Decks.co.uk

What Decks.co.uk does

Pro DJ Kit Limited, trading as DJKIT® and historically referenced as Decks.co.uk, is a UK-based specialist retailer of DJ equipment, music production tools, live sound systems, and professional lighting. Founded in 1999 and headquartered in Cadnam, Southampton, the company serves hobbyist and professional DJs, music producers, live sound engineers, lighting technicians, and a B2B/commercial segment (venues, installers, rental businesses). It self-describes as one of the UK's largest dedicated DJ retailers and holds authorized dealer status for Pioneer DJ and AlphaTheta, distributing over 100 brands through its storefronts.

The product catalog spans DJ controllers, mixers, CDJs/media players, turntables, headphones, studio monitors, audio interfaces, MIDI controllers, synthesisers, drum machines, production software, PA speakers, microphones, and stage lighting, with individual items priced from under £100 to over £30,000 for professional mixing consoles. The technology stack is a Shopify-based e-commerce platform at djkit.com, supplemented by an eBay auction channel, a dedicated Used DJ Gear vertical (second-hand, ex-demo, B-stock), and a physical demonstration showroom in Newbury. Pricing, financing, and order management are supported by 0% consumer credit administered through Social Money Ltd t/a Dopplepay (FCA regulation 675283), under which Pro DJ Kit earns an introducer referral fee.

The business model combines direct-to-consumer e-commerce with showroom-led conversion and a B2B account program offering commercial terms and volume purchasing. Distribution is omnichannel (Shopify storefront, eBay auctions, Newbury showroom) and the customer base is a long tail of individual buyers plus commercial accounts. No external venture or private equity funding is disclosed; the business is founder-operated with 11–50 employees. No AI/ML, proprietary software, or data products are referenced — the company is a specialist retailer operating on third-party commerce infrastructure.

Name

Decks.co.uk

Legal name

Pro DJ Kit Limited

Website

https://djkit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro DJ Kit Limited, trading as DJKIT® (historically Decks.co.uk), is a UK-based specialist e-commerce and showroom retailer of DJ equipment, music production tools, live sound systems, and professional lighting, serving hobbyist and professional DJs, producers, and B2B/commercial customers across 100+ brands.

Ownership category

akta.pro rank

Product category

DJ Equipment Retail

SIC

Musical Instruments (3931)

akta.pro primary industry

DJ Equipment & Electronic Music Gear Retail (CRALAEAD)

akta.pro secondary industries

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• DJ equipment retail
• Music production gear
• Live sound systems
• Professional stage lighting
• DJ accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Retail sale of DJ equipment, music production gear, live sound systems, lighting solutions, microphones, and headphones. The company sells both new and used/pre-owned equipment, as well as B-stock and ex-demo items at discounted prices.
2. Financing Services: Offers 0% finance options through Dopplepay, allowing customers to spread payments over time. Pro DJ Kit Limited acts as an Introducer Appointed Representative for Social Money Ltd t/a Dopple, earning referral fees from financed transactions.
3. B2B Accounts: Specialized business accounts for venues, rental companies, and professional DJs requiring dedicated purchasing arrangements, volume pricing, or commercial terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Decks.co.uk (DJKIT®) is a UK specialist retailer selling DJ equipment, music production gear, live sound systems, and professional lighting through an online storefront and physical showroom. The company offers new, used, B-stock, and ex-demo items from 100+ brands including authorised dealer partnerships with Pioneer DJ and AlphaTheta. Customers can access 0% finance options through Dopplepay to spread payments, with dedicated B2B account arrangements for venues, installers, and rental businesses.

