Park Village Pines
Park Village Pines is a faith-based nonprofit senior living organization in Kalamazoo, Michigan, operating three on-campus communities that deliver assisted living, light assisted living, independent living, memory care, specialized care, and short-term respite stays to local seniors.
- Company typePrivate
- Founded1983
- HeadquartersKalamazoo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Park Village Pines does
Park Village Pines is a faith-based, non-profit senior living organization headquartered in Kalamazoo, Michigan, founded in 1983 and operating on the west side of Kalamazoo from a single secluded campus. The organization runs three residential communities under its umbrella—Park Village Pines (the main campus), Oakview Terrace, and Crystal Woods, a dedicated memory care community—delivering a continuum of care that spans independent living, light assisted living, assisted living, specialized care, memory and dementia care, and short-term respite stays. Service delivery is built around 24-hour personal care (assistance with eating, dressing, bathing, and medications), housekeeping and laundry, nutritious meals, life-enrichment programming, group outings, religious services, and on-site chaplain and social worker support, all positioned as an expression of the operator's stated Christian principles rather than a technology product.
The business model is recurring-revenue and direct-to-consumer: residents pay a quote-based monthly fee for the level of care they need, with the operator publicly emphasizing that no large up-front payments or long-term leases are required. Pricing is not publicly disclosed and contracts are negotiated via phone, website inquiry, or on-campus tour. The go-to-market motion is purely local to the Kalamazoo DMA and is supplemented by community events (Spring Flower Sale, Antique Car Show, Fall Gala, Harvest Festival, summer picnics, Flag Day Parade), a free Senior University educational seminar series, a Prayer Network, and a multi-channel organic social presence across Facebook, Instagram, TikTok, and LinkedIn. With 51–100 employees and three communities on one campus, the operator is small in headcount terms and serves consumers (individual seniors and their families) rather than enterprise accounts. There are no disclosed patents, integrations, APIs, or AI/ML capabilities—the offering is fundamentally labor-intensive senior care services, not a technology platform.
Park Village Pines firmographics
Firmographics- Name
- Park Village Pines
- Legal name
- Park Village Pines
- Website
- https://parkvillagepines.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Park Village Pines is a faith-based nonprofit senior living organization in Kalamazoo, Michigan, operating three on-campus communities that deliver assisted living, light assisted living, independent living, memory care, specialized care, and short-term respite stays to local seniors.
- Ownership category
- akta.pro rank
Park Village Pines industry classification
Industry- Product category
- Senior Living & Assisted Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Park Village Pines is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Park Village Pines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Senior Care Services: Monthly fee-based residential care services providing housing, meals, assistance with daily activities, and specialized care for seniors. Revenue is recurring as residents pay on a monthly basis. The organization emphasizes no large upfront payments or long-term leases required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | No tiers publicly listed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Park Village Pines product offering
Product offeringCore offering
Park Village Pines operates a faith-based nonprofit senior living campus in Kalamazoo, Michigan, providing residential care across six service tiers: Assisted Living, Light Assisted Living, Independent Living, Memory Care (Crystal Woods), Specialized Care, and Short-Term Stay/respite care. The organization delivers 24-hour personal care, meals, housekeeping, activities, and spiritual support to seniors on a monthly fee basis across its three on-campus communities.
Product overview
Park Village Pines is a faith-based nonprofit senior living community in Kalamazoo, Michigan, providing a continuum of care since 1983. The organization operates as a multi-community campus offering six distinct care levels: Assisted Living, Light Assisted Living, Independent Living, Memory Care (Crystal Woods), Specialized Care, and Short-Term Stay/respite care. These services range from independent living with minimal assistance to comprehensive 24-hour memory care for dementia patients. The portfolio is unified by the organization's Christian principles and mission to provide compassionate, quality care while promoting resident independence. Additional programs include Senior University educational seminars, volunteer opportunities, a prayer network, and year-round community events for residents and families.
