uni-max

What uni-max does

uni-max is a privately held Czech e-commerce retailer founded circa 1998/1999 and headquartered in Prague, operating a Shoptet-based online storefront under the domain uni-max.cz. The company sells workshop tools, metalworking and woodworking machinery, automotive and tire-service equipment, grinding and sandblasting tools, construction and hobby products, and garden equipment, with a catalog of 7,000+ SKUs and 125,000+ units in stock. It carries both third-party brands (FELCO, Billy Goat, Holzmann, Triton, Silverline) and proprietary/private-label brands (EXTOL across CRAFT, PREMIUM, INDUSTRIAL, and LIGHT tiers; Fortum).

The business is run with an extremely lean team of 1-10 employees and runs on a standard Shoptet e-commerce platform with no proprietary technology layer, no mobile app, and no public API. Distribution is direct-to-consumer via the company-owned storefront, with customers able to collect orders from 7,500+ pickup points across the Czech Republic; the company also states reach across 9 EU countries. Pricing is per unit in Czech Koruna (Kč), ranging from approximately 4 Kč to over 35,000 Kč, with quantity discounts (3% for 3-4 units, 5% for 5+ units) on selected items.

The customer base is dispersed across professional auto/pneu service providers (primary segment), hobbyists and DIY users, and introductory/younger audiences, with no named enterprise contracts or B2B anchor customers disclosed. Marketing relies on Google Ads, content marketing through an articles/videos section, and email newsletters. No funding rounds, M&A activity, regulatory actions, or leadership hires are documented in the source material. Revenue, GMV, and unit-sales figures are not publicly disclosed.

Name

uni-max

Legal name

uni-max

Website

https://uni-max.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

uni-max is a Czech B2C e-commerce retailer selling workshop, metalworking, woodworking, automotive, and garden tools via its own online storefront, serving professional workshops, auto-service providers, and hobbyists across the Czech Republic and 8 other EU countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of tools and workshop equipment to consumers. One-time product transactions with optional quantity discounts for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

uni-max operates a Czech e-commerce storefront selling physical tools and workshop equipment, including garden tools and machines, woodworking machinery, metalworking machines, automotive repair equipment, grinding and sandblasting tools, and construction/hobby products. The assortment covers both proprietary house brands (EXTOL, Fortum, Silverline) and third-party brands (FELCO, Billy Goat, Holzmann, Triton). Orders are placed online with delivery or pickup at one of 7,500+ locations across the Czech Republic, and the catalog spans 7,000+ products with 125,000+ units in stock.

Product overview

uni-max is a Czech e-commerce platform (e-shop) selling tools and workshop equipment, primarily serving autoservis, tire shops, hobbyists, and professionals across 9 EU countries. The company operates a single unified e-commerce platform offering products across multiple distinct categories organized by product type. The portfolio is structured around major product lines: garden equipment (including FELCO tools and Billy Goat machines), workshop equipment, woodworking machinery (featuring Holzmann and Triton brands), metalworking machines, automotive equipment, grinding/sandblasting tools, and construction/hobby products. The company also offers multiple proprietary tool brands including EXTOL (with CRAFT, PREMIUM, INDUSTRIAL, LIGHT tiers), Fortum, and Silverline, alongside third-party branded products. The e-commerce platform serves as the primary interface for customers with no separate platform or module architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Equipment
• Workshop Equipment
• Woodworking Machines and Tools
• Metalworking Machines
• Automotive Workshop Equipment
• Grinding and Sandblasting Equipment
• Construction, Hobby and Home Products
• Sales and Clearance Items

Quantifiable outcome

• Stock availability: 125,000+ items ready for immediate dispatch
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GoogleminorGTM or Marketing PartnerUses Google advertising services for displaying personalized advertisements and statistical analyses on the e-commerce platform. Google provides ad-serving technology and analytics integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OBI: European home improvement and DIY retail chain with Czech operations. Comparable to uni-max in power tools, garden tools, and workshop equipment, but serves a broader home improvement mandate.
• Conrad Electronic: European multi-channel retailer of electronics, tools, and technical supplies operating in the Czech market. Comparable to uni-max in tools and workshop equipment but with a heavier electronics focus and broader technical supply catalog.
• Bauhaus: Pan-European DIY and home improvement big-box retailer with a major Czech presence. Overlaps with uni-max's tools and workshop equipment categories but operates a much broader home-and-garden assortment via physical stores plus online.
• Hornbach: European DIY and construction big-box retailer with strong Central European footprint including Czech Republic. Comparable in workshop tools and construction equipment categories but with far larger omnichannel scale.

Direct peers

• Toolstation: UK-headquartered multi-channel retailer of tools, accessories, and hardware products serving trade and DIY customers across Europe. Comparable to uni-max in product mix (hand tools, power tools, workshop equipment) and target customer base (professionals and hobbyists).
• ManoMano: Leading European online marketplace dedicated exclusively to DIY, tools, and home improvement. Directly comparable to uni-max in product focus (workshop tools, machinery, garden) and online distribution model, but with multi-country localization and venture-backed scale.
• Mountfield: Czech specialist retailer of garden equipment, mowers, and outdoor machinery with both stores and online presence. Directly comparable to uni-max in the garden equipment and outdoor power tools categories, serving overlapping Czech customer segments.
• Hecht: Czech-brand manufacturer and online retailer of garden machinery, power tools, and workshop equipment. Closely comparable to uni-max in product range (mowers, chainsaws, workshop tools) and Czech customer base.

Regional players

• Alza.cz: Czech e-commerce generalist and dominant online retailer expanding into tools and home categories. Comparable in DTC e-commerce motion and Czech market focus, but with far broader assortment and stronger cross-border infrastructure.
• Starkl: Austrian specialist retailer of garden equipment, tools, and workshop products. Comparable to uni-max in product focus and target customers (gardeners and DIY enthusiasts), but primarily serving Austria rather than Czech Republic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uni-max