Lamers Dairy
- Company typePrivate
- Founded1913
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Lamers Dairy firmographics
Firmographics- Name
- Lamers Dairy
- Legal name
- Lamers Dairy, Inc.
- Website
- https://lamersdairyinc.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lamers Dairy industry classification
Industry- Product category
- Dairy Products (fluid milk and specialty dairy)
- NAICS
- Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Dairy Products (2020), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fluid Milk & Cream Processing (AFAKAKAA)
- akta.pro secondary industries
- Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Fluid Milk & Cream Wholesale (AFAIAEAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
Keywords
Where Lamers Dairy is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lamers Dairy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Direct sales of milk, cheese, ice cream, and merchandise at the Lamers Dairy Country Store in Appleton. Products include award-winning milk in glass and plastic bottles, Wisconsin cheeses, soft serve ice cream, and branded apparel.
- Wholesale Distribution: Products sold through multiple distributors to 200+ retail stores across Wisconsin, Illinois, Iowa, and Michigan. Includes fluid milk products, cheese, and other dairy items.
- E-commerce Cheese Boxes: Online ordering and shipping of gourmet Wisconsin cheese gift boxes, available primarily November through January. Includes Wisconsin's Best Sampler ($28), Stringing You Along ($45), Wisconsin Welcome ($55), Dairyland Classic ($58), and Lamers Dairy Special ($70).
- Ice Cream Sales (Cones for a Cause): Soft serve ice cream cone sales during June Dairy Month, with proceeds donated to St. Joseph Food Program. Cones sold at $0.50-$0.75 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glass Bottle Deposit |
| Unit Pricing | Pay-as-you-go | Soft Serve Ice Cream Cones |
| One time/ perpetual license | Pay-as-you-go | Wisconsin's Best Sampler Cheese Box |
| One time/ perpetual license | Pay-as-you-go | Stringing You Along Cheese Box |
| One time/ perpetual license | Pay-as-you-go | Wisconsin Welcome Cheese Box |
| One time/ perpetual license | Pay-as-you-go | Dairyland Classic Cheese Box |
| One time/ perpetual license | Pay-as-you-go | Lamers Dairy Special Cheese Box |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Apparel - Hooded Sweatshirt |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Apparel - Crewneck Sweatshirt |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Insulated Tumbler 40oz |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Snapback Cap |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Trucker Hat |
| Unit Pricing | Pay-as-you-go | Lamers Dairy Beanie Hat |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lamers Dairy product offering
Product offeringCore offering
Lamers Dairy processes and bottles fluid milk and dairy products sourced from 5–7 local family farms within 30 miles of its Appleton, Wisconsin facility. Products include whole, 2%, 1%, and skim white milk, chocolate milk, egg nog, heavy whipping cream, orange juice, lemonade, glass-bottled milk with a $2 returnable deposit, soft serve ice cream, and a line of Wisconsin-themed cheese gift boxes. The company sells directly through its on-site Country Store, through regional wholesale distributors to 200+ retail stores across the Midwest, and through an online store shipping cheese boxes nationally.
Product overview
Lamers Dairy is a family-owned dairy processing company operating as a single unified brand, 'Dairyland's Best.' The company sources milk from 5-7 local family farms within 30 miles and processes it into fluid milk products (whole, 2%, 1%, skim in white and chocolate varieties), egg nog, and heavy whipping cream. They offer distinctive glass-bottled milk with a $2 deposit return program, and non-dairy beverages including orange juice and seasonal lemonades. The product portfolio extends beyond dairy to include cheese boxes (premium gift boxes containing Wisconsin cheeses, summer sausage, and accompaniments), soft serve ice cream made from their award-winning milk, branded apparel (T-shirts, sweatshirts, hats), and accessories (tumblers, cooler bags, totes). The company's core differentiator is their commitment to rBGH-free milk, glass bottle sustainability, and supporting local family farms while maintaining Grade A facility certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairyland's Best Fluid Milk (Whole, 2%, 1%, Skim, Chocolate) Premium rBGH-free fluid milk in whole, 2%, 1%, and skim varieties and chocolate milk, bottled fresh daily from local family farms within 30 miles of the Appleton facility under the Dairyland's Best brand. Available in plastic gallons, half-gallons, quarts, and pints.
- Glass Bottled Milk Returnable half-gallon glass bottles of Dairyland's Best milk with a $2 refundable deposit, accounting for 20–28% of dairy volume and marketed for sustainability and taste.
- Certified Kosher Milk Certified kosher Dairyland's Best milk processed one day per week and shipped to Orthodox Jewish communities in Chicago, Detroit, St. Louis, and selected western states.
