What Kagiso Media does

Kagiso Media is the largest black-owned media corporation in South Africa and a wholly owned subsidiary of Kagiso Tiso Holdings (Pty) Ltd, a black-owned and managed investment company. Founded in 1997, the group operates as a diversified portfolio of media and publishing businesses rather than a single platform: broadcasting (Kagiso Connect, operating East Coast Radio and Jacaranda FM with non-controlling interests in OFM, Heart FM, Gagasi FM and Kaya 959); content creation (Urban Brew Studios for television and Time Out South Africa for digital city-guide content); specialised publishing (Juta and Company, the country's oldest publishing house at 160+ years, and Future Managers for tertiary learning materials); advertising sales (Mediamark, an integrated sales house representing audio and digital media brands); and financial services distribution (Vouch SA). No proprietary technology platform is disclosed; the technology stack appears to be standard publishing, broadcast, and ad-tech tooling.

The group's revenue model is multi-stream. Radio and digital advertising inventory is monetised through Mediamark's integrated sales house to enterprise advertisers (Pick n Pay, Spar, Viu and others); Juta and Future Managers generate recurring publishing and educational-content sales to schools, universities, colleges, parents, and students; Urban Brew Studios provides professional television content-production services; and Time Out South Africa operates a content-licensing model in partnership with the global Time Out Media brand across web, mobile, email, video, social, and live events. The go-to-market is sales-led for radio and Mediamark advertising, event-driven for community/charity campaigns through radio stations, and community-led at the holding-company level. Customers are enterprise advertisers and B2B education-sector buyers, plus consumer audiences across Gauteng, Limpopo, Mpumalanga, North West, and KwaZulu-Natal. The company is privately held, headquartered at 100 West Street, Sandton, with offices in Johannesburg, Midrand, Ferndale, Cape Town, and Durban, and reports a headcount band of 5,001–10,000 employees.

Name

Kagiso Media

Legal name

Kagiso Media

Website

https://kagisomedia.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kagiso Media is South Africa's largest black-owned media corporation, operating a diversified portfolio that includes radio broadcasting (Jacaranda FM, East Coast Radio), educational and academic publishing (Juta, Future Managers), television production (Urban Brew Studios), an integrated advertising sales house (Mediamark), and digital city-guide content (Time Out South Africa).

Ownership category

akta.pro rank

Product category

Broadcast Media and Publishing

NAICS

Broadcasting and Content Providers (516), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

akta.pro secondary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

Keywords

• Commercial radio broadcasting
• Media advertising sales
• Educational publishing
• Content production services
• Digital media platforms

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Broadcasting Advertising: Radio stations through Mediamark offer advertisers access to substantial engaged, loyal, and affluent audiences through regional radio stations in key metropolitan areas.
2. Publishing Sales: Juta and Company generates revenue through publishing law, education, and academic materials to schools, universities, colleges, parents, and students. Future Managers offers learning materials to college students and lecturers.
3. Content Production Services: Urban Brew Studios provides innovative global entertainment solutions and television services, delivering end-to-end solutions from content creation to final delivery.
4. Content Licensing: Time Out South Africa provides locally and globally curated content about the best places to visit, eat, explore, and stay, distributed across web, mobile, email, video, social and live events.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kagiso Media operates and commercializes a diversified portfolio of South African media assets, including commercial radio stations (Jacaranda FM, East Coast Radio), educational and professional publishing (Juta and Company), audio and content production (Urban Brew Studios), advertising sales representation (Mediamark), and consumer digital media brands (Time Out SA, Future Managers, Vouch SA). The company monetizes this audience reach and content principally through advertising, subscriptions, and content licensing/wholesale.

Product overview

Kagiso Media is a diversified media and publishing company operating as a portfolio of interconnected business units rather than a single unified product. The core offerings include: Kagiso Connect (broadcasting division managing East Coast Radio and Jacaranda FM radio stations); Urban Brew Studios (television and content production); Juta and Company and Future Managers (educational and academic publishing); Mediamark (integrated advertising sales house representing audio and digital brands); Time Out South Africa (city lifestyle content); and Vouch SA (financial services). The portfolio is tied together through shared sales, content, and distribution synergies, with Mediamark providing cross-brand advertising solutions and Kagiso Connect serving as the broadcasting hub.

