What Native Americans for Community Action does

Native Americans for Community Action (NACA) is a 501(c)(3) nonprofit organization founded in 1971 and headquartered at 1500 E Cedar Avenue in Flagstaff, Arizona, providing holistic healthcare and community services to Native Americans, low-income families, and underserved populations across Northern Arizona. NACA operates an integrated portfolio of core programs organized around four pillars: Family Health Center (primary care, pediatrics, women's health, chronic disease management, immunizations, and STD/STI testing with sliding fee scale and insurance acceptance including Medicare, Medicaid, and AHCCCS), Behavioral Health Center (mental health counseling, substance use treatment, psychiatric medication management, and traditional Indigenous healing modalities), Health Promotions and Wellness Center (chronic disease prevention, diabetes management, tobacco cessation, registered dietitian services, group fitness, and personal training), and Community Development (Pathways Youth Program, Reach UR Life suicide prevention, Native Connections, Supportive Services, L.I.F.E. cultural program, and Economic Development including the Oak Creek Overlook and Grand Canyon artisan vendor programs). The organization holds a unique regulatory position as the first federal Urban Indian Health Center in Northern Arizona (designated May 13, 1991) and the only AAAHC-accredited Urban Indian Organization facility in Arizona (accreditation received 2025). Service delivery is conducted through multiple physical locations in Flagstaff, an after-hours RN Triage Line (928-773-1245), Zoom-based group sessions, and seasonal vendor sites at Grand Canyon National Park and Oak Creek Vista in partnership with the U.S. Forest Service. NACA's revenue model blends federal grants (Indian Health Service, CDC Good Health and Wellness in Indian Country, SAMHSA Suicide Prevention, Title V, HRSA), state and local government funding, individual and corporate donations (PayPal, Arizona Gives, Flagstaff Tax Credit Coalition, Desert Financial Credit Union), service fees, and event-based fundraising (Sacred Mountain Prayer Run). Technology infrastructure is operationally focused, using Wellness Living for class scheduling, Zoom for virtual groups, and Google Forms for patient feedback surveys. The organization is governed by a Board of Directors (President LivA'ndrea Knoki, Vice-President Juliette Roddy) and led by CEO Christopher David and CFO Walter McCullough, with a staff of 11-50 that includes 70%+ Indigenous representation.

Name

Native Americans for Community Action

Legal name

Native Americans for Community Action, Inc.

Website

https://nacainc.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Native Americans for Community Action (NACA) is a 501(c)(3) nonprofit founded in 1971 in Flagstaff, Arizona, delivering holistic healthcare, behavioral health, wellness, and community development services to Native Americans and underserved populations across Northern Arizona.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Health Care and Social Assistance (62), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Tribal/Indigenous Public Health Authorities (HLAJAAAD)

akta.pro secondary industries

Local Public Health & Human Services Administration (BPAIACAK), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Community health services
• Behavioral health programs
• Native american healthcare
• Wellness center services
• Community development programs

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Grants: Federal, state, and local government grants fund various programs including Indian Health Service, SAMHSA suicide prevention grants, CDC Good Health and Wellness in Indian County grant, Tribal Practices for Wellness in Indian Country grant, and other health and human services funding
2. Donations and Contributions: Tax-deductible charitable donations from individuals, organizations, and corporate partners supporting NACA's mission and Supportive Services programs. Accepts donations through PayPal, Flagstaff Tax Credit Coalition, Arizona Gives, and in-kind contributions
3. Healthcare Services Revenue: Revenue from providing medical, behavioral health, and wellness services. Accepts most private insurances, Medicare, Medicaid, and offers sliding fee scale for qualifying patients. Includes patient benefit coordination and AHCCCS enrollment assistance
4. Wellness Center Memberships: Fitness center memberships and personal training services generating revenue. Offers tiered pricing including unlimited gym access, group fitness packages, and personal training sessions at competitive rates
5. Sacred Mountain Prayer Run: Annual community run event generating funds for Supportive Services programs through registration fees ($5-$45) and sponsorship contributions

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

NACA is a nonprofit community health organization delivering integrated primary medical care, behavioral health, wellness/fitness, chronic disease prevention, youth, suicide prevention, and economic development services to Native Americans and underserved populations in Flagstaff and Northern Arizona. Core facilities include a Family Health Center, Behavioral Health Center, and Wellness Center at Cedar Plaza, supplemented by community programs such as the Pathways Youth Program, Reach UR Life Suicide Prevention, Supportive Services, Native Connections, L.I.F.E. Program, and the Oak Creek Overlook Native American artisan vendor market.

