SRB Controls

What SRB Controls does

SRB Controls is a Canadian industrial instrumentation company founded in 1985, headquartered in the Greater Toronto area (North York/Hamilton region), operating as a direct subsidiary of QMC Metering Solutions. The company supplies precision measurement instruments and related services to industrial and manufacturing clients across steel, aluminum, automotive, food, pharmaceutical, and utility sectors in Canada and the United States. Its core product portfolio encompasses flow measurement instruments (gas, liquid, steam, ultrasonic, Coriolis mass, thermal mass, and rotameters), temperature sensors (infrared pyrometers and RTDs), level and pressure sensors, electricity meters, BTU energy meters, and IoT sensors. SRB Controls holds exclusive Canadian distribution rights for Williamson Corporation infrared pyrometers and represents Krohne flow measurement products, integrating these third-party platforms with the parent company's MeterConnex web-based utility monitoring platform for multi-utility data aggregation and ESG reporting.

The company's business model combines hardware distribution, professional services, and subscription-based remote monitoring. Revenue is generated through one-time industrial instrumentation sales, commissioning and calibration services (with Measurement Canada-traceable documentation), field engineering and installation support, and recurring data/remote monitoring subscriptions powered by MeterConnex. Pricing is entirely quote-based, reflecting a consultative enterprise sales motion where customers engage via "Request a Quote" and "Speak to an Expert" channels. The company does not operate e-commerce or self-serve pricing. Its go-to-market is a direct enterprise field sales team covering all Canadian provinces and US states, supported by content marketing through its website blog (Field Notes) and SEO-optimized technical resources.

SRB Controls serves over 400 enterprise clients, with a workforce of 11-50 employees. The company's competitive positioning rests on factory-trained technician expertise, 35+ years of application engineering experience, and exclusive manufacturer partnerships that enable comprehensive measurement solutions for harsh industrial environments. The combination of proprietary partner technology (application-specific wavelength pyrometers), in-house calibration capabilities, and integration with the QMC MeterConnex platform forms the basis of its service offering to regulated industrial customers requiring measurement Canada-traceable results and ESG-compliant utility monitoring.

Name

SRB Controls

Legal name

SRB Controls

Website

https://srbcontrols.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

SRB Controls is a Canadian industrial instrumentation distributor founded in 1985, supplying flow meters, temperature sensors, pressure transmitters, and utility monitoring solutions to 400+ enterprise clients in steel, aluminum, automotive, food, pharma, and utility sectors across North America.

Ownership category

akta.pro rank

Product category

Industrial Instrumentation and Measurement Solutions

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

akta.pro secondary industries

Meter, Regulator & Pressure-Reducing Station Maintenance (EUAJAMAD), Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Industrial flow meters
• Temperature measurement
• Utility monitoring
• Process instrumentation
• Energy management

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Instrumentation Products: Sales of flow meters (vortex, ultrasonic, Coriolis, thermal mass, rotameters), temperature sensors (RTDs, thermocouples, infrared pyrometers), level sensors, pressure transmitters, and related components. Revenue is one-time hardware sales with potential for replacement and expansion purchases.
2. Professional Services: Commissioning, calibration, field services, installation, engineering and project support services. Services include Measurement Canada-traceable calibration results with audit-ready documentation and lifecycle reverification.
3. Data & Remote Monitoring Services: Remote monitoring services powered by MeterConnex platform. Includes real-time data monitoring, utility tracking, compliance-ready reporting, and ongoing platform access for energy management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SRB Controls provides industrial measurement and monitoring solutions to manufacturing and utility clients, selling flow meters, temperature sensors, level/pressure transmitters, electricity meters, and BTU energy meters sourced from partner manufacturers including Williamson and Krohne. The company integrates these instruments with its MeterConnex web-based utility monitoring platform for real-time data aggregation, multi-utility tracking, and ESG reporting, complemented by commissioning, calibration, field services, and engineering support.

Product overview

SRB Controls is an industrial instrumentation company that offers a comprehensive portfolio of precision measurement products and a proprietary monitoring platform. Their product lineup centers on flow measurement instruments (gas, liquid, steam, and ultrasonic meters; rotameters; vortex meters; Coriolis mass flow meters; thermal mass flow meters), temperature measurement solutions (infrared pyrometers including Williamson brand, RTD sensors, and thermal imaging), and level/pressure sensors. They also provide the MeterConnex web-based utility monitoring platform for data aggregation, analytics, and ESG reporting. The products integrate with industrial automation systems through standard protocols like HART, Modbus, and Profibus, and the company offers complementary services including commissioning, calibration, field services, engineering support, and remote monitoring. SRB Controls serves industries including steel, aluminum, automotive, food, pharma, utilities, and manufacturing across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• MeterConnex: A subsidiary platform of QMC Metering Solutions used by SRB Controls for remote monitoring and utility data management across industrial facilities.