Differentiator

Problem solved

Functional benefit

Brands

• Jacaranda FM: Radio station broadcasting at 94.2 FM from Midrand, Gauteng with bilingual (English and Afrikaans) commercial licence covering Gauteng, Limpopo, Mpumalanga, and North West Province.
• East Coast Radio (ECR)
• Juta and Company
• Urban Brew Studios
• Mediamark
• Future Managers
• Time Out South Africa
• Kagiso Connect
• Vouch SA

Products and services

• Jacaranda FM Regional commercial radio station broadcasting music, news, talk, and entertainment to listeners in Gauteng. The audience reach is monetized primarily through advertising sales handled by Mediamark.
• East Coast Radio Regional commercial radio station broadcasting to KwaZulu-Natal audiences; part of the Kagiso Media radio portfolio and monetized through Mediamark advertising sales.
• Urban Brew Studios Audio and content production studio that produces radio programming, branded content, and production services for the Kagiso Media radio brands and external clients.
• Juta and Company Long-standing South African publisher of educational textbooks, legal references, and professional titles for universities, schools, law firms, students, and professionals.
• Mediamark Advertising sales representation arm that packages and sells advertising inventory across the Kagiso Media radio and digital brand portfolio to advertisers and media agencies.
• Time Out SA South African edition of the Time Out city guide brand, providing consumer-facing city lifestyle, dining, and entertainment content.
• Future Managers Youth skills development and career-readiness platform offering career and employability content and programmes to young South Africans and to organisations that buy access for cohorts.
• Vouch SA Digital voucher and couponing platform that connects merchants running promotional campaigns with consumers redeeming vouchers in the South African market.

Named customers3 records

Segments4 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pick n PaycoreGTM or Marketing Partner · 1 December 2024East Coast Radio partnered with Pick n Pay as official food sponsor for the Season of Sharing telethon campaign, raising R1,153,160 to support families in need in KwaZulu-Natal during the holiday season.
• Time Out MediacoreGTM or Marketing Partner · 1 November 2024Time Out launched in South Africa with Kagiso Media Radio (KMR) as franchise partner. Time Out provides curated content about best things to do, see, eat and drink, distributed across web, mobile, email, video, social and live events.
• SparminorGTM or Marketing Partner · 1 October 2024Spar supported Jacaranda FM's #HerPerfectPitch2024 competition designed to empower women entrepreneurs across South Africa, providing funding for a R2m advertising package and R100,000 airtime awards to finalists.
• ViucoreChannel Partner/ Reseller/ DistributorViu, a dual AVOD and SVOD over-the-top streaming service, appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• South African Broadcasting Corporation (SABC): State-owned South African public broadcaster operating multiple radio and TV stations. Comparable to Kagiso Connect's radio operations, though significantly larger in audience reach and operating under a public mandate rather than commercial ownership.
• MultiChoice Group: South Africa's largest pay-TV operator (DStv, Showmax) and content distributor. Comparable to Kagiso Media as a diversified South African media company operating across broadcasting, content production and advertising sales, though MultiChoice is far larger and internationally listed.
• Pearson plc: Global educational publisher and assessment company. Brian Wafawarowa (CEO of Juta) previously led Pearson South Africa, signalling operational overlap. Comparable to Juta and Future Managers in education and academic content.
• Wolters Kluwer: Global professional information and legal publishing company. Comparable to Juta and Company's legal publishing division, which supplies law schools, practitioners and institutions across Southern Africa.
• RELX Group: Global information and analytics company (LexisNexis, Elsevier). Comparable to Juta's legal and academic publishing franchise and to Time Out South Africa's local content aggregation model, though at vastly greater scale and global reach.

Direct peers

• Independent Media: Privately held South African newspaper and digital media group. Comparable to Kagiso Media's publishing and content distribution footprint, with overlapping advertiser audiences and reliance on the domestic South African media cycle.
• eMedia Investments: South African free-to-air broadcaster (e.tv, eNCA, Openview HD) with investments in radio and digital. Comparable to Kagiso Media as a diversified South African broadcast and content group operating across TV, radio and digital.
• Primedia: South African commercial broadcaster operating 702, CapeTalk, Primedia Outdoor and digital ad inventory. Closest direct peer to Kagiso Connect's radio stations and Mediamark's integrated audio advertising sales model.
• Caxton & CTP Publishers and Printers: JSE-listed South African publisher and printer of newspapers, magazines and books. Comparable to Kagiso Media's Juta and Future Managers across Southern African publishing, with similar exposure to the South African advertising and education markets.
• Media24: Naspers-owned South African print, digital and educational publishing business. Directly comparable to Kagiso Media's Juta, Future Managers and Time Out South Africa in book/newspaper/educational publishing and lifestyle media, with overlapping advertising sales functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kagiso-media
• Xx.com/gbtinman

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kagiso Media