Heatmor

What Heatmor does

Heatmor is a privately held US manufacturer of stainless steel outdoor furnaces, founded in 1984 in Warroad, Minnesota, and acquired in 2019 by Karl Manufacturing Solutions, Inc. (KMS). The company builds residential coal-burner units (100 CB, 200 CB, 400 CB) for 3,000-10,000 sq. ft. applications, commercial CSS units (450 CX, 600 CSS, 800 CSS) capable of heating up to 25,000 sq. ft., and dual-fuel models that burn coal, wood, and used oil. Heatmor differentiates on materials and construction: it pioneered the use of grade 409 stainless steel for fire- and water-contact components in 1990, pairs it with a proprietary semi-closed bladder system and a forced-air over/under draft design that yields extended 12+ hour burn times, and backs the product with what the company describes as the industry's most comprehensive lifetime warranty.

The business model is a traditional B2B2C hardware sale: Heatmor sets Manufacturer Suggested Retail Prices and sells exclusively through an authorized dealer network of more than 100 dealers across US states and Canadian provinces, supplemented by an in-house Heatmor Direct operation covering Alaska, Saskatchewan, Alberta, and British Columbia, and an exclusive distribution partnership with Green Valley Heating in Eastern Canada. Pricing is not publicly disclosed; customers are directed to local dealers for quotes. Revenue streams consist primarily of one-time furnace sales plus aftermarket parts and accessories — including fire rings, fire tubs, park grills, and an adjacent TrueTimber Ansel gun safe line — marketed mainly through the dealer network, the corporate website, and trade-show presence. Customer testimonials span residential homeowners, multi-family operators, and small commercial sites, indicating a horizontally segmented end market served by a small, focused organization (11-50 employees) operating out of a 40,000 sq. ft. manufacturing facility that includes an 8,000 sq. ft. R&D center.

Name

Heatmor

Legal name

Heatmor MFG LLC

Website

https://heatmor.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Heatmor is a privately held Warroad, Minnesota manufacturer of grade 409 stainless steel outdoor furnaces for residential and commercial heating, founded in 1984 and owned by Karl Manufacturing Solutions since 2019. It sells through an authorized dealer network across the US and Canada, plus complementary fire rings, park grills, and gun safes.

Ownership category

akta.pro rank

Product category

Outdoor Wood and Coal Furnaces

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Outdoor wood furnaces
• Stainless steel heating
• Residential coal burners
• Commercial heating boilers
• Dual fuel furnaces

Headquarters

HQ city

Warroad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Furnace Sales: One-time hardware sales of outdoor furnaces through an authorized dealer network. Products include residential, commercial, and dual fuel models sold at Manufacturer Suggested Retail Prices set by the company.
2. Aftermarket Parts and Accessories: Sales of replacement parts, accessories, and complementary products (fire rings, park grills, gun safes) through the dealer network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heatmor designs, manufactures, and distributes stainless steel outdoor furnaces and complementary outdoor products through an authorized dealer network across the United States and Canada. Its core product line includes residential coal-burner models, large-capacity commercial units, and dual fuel furnaces capable of burning wood, coal, and used oil, complemented by fire rings, park grills, and gun safes.

Product overview

Heatmor is a manufacturer of outdoor heating solutions offering a portfolio of stainless steel outdoor furnaces and related outdoor living products. The core product line includes Residential Coal Burner furnaces (100 CB, 200 CB, 400 CB), Commercial Units (450 CX, 600 CSS, 800 CSS), and Dual Fuel Models (200 and 400 CB/CSS/OB) capable of burning wood, coal, and used oil. The company also offers complementary products including TrueTimber Ansel Gun Safes, HEATMOR Fire Rings (standard, landscaping, and wood burning fire tubs), and Park Grills (20" and 40" models). All furnaces feature 409 stainless steel construction designed to outlast mild steel brands up to three times, backed by a comprehensive lifetime warranty. The furnaces are installed outdoors and plumbed into existing heating systems to service residences, pole barns, businesses, shops, garages, and domestic hot water.