Product overview

Native Americans for Community Action (NACA) operates as a community health center offering an integrated portfolio of healthcare and community services rather than a single unified product. The core offerings consist of the Family Health Center (primary medical care), Behavioral Health Center (mental health and substance use services), and Wellness Center (fitness and nutrition programs) which work together to provide holistic care. Supporting programs include Health Promotions (chronic disease management), Extended Services (DUI/domestic violence programs), Community Development (youth programs, suicide prevention, supportive services, economic development), Native Connections (youth mental health), L.I.F.E. Program (cultural wellness), and the Oak Creek Overlook artisan vendor program. These services are funded through grants, donations, and service fees, with a focus on serving Native American and underserved populations in Northern Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Health Center Primary healthcare facility providing comprehensive medical services including physicals, immunizations, disease screening, STD/STI testing, women's health, family planning, pediatric care, and acute and chronic illness care. Accepts most private insurances, Medicare, Medicaid, and offers a sliding fee scale for qualifying patients.
• Behavioral Health Center Mental health and substance use disorder services providing assessment, individual and group psychotherapy, substance abuse counseling, mental health counseling, traditional and Western counseling techniques, medication evaluation and management, and outpatient treatment.
• Wellness Center Fitness facility providing group fitness classes (Functional Training, HIIT, TRX, Spinning, Yoga, Step, Super Circuit, Pow Wow Sweat), personal training, fitness evaluations, and nutrition guidance, with cost-conscious membership rates and certified fitness professionals.
• Health Promotions Department Chronic disease prevention and management programs including diabetes management, diabetes prevention, tobacco cessation, and health education classes, staffed by certified fitness specialists, a Registered Dietitian, Community Health Representatives, and Health Coaches.
• Extended Services Specialized programs including 16-hour in-person DUI classes, license revocation services, Intimate Partner Violence intervention classes, and Talking Circle groups using Indigenous-centric teachings.
• Community Development Program Community support services including the Pathways Youth Program (substance use prevention for youth), Reach UR Life Suicide Prevention Program, Supportive Services (emergency financial support, rental/utility assistance, food/clothing vouchers, sack lunch program), and Economic Development (Native American artisan vendor programs).
• Native Connections Program Youth mental health program working collaboratively with community youth, families, and youth-serving agencies to reduce suicidal behavior, substance use, and impacts of trauma among youth through age 24.
• L.I.F.E. Program (Lasting Indigenous Family Enrichment) Grant-funded program supporting tribal practices for wellness in Indian Country through intergenerational learning opportunities, traditional physical activities, and seasonal cultural practices to reduce chronic disease risk factors.
• Oak Creek Overlook Vendor Program Economic development program operating a Native American artisan vendor market at Oak Creek Vista overlook (Highway 89A) and at Grand Canyon National Park (Visitor's Center and Tusayan Museum, seasonal April–October), featuring authentic jewelry, ornaments, pottery, and sculptures from 16 vendors.

Quantifiable outcome

• Over 3,500 patient visits in first 8 months of operations as Urban Indian Health Center (1991)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Coconino National Forest / U.S. Forest ServicecoreStrategic or Co-development Partner · 1 January 1988Memorandum of Agreement signed in 1988 establishing Native American arts and crafts vending project at Oak Creek Vista Overlook. NACA works in partnership with the Forest Service to oversee vendors and provide authentic Native American crafts.
• Clear Sky Resorts – Grand CanyonminorGTM or Marketing PartnerPartnership through Kind Traveler's Every Stay Gives Back program. A portion of proceeds from guest stays directly supports NACA's programs promoting harmony, wellness, and Indigenous values throughout Northern Arizona.
• Kind TravelerminorGTM or Marketing PartnerTravel platform where bookings through their Every Stay Gives Back initiative donate to NACA. Supports behavioral health, youth development, cultural preservation, and holistic Indigenous-centered care programs.
• Grand Canyon National ParkcoreStrategic or Co-development PartnerEconomic Development program partnership for artisan vendor sites at Grand Canyon Visitor's Center and Tusayan Museum, operating seasonally April-October.
• Indian Health Service (IHS)coreOthersPrimary funding source and partner for healthcare services. Provides grants including Special Diabetes Program for Indians (SDPI) and health-related materials. NACA was first funded by IHS in 1971.
• Centers for Disease Control and Prevention (CDC)coreOthersFunding source for Good Health and Wellness in Indian Country Grant supporting diabetes prevention, breastfeeding support, hypertension management, and worksite wellness initiatives.
• University of ArizonaminorStrategic or Co-development PartnerPartner through Indigenous Empowerment for Healthy Lifestyles program and Sage Grant funding for health promotion programs.
• Flagstaff Family Food CenterminorOthersProvides daily sack lunches for NACA to distribute to community members in need through the Supportive Services program.
• Northern Arizona Food BankminorOthersNACA is off-site distribution location for emergency food boxes containing non-perishable goods for Flagstaff residents in emergency need.
• National Jewish HealthminorChannel Partner/ Reseller/ DistributorNACA connects patients to renowned tobacco cessation programs including Specialized NA/AI Program, free supplies, peer support, and planning tools.
• Substance Abuse and Mental Health Services Administration (SAMHSA)coreOthersProvides grants including GLS (Garrett Lee Smith) Suicide Prevention Grant and Tribal Youth Suicide Prevention Grant for mental health and youth programming.
• Blackwater GrantminorOthersBureau of Indian Education grant funding Supportive Services Program.
• Title V Grant - Maternal and Child HealthcoreOthersFederal grant funding Pathways After School substance use prevention program for Native American youth.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Northern Arizona Healthcare: Large regional health system operating Flagstaff Medical Center and Verde Valley Medical Center. Functions as the dominant non-Indigenous incumbent in NACA's service area, competing for primary care patients and behavioral health volume but without NACA's culturally-tailored Urban Indian focus.
• Southcentral Foundation: Alaska Native-owned tribal health organization operating a large integrated primary care, behavioral health, and wellness system under the Tribal Self-Governance compact. Operates at materially greater scale than NACA but embodies the same Nuka System of Care model that NACA aspires to in Urban Indian context.

Direct peers

• Seattle Indian Health Board: Urban Indian Health Center serving King County, Washington with a similar portfolio of medical, behavioral health, substance use, and cultural/community programming. Operates as an Urban Indian Organization comparable in mission and service mix to NACA.
• Indian Health Center of Santa Clara Valley: Urban Indian Health Center in San Jose, California delivering family medicine, behavioral health, and community programs to Native American and underserved populations. Mirrors NACA's integrated clinical-plus-social-services model serving an Urban Native population.
• Native American Health Center: Federally qualified Urban Indian Health Center in Oakland, California providing medical, dental, behavioral health, and community services to Native American populations. Directly comparable to NACA as a fellow Urban Indian Organization offering integrated primary care and wraparound services.
• First Nations Community Healthsource: Urban Indian Health Center in Albuquerque, New Mexico offering primary care, behavioral health, substance abuse treatment, and traditional healing services. A close regional peer to NACA given shared Southwest Urban Indian populations and integrated Indigenous healing approach.
• American Indian Health & Services: Urban Indian health organization in Santa Barbara, California providing medical, behavioral health, dental, and youth/cultural programs. Comparable in scope and target population to NACA's integrated Urban Indian service model.

Others

• National Indian Health Board: National advocacy and policy organization representing Tribal governments and Urban Indian Organizations on Indian Health Service funding and policy. Functions as an ecosystem enabler rather than a direct service competitor, influencing the federal funding environment NACA depends on.

Emerging players

• Hunter Health: Federally qualified health center in Wichita, Kansas with explicit focus on serving American Indian/Alaska Native populations through integrated medical, dental, behavioral health, and pharmacy services. Comparable as a community-based Indigenous-serving provider but operates outside NACA's Southwest footprint.

Regional players

• Phoenix Indian Center: Arizona-based Native American nonprofit focused on workforce development, education, and community services rather than direct clinical care. A regional peer in the same state serving overlapping Native American populations but with a different service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZEhypbSt6VqecG818keNdQ
• Facebookfacebook.com/NACAflagstaff
• Instagraminstagram.com/NACA_flagstaff
• TikToktiktok.com/@naca.inc?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Native Americans for Community Action