PROP

Passenger Ferry Servicespropsf.net

PROP (PropSF, LLC) is a private California ferry operator that runs high-speed, jet-propelled commuter routes across the San Francisco Bay Area and Puget Sound, serving Fortune 500 employers, property developers, government agencies, and individual commuters through public-private partnerships and direct ticket sales.

Company typePrivate
Founded2015
HeadquartersDallas, United States
Headcount1–10
GTM typeB2C
OfferingServices

What PROP does

PropSF, LLC, doing business as PROP (also known as PROP SF and the Treasure Island-Yerba Buena Island Ferry), is a privately held California LLC founded in 2015 by James Jaber that operates a fleet of high-speed, jet-propelled passenger ferries in the San Francisco Bay Area. The company runs commuter routes including the flagship Treasure Island to San Francisco Ferry Building service (up to 17 round trips daily, 7 days a week), the South San Francisco to Benicia corporate commuter route, and San Leandro service, with operations expanded to Puget Sound in 2023. Its fleet currently comprises the 36-passenger F/V Transistor, three identical 48-passenger sister ships, the 48-passenger Sammy J, and the 70-passenger Billie J, with three additional vessels planned.

PROP's underlying technology centers on Hamilton Jet propulsion driving all-aluminum catamaran hulls at speeds up to 40 knots, paired with twin 800hp Scania diesel, four Mercury Verado outboard, or four Caterpillar engine configurations. All vessels are designed and USCG-certified in collaboration with inspectors, feature elevated pilothouses, twin wing docking stations, and modern navigation and safety equipment, and offer passenger amenities including WiFi, USB charging, bucket seats, and restrooms. The fleet requires minimal shore-side infrastructure, enabling deployment at terminals without traditional ferry buildout.

The company operates under California PUC Decision #21-04-007 (License VCC94) as a public-private partnership with the City of San Francisco and Treasure Island Community Development. Its revenue model is a hybrid of direct-to-consumer fare sales — $5 one-way, $10 round-trip, and $150 monthly passes purchased via website, mobile app, or onboard — combined with dedicated corporate commuter contracts for Fortune 500 employers and B2B/B2G arrangements with property developers and government agencies. The company is currently pursuing fleet electrification through research and strategic partnerships.

PROP firmographics

Firmographics

Name: PROP
Legal name: PropSF, LLC
Website: https://propsf.net
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: PROP (PropSF, LLC) is a private California ferry operator that runs high-speed, jet-propelled commuter routes across the San Francisco Bay Area and Puget Sound, serving Fortune 500 employers, property developers, government agencies, and individual commuters through public-private partnerships and direct ticket sales.
Ownership category
akta.pro rank

PROP industry classification

Industry

Product category: Passenger Ferry Services
NAICS: Coastal and Great Lakes Passenger Transportation (483114), Deep Sea, Coastal, and Great Lakes Water Transportation (48311)
SIC: Water Transportation (4400)
akta.pro primary industry: Passenger Catamaran Operators (TLAFALAE)

Keywords

Passenger ferry services
Commuter transportation
High-speed ferries
Maritime transportation
Waterborne transit

Where PROP is headquartered

Location

Headquarters

HQ city: Dallas
HQ country: United States
HQ region: North America

Offices3 records

Markets served

PROP business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Ferry Ticket Sales: Direct passenger ferry services between San Francisco Ferry Building and Treasure Island. Revenue generated through one-way tickets ($5), round-trip tickets ($10), and monthly passes ($150). Tickets purchased online or onboard via credit card, Apple Pay, Google Pay, or cash.
Corporate Transportation Services: Dedicated ferry services for Fortune 500 companies, property developers, and agencies under public-private partnerships. Services include employee commuter transportation to workplace hubs.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	One-Way Ticket
Transaction based/ take rate	Pay-as-you-go	Round Trip Ticket
Subscription	Monthly	Monthly Pass (30 days)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

PROP product offering

Product offering

Core offering

PROP SF operates high-speed passenger ferry services across the San Francisco Bay Area and Puget Sound, with a fleet of jet-propelled catamaran vessels (36–70 passenger capacity). The flagship offering is the Treasure Island-Yerba Buena Island Ferry connecting Treasure Island to the San Francisco Ferry Building, supplemented by corporate commuter routes for Fortune 500 employers and routes to South San Francisco, Benicia, and San Leandro.

