What Maranatha High School does

Maranatha High School is a Christ-centered, Evangelical university preparatory school serving grades 9-12 from a single 169 S. Saint John Avenue campus in Pasadena, California. Founded in 1965, the school operates as an independent 501(c)(3) nonprofit (EIN 95-2401932) governed by a Board of Trustees with no parent or PE/VC ownership. Academic programming centers on a 44-course Honors and Advanced Placement curriculum, an 11:1 student-to-teacher ratio (average class size 20), and 61% of faculty holding Master's degrees. Distinctive academic offerings include the Oliver Honors Institute (Oxford/Cambridge-style tutorials), the TILE Lab (engineering and 3D modeling), the Academic Resource Center with peer coaching plus fee-based Academic Coaching and Learning Assistance Program, Summer Academy, and the new Ascend summer umbrella with a Generative AI Institute run by partner Inspirit AI.

The school's revenue model combines recurring tuition (primary), Annual Giving donations, multi-tier patron memberships via Friends of Maranatha Arts ($150-$1,000+), Athletic Booster Club memberships ($300 to $3,000 lifetime), and endowment income. International student admissions and Global Stewardship Trips further extend the customer base. Co-curricular depth is meaningful: 16 CIF-affiliated sports, a full performing and visual arts division, college counseling, and a robust Parent Association and Advancement Office driving donor engagement.

The go-to-market motion is direct-to-consumer admissions — campus tours, Winter Open House, 8th Grade Visitation Days, and a January 30 freshman application deadline — supported by social media, newsletters (The Minutemen Playbook, Counseling Corner), parent and alumni referral networks, and community partnerships. Strategic positioning reinforces a six-decade heritage through the 2025 60th Anniversary celebration, ongoing athletic program investment (four new head coaches in 2024-25), and expansion of academic support services.

Name

Maranatha High School

Legal name

Maranatha High School

Website

https://maranathahighschool.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Maranatha High School is a Christ-centered, Evangelical university preparatory school in Pasadena, California, serving grades 9-12 through a faith-integrated academic, athletic, and arts curriculum funded primarily by tuition, donations, and patron memberships.

Ownership category

akta.pro rank

Product category

Private Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Campus Spiritual & Religious Life (EDALAHAI)

Keywords

• Private high school education
• College preparatory programs
• Christian secondary education
• University preparatory curriculum
• Secondary academic programs

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition and Fees: Revenue from tuition payments for grades 9-12. The school offers tuition assistance and merit-based scholarships for qualified students.
2. Annual Giving and Donations: Donations through The Maranatha Fund supporting tuition assistance, classroom modernization, Academic Resource Center, Athletics, and the Arts.
3. Friends of Maranatha Arts Patron Memberships: Arts patron memberships at Supporter ($150), Sponsor ($300), Ambassador ($500), and Ambassador Elite ($1,000+) levels with complimentary tickets and recognition benefits.
4. Athletic Booster Club Memberships: Booster club memberships including Lifetime ($3,000), Rouse Legacy ($1,700), Red/White/Blue ($1,000), and Blue ($300) tiers with family passes and merchandise discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maranatha High School is a Christ-centered, Evangelical university preparatory school offering private secondary education for students in grades 9-12 in Pasadena, California. The school delivers a comprehensive college-preparatory curriculum that integrates faith with academic rigor, supported by 44 Honors and AP courses, 16 athletic programs, performing and visual arts programs, college counseling, summer academic and enrichment programs, and spiritual formation through chapel, advisory groups, and service learning.

Product overview

Maranatha High School is a private Christian university preparatory school for grades 9-12 offering a comprehensive educational program centered on Christ-centered academics. The school provides a unified portfolio of programs including the TILE Lab for technology and engineering education, Academic Resource Center (ARC) for academic support with Learning Assistance Program (LAP) and Academic Coaching add-ons, Oliver Honors Institute for advanced scholars, Summer Academy for academic courses, and Ascend summer programming for camps and enrichment. The performing arts division produces annual theatre productions, dance recitals, and music concerts, while the athletics program offers 16 competitive sports. College counseling and global stewardship trips complement the academic experience.

Differentiator

Problem solved

Functional benefit

Brands

• Oliver Honors Institute: Honors program created in honor of founder R.D. Oliver, offering interdisciplinary Humanities and Theology courses with Oxford/Cambridge-style tutorials
• Academic Resource Center (ARC)
• Ascend: The Maranatha Summer Experience
• Friends of Maranatha Arts (FMA)
• Athletic Booster Club
• TILE Lab
• myMHS