- Dairyland's Best Egg Nog (Holiday, Easter Egg Nog, Pumpkin Spice Egg Nog) Seasonal egg nog made from farm-fresh rBGH-free milk with hints of nutmeg, sold in holiday and Easter/Pumpkin Spice variants. Lamers Dairy produces approximately 25,000 gallons annually during holiday season, making it the largest eggnog producer in Northeast Wisconsin.
- Heavy Whipping Cream Premium heavy whipping cream from local family farms sold for baking, cooking, and homemade whipped cream applications.
- Dairyland's Best Orange Juice Year-round orange juice sold under the Dairyland's Best brand in multiple bottle sizes at the Country Store.
- Dairyland's Best Lemonade and Raspberry Lemonade Seasonal non-dairy lemonade and raspberry lemonade beverages available April through Labor Day under the Dairyland's Best brand.
- Soft Serve Ice Cream Soft serve ice cream made from rBGH-free milk and cream sourced from local family farms, offered in vanilla, chocolate, twist, and monthly featured flavors at the Country Store and in pint and quart containers.
- Wisconsin's Best Sampler Cheese Box Entry-level Wisconsin cheese gift box containing 8oz Co-Jack, 8oz Medium Cheddar, and 2oz artisan crackers, weighing 2 lbs and priced at $28.
- Stringing You Along Cheese Box Cheese gift box featuring 16oz smoked string cheese, 8oz pepper string cheese, 10oz mozzarella whips, and a 2-pack of meat sticks, priced at $45.
- Wisconsin Welcome Cheese Box Wisconsin-themed gift box with 4oz artisan crackers, 4oz Wisconsin-shaped Mild Cheddar, 16oz Sharp Cheddar, 8oz summer sausage, and 5 caramels, weighing 4 lbs and priced at $55.
- Dairyland Classic Cheese Box Premium cheese gift box with Co-Jack, Pepper Jack, cheddar cheese curds, cheese spread, summer sausage, caramels, and chocolate-covered honey patties, weighing 6 lbs and priced at $58.
- Lamers Dairy Special Cheese Box Deluxe hand-selected cheese and sausage gift box with Colby, Mild Cheddar, Pepper Jack, Co-Jack, Pine River cheese spread, Jim's Summer Sausage, chocolate-covered honey patties, artisan crackers, and a collectible wooden box, weighing 8 lbs and priced at $70.
- Lamers Dairy Apparel, Headwear, and Accessories Branded Lamers Dairy apparel and accessories including the Lamers Milk Bottle Hooded Sweatshirt ($41.95), Taste the Difference Crewneck Sweatshirt ($34.95), Lamers Milk Bottle T-shirt, Live Love Lamers adult and youth T-shirts, Snapback Cap, Trucker Hat, Beanie, Insulated 40oz Tumbler ($23.95), Cooler Bag, Tote Bag, and Heart Ornament.
Quantifiable outcome
- Milk bottled today came in fresh yesterday - milk processed and available within hours of farm pickup
- +3 more outcomes
Companies that use Lamers Dairy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Lamers Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lamers Dairy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AJ WholesalecoreWholesale distributor located in Sheboygan, Wisconsin, distributing Lamers Dairy products in the Sheboygan area.
- Badger WholesalecoreEastern and Central Wisconsin distributor with parts of Upper Michigan coverage, establishing weekly morning and afternoon routes including Green Bay.
- Birdseye DairycoreNortheast Wisconsin distributor covering Door County to Weyauwega to Fond du Lac to Sheboygan. Located in Green Bay.
- CertcocoreRegional wholesale distributor covering Wisconsin, Illinois, Minnesota, and Iowa.
- Local Foods: Powered by The Common MarketcoreDistribution partner for the Chicago area market.
- Farmers Best Home DeliverycoreHome delivery service in Northeast Wisconsin.
- Instantwhip FoodsminorDistributor serving the Greater Minneapolis/St. Paul, Minnesota area.
- Testa ProducecoreChicagoland area distributor for Lamers Dairy products.
- Tony Machi ProduceminorGreater Southeastern Wisconsin area distributor.
- Vern's CheesecoreWisconsin, Southeastern Minnesota, Eastern Iowa, and Northern Illinois wholesale and retail distributor.
- Weyauwega Star Dairy / Knaus CheesecoreStatewide Wisconsin distributor from Green Bay to Kenosha.
- Kelley Country CreameryminorFond du Lac-area ice cream producer. Lamers Dairy premixes ice cream base which Kelley Country Creamery then adds their own flavoring to.
