Inside Oil & Gas

What Inside Oil & Gas does

Inside Oil & Gas is an international business-to-business digital publication serving the global oil and gas industry, operated by Proactive Publications Ltd, a private limited company registered in England. The company produces a digital magazine published five times a year, a regularly updated news website, and supporting shareable brochure content, alongside an in-house creative team of writers and graphic designers. Its offering is targeted at oil and gas operators, equipment manufacturers, service providers, and energy-transition companies seeking visibility within the sector.

The core product is the Inside Oil & Gas Magazine, delivered as an interactive digital publication and online, complemented by a website news platform and a set of add-on services including social media marketing, content marketing, company profiles, advertising placements (ranging from quarter-A4 page units to full four-page advertorials), events services, and media partnerships. Content distribution spans the website, the digital magazine, newsletters, social media channels, and an extensive roster of major international energy exhibitions (including GASTECH, ADIPEC, OTC, World Utilities Congress, Enlit Europe, and others) where the publication holds media-partner status.

The business model is advertising- and sponsored-content-driven, with quote-based pricing that is not publicly published. Revenue is generated through magazine advertising, sponsored company profiles, brochures, social media and email campaigns, marketing services delivered through a dedicated Proactive Publications marketing team, and event media partnerships. The publication operates as part of a multi-vertical portfolio of Inside-branded B2B trade publications under Proactive Publications Ltd, including Inside Food & Drink, Inside Marine, Inside Sustainability, Inside Technology, Inside America, and Inside Mining, enabling cross-vertical shared back-office and cross-promotion.

Name

Inside Oil & Gas

Legal name

Proactive Publications Ltd

Website

https://insideoilandgas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Inside Oil & Gas is a UK-based B2B digital publication that produces a five-times-yearly interactive digital magazine, a news website, and supporting marketing services for global oil and gas operators, equipment manufacturers, service providers, and energy transition companies, operated by Proactive Publications Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorleston-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising: Companies can promote themselves with articles published in the digital magazine and online. Advertisements come in various sizes from quarter A4 page to full four-page advertorials, produced by the in-house design team.
2. Digital Publications and Company Profiles: Companies can showcase their history, products, services, innovations, plans and future projects through dedicated company profiles in the magazine and online.
3. Marketing Services: Social media and email campaigns, brochures, product reviews, web advertising and promotional campaigns through the dedicated Proactive Publications marketing team.
4. Events Coverage: Coverage and promotion of energy events through digital channels, including media partnerships for industry events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Inside Oil & Gas is an international B2B digital media company that publishes an interactive digital magazine and news website for the global oil and gas industry. It sells magazine advertising, company profile features, promotional content, and marketing services (social media, email, brochures, events) to oil and gas operators, service providers, equipment manufacturers, and energy transition companies seeking visibility among industry decision-makers.

Product overview

Inside Oil & Gas operates as a digital B2B publication platform offering a unified suite of media and marketing services for the global energy industry. The core product is the Inside Oil & Gas Magazine, delivered as an interactive digital publication alongside a regularly updated website news platform. The offering is complemented by marketing services (Social Media Marketing, Content Marketing), advertising solutions, Company Profile features, and Events services including media partnerships. The company also provides in-house Creative Services with professional writers and designers to support content creation. The integrated approach combines the magazine, website, social media reach, and events coverage to provide comprehensive industry visibility for B2B clients in the oil and gas sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside Oil & Gas Magazine An international digital B2B publication providing in-depth coverage of the global oil and gas industries through an interactive digital magazine format, published five times a year for industry readers and advertisers.
• Website News Platform A regularly updated website featuring news articles, press releases, company profiles, and industry updates covering the global oil and gas sector.
• Social Media Marketing Service Marketing service providing social media campaign management and content distribution across multiple social platforms to reach oil and gas industry audiences.
• Content Marketing Service Marketing service that creates and distributes promotional content to engage target audiences in the oil and gas industry.
• Company Profiles Featured company profile articles published in the magazine and on the website, showcasing a company's history, products, services, innovations, and future projects.
• Advertising Services Magazine advertising placements ranging from quarter A4 page to full four-page advertorials, including design and production by the in-house team.
• Events Services Event-related services including partnership opportunities, brochure distribution, marketing material production, promotional campaigns, and media partnerships for energy industry events.
• Creative Services Professional in-house team of writers and graphic designers that creates articles, advertisements, brochures, and digital assets for client promotional purposes.
• Media Partnerships Partnership services for energy industry events, providing media coverage, promotional support, and audience reach for event organizers at exhibitions such as GASTECH, ADIPEC, and OTC.
• Company Brochures Company profile brochures published on the website featuring detailed information about partner companies in the oil and gas sector, including AF Decom, AirTek, DECO, EPSCO Group, Iceland Drilling, MESC, MISTRAS, MMH Malta, Petrodive, and Pigging Products & Services Association.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered major and minor.

