Automobile Magazine
Automobile Magazine is an automotive enthusiast publication under the MotorTrend/Hearst Autos network, covering exotic cars, supercars, and car culture through reviews, news, and buyer's guides for North American consumers.
- Company typePrivate
- Founded1986
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Automobile Magazine does
Automobile Magazine is an automotive enthusiast publication operating as a vertical within the MotorTrend digital network, owned by Hearst Autos (a division of Hearst Digital Media, one of the largest U.S. magazine publishers). The publication covers exotic cars, supercars, car culture, and broader automotive content including vehicle reviews, news, buyer's guides, first drives, and event coverage. Its tagline "No Boring Cars!" signals a positioning focused on performance and enthusiast vehicles rather than mainstream consumer coverage.
The publication's core product is editorial content distributed primarily through the MotorTrend.com website, with supplementary email newsletters for subscriber engagement. The technology stack is a digital publishing platform with website content management capabilities. Content is produced by named editors and contributors (e.g., Justin Banner, Angus MacKenzie, Eric Tingwall) and spans categories including First Look, First Tests, First Drives, Classic Cars, and Car Buying Advice. The publication covers both traditional ICE vehicles and emerging EV models, indicating editorial adaptation to market shifts.
Automobile Magazine generates revenue through two primary streams: advertising (display ads and sponsored content from automotive manufacturers, dealers, and related brands) and subscriptions (print and digital magazine subscriptions). No subscription pricing is publicly disclosed, and newsletter/content access appears free with email signup. The publication serves automotive enthusiasts and car buyers in the North American market, with content distributed globally through the MotorTrend digital platform. The entity is privately held under Hearst Autos, Inc., with no independent financial reporting available.
Automobile Magazine firmographics
Firmographics- Name
- Automobile Magazine
- Legal name
- Hearst Autos, Inc.
- Website
- https://automobilemag.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Automobile Magazine is an automotive enthusiast publication under the MotorTrend/Hearst Autos network, covering exotic cars, supercars, and car culture through reviews, news, and buyer's guides for North American consumers.
- Ownership category
- akta.pro rank
Automobile Magazine industry classification
Industry- Product category
- Automotive Media and Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where Automobile Magazine is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Automobile Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The magazine generates revenue through display advertisements and sponsored content from automotive manufacturers, dealers, and related brands.
- Subscriptions: Print and digital magazine subscriptions providing exclusive automotive content to readers.
Distribution channels1 record
Marketing channels2 records
Automobile Magazine product offering
Product offeringCore offering
Automobile Magazine is an automotive editorial publication covering exotic cars, supercars, and car culture through news articles, vehicle reviews, first looks, buyer's guides, and event coverage. The publication operates as a vertical section within the MotorTrend digital platform under Hearst Autos and monetizes its audience through display advertising, sponsored content, and print/digital subscriptions.
Product overview
Automobile Magazine is a single automotive publication focused on exotic cars, supercars, and car culture. It operates as part of the MotorTrend network (owned by Hearst Autos) and provides editorial content including news articles, vehicle reviews, buyer guides, and automotive event coverage. The publication covers various vehicle categories including sedans, SUVs, trucks, and classic cars through its sub-brands and content sections such as First Look, First Drives, First Tests, and Classic Cars.
Differentiator
Problem solved
Functional benefit
Brands
- MotorTrend: Parent automotive media brand under which Automobile Magazine operates
Products and services
- Automobile Magazine Automobile Magazine is an automotive editorial publication covering exotic cars, supercars, and car culture through news articles, vehicle reviews, buyer's guides, first looks, first drives, first tests, classic car features, and event coverage. It is published as a vertical section within the MotorTrend/Hearst Autos digital network and is targeted at automotive enthusiasts and prospective car buyers.
- Automobile Magazine Email Newsletter
Companies that use Automobile Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Automobile Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Automobile Magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Automobile Magazine competitors and assessment
Company assessmentDirect peers
- Road & Track: Road & Track is a Hearst-owned automotive enthusiast publication focused on sports, exotic, and performance cars. It is a sister brand under Hearst Autos and directly comparable in audience, content focus, and business model.
- Car and Driver: Car and Driver is a leading US automotive enthusiast magazine and website covering reviews, news, and buyer's guides. It is the closest direct competitor to Automobile Magazine in audience (enthusiast car buyers), format, and revenue model (advertising + subscription).
- Autoblog: Autoblog is a digital-first automotive publication covering news, reviews, and long-form features. It directly competes with Automobile Magazine for enthusiast audiences and automotive ad budgets, with a comparable online content distribution model.
- MotorTrend: MotorTrend is the parent automotive media brand under which Automobile Magazine operates. It covers reviews, news, and buyer's guides with a broader mass-market automotive audience, providing both competitive overlap and platform infrastructure for Automobile Magazine.
- Top Gear: Top Gear is a globally recognized automotive media brand covering performance cars, reviews, and car culture. Comparable to Automobile Magazine in enthusiast audience focus, content style, and multi-platform editorial approach.
- Edmunds: Edmunds is a leading car research and shopping platform with editorial reviews and buyer's guides. Directly comparable in car-buyer research use case and advertising-driven business model, with overlapping content categories.
- Jalopnik: Jalopnik is an automotive enthusiast site covering car culture, reviews, and industry news. Comparable to Automobile Magazine in enthusiast audience and editorial voice, though Jalopnik leans more digital-native and opinion-driven.
Others
- Cars.com: Cars.com is a major car shopping marketplace with editorial content. While not a direct editorial peer, it competes for the same car-buyer audience and automotive advertising dollars that support Automobile Magazine's ad revenue.
Broad incumbents
- Kelley Blue Book: Kelley Blue Book is a dominant automotive research and valuation platform with broader editorial coverage. It overlaps with Automobile Magazine in car-buying content but operates at much larger scale across pricing, reviews, and dealer services.
Emerging players
- The Drive: The Drive is a digital automotive media outlet covering enthusiast content, news, and reviews. Comparable to Automobile Magazine in target audience but operates as a digital-native publication rather than legacy magazine brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Automobile Magazine social profiles
Digital presenceAutomobile Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automobile Magazine leadership team
Management profileNumber of profiles
Automobile Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automobile Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automobile Magazine
What does Automobile Magazine do?
Automobile Magazine is an automotive editorial publication covering exotic cars, supercars, and car culture through news articles, vehicle reviews, first looks, buyer's guides, and event coverage. The publication operates as a vertical section within the MotorTrend digital platform under Hearst Autos and monetizes its audience through display advertising, sponsored content, and print/digital subscriptions.
Is Automobile Magazine a public or private company?
Automobile Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Automobile Magazine founded?
Automobile Magazine was founded in 1986. It employs 11 to 50 people.
Where is Automobile Magazine based?
Automobile Magazine is headquartered in El Segundo, United States, in the North America region.
How does Automobile Magazine make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscriptions.
Who are Automobile Magazine's main competitors?
Direct peers on record are Road & Track, Car and Driver, Autoblog, MotorTrend, Top Gear, Edmunds and Jalopnik. Cars.com is listed as an others. Kelley Blue Book is listed as a broad incumbent. The Drive is listed as an emerging player.
Does Automobile Magazine have an API?
No public API is recorded for Automobile Magazine.
What industry is Automobile Magazine in?
Automobile Magazine's product category is Automotive Media and Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines. Its NAICS code is 51312 and its SIC code is 2721.