Hair And Skin Kindness

What Hair And Skin Kindness does

HASK Beauty (legally Inspired Beauty Brands LLC, DBA Hair And Skin Kindness) is a haircare brand with origins dating to 1946, repositioned as a clean beauty brand following its 2010 acquisition by Inspired Beauty Brands, a New York-based private equity-backed strategic acquirer. The company designs, manufactures, and markets shampoos, conditioners, deep conditioners, leave-in sprays, hair oils, dry shampoos, and treatments organized into concern-based collections: Repair Pro Series (proprietary RepairPro™ technology), Repair + Argan Oil (the #1 selling vegan collection), Thicken + Biotin & Collagen, Hydrate + Coconut Oil, Soothe + Tea Tree Oil & Rosemary, Smooth + Keratin & Jojoba Oil, Curls, and the Texture Series. Technical differentiation rests on five proprietary ingredient complexes — RepairPro™, TripleBond Complex, Tri-Level Thickening Complex, Curl Activating Complex, and FiberBond Technology — paired with a free-from formulation standard (no sulfates, parabens, phthalates, gluten, SLS, SLES, drying alcohol, artificial colors, and 1,300+ excluded ingredients).

The business operates a hybrid go-to-market model spanning a Shopify-powered DTC storefront at haskbeauty.com, physical retail distribution via a store locator, and a TikTok Shop presence featuring exclusive bundles. Individual SKUs are priced between approximately $2.69 and $12, with bundles up to $24.99, positioning the brand in the mass-prestige haircare tier. HASK targets horizontal use-case segments — dry/damaged hair, fine/thin hair, frizzy/unruly hair, curly and textured hair, and scalp concerns — with the dry-and-damaged segment as primary. Distribution spans the United States, Germany, and Mexico, and the brand maintains earned-media presence across InStyle, Forbes, Allure, Vogue, Glamour, Byrdie, Elle, and Oprah Daily. All products are Leaping Bunny certified cruelty-free (since 2019), and the 2024 brand refresh introduced 100% post-consumer recycled packaging saving approximately 500 tons of virgin plastic annually.

Name

Hair And Skin Kindness

Legal name

Inspired Beauty Brands LLC

Website

https://haskbeauty.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

HASK Beauty (Hair And Skin Kindness) is a clean beauty haircare brand under Inspired Beauty Brands LLC that sells shampoos, conditioners, treatments, and styling products across DTC e-commerce, retail, and TikTok Shop, targeting consumers with dry, damaged, fine, curly, and textured hair needs.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Conditioners & Hair Masks (CRABABAB)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Hair care products
• Shampoo and conditioner
• Clean beauty haircare
• Bond building treatments
• Scalp care products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer haircare product sales: HASK Beauty generates revenue through direct-to-consumer sales of its haircare product lines, including shampoos, conditioners, treatments, oils, and stylers. Products are sold at various price points with one-time purchase model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HASK Beauty (Hair And Skin Kindness) sells haircare products including shampoos, conditioners, deep conditioners, leave-in sprays, hair oils, dry shampoos, curl creams, and treatments, organized into collections targeting specific hair concerns (repair, thickening, hydration, soothing, smoothing, curl definition, and textured hair). Products feature proprietary vegan ingredient complexes such as RepairPro and TripleBond Complex, are free from sulfates, parabens, phthalates, and artificial colors, and are sold direct-to-consumer via haskbeauty.com, through retail partners, and via TikTok Shop.

Product overview

HASK Beauty (Hair And Skin Kindness) is a hair care company offering a comprehensive portfolio of collections organized by hair concern and ingredient focus. The product lineup includes Repair Pro Series (premium bond-building treatments with RepairPro technology), Repair + Argan Oil (#1 selling vegan collection for damaged hair), Thicken + Biotin & Collagen (volumizing for fine hair), Hydrate + Coconut Oil (moisturizing for dry hair), Soothe + Tea Tree Oil & Rosemary (scalp care), Smooth + Keratin & Jojoba Oil (frizz control), Curls + Coconut Oil, Argan Oil & Vitamin E (curl definition), and Texture Series (textured hair care). Products span shampoo, conditioner, deep conditioner, leave-in sprays, hair oils, dry shampoos, and treatments. The brand also offers bundles, a hair quiz tool, and sells through TikTok Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Repair Pro Series
• Repair + Argan Oil Collection
• Thicken + Biotin & Collagen Collection
• Hydrate + Coconut Oil Collection
• Soothe + Tea Tree Oil & Rosemary Collection
• Smooth + Keratin & Jojoba Oil Collection
• Curls + Coconut Oil, Argan Oil & Vitamin E Collection
• Texture Series
• Gloss Coat High Shine Glaze
• Heat Protect Thermal Mist
• Purify + Charcoal Dry Shampoo
• Total Shine Duo