Products and services

• University Preparatory Education (Grades 9-12) Core Christ-centered university-preparatory education program for grades 9-12, integrating 44 Honors and AP courses, college counseling, arts, athletics, and spiritual formation. Targeted at families in the Pasadena, CA region and international applicants seeking private Christian secondary education.
• Ascend: The Maranatha Summer Experience Umbrella brand for Maranatha's summer camps and enrichment programs, including athletic skills camps, creative arts experiences, and hands-on innovation programs for students entering grades 8-12.
• Technology Integration Learning Environment (TILE) Lab Hands-on technology and engineering program where students develop skills in 3D modeling, mechanical design, and innovation, applying technical skills to real-world community service challenges.
• Academic Resource Center (ARC) Academic support hub offering free guided study, peer and faculty coaching, study spaces, and a reservable study room; includes fee-based Academic Coaching and Learning Assistance Program (LAP) for students needing additional structure.
• Oliver Honors Institute Interdisciplinary honors program for grades 10-12 featuring tutorial-format Socratic discussions modeled after Oxford and Cambridge, fulfilling Bible requirements and earning UC-approved English elective credit and weighted Honors credit.
• Summer Academy Academic summer program offering credit-bearing courses such as Modern World History in flexible online format, allowing students to earn credits while accommodating travel and busy summer schedules.
• Performing Arts Programs Comprehensive arts programming including visual arts, performing arts (theatre, dance, music), annual musical theatre productions, dance company recitals, orchestra concerts, and the Evening of Christmas showcase series.
• Athletics Program Competitive athletic program offering 16 sports with CIF Southern Section participation, including football, basketball, soccer, volleyball, baseball, softball, tennis, golf, track and field, and swim and dive, with sports medicine and strength/conditioning support.
• College Counseling Comprehensive college preparation program providing guidance on college selection, application processes, financial aid, and career planning, with the 'Counseling Corner' newsletter and college-related events.
• Global Stewardship Trips International service-learning opportunities allowing students to engage in missions, cultural exchange, and community service abroad, including past Puerto Rico mission work and a Japan Adventure planned for Easter Break 2027.

Quantifiable outcome

• 61% of teachers hold Master's degrees
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Christian TrustmakersupportingImplementation/ SI/ Consulting PartnerPartnership with Christian Trustmaker, a Christ-centered estate planning service, to help donors create or update estate plans benefiting Maranatha through the Maranatha Legacy Society.
• CIF (California Interscholastic Federation)coreStrategic or Co-development PartnerMaranatha is a member of CIF Southern Section (CIFSS), participating in interscholastic athletics under CIF guidelines and policies governing athletic events.
• Inspirit AIminorStrategic or Co-development PartnerPartnership with Inspirit AI to offer a 9-day in-person Generative AI for Social Good Intensive for students entering grades 8-12.
• Iglesia Wesleyana de SanturceminorStrategic or Co-development PartnerPuerto Rico mission trip partnership with Iglesia Wesleyana de Santurce in San Juan for Global Stewardship Trips and service learning.
• Utah Street Span SchoolminorStrategic or Co-development PartnerPartnership with Utah Street Span School in Los Angeles for ASL student storytelling experiences with Deaf classrooms.
• Protect Young EyesminorStrategic or Co-development PartnerParent education partnership offering digital safety presentations to help families navigate technology and online risks.
• American Red CrossminorStrategic or Co-development PartnerBlood drive partnership hosting Red Cross blood donations at campus with student and community participation.
• LA Arboretum and Botanic GardenminorStrategic or Co-development PartnerVenue partnership for annual gala events celebrating school milestones and fundraising.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Heritage Christian School: Independent evangelical K-12 school in Northridge, CA with a Christ-centered college-prep identity directly comparable to Maranatha's faith-integrated curriculum and co-curricular model.
• St. Francis High School: Catholic college-prep high school in La Cañada Flintridge, CA. Competes with Maranatha for college-prep families in the Pasadena-area market, with comparable athletics programs and a parallel spiritual formation framework.
• Southlands Christian Schools: Independent evangelical Christian school in Rowland Heights, CA serving the greater LA region. Comparable faith-integrated curriculum, athletics, and college-prep mission, competing for evangelical Christian families in the broader Southern California market.
• Flintridge Preparatory School: Highly selective independent college-prep school in La Cañada Flintridge immediately adjacent to Pasadena. Directly comparable on academic rigor, university-prep outcomes, and family demographics, though secular rather than faith-based.
• Mayfield Senior School: Catholic all-girls college-prep high school in Pasadena, CA. Operates in the same immediate Pasadena market, with comparable academic rigor, spiritual life programming, and feeder patterns to local middle schools.
• Polytechnic School: Independent K-12 college-prep school in Pasadena, CA. Operates in the same immediate Pasadena market with overlapping admissions funnel, similar AP/Honors course breadth, and comparable tuition tier.
• Campbell Hall School: Independent Episcopal K-12 college-prep school in North Hollywood, CA. Comparable faith-rooted college-prep model with similar co-curricular breadth, athletics, and arts programming at a comparable tuition level.
• La Salle College Preparatory: Catholic college-prep high school in Pasadena, CA. Closest geographically comparable faith-based college-prep competitor, with overlapping feeder middle schools and a similar tuition and financial-aid model.
• Whittier Christian High School: Private evangelical Christian college-prep high school in the greater Los Angeles area, serving a similar faith-based, college-prep mission and competing for the same pool of Southern California Christian families as Maranatha.

Broad incumbents

• Harvard-Westlake School: Large, well-endowed independent college-prep school across two Los Angeles campuses. Represents the upper-bound competitor in the same market — broader portfolio, larger endowment, and stronger national college placement — establishing the ceiling for premium pricing in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearemaranatha
• Facebookfacebook.com/MaranathaHighSchool
• Instagraminstagram.com/maranathahighschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maranatha High School