Product overview

PROP SF operates a fleet of high-speed passenger ferries as a Public Private Partnership, offering commuter ferry services across the San Francisco Bay Area and beyond. The core offering includes dedicated commuter ferry routes serving Fortune 500 companies, property developers, and government agencies. Fleet includes the 36-passenger F/V Transistor (catamaran with Mercury outboards), three 48-passenger sister ships (powered by Scania diesel engines with Hamilton Jet propulsion), the 70-passenger Billie J (built by All American Marine with Caterpillar engines), and the 48-passenger Sammy J serving the Treasure Island route. Services span the South San Francisco to Benicia route (55-minute commute), San Leandro service, Puget Sound operations (2023), and the flagship Treasure Island-Yerba Buena Island Ferry connecting Treasure Island to San Francisco Ferry Building. All vessels feature jet propulsion, high-speed capability (30-40 knots), modern controls, and amenities including WiFi, USB charging, and bucket seats. Ticket options include one-way ($5), round-trip ($10), and monthly passes ($150).

Differentiator

Problem solved

Functional benefit

Products and services

Treasure Island-Yerba Buena Island Ferry Service Scheduled passenger ferry service between Treasure Island and the San Francisco Ferry Building (Gate B), operating seven days a week with up to 17 round trips per day on 48-passenger vessels. Targeted at Treasure Island residents, commuters, and visitors.
South San Francisco to Benicia Ferry Route High-speed commuter ferry route that cuts the typical two-hour roadway commute between South San Francisco and Benicia down to 55 minutes over water. Operated for corporate employers and employees commuting between Bay Area campuses.
San Leandro Commuter Ferry Service Commuter ferry service providing passenger transport to San Leandro from the East Bay, developed in collaboration with corporate partners, developer partners, and city/county officials.
Puget Sound Ferry Operations Passenger ferry operations on Puget Sound launched in 2023, extending PROP SF's high-speed commuter ferry service beyond the San Francisco Bay Area.
Corporate Commuter Transportation Services Dedicated high-speed waterborne commuter transportation for Fortune 500 companies and large employers, ferrying employees between Bay Area destinations and corporate campuses such as the South San Francisco headquarters.

Quantifiable outcome

Commute time reduced from 2 hours to 55 minutes on South San Francisco to Benicia route
+2 more outcomes

Companies that use PROP

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

PROP technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

PROP partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

San Francisco City GovernmentcoreStrategic or Co-development PartnerPublic-private partnership between PROP SF and San Francisco city government. PROP was chosen over other top ferry operators to launch ferry service to Treasure Island. The city recognized the need for fast ferry transit connecting the island to the waterfront, and PROP was part of the vision from the onset.
Treasure Island Community DevelopmentcoreStrategic or Co-development PartnerCollaborated with Treasure Island Community Development and city/county officials to launch ferry service. Worked together on designing and developing the new docking terminal and infrastructure for the Treasure Island route.
Large Corporate EmployerscoreChannel Partner/ Reseller/ DistributorPROP SF created a high-speed waterborne commuter transportation system to ferry employees from Bay Area destinations to a corporate campus in South San Francisco. This partnership led to the design and construction of three identical 48-passenger ferry vessels.
San LeandrominorStrategic or Co-development PartnerPROP SF was instrumental in the design and development of a new docking terminal providing commuter transport to San Leandro. Worked with corporate partners, developer partners, and city/county officials, navigating 12 permitting agencies to secure the site and construct a modern docking facility.
USCG InspectorscoreOthersPROP SF worked closely with USCG Inspectors on vessel design and certification for their fleet of high-speed passenger craft.
Rachelle Chong (California Public Utilities Commission)minorImplementation/ SI/ Consulting PartnerFormer CPUC Commissioner (2006-2009) and FCC Commissioner (1994-1997) provides outside legal counsel and strategic consulting for PROP. Advising on regulatory and local permits for ferry transportation in the Greater San Francisco Bay Area.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

PROP competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

PROP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PROP leadership team

Management profile

Number of profiles

Profiles4 records

PROP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PROP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROP

What does PROP do?

Is PROP a public or private company?

PROP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PROP founded?

PROP was founded in 2015. It employs 1 to 10 people.

Where is PROP based?

PROP is headquartered in Dallas, United States, in the North America region.

How does PROP make money?

Two revenue lines are on record. Ferry Ticket Sales are the primary driver. The others are corporate Transportation Services.

Does PROP have an API?

No public API is recorded for PROP.

What industry is PROP in?

PROP's product category is Passenger Ferry Services. Its primary akta.pro industry code is TLAFALAE, Passenger Catamaran Operators. Its NAICS code is 483114 and its SIC code is 4400.