Lift creative
Lift Creative is a privately held strategic design agency in Sandy Springs, Georgia, that provides branding, packaging design, and marketing communications services to consumer packaged goods companies, with a client roster that includes Coca-Cola, ConAgra, JBS, and Dr Pepper Snapple.
- Company typePrivate
- Founded1992
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lift creative does
Lift Creative (legal entity: LIFT Creative, Inc.) is a privately held strategic design agency founded in 1992 and headquartered in Sandy Springs, Georgia, in the Atlanta metropolitan area. The firm specializes in branding, packaging design, and marketing communications for consumer packaged goods (CPG) clients, operating across core service lines that include Branding Services (corporate identity, brand strategy, positioning, logos, and taglines), Packaging Design Services (food, protein, beverage, snack, and hard goods packaging), Marketing Services (print, digital, retail POS, environmental, and trade-show materials), Marketing Support Services (white paper ideation, USDA/FDA consulting, 3D packaging prototypes, and photo supervision), Communications Services (trade advertising, coupons, recipe books), and Environment Design Services (billboards, in-store displays, vehicle wraps). All projects are delivered through the firm's proprietary BLAST-OFF design process, a methodology that combines problem solving, learning, and discovery techniques with flexibility for creative ideation.
The agency is led by two partners, Jane Coker and Beth McPherson, who together bring more than four decades of CPG branding and packaging experience, including prior tenure at The Coca-Cola Company. Both have been named People to Watch by Graphic Design USA, and Coker's Cherry Coke packaging was included in the Cooper-Hewitt National Design Museum and Smithsonian Institute's 'Look of the Century' collection. The client roster includes Fortune 500 CPG companies such as The Coca-Cola Company, ConAgra Foods, Pilgrim's, JBS, Dr Pepper Snapple Group, Flowers Foods, Georgia-Pacific, and Welch's, alongside retail and adjacent accounts including Best Buy and Home Depot.
Lift Creative generates revenue through project-based professional services engagements with enterprise clients. Pricing is quote-based and not publicly disclosed, and distribution is executed through direct client relationships targeting brand managers, marketing managers, creative directors, and entrepreneurs. The firm maintains a portfolio website and active social profiles on LinkedIn, Facebook, Twitter, Pinterest, and Google+ as top-of-funnel marketing channels. Lift Creative is privately held with no disclosed institutional investors, funding rounds, parent company, or acquisition activity, and has no disclosed software products, APIs, AI/ML capabilities, or international operations, operating as a domestic-only U.S. boutique services firm.
Lift creative firmographics
Firmographics- Name
- Lift creative
- Legal name
- LIFT Creative, Inc.
- Website
- https://liftcreative.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lift Creative is a privately held strategic design agency in Sandy Springs, Georgia, that provides branding, packaging design, and marketing communications services to consumer packaged goods companies, with a client roster that includes Coca-Cola, ConAgra, JBS, and Dr Pepper Snapple.
- Ownership category
- akta.pro rank
Lift creative industry classification
Industry- Product category
- Branding and Packaging Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Lift creative is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lift creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Design Services: Project-based professional services including branding, packaging design, and marketing communications. Services are tailored to individual client needs for consumer packaged goods companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lift creative product offering
Product offeringCore offering
Lift Creative is a strategic design agency providing brand strategy, corporate identity, packaging design, graphic design, and digital marketing services to consumer packaged goods (CPG) and consumer brand clients. Founded in 1992 and based in the Atlanta/Sandy Springs, Georgia area, the firm delivers work through its proprietary BLAST-OFF Design Process under a partner-led engagement model.
Product overview
Lift Creative is a strategic design agency offering a comprehensive suite of branding, packaging design, and marketing services for consumer packaged goods clients. The company operates across three core service areas: Branding Services (corporate identity, brand strategy, logos, taglines), Packaging Design Services (food, protein, beverage, snacks, hard goods), and Marketing Services (brochures, presentations, POS materials, trade shows, environmental design). Supporting these core offerings are Marketing Support Services (white paper ideation, USDA/FDA consulting, 3D prototypes, photo supervision), Communications Services (trade ads, coupons, recipe books), and Environment Design Services (billboards, trucks, in-store displays). The agency employs its proprietary BLAST-OFF design process methodology to guide all creative projects.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Designs for hundreds of retail brands visible on shelves daily
- +1 more outcomes
Companies that use Lift creative
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Lift creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lift creative partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Lift creative competitors and assessment
Company assessmentDirect peers
- Mechanica: U.S. brand strategy and design agency working across consumer, food and beverage categories. Comparable to Lift in scope of brand, packaging and marketing services for mid-to-large CPG clients.
- Chase Design Group: U.S. branding and packaging design agency with a long-standing CPG and food/beverage practice. Closely comparable to Lift in positioning around packaging design, brand identity and category-driven design strategy.
- Sterling Brands: Independent, U.S.-based branding and packaging design agency with deep CPG and food/beverage focus. Highly comparable in service mix (brand identity, packaging, shopper marketing) and in client base to Lift's CPG roster.
- Beardwood&Co: New York-based strategic branding and packaging design studio serving consumer brands across food, beverage and lifestyle. Comparable to Lift in offering integrated brand identity, packaging and shopper marketing to enterprise CPG clients.
- CBX (Consumer Brand X): Independent agency specializing in CPG branding, packaging and shopper marketing. Comparable to Lift in vertical focus, enterprise CPG client roster and integrated brand-to-shelf service model.
- Pearlfisher: Brand and packaging design agency with a deep CPG, food and beverage focus. Comparable to Lift in combining brand strategy with packaging design and in serving major consumer brand owners.
- BrandOpus: Independent brand design agency with strong CPG and beverage packaging practice. Comparable to Lift in offering brand strategy, identity and packaging design for global consumer brands.
Broad incumbents
- Landor & Fitch: Global branding consultancy within the WPP network offering brand strategy, identity, packaging and experience design. Comparable to Lift in core brand and packaging services but at network scale with multinational CPG clients.
- Interbrand: Global brand consultancy offering brand strategy, identity, packaging and naming. Comparable to Lift in brand and packaging design but at significantly larger scale and with broader service portfolio.
- JKR (Jones Knowles Ritchie): Large independent global brand design and packaging agency. Comparable to Lift in core service mix (brand identity, packaging design) but operates at materially greater scale with offices across U.S., U.K. and APAC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lift creative social profiles
Digital presenceLift creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lift creative leadership team
Management profileNumber of profiles
Profiles2 records
Lift creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lift creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lift creative
What does Lift creative do?
Lift Creative is a strategic design agency providing brand strategy, corporate identity, packaging design, graphic design, and digital marketing services to consumer packaged goods (CPG) and consumer brand clients. Founded in 1992 and based in the Atlanta/Sandy Springs, Georgia area, the firm delivers work through its proprietary BLAST-OFF Design Process under a partner-led engagement model.
Is Lift creative a public or private company?
Lift creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lift creative founded?
Lift creative was founded in 1992. It employs 11 to 50 people.
Where is Lift creative based?
Lift creative is headquartered in Atlanta, United States, in the North America region.
How does Lift creative make money?
One revenue line is on record: strategic Design Services.
Who are Lift creative's main competitors?
Direct peers on record are Mechanica, Chase Design Group, Sterling Brands, Beardwood&Co, CBX (Consumer Brand X), Pearlfisher and BrandOpus. Broad incumbents are Landor & Fitch, Interbrand and JKR (Jones Knowles Ritchie).
Does Lift creative have an API?
No public API is recorded for Lift creative.
What industry is Lift creative in?
Lift creative's product category is Branding and Packaging Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430 and its SIC code is 7330.