True Price
True Price is a Dutch social enterprise that surfaces the environmental and social costs hidden in product prices, enabling consumers to voluntarily pay the difference; founded in 2012 and headquartered in Amsterdam.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What True Price does
True Price is a for-profit social enterprise headquartered in Amsterdam, the Netherlands, founded in 2012. According to its own positioning, the company surfaces the "natural and social prices" — environmental and social externalities — that are excluded from conventional retail pricing, enabling consumers to voluntarily pay the difference between the market price and the fuller cost of a product. The organization operates with a workforce of 11–50 employees and is led by co-founder and executive director Michel Scholte, providing mission-led continuity at the leadership level.
The company's product surface, underlying technology, and revenue mechanics are not documented in the available data. The corporate website at trueprice.org currently renders only a verification/loading page with no extractable product, pricing, or operational information, and the broader data set contains no records of funding rounds, named customers, partnerships, geographic markets served, patents, or disclosed financials. As a result, an assessment of True Price's commercial maturity, go-to-market motion, or operational footprint cannot be made from the supplied evidence beyond the founding premise and Amsterdam-based operating footprint.
The implied business model centers on voluntary consumer contributions intended to close the gap between conventional retail prices and the fuller environmental and social cost of goods, but the absence of documented payment rails, retail integrations, or enterprise licensing arrangements limits any further inference about how revenue is actually generated or sustained.
True Price firmographics
Firmographics- Name
- True Price
- Website
- https://trueprice.org
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- True Price is a Dutch social enterprise that surfaces the environmental and social costs hidden in product prices, enabling consumers to voluntarily pay the difference; founded in 2012 and headquartered in Amsterdam.
- Ownership category
- akta.pro rank
True Price industry classification
Industry- Product category
- Sustainability Advisory Services
- akta.pro primary industry
- Inventory & Cost of Goods Valuation (BPAHANAE)
Keywords
Where True Price is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
True Price business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
True Price product offering
Product offeringCore offering
True Price is a social enterprise that calculates and surfaces the natural (environmental) and social costs not included in conventional product prices, allowing consumers to identify and voluntarily pay the full true cost of goods. The company partners with retailers, brands, and other organizations to integrate this "true price" methodology into everyday purchasing, helping translate externalities (such as carbon, water, labor, and social impacts) into a transparent price component.
Differentiator
Problem solved
Functional benefit
Products and services
- True Price Methodology Framework and advisory service that calculates environmental and social externalities of products and presents them as a transparent, voluntarily payable price component, aimed at retailers, brands, and sustainability programs.
- Voluntary True Price Contribution Consumer-facing service that lets shoppers at participating retailers see and optionally pay the true (natural plus social) cost of the products they buy, beyond the listed shelf price.
Companies that use True Price
Customer profileIdeal customer profiles1 record
True Price technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
True Price partnerships and signals
Strategic signalRecent moves1 record
True Price competitors and assessment
Company assessmentBroad incumbents
- South Pole Group: Large climate-solutions and sustainability consultancy with climate-impact monetization for products and supply chains — an adjacent competitor for true-pricing mandates.
- Sphera: Enterprise ESG and product-sustainability software vendor covering carbon, LCA, and supply-chain disclosures; competes for the same corporate sustainability budget that would fund true-price initiatives.
- Trucost (S&P Global Sustainable1): Established environmental cost and natural-capital valuation provider within S&P Global; comparable in that it monetizes environmental externalities into price/valuation outputs, though at a far larger enterprise-data scale.
- Carbon Trust: Established advisory and certification body for product carbon footprints and environmental labeling; competes for the labeling/standards layer that true-price schemes depend on.
Direct peers
- PRé Sustainability: Dutch sustainability consultancy specializing in life-cycle assessment and product environmental footprinting — providing the underlying product-level externality quantification work that complements true-price labeling.
- EcoAct: Climate strategy and carbon-footprinting consultancy now part of Schneider Electric; comparable service line of translating environmental impacts into corporate pricing and reporting decisions.
- Quantis: Sustainability consultancy quantifying environmental and social impacts across the product and value-chain lifecycle; a methodology peer for translating externalities into product-level economic valuations.
- Impact Institute: Amsterdam-based impact valuation organization that quantifies social and environmental impacts and promotes 'true pricing' and 'true value' accounting — directly overlapping methodology and mission with True Price.
Regional players
- Metabolic: Amsterdam-based sustainability consultancy working on circular economy and product-level impact assessment — a regional peer in the Dutch ecosystem translating externalities into business strategy.
Emerging players
- ImpactBuying: Netherlands-based social enterprise focused on sustainable procurement and true pricing within supply chains; a direct methodological and geographic peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
True Price social profiles
Digital presenceTrue Price financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Price leadership team
Management profileNumber of profiles
Profiles1 record
True Price funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Price M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Price
What does True Price do?
True Price is a social enterprise that calculates and surfaces the natural (environmental) and social costs not included in conventional product prices, allowing consumers to identify and voluntarily pay the full true cost of goods. The company partners with retailers, brands, and other organizations to integrate this "true price" methodology into everyday purchasing, helping translate externalities (such as carbon, water, labor, and social impacts) into a transparent price component.
When was True Price founded?
True Price was founded in 2012. It employs 11 to 50 people.
Where is True Price based?
True Price is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are True Price's main competitors?
Broad incumbents on record are South Pole Group, Sphera, Trucost (S&P Global Sustainable1) and Carbon Trust. Direct peers are PRé Sustainability, EcoAct, Quantis and Impact Institute. Metabolic is listed as a regional player. ImpactBuying is listed as an emerging player.
Does True Price have an API?
No public API is recorded for True Price.
What industry is True Price in?
True Price's product category is Sustainability Advisory Services. Its primary akta.pro industry code is BPAHANAE, Inventory & Cost of Goods Valuation.