What Arizona Heart Rhythm Center does

Arizona Heart Rhythm Center is a physician-owned, private cardiovascular specialty practice founded in 1999 and headquartered in Phoenix, Arizona, with additional clinics in Peoria, Gilbert, and Prescott serving adult patients with heart rhythm and structural cardiovascular conditions. The practice operates under a clinical-services model with four physicians - including two fellowship-trained cardiac electrophysiologists, an interventional cardiologist, and a general cardiologist - delivering diagnostic testing (electrophysiology studies, EKG, echocardiography, stress testing), catheter-based interventions (radiofrequency and laser cardiac ablation, pacemaker and ICD implantation), and stroke-prevention procedures (Watchman left atrial appendage occlusion) across 22 defined service areas. Its technical differentiator is an in-office cardiac catheterization laboratory supported by advanced 3D electroanatomical mapping (Topera/RhythmView), laser lead extraction (Spectranetics CVX-300), and investigational-device access through clinical trial participation; the practice was the largest US enrollment site among 50 for the nMARQ Pulmonary Vein Isolation System study.

The business earns revenue primarily through professional fee-for-service for office visits and procedures, diagnostic testing, device implantation (including hardware pass-through for pacemakers, ICDs, and Watchman), telemedicine consultations via Zoom, and a concierge / AZHRC Advantage Care Program layer. Patient acquisition mixes physician referrals, online booking through a PatientPop-powered website, and telemedicine; distribution covers both in-person care across four Arizona clinics and hospital-based procedures performed at Arizona Heart Hospital under the Abrazo Health system. The practice has no disclosed parent company, institutional investor, or PE backing, and ownership commentary indicates it is independently physician-owned and operated, with Dr. Vijay Swarup serving as Director since 2002.

Operational signals indicate incremental scaling rather than capital-driven expansion: headcount sits in the 11-50 band, four physicians cover all sub-specialties, and growth has come from adding physicians (most recently Dr. Sina Nafisi in interventional cardiology), extending into new Arizona geographies, broadening into concierge and genetic-testing service lines, and maintaining leadership in regional cardiac clinical trials. The practice has accumulated reputational moats including a 4.83-star Google rating across 500+ reviews, multiple Phoenix Magazine Top Doctor recognitions, and first-in-Arizona procedural milestones, but operates entirely within Arizona with no disclosed financial metrics, app, API, or AI/ML capabilities.

Name

Arizona Heart Rhythm Center

Legal name

Arizona Heart Rhythm Center

Website

https://azheartrhythmcenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Heart Rhythm Center is a physician-owned cardiovascular specialty practice in Arizona delivering cardiac electrophysiology, catheter ablation, device implantation, and stroke-prevention services to adult patients across four clinic locations.

Ownership category

akta.pro rank

Product category

Cardiac Electrophysiology Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Electrophysiology (Heart Rhythm) (HLAKABAC)

akta.pro secondary industries

General Cardiology (Consultative) (HLAKABAA), Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI), Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE), Home Cardiac Care & Remote Patient Monitoring (Skilled Oversight) (HLADAFAJ)

Keywords

• Cardiac electrophysiology services
• Heart rhythm treatment
• Atrial fibrillation ablation
• Cardiac device implantation
• Cardiovascular specialty practice

Headquarters

HQ city

Azusa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Services - Office Visits: Consultative cardiology and electrophysiology visits for diagnosis and treatment of heart conditions including arrhythmia, atrial fibrillation, heart failure, and coronary artery disease.
2. Diagnostic Testing: Electrophysiology studies, stress testing, electrocardiogram (EKG), echocardiography, and various cardiac monitoring services.
3. Procedures and Interventions: Cardiac ablation, pacemaker implantation, ICD implantation, and other catheter-based treatments performed in the in-office cath lab.
4. Device Therapy: Implantable devices including pacemakers, defibrillators, and Watchman left atrial appendage occlusion devices.
5. Telemedicine Consultations: Remote diagnostic evaluations and follow-up consultations via online platform.
6. Clinical Trial Participation: Participation in clinical trials providing access to investigational devices and therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Arizona Heart Rhythm Center is a physician-owned cardiovascular specialty practice that diagnoses and treats heart rhythm disorders and related cardiovascular conditions in adult patients. The practice provides electrophysiology studies, catheter ablation, pacemaker and ICD implantation, Watchman left atrial appendage occlusion, stress testing, genetic testing, clinical trial participation, and telemedicine consultations, supported by an in-office cardiac catheterization laboratory across four Arizona locations.