- St. Joseph Food ProgramcoreLocal Fox Valley nonprofit receiving donations from Lamers Dairy's Cones for a Cause program during June Dairy Month and Gallon Giveback campaign. One of the top requested items at food banks is milk, which Lamers helps provide.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Lamers Dairy competitors and assessment
Company assessmentDirect peers
- Sassy Cow Creamery: Wisconsin-based family dairy operating a farmstead bottling plant near Madison; directly comparable as a small Wisconsin processor selling fluid milk, cream, and bottled milk in local/regional channels.
- Oberweis Dairy: Family-owned regional dairy in Illinois/Chicago area known for glass-bottled home delivery of fluid milk and ice cream; closest direct competitor on premium, glass-bottle, regional fluid milk.
- Shamrock Farms: Family-owned regional dairy (Arizona) producing fluid milk, cream, and ice cream with on-site farm and retail presence; closely comparable family-legacy, farm-to-shelf positioning and single-region focus.
Regional players
- Hilkene Farmstead Cheese: Wisconsin specialty cheese producer offering cheese gift boxes and Wisconsin-made dairy products; comparable product mix around regional Wisconsin cheese boxes and gift sales.
- Cedar Grove Cheese: Wisconsin specialty cheese maker producing artisan cheeses and cheese gift boxes; comparable on Wisconsin-made cheese product mix and regional brand, though not a fluid milk processor.
Broad incumbents
- Kemps: Upper Midwest dairy processor (Minnesota-based) producing fluid milk, ice cream, and cultured dairy; comparable product mix and Midwest distribution overlap, though at materially larger scale.
- Prairie Farms Dairy: Midwest dairy cooperative producing fluid milk, ice cream, and cultured products across IL, WI, MO, and surrounding states; broadly comparable product portfolio and regional footprint.
- Organic Valley: Large farmer-owned cooperative headquartered in Wisconsin producing organic fluid milk, cream, cheese, and eggs; comparable on premium, rBGH-free/regional Wisconsin dairy positioning, though at significantly larger scale.
- Hiland Dairy: Midwest/South Central regional dairy processor producing fluid milk, ice cream, and cultured products; comparable product mix and wholesale distribution model across Lamers' adjacent geographies.
- Stonyfield Farm: Organic yogurt and fluid milk brand owned by Danone; comparable premium, rBGH-free positioning in fluid dairy, though much larger and primarily yogurt-focused.
Market position
Competitive moat5 records
Key highlights7 records
Customer concentration
Lamers Dairy social profiles
Digital presenceLamers Dairy compliance and trust
Trust signalCompliance2 records
Lamers Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lamers Dairy leadership team
Management profileNumber of profiles
Profiles4 records
Lamers Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lamers Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lamers Dairy
What does Lamers Dairy do?
Lamers Dairy processes and bottles fluid milk and dairy products sourced from 5–7 local family farms within 30 miles of its Appleton, Wisconsin facility. Products include whole, 2%, 1%, and skim white milk, chocolate milk, egg nog, heavy whipping cream, orange juice, lemonade, glass-bottled milk with a $2 returnable deposit, soft serve ice cream, and a line of Wisconsin-themed cheese gift boxes. The company sells directly through its on-site Country Store, through regional wholesale distributors to 200+ retail stores across the Midwest, and through an online store shipping cheese boxes nationally.
Is Lamers Dairy a public or private company?
Lamers Dairy is a private company. It is classified as family owned and is currently operating.
When was Lamers Dairy founded?
Lamers Dairy was founded in 1913. It employs 11 to 50 people.
Where is Lamers Dairy based?
Lamers Dairy is headquartered in Appleton, United States, in the North America region.
How does Lamers Dairy make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are wholesale Distribution, E-commerce Cheese Boxes and ice Cream Sales (Cones for a Cause).
Who are Lamers Dairy's main competitors?
Direct peers on record are Sassy Cow Creamery, Oberweis Dairy and Shamrock Farms. Regional players are Hilkene Farmstead Cheese and Cedar Grove Cheese. Broad incumbents are Kemps, Prairie Farms Dairy, Organic Valley, Hiland Dairy and Stonyfield Farm.
Does Lamers Dairy have an API?
No public API is recorded for Lamers Dairy.
What industry is Lamers Dairy in?
Lamers Dairy's product category is Dairy Products (fluid milk and specialty dairy). Its primary akta.pro industry code is AFAKAKAA, Fluid Milk & Cream Processing, with a secondary code of AFAHAIAA, Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk). Its NAICS code is 311511 and its SIC code is 2020.