Wibu

What Wibu does

WiBU Gruppe is a privately-held German B2B full-service provider for the care and healthcare sector, headquartered in Ahrensburg, Germany, with operations spanning Germany and Austria. Founded over 100 years ago, the company operates through five interconnected business divisions: WiBU PflegePlus (care and hygiene supplies), WiBU TextilPlus (professional textiles including workwear and linens), WiBU ObjektPlus (object furnishing including care beds, seating, and room concepts), WiBU ServicePlus (maintenance, repair, and certification of medical equipment), and Rezeptversorgung (prescription-based medical aid supply managed through subsidiary Illenseer Hospitalia GmbH). The company serves over 12,000 customers across stationary care facilities, clinics and hospitals, hospitality, and commercial laundries, with primary verticals being institutional care and clinical/hospital settings.

WiBU's product platform encompasses over 50,000 articles including disposable gloves, disinfectants, incontinence products, medical devices, professional clothing, bed and bath linens, care beds, mobility aids, and replacement parts for medical equipment. The technology infrastructure consists of an e-commerce storefront at wibu.care with account-based pricing, integrated document management, and the WiBU Abo-Manager subscription/automatic delivery system for recurring consumable orders such as gloves and washcloths. The company maintains its own private label brand "WiBUplus" for hygiene products and "WiBU Design Kollektion" for furniture, and holds EcoVadis sustainability certification.

The revenue model is primarily transactional product sales complemented by recurring subscription revenue (Abo-Manager), professional services (technical maintenance, repair, training, and education), managed prescription supply services, and equipment leasing. Distribution combines 11 regional branches across Germany plus a dedicated Austrian subsidiary (WiBU Österreich GmbH in Linz) with on-site consultation, physical showrooms, dedicated major account management for enterprise clients, and direct e-commerce. The company operates as a manufacturer-independent consulting firm. No revenue figures, funding rounds, or external investment are disclosed in available sources.

Name

Wibu

Legal name

WiBU Gruppe

Website

https://wibu-gruppe.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

WiBU Gruppe is a German B2B full-service provider for the care and healthcare sector, supplying 12,000+ customers across Germany and Austria with 50,000+ products spanning medical supplies, textiles, furniture, technical maintenance, and prescription coordination services.

Ownership category

akta.pro rank

Product category

Healthcare and Care Facility Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Care facility supplies
• Medical equipment maintenance
• Professional healthcare textiles
• Prescription fulfillment services
• Care home furnishings

Headquarters

HQ city

Ahrensburg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Care & Hygiene Supplies: WiBU sells a comprehensive range of medical and care supplies including gloves, disinfectants, protective equipment, incontinence products, diagnostic tools, medical devices, and everyday care items through their online shop and account management.
2. Textile Sales: Sale of textiles including professional workwear (care uniforms, kitchen clothing), resident/patient clothing, bed linens, bath linens, and decorative textiles for care facilities, clinics, and hospitality.
3. Furniture & Equipment Sales: Sale of care beds, mattresses, seating furniture, cabinets, tables, bathroom equipment, mobility aids, and room furnishing concepts for care facilities and clinics.
4. Replacement Parts & Spare Components: Sale of replacement parts for medical equipment including bed components (hand controls, motors, batteries, control units), lifter parts, sanitary equipment, and scales.
5. Subscription/Auto-Delivery (Abo-Manager): Recurring automatic delivery service for consumable supplies like gloves and washcloths with flexible scheduling options.
6. Technical Services & Maintenance: Maintenance, repair, inspection, and certification services for medical products including testing and documentation of medical devices, equipment inspection, occupational safety, and fire protection services.
7. Training & Education: In-person and online training programs, expert days, webinars, e-learning courses, and continuing education for care professionals covering hygiene, incontinence care, nutrition, patient safety, and product application.
8. Prescription Supply Services (Rezeptversorgung): Coordinated prescription fulfillment services including product consultation, prescription coordination, therapy suggestions, medical aid management, logistics, malnutrition screening, and process optimization for patients.
9. Leasing of Medical Products: Leasing arrangements for medical products and equipment for care facilities.
10. Consulting & Project Management: Consulting services including facility setup, new construction management, modernization projects, interior design concepts, and individual consulting for textile needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WiBU Gruppe is a B2B full-service provider for the care and healthcare sector, delivering more than 50,000 products across five business areas: care and hygiene supplies (gloves, disinfectants, medical devices), professional textiles (workwear, bed/bath linens), facility furnishings (care beds, seating, room concepts), maintenance/repair of medical equipment, and prescription supply services via its subsidiary Illenseer Hospitalia GmbH. Offerings are sold through an e-commerce shop with subscription/auto-delivery, manufacturer-independent consulting, regional showrooms, training, and leasing of medical products.

