based?
AugmentedReality.Org is headquartered in Plymouth, United States, in the North America region.
How does AugmentedReality.Org make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are event Revenue (Augmented World Expo).
Who are AugmentedReality.Org's main competitors?
Emerging players on record are Magic Leap and Niantic. Broad incumbents are Web Summit, Game Developers Conference (GDC), ACM SIGGRAPH, Consumer Technology Association (CES) and SXSW. Direct peers are Khronos Group and VR/AR Association (VRARA). IEEE Consumer Technology Society is listed as an others.
Does AugmentedReality.Org have an API?
No public API is recorded for AugmentedReality.Org.
What industry is AugmentedReality.Org in?
AugmentedReality.Org's product category is Industry Trade Association Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 813910 and its SIC code is 7990.