Avondale Brewing Co

What Avondale Brewing Co does

Avondale Brewing Co is a craft brewery and live music venue operating from a single location at 201 41st Street S in the historic Avondale neighborhood of Birmingham, Alabama. Founded in 2011, the company combines in-house craft beer production with a robust concert and event calendar, a dedicated sour beer and cocktail space (The Sour Room), and a private event venue (The Upstairs) for weddings, rehearsal dinners, and corporate gatherings. Its beer portfolio spans lagers, IPAs (including the Snakehandler Double IPA and A-OK IPA), porters, saisons, and sours, supplemented by a tap partnership with Good People Brewing Co that extends on-tap variety without proportional brewing capex.

The business runs a multi-revenue-stream model: (1) direct beverage sales through the Birmingham taproom, (2) concert and event ticketing sold through Ticketmaster with integrated ELEVATE and A-List premium upgrades, (3) tiered private-event venue rentals of The Upstairs priced $750 to $3,500 by day and event type, and (4) online and in-person merchandise sales (apparel, glassware, gift cards) via an e-commerce storefront with global reach. Concert programming features 50+ events annually, drawing national touring acts (Willie Nelson, Chance The Rapper, STS9, Band of Horses, Alter Bridge) booked in partnership with Live Nation, alongside local promoters such as Code-R Productions and You Should Be Listening. A separate adjacent brand, Cinderella Story, extends the concept into golf and beer entertainment.

Customer segments are entirely consumer-facing — general adult consumers seeking craft beer and live music, music enthusiasts attending touring acts, and private event hosts (couples and corporate planners). The company employs 11-50 staff, remains privately held with no disclosed funding rounds or ownership structure, and serves a Southeast US geographic catchment from its single Birmingham address. Marketing runs through its website, email newsletter, organic social, and radio/promoter partnerships, with Ticketmaster as the conversion layer for ticketing revenue.

Name

Avondale Brewing Co

Legal name

Avondale Brewing Co.

Website

https://avondalebrewing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Avondale Brewing Co is a Birmingham, Alabama craft brewery and live music venue operating from a single location, selling house-brewed beer, hosting 50+ concerts and events annually through Ticketmaster, renting a private event space, and selling branded merchandise online and on-site.

Ownership category

akta.pro rank

Product category

Craft Brewery and Live Music Venue

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Live music venue
• Private event space
• Craft beer taproom
• Concert venue hosting

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Beverage Sales: Direct sales of craft beer, wines, and cocktails to visitors at the taproom. Includes proprietary Avondale brews and partnership beers from Good People Brewing Co.
2. Concert and Event Tickets: Ticket sales for concerts and events featuring national and local touring acts. Revenue generated through Ticketmaster with the option to purchase premium experience upgrades.
3. Private Event Venue Rental: Rental of The Upstairs event space for weddings, rehearsal dinners, and corporate events. Pricing varies by day of week and includes AV/sound tech options.
4. Merchandise Sales: Online and in-person sales of branded apparel, gear, glassware, and gift cards. Includes free shipping on orders over $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Avondale Brewing Co operates a craft brewery and live music venue in Birmingham, Alabama, producing and serving proprietary craft beers (lagers, IPAs, porters, saisons, and sours) alongside guest drafts from Good People Brewing Co. The venue hosts a year-round concert calendar of national touring acts, offers premium concert upgrade experiences (ELEVATE and The A-List), rents The Upstairs private event space, and sells branded merchandise both online and on-premises.

Product overview

Avondale Brewing Co is a brewery and music venue in Birmingham, Alabama operating as a single unified hospitality business. The core offering centers on craft beer production and taproom service, complemented by concert/event venue operations. The product portfolio includes: (1) Craft Beers — a rotating selection of lagers, IPAs, porters, saisons, and sours served in the taproom; (2) Concerts & Events — the main venue hosting touring acts and local performers, with The Upstairs serving as a private event space for weddings and corporate gatherings; (3) Experience Upgrades — ELEVATE (upper deck viewing area) and The A-List (premium taproom access) as add-on concert enhancements; (4) The Sour Room — a dedicated sour beer and cocktail bar; and (5) Merchandise — branded apparel, drinkware, and gift cards sold through an online store. The venue also has a golf-related offshoot called Cinderella Story nearby.

Differentiator

Problem solved

Functional benefit

Brands

• The Upstairs: Private event venue located above the brewery, used for weddings, rehearsal dinners, and special events.
• The Sour Room
• ELEVATE
• The A-List
• Good People Brewing Co