Product overview

WiBU is a holistic solution provider for the care and healthcare sector in Germany, operating as a multi-segment platform offering products and services across five interconnected business areas: Pflege & Hygiene (Care & Hygiene supplies including single-use gloves, disinfectants, medical devices), Textilien (Textiles including professional clothing, bed linens, bathroom textiles), Objekteinrichtung (Object/Facility furnishing including care beds, furniture, room concepts), Wartung & Reparatur (Maintenance & Repair services for medical products), and Rezeptversorgung (Prescription supply via subsidiary Illenseer). The company also provides training services and operates regional showrooms across Germany. Key branded offerings include the WiBUplus private label brand for hygiene products, the WiBU Design Kollektion for furniture, and the WiBU Abo-Manager subscription service for automated supply delivery.

Differentiator

Problem solved

Functional benefit

Brands

• WiBUplus: Own brand for care and hygiene products including gloves and disinfectants.
• WiBU Design Kollektion

Products and services

• WiBUplus Eigenmarke (Private Label Brand) WiBU's own brand of care and hygiene products covering gloves, disinfectants and additional medical/care supplies, offered to care facilities as an alternative to third-party brands. Targeted at institutional care operators seeking consistent, single-source private-label consumables.
• WiBU Abo-Manager (Subscription/Auto-Delivery Service) Subscription management service that automatically delivers recurring consumables such as gloves and washcloths on a schedule set by the customer. Designed for care facilities that need reliable, recurring replenishment of high-turnover hygiene products.
• WiBU Design Kollektion (Design Furniture Collection) Curated design furniture collection for care facilities and living spaces, supplying seating, room concepts and furnishing packages. Targeted at care operators, hospitals, hospitality and commercial laundries that outfit resident or guest areas.
• WiBUplus Zwirnfrottier-Serie (Terry Towel Series) Terry towel line within the WiBUplus private label brand, providing bathroom textiles for care facilities and hospitality operators. Industrial-grade quality intended for repeated commercial laundering.
• Illenseer Hospitalia GmbH (Prescription Supply / Rezeptversorgung) Subsidiary service coordinating prescription fulfillment of medical aids including incontinence, nutrition, stoma, wound care, tracheostomy and diabetes supplies, with patient consultation, therapy coordination and logistics. Targeted at patients with prescriptions and the healthcare providers/coordinators handling them.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Henry Schein: Global distributor of medical, dental, and animal-health products to office-based healthcare providers — comparable large-scale medical-supply distribution platform, though with stronger focus on dental and physician practices than European institutional care.
• Medline Industries: One of the world's largest privately held medical-supply manufacturers and distributors, serving hospitals and post-acute care — broad incumbent overlap on medical consumables, gloves, textiles, and incontinence across institutional care customers.
• Lyreco: Pan-European B2B distributor of workplace, hygiene, and personal-care supplies, including dedicated care-sector offerings — broad incumbent with overlapping hygiene/paper categories and similar B2B procurement model across multiple geographies.

Direct peers

• Stiegelmeyer Group: German manufacturer of care beds, hospital furniture, and room furnishings — directly comparable on WiBU's ObjektPlus furniture and equipment offering for care facilities and hospitals.
• Paul Hartmann AG: German-headquartered manufacturer and supplier of medical, hygiene, and wound-care products to care facilities and hospitals — closest direct comparable on product categories (gloves, disinfectants, incontinence), German DACH footprint, and care-sector customer base.
• Meyra Group: German manufacturer and supplier of mobility aids, rehabilitation equipment, and care-facility furnishings — directly comparable on WiBU's mobility aids and ObjektPlus furniture categories for institutional care customers.
• Schülke & Mayr GmbH: German specialist in hygiene, disinfectants, and skin/hand care products for medical and care facilities — overlaps heavily with WiBU's disinfection and hand-hygiene categories and competes for the same German institutional customers.
• Servoprax GmbH: German medical-device and supply distributor serving hospitals, care homes, and medical practices — directly comparable B2B medical/care supply wholesaler with overlapping SKUs (incontinence, hygiene, instruments) and similar German customer base.
• Bock Hermann GmbH: German specialist manufacturer of care beds and rehabilitation furniture — overlaps with WiBU's care-bed and room-furnishing categories, serving the same German stationary-care and clinic customers.

Others

• PAUL HARTMANN / HARTMANN Group (subsidiary-level): See Paul Hartmann AG above — listed secondarily as a benchmark for incontinence-management consumables, where WiBU competes via its Illenseer Hospitalia prescription-supply channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wibu