DMDL
DMDL is a privately held Chicago-based education services company that delivers supplemental academic instruction and fine arts programming to K-12 schools through its proprietary music-integrated PROPEL Curriculum, serving 60+ Chicago-area schools since 2001.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DMDL does
DMDL (Discover Music: Discover Life, Inc.) is a privately held Chicago-based education services company founded in 2001 that delivers supplemental academic instruction and fine arts programming to K-12 schools in the Chicago metropolitan area. The company sells directly to school administrators and principals through consultative field sales, serving approximately 60+ public, charter, Christian, Catholic, Lutheran, independent, and residential schools, including Title I-eligible private institutions. Its service portfolio spans tutoring, learning recovery, academic coaching, supplemental instruction, family engagement, professional development for educators, and a suite of fine arts offerings including in-school performances, field trip performances, artist residencies, and cultural heritage events.
The company's core differentiator is its proprietary PROPEL Curriculum, which uses a direct instructional approach to connect everyday life to music in order to teach literacy, math, perceptive listening, critical thinking, and creative participation. The methodology is grounded in Howard Gardner's Multiple Intelligence Theory and Benjamin Bloom's Taxonomy, and underpins most academic offerings. The curriculum was developed by founder and CEO Orbert Davis, an Emmy Award-winning composer and conductor of the Chicago Jazz Philharmonic, whose profile is central to the company's talent-driven identity. Programs are delivered on-site, virtually, or in hybrid formats, with content aligned to state, Common Core, and national fine arts standards.
DMDL operates a professional services revenue model with quote-based, negotiated contracts funded through school budgets, Title I ESSA allocations for eligible private schools, and direct institutional agreements. Pricing is not publicly disclosed. The company is FERPA-compliant, holds no patents or trademarks in the data, has no disclosed funding rounds or institutional investors, and operates exclusively within the Chicago metropolitan area. It maintains a small employee base (11-50) and an IT support relationship with Arturo Solo LLC, with no documented M&A activity, geographic expansion, or recent leadership changes.
DMDL firmographics
Firmographics- Name
- DMDL
- Legal name
- Discover Music: Discover Life, Inc.
- Website
- https://dmdlinc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DMDL is a privately held Chicago-based education services company that delivers supplemental academic instruction and fine arts programming to K-12 schools through its proprietary music-integrated PROPEL Curriculum, serving 60+ Chicago-area schools since 2001.
- Ownership category
- akta.pro rank
DMDL industry classification
Industry- Product category
- Supplemental Education Services
- NAICS
- Educational Support Services (61171), Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Online / Virtual Music Instruction & PlatformsEducation/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)Learning Experience Design (LXD) & UX for LearningEducation/Educational Publishing & Learning Content/Instructional Design & Content Development Services
Keywords
Where DMDL is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DMDL business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Academic Programs: Tutoring services and academic instruction provided to students in small-group and individualized settings. Includes literacy and math tutoring, learning recovery programs, and academic coaching to help students identify and develop skills necessary for success.
- Title I Supplemental Services: ESSA Title I supplemental instructional services provided to private schools located in Chicago Public School District attendance area. Services include supplemental instruction, professional development, family engagement, and fine arts programs funded through Title I.
- Professional Development: Workshops, seminars and training courses for teachers, staff and program providers to help them stay current with trends and learn fresh strategies for classroom challenges and curriculum development. Built on research-based models.
- Family Engagement Programs: Trainings, materials and activities for parents covering child development, health and wellness, testing strategies, and social and emotional learning. Workshops designed to strengthen relationships between parents, teachers and principals.
- Fine Arts Programs: In-school performances, field trip performances, artist-in-residency programs, and arts-in-education services. Programs include music history, cultural performances, drumline, dance, and visual arts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DMDL product offering
Product offeringCore offering
DMDL (Discover Music: Discover Life) delivers supplemental academic instruction, academic coaching, and fine arts programming to K-12 students in the Chicago area through its proprietary PROPEL Curriculum, which integrates music with literacy and math instruction. The company provides tutoring, learning recovery, professional development for educators, family engagement services, and in-school/field-trip performances funded through school budgets and Title I allocations.
Product overview
DMDL (Discover Music: Discover Life) provides supplemental academic education and fine arts programs for K-12 students in the Chicago area since 2001. The company operates a multi-product portfolio centered around its proprietary PROPEL Curriculum—a music-based curriculum that connects literacy and math proficiency to music elements. Academic offerings include Tutoring, Learning Recovery, and Academic Coaching, while Fine Arts programming encompasses In-School Performances, Field Trip Performances, Artist-in-Residency Programs, and Arts-in-Education. DMDL also delivers Title I Services including Supplemental Instruction, Family Engagement, and Professional Development for educators. The PROPEL Curriculum serves as the core instructional methodology underpinning most programs.
Differentiator
Problem solved
Functional benefit
Brands
- PROPEL: DMDL's interactive proprietary curriculum 'Propel: Making Connections–Literacy, Math & Music' is a skills-based instruction model designed for individual focused achievement using a direct instructional approach that connects everyday life to music.
Products and services
- Propel: Making Connections – Literacy, Math & Music Curriculum
Companies that use DMDL
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
DMDL technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DMDL partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
DMDL competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DMDL social profiles
Digital presenceDMDL compliance and trust
Trust signalCompliance1 record
DMDL financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMDL leadership team
Management profileNumber of profiles
Profiles8 records
DMDL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMDL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMDL
What does DMDL do?
DMDL (Discover Music: Discover Life) delivers supplemental academic instruction, academic coaching, and fine arts programming to K-12 students in the Chicago area through its proprietary PROPEL Curriculum, which integrates music with literacy and math instruction. The company provides tutoring, learning recovery, professional development for educators, family engagement services, and in-school/field-trip performances funded through school budgets and Title I allocations.
Is DMDL a public or private company?
DMDL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMDL founded?
DMDL was founded in 2001. It employs 11 to 50 people.
Where is DMDL based?
DMDL is headquartered in Chicago, United States, in the North America region.
How does DMDL make money?
Five revenue lines are on record. Academic Programs are the primary driver. The others are title I Supplemental Services, professional Development, family Engagement Programs and fine Arts Programs.
Does DMDL have an API?
No public API is recorded for DMDL.
What industry is DMDL in?
DMDL's product category is Supplemental Education Services. Its primary akta.pro industry code is EDAMANAI, Online / Virtual Music Instruction & Platforms, with a secondary code of EDAGAKAF, Learning Experience Design (LXD) & UX for Learning. Its NAICS code is 61171 and its SIC code is 8200.