• GastechmajorGTM or Marketing PartnerGastech is the world's largest exhibition and conference dedicated to natural gas, LNG, low carbon solutions, electrification and AI for energy. Inside Oil & Gas provides media partnership coverage for this event taking place 14th-17th September 2026 in Bangkok, Thailand.
• ADIPECmajorGTM or Marketing PartnerADIPEC is a leading global oil and gas exhibition and conference. Inside Oil & Gas provides media partnership coverage for this event taking place 2nd-5th November 2026 in Abu Dhabi.
• Offshore Technology Conference (OTC)majorGTM or Marketing PartnerOTC is a major offshore technology conference. Inside Oil & Gas provides media partnership coverage for this industry event.
• Offshore Achievement AwardsminorGTM or Marketing PartnerInside Oil & Gas provides coverage for the Offshore Achievement Awards (OAAs), recognising innovation and leadership in the energy industry.
• World Utilities CongressminorGTM or Marketing PartnerWorld Utilities Congress 2026 taking place 24th-26th November in Abu Dhabi, UAE. Inside Oil & Gas is a media partner for this event.
• GASTECH 2026majorGTM or Marketing PartnerGASTECH 2026 taking place 14th-17th September 2026 in Bangkok, Thailand - world's largest exhibition and conference dedicated to natural gas, LNG, low carbon solutions, electrification and AI for energy.
• ENERGY EXPOminorGTM or Marketing PartnerENERGY EXPO 2026 taking place 24th-26th September 2026 at Romaero Bucharest - Southeast Europe's leading platform for innovation in the energy sector.
• World Energies SummitminorGTM or Marketing PartnerWorld Energies Summit 2026 taking place 29th-30th September 2026 in London, UK - global event for the international oil and gas community.
• GOTECH 2026minorGTM or Marketing PartnerGOTECH 2026 taking place 29th September - 1st October 2026 at Dubai World Trade Centre - event bringing together energy sector voices.
• Americas LNG SummitminorGTM or Marketing PartnerAmericas LNG Summit 2026 taking place 13th-15th October 2026 in Lake Charles, USA - LNG value chain event.
• Enlit EuropeminorGTM or Marketing PartnerEnlit Europe 2026 taking place 10th-12th November 2026 in Austria - event showcasing products and solutions driving the energy transition.
• Downstream Technical ConferenceminorGTM or Marketing PartnerPart of ADIPEC Technical Conference, the Downstream Technical Conference invites engineers, operators, researchers and technical specialists to contribute to downstream engineering programmes.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• World Oil: International B2B magazine and digital platform serving the upstream oil & gas industry with editorial content, advertising, and industry event coverage. Direct comparable on magazine-publishing and event-partnership model.
• Rigzone: Major online B2B oil & gas news and jobs platform serving upstream professionals globally. Closely comparable as a digital-first energy industry publication monetized through advertising, content marketing, and lead generation for oil & gas advertisers.
• Oil & Gas Journal: Long-established international oil & gas industry trade publication with digital and print editions, advertising, and events. Comparable to Inside Oil & Gas as a B2B oil & gas media brand monetized through advertising and sponsored content.
• Energy Voice: Digital B2B news outlet covering the UK and global energy sector, including oil & gas and renewables. Comparable as a digital-first energy media brand monetized via advertising, events, and content marketing.
• Upstream: Global news service covering the upstream oil & gas industry, owned by NHST Media Group. Direct competitor for advertising, news readership, and events coverage aimed at oil & gas decision-makers.
• Hart Energy: A leading B2B media and events company covering global oil & gas, with magazines, digital news, research, and conferences (e.g., DUG). Direct competitor to Inside Oil & Gas across advertising, editorial coverage, and industry-event media partnerships.
• Hydrocarbon Processing: B2B media brand covering the hydrocarbon processing / downstream sector with magazine, digital, and event coverage. Comparable as an advertising-supported trade publication targeting oil, gas, and petrochemical professionals.
• Petroleum Economist: B2B publication covering the global oil and gas industry with news, analysis, and event media partnerships. Comparable positioning as a paid and advertising-supported energy trade title.
• Oilprice.com: High-traffic energy news and analysis website covering oil, gas, and broader energy markets. Comparable as a digital energy media outlet monetized through advertising and content marketing to energy-sector advertisers.

Broad incumbents

• S&P Global Commodity Insights (Platts): Large-scale energy information services business offering news, pricing, analytics, and events across oil, gas, power, and renewables. Overlaps with Inside Oil & Gas in B2B energy media and event sponsorships, but operates at significantly larger scale with paid data products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inside-oil-gas
• Xx.com/InsideOilandGas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Oil & Gas