Product overview

DJKIT® is a comprehensive e-commerce platform offering a unified product portfolio centered on DJ equipment, music production tools, live sound systems, professional lighting, microphones, and headphones. The core offering consists of DJ controllers, mixers, CDJs/media players, and turntables, supplemented by bundled starter packages and both new and used equipment. The platform serves all market segments from beginner to professional with compatible software integrations including Serato DJ Pro, rekordbox, Traktor Pro, and Virtual DJ. Additional services include 0% finance options, equipment demonstrations, and B2B installation accounts. The company operates as an authorized retailer for major brands including AlphaTheta and Pioneer DJ.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Controllers A range of DJ controllers for all skill levels and software platforms, including standalone units, Serato, rekordbox, Traktor, Engine DJ, and mobile device controllers. Targeted at DJs from beginners to professionals.
• DJ Mixers Professional DJ mixers for club, studio, and mobile DJ setups, including 2-channel and 4-channel models from leading manufacturers.
• CDJs & Media Players Professional-grade media players and CDJs for club and mobile DJ performances, including flagship models with touchscreen displays.
• Turntables Professional and consumer turntables for vinyl DJs and scratch artists, featuring direct-drive motors and adjustable pitch controls.
• Music Production Gear Studio monitors, audio interfaces, MIDI keyboards and controllers, synthesisers, drum machines, samplers, DAW software, virtual instruments, acoustic treatment, and production accessories for music creators.
• Live Sound PA Equipment Active and passive PA speakers including subwoofers, full-range cabinets, floor monitors, complete PA systems (portable, column array, line array), power amplifiers, and PA mixers with built-in effects for venues and mobile entertainers.
• Professional Lighting Equipment Moving heads (spot, wash, beam), LED pars and wash lights, lasers, strobes, effect lights, DMX controllers and software, fog/haze machines, and stage equipment (trussing, stands, rigging).
• Microphones and Headphones Vocal, instrument, wireless, studio, and USB microphones for live sound, recording, and podcasting; DJ, studio, silent disco, and in-ear monitor headphones.
• Used DJ and Production Gear Pre-owned and refurbished DJ and production equipment with warranty coverage, offering significant savings on professional-grade gear.
• 0% Finance via Dopplepay Installment payment option allowing customers to spread the cost of purchases over time with 0% interest, provided through Social Money Ltd t/a Dopple, with Pro DJ Kit Limited acting as an Introducer Appointed Representative regulated by the FCA.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• TrustpilotminorGTM or Marketing PartnerThird-party review platform used to showcase genuine customer reviews and build trust with prospective buyers.
• AlphaTheta (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for AlphaTheta products including CDJ players, DJ controllers, and DJ mixers. Featured as a primary brand with dedicated collection page.
• Pioneer DJ (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pioneer DJ equipment, the leading brand in professional DJ gear. Featured prominently across all product categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andertons Music Co. Long-established UK music equipment retailer offering guitars, DJ gear, production equipment, and PA systems online and via a physical showroom — directly comparable in product breadth, channel mix, and UK customer base to DJKIT.
• Thomann: Europe's largest online music equipment retailer, offering an enormous DJ, pro-audio, and lighting catalog with aggressive pricing and broad EU/UK shipping — directly comparable assortment and channel model, but at materially larger scale.
• Gear4music: Large UK-headquartered online music equipment retailer selling DJ controllers, PA, instruments, and production gear with multi-country European fulfilment — directly overlapping catalog and target customer with DJKIT, with significantly larger scale and listed parentage.
• Sweetwater: US-based music equipment retailer (instruments, DJ, pro audio, lighting) known for extensive inventory, free shipping, and high-touch customer service — comparable business model and category breadth, with a strong US-centric geographic focus.
• Professional Music Technology (PMT): UK specialist retailer of DJ equipment, pro audio, and instruments with multiple physical showrooms and strong relationships with Pioneer DJ — a near-direct UK competitor with overlapping assortment and B2B/consumer channels.
• Dolphin Music: UK-based pro audio and music technology retailer offering DJ gear, studio equipment, and PA systems with trade/B2B accounts, comparable in catalog and customer segments to DJKIT but with a smaller scale.
• Studiospares: UK retailer focused on studio, pro-audio, and recording equipment including DJ-adjacent categories and acoustic treatment — comparable in audience (DJs, producers, live sound engineers) with overlapping product lines.

Broad incumbents

• B&H Photo Video: Large US multi-category electronics retailer carrying DJ equipment and pro audio among cameras, lighting, and AV — broader assortment than DJKIT but a meaningful competitor in DJ gear and stage lighting.
• Guitar Center: US-based large-scale musical instruments and pro audio retailer with DJ and production equipment lines — comparable category overlap, much larger scale, and a US-centric footprint.
• Amazon UK: Mass-market e-commerce marketplace listing DJ controllers, mixers, headphones, and lighting from 100+ brands — competes directly on price, selection, and delivery speed, particularly for commodity SKUs where DJKIT must defend on expertise and service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/djkituk
• YouTubeyoutube.com/user/DjkitTV
• Facebookfacebook.com/djkituk
• Instagraminstagram.com/djkituk
• Pinterestpinterest.co.uk/djkituk
• TikToktiktok.com/@djkituk
• LinkedInlinkedin.com/company/djkit-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decks.co.uk