Differentiator

Problem solved

Functional benefit

Brands

• Heatmor X Series: Outdoor furnace model series
• Heatmor CSS
• Heatmor CB (Coal Burner)
• TrueTimber Ansel Gun Safe
• Heatmor Park Grills
• Heatmor Fire Rings

Products and services

• Residential Coal Burner Furnaces (100 CB, 200 CB, 400 CB) Stainless steel outdoor furnaces for residential heating applications, available in three sizes (100 CB, 200 CB, 400 CB) with capacities from 100 to 190 U.S. gallons and heating areas from 3,000 to 10,000 sq. ft. Sold to homeowners through authorized dealers.
• Commercial Outdoor Furnaces (450 CX, 600 CSS, 800 CSS) Large-capacity stainless steel outdoor furnaces for commercial heating, capable of heating buildings up to 25,000 sq. ft., built with heavier gauge 7-gauge stainless steel. Sold to commercial operators and large facilities through authorized dealers.
• Dual Fuel Outdoor Furnaces (200 and 400 CB/CSS/OB) Outdoor furnaces capable of burning multiple fuel types including coal, wood, and used oil, with heating areas of 5,000 to 10,000 sq. ft. Sold to multi-fuel homeowners and small businesses via authorized dealers.
• TrueTimber Ansel Gun Safe Gun safe with TrueTimber camo finish, adjustable sliders holding up to 10 long guns, 15 layers of security, 2-hour fire protection at 1200°F, available in 42-gun and 30-gun configurations. Sold to consumers through Heatmor dealers.
• HEATMOR Fire Ring Outdoor fire ring available in multiple sizes with decorative cutout options, in 409 stainless steel or mild steel. Sold to consumers and parks/campgrounds via Heatmor dealers.
• HEATMOR Landscaping Fire Rings Permanent landscaping fire rings with or without flanges, 409 stainless steel, optional snuffer covers, available in 32", 40", and 44" diameters. Sold to consumers, parks, and campgrounds.
• HEATMOR Wood Burning Fire Tub Wood burning fire tub made from 409 stainless steel with hand-welded construction, 5" flange, available with personalized decorative cutouts. Sold to consumers and outdoor venues.
• Twenty Inch Park Grill Park grill with 18" deep x 20" long grilling surface, 41" height with base, 360-degree swivel, burns charcoal or wood. Sold to parks, campgrounds, and consumers.
• Forty Inch Park Grill Park grill with 18" deep x 40" long grilling surface, 41" height with base, burns charcoal or wood. Sold to parks, campgrounds, and consumers.

Quantifiable outcome

• Approximately 3x longer lifespan compared to mild steel outdoor furnaces
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Karl Manufacturing Solutions, Inc. (KMS)coreOthers · 1 January 2019KMS, a family-owned company specializing in Hydrographics, Returnable Crating, and Third Party Logistics, acquired Heatmor in 2019. Based in Roseau, MN. Their high standards in quality, focus on safety, employees, and customer service made the acquisition a natural fit.
• Green Valley HeatingcoreChannel Partner/ Reseller/ DistributorGreen Valley Heating serves as the exclusive distributor for Heatmor products across Eastern Canada, covering Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland, Prince Edward Island, and Labrador. Operated by Paul & Linda Wallis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• US Stove Company: US Stove Company is a long-established manufacturer of indoor wood/coal stoves, heaters, and related combustion products with broader product breadth than Heatmor. Overlaps on combustion-based residential heating, though its catalog extends well beyond outdoor furnaces.

Direct peers

• Central Boiler: Central Boiler is the leading US manufacturer of outdoor wood furnaces with a comparable dealer-based distribution model and similar product positioning. Directly competes with Heatmor across residential and commercial outdoor furnace segments.
• Crown Royal Stoves: Crown Royal Stoves produces outdoor wood furnaces and wood-burning stoves through a dealer network in the upper Midwest. Similar product positioning to Heatmor with overlapping dealer geographies.
• Portage and Main: Portage and Main manufactures outdoor wood boilers primarily serving Canadian and northern US markets. Comparable stainless-steel wood/coal furnace product line with similar residential heating applications.
• WoodMaster: WoodMaster manufactures outdoor wood and wood/coal furnaces sold through dealer networks in the US. Directly competes in the same residential outdoor furnace category as Heatmor.
• Hardy Outdoor Furnace: Hardy manufactures outdoor wood and coal-burning furnaces for residential and light commercial heating in cold-climate US markets. Overlaps with Heatmor on product type and dealer-channel distribution.
• Newmac Manufacturing: Newmac manufactures outdoor wood and coal furnaces in Canada for North American distribution. Comparable product category and dealer-based business model to Heatmor.
• Mahoning Outdoor Furnace: Mahoning builds outdoor coal and wood furnaces for residential and small commercial heating. Comparable dealer-network go-to-market and overlapping product offering with Heatmor's residential line.

Emerging players

• BioFire (BioFire Energy): BioFire produces biomass-burning furnaces and boilers targeting residential and small commercial customers, including clean-burn technology emphasis. Represents a newer entrant competing with Heatmor on combustion-based heating with potential differentiation in emissions profile.

Regional players

• Thermo-Control Heating Systems: Thermo-Control produces outdoor wood/coal furnaces primarily serving upper-Midwest and Canadian customers via dealer channels. Comparable product line to Heatmor but with more concentrated regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heatmor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatmor