What Pixsys does

Pixsys is an Italian industrial automation company founded in the early 1990s by Giulio Buffa and Romano Giacomini, headquartered in Mellaredo di Pianiga near Venice, with a registered office in Padova. The company designs, manufactures, and assembles its products entirely in Italy, employing 11-50 people and operating as a privately held SRL with no external funding or parent entity. Its portfolio spans programmable logic controllers (TC series HMI with CODESYS, WP Web Panels, the PLX800 edge device, and the EPL200 open-frame PLC for OEMs), remote and plug-in I/O modules (MCM280X), signal and protocol converters (CNV520), PID controllers and indicators (ATR/STR series), sensors (PT100 temperature, IR, pressure, humidity), actuators (zero-crossing SSRs, PDR100/PDR200 inverters), and network analyzers. Programming is delivered through LogicLab (IEC 61131-3), CODESYS compatibility, and supporting software tools including MyPixsysLab configuration and the MyPixsys mobile app for NFC/RFID field programming.

Name

Pixsys

Legal name

Pixsys srl

Website

https://www.pixsys.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixsys is an industrial automation company that designs and produces regulators, controllers, interceptors, timers, and counters.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial automation hardware
• PLC and HMI controllers
• PID process controllers
• Industrial sensors and transmitters
• Industrial protocol converters

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of industrial automation hardware including HMIs, PLCs, PID controllers, I/O modules, sensors, signal converters, inverters, SSRs, network analyzers, and related components. Products designed and manufactured entirely in Italy.
2. Software and Programming Tools: Licensing and sale of software solutions including LogicLab (IEC61131-3 programming), CODESYS integration, Movicon 11 SCADA, Atvise SCADA, and MyPixsysLab configuration tools.
3. Technical Support Plans: Annual Technical Support Plans available for Preferential Partners providing dedicated technical assistance and support services.
4. Training Services: Technical training sessions on programmable systems (PLCs, HMIs) arranged upon request, focused on specific applications combining theory and practice.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pixsys designs and manufactures industrial automation hardware and software entirely in Italy, including HMIs, PLCs, PID controllers, I/O modules, sensors, signal converters, inverters, solid state relays, and network analyzers. The company provides programming tools (LogicLab and CODESYS integration) and a mobile app (MyPixsys) for NFC-based field configuration. Products serve industrial process control, measurement, and visualization applications across manufacturing, food/beverage, plastics, water treatment, and other industrial sectors.

Product overview

Pixsys is an Italian industrial automation company with 30+ years of experience designing and manufacturing measurement, control, and visualization solutions entirely in Italy. The product portfolio includes programmable logic controllers (PLCs) and HMIs (TC series with CODESYS, WP Web Panels, and PLX800 edge devices), I/O modules (MCM280X remote I/O), signal and protocol converters (CNV520), PID controllers (ATR series) and indicators (STR series), sensors (temperature PT100/PTS, pressure DST, humidity EE series), actuators (SSR solid state relays, PDR100/PDR200 inverters), and network analyzers. Programming is done via LogicLab (IEC61131-3) or CODESYS platforms, with MyPixsys App enabling NFC/RFID field configuration. The TC and WP panel series support containerization via Podman for deploying custom applications like Grafana and Node-RED.

Differentiator

Problem solved

Functional benefit

Products and services

• TC Series HMI Touchscreen HMI panels with integrated CODESYS PLC functionality, featuring Linux Yocto 5.0 OS with Podman container support for deploying custom applications in industrial automation environments.
• WP Series Web Panel HTML5 web-based HMI panels sharing same architecture as TC CODESYS panels, supporting containerization via Podman for expanded functionality beyond classic web browsing.
• PLX800 Edge Device Edge computing device with Pixsys OS Secure-by-design architecture, scalable 4-8 cores, Podman container engine, built-in isolated I/Os, video interface, and 3 separate MAC-address Ethernet ports for industrial automation applications.
• MCM280X Remote I/O Module Remote I/O module with Modbus TCP/IP interface integrating analog inputs (thermocouples/RTD, process signals mA/V), digital I/O lines, encoder inputs, PTO outputs, and analog outputs. Features Bridge mode for Modbus TCP/IP-RTU gateway operation.
• CNV520 Protocol Converter Modbus RTU to Modbus TCP/IP protocol converter enabling RS485 serial devices to connect to Ethernet networks, with 1 analog input, 2 digital inputs, and 1 digital output.
• LogicLab IEC61131-3 compliant programming environment for Pixsys PLCs and HMIs, providing a unified development platform for programming automation controllers.
• MyPixsys App Mobile application for programming and configuring Pixsys devices via NFC/RFID technology, enabling parameter setting and configuration of sensors and controllers in the field without wiring or powering.
• MyPixsysLab Configuration software for Pixsys devices, supporting parameter programming and device setup via serial or network connection.
• ATR Series PID Controllers Temperature and process controllers with PID control, auto-tuning, and communication capabilities, including entry-level and advanced models for various industrial applications.
• STR Series Indicators Panel meters and indicators for displaying process variables, with models available with RS485 Modbus communication for integration into automation systems.
• PTS Temperature Sensors PT100 temperature sensors with branded packaging for traceability, available with M12 connectors for quick replacement and long-distance cabling applications.
• DST Series Transmitters Temperature and pressure transmitters with integrated digital display, featuring NFC/RFID programming via MyPixsys App and retransmission via 4-20mA or 0-10V analog signals.
• SSR Solid State Relays Zero-crossing solid state relays for driving resistive and inductive loads, available in SO series (25-125A) and SAL/SU/SUL series (30-75A) with various voltage ratings and heat sink options.
• PDR100 Compact Inverter Single-phase compact inverters for motor control with DIN-rail mounting, built-in EMC filters (C2), integrated LCD panel, and Modbus RTU via RS485.
• PDR200 Sensorless Inverters Three-phase vectorial sensorless inverters with built-in EMC filters (C3), safety STO function, integrated PLC logic, and optional fieldbus modules (CANopen, Modbus TCP, Ethernet IP, PROFINET, Profibus DP).
• Network Analyzers Single-phase and three-phase energy/power meters with RS485 Modbus communication, measuring voltage, current, power, energy, and power factor for electrical network monitoring.
• EE Series Humidity Transmitters Humidity and temperature transmitters for industrial and HVAC applications, featuring IP65 sealing and output options including 4-20mA and 0-10V analog signals.
• Dynisco Melt Pressure Sensors Resold melt pressure sensors and transducers for plastic polymer processing manufactured by Dynisco, including mercury-free models and SIL2 or Performance Level C certified versions.

