Liechtenstein Marketing

What Liechtenstein Marketing does

Liechtenstein Marketing is the official public-law marketing organization (Anstalt des öffentlichen Rechts) of the Principality of Liechtenstein, headquartered at Äulestrasse 30, Vaduz. Its mandate is to promote Liechtenstein as a business and work location and to support company formation, relocation, and newcomer integration. The organization is led by Managing Director Mathias Ulrich and operates multiple digital properties — liechtenstein-business.li (business portal), tourismus.li (tourism), liechtenstein-marketing.li, liechtenstein.li, and staatsfeiertag.li — alongside LinkedIn, an email newsletter, downloadable location brochures in German and English, a "Newcomer Package" onboarding product, and in-person events including the annual Digital Summit and the Female Future Festival.

Its core technology stack is conventional: a portfolio of content websites, CRM/email, and event-management infrastructure rather than a software product. The most distinctive technical asset is the Liechtenstein Trust Integrity Network (LTIN), a public-private partnership delivering sovereign blockchain infrastructure under the country's Blockchain Act, in which Liechtenstein Marketing is a participating partner alongside regulator and private sector parties. Liechtenstein Marketing also acts as the official channel for communicating the country's competitive positioning — dual EU/EEA and Swiss market access, AAA sovereign ratings from Moody's and S&P, IMF membership, moderate flat-tax corporate regime, and a stable Swiss Franc currency.

The business model is non-commercial: the organization is funded by the Liechtenstein state rather than product or service revenue, does not publish pricing, and has no traditional customers, ARR, or sales pipeline. It serves international companies evaluating Liechtenstein as a location, domestic SMEs, and individuals relocating to the principality, with a primary mandate to support FDI attraction and economic development. In February 2026 the organization launched a new corporate strategy, "Gemeinsam Liechtenstein gestalten" (Shaping Liechtenstein Together), signaling a broader positioning mandate.

Name

Liechtenstein Marketing

Legal name

Liechtenstein Marketing

Website

https://liechtenstein-business.li

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Liechtenstein Marketing is the Principality of Liechtenstein's public-law marketing organization, promoting the country as a business and work location through digital portals, events, and newcomer services for relocating companies and talent.

Ownership category

akta.pro rank

Product category

Economic Development and Location Marketing

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Economic development marketing
• Business location promotion
• Investment promotion services
• Location marketing
• Country branding services

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Liechtenstein Marketing is a public law institution (Anstalt des öffentlichen Rechts) that promotes the Principality of Liechtenstein as a business and work location. It operates the business location portal liechtenstein-business.li, publishes location brochures in German and English, distributes a business newsletter, hosts business events such as the Digital Summit, and offers the Newcomer Package to help employers welcome employees relocating to Liechtenstein.

Product overview

Liechtenstein Marketing is a public law institution (Anstalt des öffentlichen Rechts) that promotes Liechtenstein as a business and tourism destination. The organization provides informational services including a business location portal (liechtenstein-business.li), tourism portal, newsletters, downloadable brochures, and newcomer packages. The organization does not offer traditional software products or technology offerings - its services are informational and promotional in nature, helping businesses and individuals learn about Liechtenstein as an economic and living location.

Differentiator

Problem solved

Functional benefit

Products and services

• Newcomer Package
• Business Location Information Service (Liechtenstein Business Portal)
• Business Location Newsletter

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• SingaporecoreStrategic or Co-development Partner · 25 September 2025Liechtenstein, along with other EFTA states, signed a Digital Economy Agreement (DEA) with Singapore. The agreement facilitates seamless digital trade between EFTA states and Singapore, enables SMEs to benefit from the digital economy, and includes provisions for cross-border data flows and trusted digital environment.
• Liechtenstein Trust Integrity Network (LTIN)coreStrategic or Co-development PartnerA public-private partnership delivering sovereign blockchain infrastructure under Liechtenstein's Blockchain Act. Collaborates on validator infrastructure, validator performance optimization, and sustainable validator-based value across compliant blockchain networks.
• MontenegrominorStrategic or Co-development PartnerLiechtenstein and Montenegro signed a Double Taxation Agreement (DBA) on September 25, 2025, in New York. The agreement eliminates double taxation, reduces withholding taxes on dividends, interest, and royalties, and supports cross-border investment.
• LatviaminorStrategic or Co-development PartnerLiechtenstein and Latvia signed a Double Taxation Agreement (DBA) on October 2, 2025, in Copenhagen. The agreement eliminates double taxation on income and wealth taxes, with no withholding tax on dividends, interest, and royalties between legal entities.
• IndiacoreStrategic or Co-development PartnerThe Trade and Economic Partnership Agreement (TEPA) between EFTA states and India entered into force on October 1, 2025. This provides Liechtenstein companies with improved market access to one of the world's most important growth markets.
• International Monetary Fund (IMF)coreStrategic or Co-development PartnerLiechtenstein joined the IMF and participates in annual meetings. Liechtenstein appears in the IMF's World Economic Outlook for the first time in October 2025, presenting the country as an attractive industrial and business location.
• European UnioncoreStrategic or Co-development PartnerLiechtenstein participates in the EWR (EEA) agreement, providing access to the EU internal market. Regular meetings include EWR Council, Ecofin, and bilateral discussions on competitiveness and economic security.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liechtenstein-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liechtenstein Marketing