Quantifiable outcome

• Repairs hair damage up to 85%
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Inspired Beauty BrandscoreOthersParent company that acquired HASK in 2010 and has stewarded the brand through clean beauty transitions and global brand refreshes. Responsible for brand strategy, product development, and operational leadership.
• TikTok ShopcoreGTM or Marketing PartnerE-commerce partnership for exclusive bundles and deals, leveraging viral product discovery on the platform.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the haskbeauty.com online store, enabling product sales, inventory management, and checkout functionality.
• How2RecycleminorOthersHASK joined How2Recycle in 2021, adding recycling symbols to all packaging to educate consumers on proper recycling practices.
• Leaping BunnycoreOthersThird-party certification program confirming HASK products, ingredients, and raw materials comply with cruelty-free standards. External audits and documentation confirm no animal testing.
• California Proposition 65 / European Union StandardsminorOthersHASK formulas adhere to California Proposition 65 and European Union safety standards, ensuring compliance with strict ingredient regulations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Verb Hair Care: Verb is a professional-inspired haircare brand offering accessible price points across repair, volumizing, smoothing, and curl collections. It is comparable to HASK in positioning between salon-grade performance and mass-market pricing.
• Olaplex: Olaplex pioneered bond-building haircare with patented chemistry and a strong salon-to-retail brand. It is the most directly comparable peer to HASK's RepairPro/TripleBond technology positioning, though Olaplex operates at significantly higher price points and has demonstrated salon professional authority.
• Cantu: Cantu is a mass-market haircare brand specializing in textured, curly, and damaged hair with affordable shampoos, conditioners, and treatments sold in drugstores and mass retailers globally. It competes head-to-head with HASK on price, channel, and product range.
• Carol's Daughter: Carol's Daughter is a multi-decade clean beauty haircare brand sold through mass and drugstore channels with collections addressing curl, scalp, and damaged-hair concerns. It directly overlaps HASK in heritage brand positioning, clean formulations, and textured-hair focus.
• Not Your Mother's: Not Your Mother's is a mass-market affordable haircare brand covering curl, volumizing, smoothing, and scalp at sub-$10 price points. It is highly comparable to HASK on price band, channel (mass and DTC), and product breadth across hair concerns.
• Mielle Organics: Mielle Organics is a mass-market clean haircare brand focused on textured and multicultural consumers with scalp oils, rosemary collections, and bond-building treatments at similar accessible price points. It is one of the closest direct competitors in the clean, ingredient-led, multi-ethnic haircare space.
• Camille Rose: Camille Rose is a clean, natural-ingredient haircare brand with curl and scalp collections sold through DTC, Sephora, and select mass channels. Comparable to HASK in clean beauty positioning, multicultural target consumer, and ingredient-led storytelling.

Broad incumbents

• Moroccanoil: Moroccanoil is a global professional and retail haircare brand built around argan oil-infused treatments and stylers. Comparable to HASK in core ingredient narrative and treatment-led product mix, with much stronger salon professional channel authority.
• SheaMoisture: SheaMoisture is a leading mass-market natural haircare brand owned by Unilever, with broad curl, repair, and scalp collections at accessible prices. Comparable to HASK in target consumer, channel mix, and product breadth, but with substantially greater scale and marketing budget.

Emerging players

• Pattern Beauty: Pattern Beauty is a textured-hair brand offering wash-day essentials for curly and coily hair at mid-tier price points. It is an emerging competitor to HASK's Texture Series, with strong DTC and Sephora presence but smaller mass footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMIuVN5OQVSfZj1DsvbhvXA
• Facebookfacebook.com/HaskHair
• Instagraminstagram.com/haskhair
• TikToktiktok.com/@haskbeauty
• Xx.com/haskhair
• LinkedInlinkedin.com/company/hask-beauty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair And Skin Kindness