Product overview

Arizona Heart Rhythm Center is a cardiovascular specialty practice offering a unified set of cardiac care services rather than a modular software product. The practice provides diagnostic testing (electrophysiology studies, stress testing, EKG), interventional procedures (cardiac ablation, pacemaker implantation, ICD insertion), and medical management across 22 service areas including arrhythmia, atrial fibrillation, heart failure, coronary artery disease, and peripheral arterial disease. Core treatments include catheter ablation using radiofrequency and laser technologies, device implantation (pacemakers, ICDs, Watchman LAA occluder from Boston Scientific), and an in-office cath lab. The practice also operates a specialized AFib Center, offers genetic testing, concierge care, clinical trials, and telemedicine consultations via Zoom. The portfolio centers on cardiac electrophysiology as the primary specialty, supported by interventional cardiology and vascular medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrophysiology Services

Quantifiable outcome

• Catheter ablation success rate of approximately 85% for atrial fibrillation
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Boston Scientific CorpcoreTechnology or IntegrationArizona Heart Rhythm Center offers the Watchman implant from Boston Scientific, a left atrial appendage occlusion device designed to reduce stroke risk in patients with atrial fibrillation who need an alternative to long-term anticoagulation therapy.
• Spectranetics (Philips)coreTechnology or IntegrationPractice utilizes the Spectranetics CVX-300 Excimer Laser System for laser lead extraction procedures, employing 308nm ultraviolet light technology for photoablation of cardiovascular tissue during lead removal surgeries.
• Topera (Acumen)coreTechnology or IntegrationUtilizes Topera 3D Mapping System with RhythmView software for rotor mapping to identify and visualize stable rotors and focal sources sustaining atrial fibrillation, enabling patient-specific ablation therapy.
• Arizona Heart Hospital (Abrazo Health)coreStrategic or Co-development PartnerArizona Heart Rhythm Center physicians perform procedures at Arizona Heart Hospital, which has been a site for FDA clinical trials and first-in-state procedures. Dr. Swarup serves as principal investigator for clinical studies.
• Boston ScientificcoreTechnology or IntegrationFirst implant in Arizona of Boston Scientific S-ICD System for subcutaneous implantable cardioverter defibrillator, performed at Arizona Heart Hospital by Arizona Heart Rhythm Center physicians.
• Creighton University School of MedicineminorStrategic or Co-development PartnerDr. Sina Nafisi serves as Assistant Professor and Clerkship Director for Cardiology at Creighton University School of Medicine, participating in training and mentoring medical students and residents.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Cardiovascular Associates of America: PE-backed cardiology practice management platform building a national network of cardiovascular groups. Comparable as a parallel consolidator whose partnership model represents a potential growth capital and exit option for AZHRC.
• US Heart & Vascular: Private equity-backed cardiology platform aggregating independent cardiovascular practices across multiple states. Comparable as a strategic acquirer / consolidator whose business model intersects with AZHRC's independent specialty positioning and potential exit path.

Direct peers

• Heart & Vascular Center of Arizona: Independent Arizona cardiology practice offering diagnostic, interventional, and rhythm management services. Comparable to AZHRC as a specialty cardiology group with a similar procedural mix, physician-led model, and Arizona patient base.
• Cardiac Solutions: Independent Arizona-based cardiology and electrophysiology practice with multiple Phoenix-area locations offering ablation, device implantation, and AFib management. Most direct local comparable to AZHRC given similar service mix, multi-location Arizona footprint, and community-private equity-adjacent positioning.
• Cardiovascular Associates of Mesa: Arizona cardiology specialty group providing diagnostic, interventional, and electrophysiology services in the East Valley. Comparable as a community-based, multi-physician cardiology practice serving overlapping Phoenix-metro patient populations with similar procedural offerings.

Others

• Abrazo Health (Arizona Heart Hospital): Hospital partner where AZHRC physicians hold privileges and perform complex ablations and device implants. Comparable as both an enabling channel (hospital access for complex procedures) and a structural risk (privilege concentration); also a parent organization for cardiac service line decisions in the region.
• Boston Scientific (Cardiology division): Medical device manufacturer whose Watchman LAA occluder, S-ICD, and ablation tools underpin AZHRC's procedural offering. Comparable as a critical vendor and clinical-trial partner whose product roadmap and trial site selection directly shape AZHRC's differentiation and revenue.

Broad incumbents

• Banner Health Cardiovascular Institute: One of the largest US nonprofit health systems with deep Arizona presence and full-service cardiovascular and electrophysiology programs. Comparable as the largest local incumbent that can absorb payer risk, run clinical trials, and recruit EPs at scale AZHRC cannot match.
• HonorHealth Heart Care: Major Arizona nonprofit health system operating comprehensive cardiovascular services including EP across multiple hospitals and outpatient sites. Comparable as the dominant local incumbent that competes for the same arrhythmia patients and employs many of the cardiologists who might otherwise refer into AZHRC.
• Mayo Clinic Arizona — Cardiovascular Medicine: Academic medical center with a Scottsdale campus offering comprehensive cardiovascular and electrophysiology care with national brand reputation. Comparable as a high-end incumbent competing for the same complex arrhythmia referrals, particularly patients seeking academic-grade outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Heart Rhythm Center