Auto Sports

What Auto Sports does

Auto Sports is a family-owned used vehicle dealership operating from a single showroom at 2570 Springs Road NE in Hickory, North Carolina, under continuous family ownership since 1985 (with roots in classic-car restoration and racing dating to the mid-1970s). The business sells pre-owned vehicles across a broad mix of body styles — pickup trucks, sedans, SUVs, convertibles, coupes, hatchbacks, minivans, and wagons — sourced from manufacturers including Ford, Chevrolet, Toyota, Nissan, Jeep, Honda, Hyundai, Kia, Mazda, Subaru, and Scion. Current online inventory stands at 27 vehicles, with asking prices ranging from approximately $7,950 to $29,500 and most units priced in the $10,000-$20,000 band. Complementary services include dealer-arranged vehicle financing, trade-in valuation, and a Car Finder sourcing service for off-inventory vehicles.

The dealership runs on a third-party technology stack: all vehicle listings, photos, pricing, lead capture, and financing applications are powered by Carsforsale.com, which also functions as the primary digital storefront. There is no proprietary platform, internal inventory system, or mobile application; digital marketing is limited to organic social channels (Facebook, Twitter/X, YouTube) and SEO. The business model is direct-to-consumer with no commissioned sales staff — customers transact with co-owners Andy and Andrew Killian directly, supported by Sales Manager Zach Bryant. The stated value proposition emphasizes no document fees, no artificial pricing, and a 15-minute paperwork process.

Revenue is generated almost entirely through vehicle resale margins on a one-time-transaction basis, with dealer-arranged financing as a secondary revenue lever. The customer base is composed of individual consumers in western North Carolina, served via a single physical location with convenient highway access (I-40, Hwy 321, Hwy 16, Hwy 127) within roughly an hour of Charlotte, Asheville, Boone, Blowing Rock, and Winston Salem. The dealership claims 15,000+ lifetime unit sales with a meaningful base of repeat customers. No external investors, parent company, subsidiaries, funding rounds, M&A activity, or regulatory actions are associated with the business.

Name

Auto Sports

Legal name

Auto Sports

Website

https://autosportsinc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Sports is a family-owned used car dealership in Hickory, NC, operating since 1985. It sells pre-owned vehicles across multiple body styles and offers financing, trade-in, and Car Finder services to individual consumers in western North Carolina.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Used car dealership
• Pre-owned vehicles
• Vehicle financing
• Classic car sales
• Trade-in valuation

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Traditional used car dealership revenue from buying and reselling pre-owned vehicles. Profit is made on the spread between acquisition cost and sale price. They also offer financing services which may generate additional revenue through dealer-arranged financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Auto Sports is a family-owned used car dealership that buys and resells pre-owned vehicles across multiple body styles (pickups, sedans, SUVs, convertibles, coupes, hatchbacks, minivans, wagons) from various manufacturers. The dealership supplements vehicle sales with dealer-arranged financing, a Car Finder sourcing service for inventory not on the lot, and trade-in valuation, operating from a physical showroom in Hickory, NC with online listings powered by Carsforsale.com.

Product overview

Auto Sports is a family-operated used car dealership operating since 1985 in Hickory, NC. The core product is the sale of used vehicles across diverse body styles and manufacturers, supplemented by financing services, a Car Finder service for locating specific vehicles, and trade-in valuation. The dealership positions itself as a low-pressure, owner-operated business selling quality pre-owned cars with low mileage at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales

Quantifiable outcome

• 15,000+ cars sold over business history
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carsforsale.comcoreTechnology or IntegrationAuto Sports uses Carsforsale.com as their primary website platform and inventory management system. The platform provides vehicle listing management, lead generation, financing applications, and digital marketing tools. All vehicle listings, photos, pricing, and dealer information are powered by Carsforsale.com.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CarMax:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AutoSports2570
• YouTubeyoutube.com/user/AutoSportsInc2570
• Facebookfacebook.com/autosportsinc
• LinkedInlinkedin.com/company/autosports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Sports