Oceana County Medical Care Facility

What Oceana County Medical Care Facility does

Oceana County Medical Care Facility (OCMCF) is a 115-bed county-owned skilled nursing facility located at 701 E. Main St., Hart, Michigan, operating continuously since 1964 under the governance of Oceana County Government. The facility delivers three core service lines: skilled nursing care (24-hour long- and short-term medical and personal care), rehabilitation care (inpatient and outpatient physical, occupational, speech, and massage therapy using Keiser Pneumatic equipment), and Alzheimer's/dementia care through the dedicated 18-bed Margaret D. Fuehring Memorial Care Center employing a Person-Centered Care approach. The facility also operates an outpatient therapy center offering aquatic therapy, arthritis classes, and certified massage therapy for post-discharge patients.

OCMCF's technology stack centers on PointClickCare, a commercial electronic health record and clinical management platform designed for skilled nursing facilities, alongside Keiser Pneumatic exercise equipment for rehabilitation services. Operations are supported by HIPAA-compliant privacy practices and affiliations with Practice Greenhealth (environmental sustainability), West Shore Community College (workforce/clinical placements), HomeTown Pharmacy (resident prescriptions), and statewide industry bodies including the Michigan County Medical Care Facilities Council (MCMCFC) and Health Care Association of Michigan (HCAM). The facility has undergone four major expansions: the 1976 addition of 60 beds and therapy departments, the 2001 kitchen renovation, the 2005 Alzheimer's unit and outpatient aquatic clinic, and the 2016-2017 comprehensive modernization converting all resident units to private and semi-private rooms while adding a short-term rehabilitation wing and bistro dining area.

Revenue is generated through billed skilled nursing, rehabilitation, and memory care services reimbursed via Medicare, Medicaid, private insurance, and private pay. Admissions are driven by direct family inquiries and referrals from hospitals, physicians, home health agencies, and hospice agencies, coordinated by a team of admissions coordinators (clinical and social work backgrounds) and social workers. As a county-owned entity, OCMCF operates as a nonprofit public institution governed by the Oceana County Department of Health and Human Services Board and an appointed Administrator, with no private equity or venture capital involvement, and is one of 34 county-owned medical care facilities in Michigan.

Name

Oceana County Medical Care Facility

Legal name

Oceana County Medical Care Facility

Website

https://oceanamcf.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Oceana County Medical Care Facility is a 115-bed county-owned skilled nursing facility in Hart, Michigan, providing 24-hour long- and short-term skilled nursing, inpatient and outpatient rehabilitation, and Alzheimer's/dementia care to Michigan residents since 1964.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Dementia Nursing / Memory Care SNFs (HLADADAE)

akta.pro secondary industries

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Skilled nursing care
• Long-term care
• Rehabilitation therapy
• Memory care services
• Alzheimer's care

Headquarters

HQ city

Hart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Skilled Nursing Care Services: Revenue from providing 24-hour skilled nursing care to long-term and short-term residents, including assistance with personal care, medical treatments, and daily living activities. Billed through Medicare, Medicaid, private insurance, or private pay.
2. Rehabilitation Therapy Services: Revenue from physical therapy, occupational therapy, speech therapy, massage therapy, and outpatient therapy programs. Referrals primarily from hospitals with some from physicians' offices and home health agencies.
3. Alzheimer's and Dementia Care: Revenue from specialized memory care services using Person-Centered Care approach for individuals with mild to moderate dementia or Alzheimer's disease, with limited 18-bed capacity unit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oceana County Medical Care Facility is a 115-bed county-owned skilled nursing facility in Hart, Michigan providing 24-hour skilled nursing care for long-term and short-term residents, comprehensive inpatient and outpatient rehabilitation therapy (physical, occupational, speech, and massage therapy), and specialized Alzheimer's and dementia memory care through an 18-bed dedicated unit. Services are delivered under a Person-Centered Care approach and billed through Medicare, Medicaid, private insurance, and private pay, with referrals from hospitals, physicians, home health agencies, hospice agencies, and family members.

Product overview

Oceana County Medical Care Facility is a 115-bed county-owned skilled nursing facility offering three core service lines: Skilled Nursing Care, Rehabilitation Care, and Alzheimer's and Dementia Care. The facility operates the Margaret D. Fuehring Memorial Care Center, an 18-bed dedicated Alzheimer's unit, alongside an Outpatient Therapy Center for post-rehabilitation care. Additional offerings include admissions coordination, social work services, and recreational therapy. The facility has undergone multiple expansions since 1964, with the most recent modernization (2016-2017) converting all resident units to private and semi-private spaces and adding a bistro-style dining area and short-term rehab therapy wing. The Person-Centered Care approach underpins all services, emphasizing individualized treatment across the care continuum.

Differentiator

Problem solved

Functional benefit

Brands

• The Margaret D. Fuehring Memorial Care Center: An 18-bed Alzheimer's unit completed in 2005, funded in part by donations from Rudy Fuehring in memory of his wife Margaret.