Differentiator
Problem solved
Functional benefit
Brands
- Oakview Terrace: One of the three communities operated by Park Village Pines for senior living.
- Crystal Woods
Products and services
- Assisted Living
Companies that use Park Village Pines
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Park Village Pines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Park Village Pines partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Park Village Pines competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: National senior living operator offering independent living, assisted living, and memory care across 200+ communities. Comparable to Park Village Pines on the assisted living/memory care continuum but at much larger scale and broader geographic reach.
- Sunrise Senior Living: Established assisted living and memory care operator with communities across the US and internationally. Directly comparable on assisted living and memory care services, particularly the dedicated memory care neighborhoods similar to Crystal Woods.
- Brookdale Senior Living: Largest US senior living operator with hundreds of assisted living and memory care communities nationwide. Directly comparable to Park Village Pines on assisted living and memory care services but operates at vastly greater scale and across many geographies.
Direct peers
- Lifespace Communities: Nonprofit operator of continuing care retirement communities (CCRCs) across the US. Closely comparable to Park Village Pines on nonprofit status and continuing-care service model, though at significantly larger scale and broader geography.
- Five Star Senior Living: Senior living operator offering independent living, assisted living, and memory care across multiple US communities. Closely comparable on service mix and continuum-of-care model, though at significantly larger scale than Park Village Pines.
- Ascension Living: Faith-based nonprofit senior living arm of Ascension Health, operating senior communities with continuum-of-care services. Comparable to Park Village Pines on nonprofit, faith-based positioning and service mix.
- Lutheran Senior Services: Faith-based nonprofit senior living provider operating independent living, assisted living, and memory care communities. Directly comparable on faith-based nonprofit positioning and the continuum of senior care services.
- StoryPoint Group: Senior living operator with a strong Midwest presence including communities in Michigan. Directly comparable on independent living, assisted living, and memory care services with overlapping geographic market.
- Provision Living: Mid-size senior living operator focused on assisted living and memory care in the Midwest US. Comparable service mix to Park Village Pines including dedicated memory care, with overlapping Midwestern geography.
- Friendship Village Kalamazoo: Local nonprofit senior living community in Kalamazoo offering independent living, assisted living, and memory care. The closest direct local competitor to Park Village Pines, competing for the same residents in the same Kalamazoo market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Park Village Pines social profiles
Digital presencePark Village Pines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Village Pines leadership team
Management profileNumber of profiles
Profiles3 records
Park Village Pines subsidiaries and ownership
Company hierarchySubsidiaries1 record
Park Village Pines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Village Pines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Village Pines
What does Park Village Pines do?
Park Village Pines operates a faith-based nonprofit senior living campus in Kalamazoo, Michigan, providing residential care across six service tiers: Assisted Living, Light Assisted Living, Independent Living, Memory Care (Crystal Woods), Specialized Care, and Short-Term Stay/respite care. The organization delivers 24-hour personal care, meals, housekeeping, activities, and spiritual support to seniors on a monthly fee basis across its three on-campus communities.
Is Park Village Pines a public or private company?
Park Village Pines is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Park Village Pines founded?
Park Village Pines was founded in 1983. It employs 51 to 100 people.
Where is Park Village Pines based?
Park Village Pines is headquartered in Kalamazoo, United States, in the North America region.
How does Park Village Pines make money?
One revenue line is on record: residential Senior Care Services.
Who are Park Village Pines's main competitors?
Broad incumbents on record are Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living. Direct peers are Lifespace Communities, Five Star Senior Living, Ascension Living, Lutheran Senior Services, StoryPoint Group, Provision Living and Friendship Village Kalamazoo.
Does Park Village Pines have an API?
No public API is recorded for Park Village Pines.
What industry is Park Village Pines in?
Park Village Pines's product category is Senior Living & Assisted Care. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 623312 and its SIC code is 8050.