Products and services

• Craft Beers (Taproom) Rotating selection of house-brewed craft beers served on draft at the Birmingham taproom, including Porch Light Lager (4.2% ABV), Vanillaphant Porter (6.2% ABV), A-OK IPA (7.2% ABV), Snakehandler Double IPA (10% ABV), Spring Street Saison, Sour Pash passion fruit sour (4.3% ABV), and seasonal offerings like Brunch Punch shandy (3.7% ABV). Sold directly to adult walk-in customers at the taproom.
• Concerts and Events All-ages, General Admission concert and event venue hosting national touring acts, tribute bands, and local performers on the main stage and at The Upstairs. 50-plus events listed in the 2026 calendar. Tickets sold primarily through Ticketmaster with show-specific pricing.
• The Upstairs Private Event Space Rental venue located above the main brewery at 201B 41st Street S, featuring exposed brick, beams, strung lights, and floor-to-ceiling windows. Capacity of 140 (half seated/half standing) or 90 for seated dinners. Pricing ranges from $750 (Mon-Wed, 4 hours) to $3,500 (wedding, 8 hours). Optional AV plus sound tech add-on at $300, or AV without sound tech at $150.
• ELEVATE Premium Concert Experience Premium concert upgrade sold through Ticketmaster that provides exclusive access to the upper level deck, an elevated beverage selection, snacks, commemorative show lanyard, air-conditioned restrooms, and a photo area. Designed for concert attendees seeking an enhanced viewing experience.
• The A-List Premium Concert Experience VIP concert upgrade that grants taproom access with a private bar serving beer and cocktails, bar snacks, and exclusive entrance for the first 2 hours after doors, supported by dedicated box office staff. Sold as a Ticketmaster add-on to concert tickets.
• Branded Merchandise Store Online and in-person store selling branded Avondale apparel (t-shirts from $25, pullovers from $60), headwear (trucker hats, bucket hats, beanies), drinkware (pint glasses, koozies), accessories (stickers from $2, dog toys), and gift cards in denominations from $25. Free shipping on online orders over $50.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all concerts and events. Handles ticket sales, distribution, and integrated upgrade purchases for ELEVATE and A-List experiences.
• Birmingham Mountain RadiominorGTM or Marketing PartnerLocal radio partner that presents and promotes various concerts and events at the venue. Featured as presenting partner for multiple shows.
• Live NationcoreGTM or Marketing PartnerMajor live entertainment company that partners on larger touring acts including STS9, Hot Mulligan, and Alter Bridge concerts.
• Good People Brewing CocoreStrategic or Co-development PartnerPartnership brewing arrangement where Good People Brewing Co products (Good People IPA, Hazy Snake IPA, Muchacho, Blueberry Sour) are served on draft at Avondale alongside their own brews.
• Code-R ProductionsminorGTM or Marketing PartnerLocal production company that partners on various concerts and events including JJ Grey & Mofro and Yacht Rock Revue.
• You Should Be ListeningminorGTM or Marketing PartnerMusic promotion company that presents shows at The Upstairs venue including Tomorrow's Problem, Penelope Road, and Fai Laci.
• BridgewaysminorOthersLocal nonprofit organization that benefits from the 14th Annual S'mores & Pours fundraiser event at Avondale Brewing.
• Mitchell's PlaceminorOthersLocal organization benefiting from the 16th Annual Funky Fish Fry event, focused on autism support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklyn Bowl: Multi-location venue combining a craft beer program with live music and bowling. Operates the same hybrid brewery/bar/entertainment venue business model as Avondale, demonstrating the model at scale.
• SweetWater Brewing Company: Regional craft brewery with a strong taproom, live music programming, and event hosting. Operates a similar craft beer + hospitality/entertainment venue model at a slightly larger scale.
• Back Forty Beer Company: Alabama craft brewery with comparable regional focus, taproom operations, and product portfolio (IPAs, lagers, seasonals). Competes in overlapping Southeastern US distribution and on-premise channels.
• Trim Tab Brewing: Birmingham craft brewery with a comparable production scale and direct competition in the same metro taproom and retail market. Similar product breadth across IPAs, lagers, and seasonal styles.
• Cahaba Brewing Company: Birmingham-based craft brewery operating a taproom and distribution in the same regional market. Comparable on size, product mix, and direct competition for local craft beer consumer dollars.
• City Winery: Urban winery and live music venue that pairs beverage production with a full concert calendar, private events, and on-site dining. Directly mirrors Avondale's beverage-plus-entertainment hybrid structure in a different beverage category.
• Good People Brewing Company: Birmingham, Alabama craft brewery that already has an active partnership brewing arrangement with Avondale (Good People IPA, Hazy Snake IPA served on draft). Comparable as a same-market craft brewery competing for the same on-premise audience.

Broad incumbents

• Sierra Nevada Brewing Co. Large national craft brewery with taprooms and broader distribution. Comparable on craft beer production and taproom experience, though at significantly greater scale and with national wholesale reach Avondale lacks.
• Stone Brewing: Established craft brewery with on-site gardens and event programming. Overlaps with Avondale on craft beer production and event hosting but at much larger scale and broader geographic footprint.

Others

• Live Nation Entertainment: Core touring-act partner of Avondale for major concert bookings (STS9, Hot Mulligan, Alter Bridge). Relevant as the upstream supplier of the entertainment content that drives a significant portion of Avondale's ticket revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avondalebrewing
• Facebookfacebook.com/avondaleburgerco
• LinkedInlinkedin.com/company/avondale-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avondale Brewing Co