Products and services

• Skilled Nursing Care 24-hour skilled nursing care providing basic daily living assistance combined with skilled medical services, including assistance with personal care such as dressing and bathing, as well as medical treatments like oxygen therapy, wound care, and tube feeding, delivered to long-term and short-term residents at the 115-bed county-owned facility.
• Rehabilitation Care Comprehensive inpatient and outpatient rehabilitation services utilizing state-of-the-art Keiser Pneumatic equipment, including physical therapy, occupational therapy, speech therapy, massage therapy, work injury therapy, pain control, prosthetic training, orthopedic rehab, stroke rehab, swallowing disorders, and dizziness and balance rehab.
• Alzheimer's and Dementia Care Person-Centered Care approach for individuals with mild to moderate dementia or Alzheimer's disease, featuring specialized programs tailored to individual needs, specialized activity spaces (Soda Shop, Garage, Beauty & Barber Shop), and a dedicated memory care unit with porch, chapel, courtyard, and private room access.
• Margaret D. Fuehring Memorial Care Center Standalone 18-bed dedicated Alzheimer's unit completed in 2005 within Oceana County Medical Care Facility, providing specialized memory care services funded by Rudy Fuehring in memory of his wife Margaret.
• Outpatient Therapy Center Continued treatment services for patients who have completed initial rehabilitation, including therapeutic warm water therapy, arthritis classes, pneumatic exercise equipment, and certified massage therapy, delivered at the on-site outpatient therapy and aquatic clinic.
• Admissions Coordination Services Coordinated admissions process connecting patients and families with admissions coordinators and social workers to discuss medical history, placement needs, financial matters, insurance coverage, and facility tours for skilled nursing, rehabilitation, and Alzheimer's care.

Quantifiable outcome

• Home-like atmosphere with 24-hour care provided to all residents since 1964
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Practice GreenhealthcoreStrategic or Co-development PartnerEnvironmental sustainability organization for healthcare facilities, supporting the facility's commitment to environmentally responsible practices in healthcare operations.
• West Shore Community CollegeminorStrategic or Co-development PartnerLocal community college providing educational opportunities and potential workforce development for facility employees and student clinical placements.
• Oceana County, MichigancoreStrategic or Co-development PartnerCounty government entity that owns and operates the medical care facility as part of county health services.
• PointClickCarecoreTechnology or IntegrationElectronic health records and clinical management software platform specifically designed for skilled nursing and senior living facilities.
• Michigan County Medical Care Facilities Council (MCMCFC)coreStrategic or Co-development PartnerStatewide organization representing 34 county-owned medical care facilities in Michigan, providing advocacy, support, and information sharing among member facilities.
• Health Care Association of Michigan (HCAM)coreStrategic or Co-development PartnerProfessional association representing hospital-based and nursing facilities statewide by providing support, advocacy, and professional development.
• Centers for Medicare & Medicaid Services (CMS)coreStrategic or Co-development PartnerFederal agency regulating and providing reimbursement for skilled nursing facilities under Medicare and Medicaid programs.
• Community Foundation Oceana CountyminorStrategic or Co-development PartnerLocal community foundation providing charitable support and funding for community health initiatives benefiting facility residents.
• Healthcare Compliance Association (HCCA)minorStrategic or Co-development PartnerOrganization providing healthcare compliance resources, training, and certification for facility staff.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• National HealthCare Corporation: Operator of skilled nursing facilities and assisted living communities across the U.S., including specialized memory care and rehabilitation programs. Comparable to OCMCF in its integrated SNF + rehab + memory care service model.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with a network of ~200+ facilities. Comparable to OCMCF in core SNF service offering, though vastly larger in scale and serving more diversified geographies.
• Atria Senior Living: National senior living operator with a substantial memory care portfolio (Atria Lighthouse, Life Guidance). Comparable to OCMCF's Margaret D. Fuehring Memorial Care Center offering in memory care programming and target population.
• Good Samaritan Society: Large national nonprofit operator of skilled nursing, assisted living, and rehabilitation facilities (now part of Sanford Health). Provides a benchmark for nonprofit/mission-driven SNF operators with comparable service-line breadth including memory care.
• Brookdale Senior Living: Large national operator of senior living communities including assisted living and memory care. Comparable to OCMCF in its Alzheimer's/memory care service offering, though focused on assisted living rather than skilled nursing.

Direct peers

• Mecosta County Medical Care Facility: County-owned skilled nursing facility in Big Rapids, MI, MCMCFC member operating a similar small-rural SNF model with comparable long-term, rehab, and memory care service lines.
• Manistee County Medical Care Facility: County-owned skilled nursing facility in Manistee, MI, similarly governed by county government and operating under MCMCFC. Closely comparable in size, rural lakeside setting, and service offering mix to OCMCF.
• Isabella County Medical Care Facility: County-owned medical care facility in Mt. Pleasant, MI, fellow MCMCFC member with a comparable operating model (county-government-owned SNF in a small Michigan community).
• Muskegon County Medical Care Facility: County-owned skilled nursing facility in Muskegon, MI, MCMCFC member offering skilled nursing and rehabilitation services under the same county-government ownership structure as OCMCF, though serving a larger urban-adjacent market.
• Mason County Medical Care Facility: County-owned skilled nursing facility in Ludington, MI, also a member of MCMCFC. Operates the same county-government-owned SNF model serving a rural lakeside Michigan community with comparable service mix of long-term, short-term rehab, and memory care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oceana-county-medical-care-facility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceana County Medical Care Facility