Products and services

• Gas Flow Meters & Switches Industrial gas flow meters and switches designed to measure a wide range of gases across diverse industrial environments, including chemical, petrochemical, and process applications. Includes thermal mass flow meters, positive displacement diaphragm gas meters (Elster ANSI B109/EN 1359 compliant), air flow switches, and thermal mass flow switches.
• Liquid Flow Meters & Switches Liquid flow meters and switches ensuring accurate measurement for water, wastewater, oils, chemicals, and industrial fluids. Includes inline and insertion flow switches, Coriolis mass flow meters with accuracy as low as ±0.05%, and mechanical domestic water meters with optional M-Bus interface.
• Steam Flow Meters Precision steam flow meters for accurate energy monitoring and control across industrial, district heating, and utility applications, including Krohne Optiswirl 2100 and 4200 vortex meters with optional temperature and pressure compensation.
• Temperature - Infrared and RTD Sensors Infrared pyrometers (single wavelength, two-color, dual wavelength, multi-wavelength) and RTD temperature sensors for any application, including fibre optic configurations, camera style with laser sighting, contact sensors with thermowells, and hygienic specialty sensors for food and pharma.
• Electricity Meters Electricity meters for both revenue and check metering applications, supporting power monitoring strategies for main services, panels, motor control centers, and critical production equipment in industrial facilities.
• BTU Metering
• Rotameters & Level Sensors Rotameters and level sensors for visual flow indication, including armored VA rotameters operating up to 400°C and 600 bar, chemical resistive rotameters with Teflon/Hastelloy construction, and non-contact ultrasonic level transmitters with ranges up to 100 feet.
• IoT Sensors IoT sensors designed for real-time monitoring of a variety of environmental conditions within the industrial industry, supporting connected monitoring platforms and remote data integration.
• MeterConnex Utility Monitoring Platform Web-based utility monitoring platform that centralizes multi-utility data from electricity, gas, water, steam, and thermal systems, validates readings, and presents consumption trends. Supports ESG Scope I and II reporting, interval data trending, and vendor-agnostic meter integration.
• Field Services & Equipment Installation Expert field services and equipment installation to maximize uptime, ensure compliance, and improve system reliability across industrial facilities, including installation of flow meters, temperature sensors, and other measurement instrumentation.
• Commissioning & Calibration Services First-time-right start-up commissioning and Measurement Canada-traceable calibration delivered on-site or in-lab, with audit-ready documentation and lifecycle reverification to support regulatory compliance.
• Data & Remote Monitoring Services Real-time data and remote monitoring services powered by the MeterConnex platform, tracking energy, optimizing costs, and generating compliance-ready reports across industrial facilities.
• Engineering & Project Support Drafting, consulting, and system integration services for the industrial sector, reducing project risk, improving compliance, and delivering projects on time and within budget.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Williamson CorporationcoreTechnology or IntegrationSRB Controls is the exclusive Williamson representative for Canada, providing sales, application support, commissioning, calibration, and long-term maintenance for Williamson infrared pyrometers. Williamson specializes in application-specific wavelength pyrometers for demanding industrial environments including steel, aluminum, glass, and petrochemical applications.
• QMC Metering SolutionscoreTechnology or IntegrationSRB Controls is a direct subsidiary of QMC Metering Solutions. QMC provides the MeterConnex web-based EMIS platform for utility monitoring, energy management, and ESG reporting. SRB integrates field instrumentation with MeterConnex for comprehensive industrial monitoring solutions.
• KrohnecoreTechnology or IntegrationSRB Controls represents Krohne products including Optiswirl vortex meters, OPTISONIC ultrasonic flow meters, and OPTIMASS Coriolis mass flow meters for the Canadian market. Provides sales, commissioning, and support for Krohne instrumentation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WIKA Instruments: German-based global manufacturer of measurement instrumentation for pressure, temperature, level, and flow. Highly comparable to SRB's portfolio with direct overlap in industrial process sensors and similar target customer segments in manufacturing and utilities.
• Endress+Hauser: Global leader in industrial process measurement instrumentation and automation solutions. Direct competitor to SRB across flow, level, pressure, temperature, and analytical instrumentation for industries including chemicals, food, life sciences, and utilities — overlapping customer base and product categories.
• Krohne: German process instrumentation specialist and flow meter manufacturer whose products (Optiswirl, OPTISONIC, OPTIMASS) are represented by SRB in Canada. Krohne's direct Canadian sales operations would directly compete with SRB for the same end customers and applications.

Broad incumbents

• Yokogawa Electric: Large incumbent providing industrial automation, control, and measurement instrumentation globally. Competes with SRB in flow, temperature, and pressure measurement, particularly in oil & gas, chemical, and power industries, but as part of a broader DCS and automation portfolio.
• Emerson Automation Solutions: Major industrial automation and instrumentation provider offering flow, pressure, temperature, and level measurement plus control valves and software. Overlaps with SRB on measurement instrumentation but operates at much greater scale with proprietary control systems.
• ABB: Global technology company offering process automation, measurement, and analytics. ABB's instrumentation business competes with SRB in flow, temperature, and level products across process industries, though ABB also provides broader electrification and motion offerings.
• Siemens Industry: Diversified industrial automation provider with a strong process instrumentation portfolio (formerly Siemens Milltronics). Competes with SRB across measurement categories while offering much broader automation systems, drives, and digitalization platforms.
• AMETEK: Diversified industrial manufacturer with significant instrumentation segment offering pressure, temperature, level, and flow measurement. Competes with SRB in industrial process measurement applications across similar end markets.

Regional players

• Watts Water Technologies: Plays in flow and water measurement/treatment markets with comparable BTU and water metering products. While primarily a North American water-focused player, it overlaps with SRB in utility metering and BTU energy flow products.

Emerging players

• Magnetrol (a part of Roper Technologies): Specialized manufacturer of level and flow instrumentation for process industries. Competes with SRB's level measurement and rotameter offerings in chemical, petrochemical, and industrial process applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/srb-controls-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRB Controls