Quantifiable outcome

• 100,000+ NFC-enabled signal converter installations
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• CODESYScoreTechnology or IntegrationCODESYS is the leading hardware-independent IEC61131-3 software platform for industrial automation systems. Pixsys products including HMIs and PLCs support CODESYS programming standard.
• The Modbus OrganizationcoreTechnology or IntegrationIndependent group of users and suppliers of automation devices integrating Modbus communication protocol across multiple industry segments.
• CAN in Automation (CiA)coreTechnology or IntegrationInternational users and manufacturers group for CAN protocol (Controller Area Network).
• EtherCAT Technology GroupcoreTechnology or IntegrationNetwork brings EtherCAT device manufacturers, technology providers, and users together to pursue device interoperability and further advancements.
• Profibus-Profinet ItalycoreTechnology or IntegrationItalian section of PROFIBUS and PROFINET International (PI).
• IO-LinkcoreTechnology or IntegrationCommunity focused on development and marketing of IO-Link standard for communicating with sensors and actuators.
• CalexcoreStrategic or Co-development PartnerPartnership with British manufacturer Calex for infrared sensors for non-contact temperature measurement. Includes intrinsically safe ATEX and IECEx certified sensors, Modbus and CAN bus options, various optics for different target sizes and distances.
• DyniscocoreChannel Partner/ Reseller/ DistributorAuthorized channel partner for Dynisco melt pressure sensors and transducers for plastic polymers processing. Mercury-free models and SIL2 or Performance Level C certified versions available.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Siemens: Siemens' SIMATIC PLCs and SIMATIC HMI panels directly compete with Pixsys's PLC and HMI product lines across European industrial customers. Both target process control and factory automation with IEC 61131-3 programming, though Siemens operates at vastly greater scale and brand recognition.
• Schneider Electric: Schneider Electric's Modicon PLCs and Magelis HMIs directly compete with Pixsys's PLCs and HMIs in European industrial automation, including Modbus-based architectures. Schneider is the originator of the Modbus protocol that Pixsys supports, making them both competitor and ecosystem reference.
• Rockwell Automation: Rockwell's Allen-Bradley PLCs and PanelView HMIs are direct competitors in factory automation, particularly in OEMs and system integrators. While Rockwell is stronger in North America, it competes with Pixsys for global industrial accounts through similar controller/HMI portfolios.
• Beckhoff Automation: Beckhoff's PC-based control and EtherCAT-driven automation directly competes with Pixsys's PLC, HMI, and edge device portfolio, especially in mid-market European OEMs. Both companies emphasize open standards, IEC 61131-3 programming, and modular control architectures.
• Omron: Omron's SYSMAC PLCs and NH/NB HMIs, combined with its industrial sensor portfolio, directly overlap with Pixsys's PLC, HMI, sensor, and PID controller offerings. Both serve factory automation OEMs and end-users with comparable technology stacks.
• Phoenix Contact: Phoenix Contact's PLCnext controllers, HMIs, and I/O systems directly compete with Pixsys's programmable logic controllers and remote I/O modules. Both companies serve European industrial customers with open-protocol, IEC 61131-3-based automation platforms.
• WAGO: WAGO's PFC200 controllers and I/O systems compete directly with Pixsys's PLCs and remote I/O modules in industrial automation. Both target mid-market OEMs with modular, fieldbus-capable control products.
• Gefran: Gefran is an Italian-headquartered competitor specializing in sensors, PID controllers, and automation components — directly overlapping with Pixsys's temperature/pressure sensors, signal converters, and controller portfolio in domestic and European markets.
• IDEC: IDEC's MicroSmart PLCs and industrial control components directly compete with Pixsys's PLCs, PID controllers, and timers/counters, particularly in mid-market OEM and machine-builder segments where compact, cost-efficient control products are required.

Broad incumbents

• ABB: ABB's broad industrial automation portfolio (PLC, HMI, drives, instrumentation) overlaps significantly with Pixsys but spans far more applications and geographies. ABB competes in the same end-markets (food, water, manufacturing) where Pixsys is active.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PixsysElectronics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixsys