Bayard
Bayard Inc. (株式会社ベイヤード) is a Yokohama-based, privately held custom software development firm that builds bespoke business systems, web platforms, mobile applications, and AWS cloud solutions for Japanese enterprise and SMB clients, operating as a small elite team led by Representative Director Shinji Abe.
- Company typePrivate
- Founded2000
- HeadquartersYokohama, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bayard does
Bayard Inc. (株式会社ベイヤード) is a Yokohama-based custom software development firm founded in May 2000 and formally incorporated in April 2004, operating as a privately held kabushiki kaisha with no external investors or parent company. The firm is led by Representative Director Shinji Abe (阿部 紳司) and is structured as a small elite team (少数精鋭) in which the representative personally oversees all project progress. Its core business is the design, development, and operation of bespoke internal business systems, web platforms, e-commerce and CMS solutions, smartphone/tablet applications for iOS and Android, and AWS cloud infrastructure for Japanese enterprise and SMB clients. Notable technical capabilities include AWS-certified Solutions Architecture expertise, Node.js real-time systems, Ruby on Rails web applications, custom WordPress development, and serverless patterns using AWS Lambda and API Gateway. The technology stack is conventional and entirely based on widely available open-source and cloud primitives rather than proprietary IP.
The company's revenue model is purely project-based professional services: free initial estimates are offered for engagements of any size, with paid consulting sometimes applied to large or vaguely scoped projects requiring extensive requirements gathering, and a second-opinion consulting line that reviews the reasonableness of scope and cost from other vendors. Distribution is direct and unscalable, relying on the company website (bayard.co.jp), free-form inquiries, and consultation via web conferencing (nationwide) or in-person meetings limited to the Greater Tokyo metropolitan area. Customer segments are horizontally distributed across logistics, e-commerce, weather services, media, real estate, insurance, gaming, cruise, broadcasting, and agriculture; named enterprise clients include NYK Cruises (Asuka II) and 日本テレビ (via Forecast Communications). The firm is currently not recruiting and operates without disclosed revenue, external capital, partnerships, or AI/ML capabilities, positioning it as a mature, founder-controlled lifestyle consulting practice rather than a venture-stage growth entity.
Bayard firmographics
Firmographics- Name
- Bayard
- Legal name
- 株式会社ベイヤード
- Website
- https://bayard.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bayard Inc. (株式会社ベイヤード) is a Yokohama-based, privately held custom software development firm that builds bespoke business systems, web platforms, mobile applications, and AWS cloud solutions for Japanese enterprise and SMB clients, operating as a small elite team led by Representative Director Shinji Abe.
- Ownership category
- akta.pro rank
Bayard industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Bayard is headquartered
LocationHeadquarters
- HQ city
- Yokohama
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Bayard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Bespoke business systems, web systems, and mobile applications developed to client specifications. Project-based professional services model.
- System Development Consulting: Second-opinion consulting services for evaluating project scope and cost reasonableness. Includes NDA-protected consultations.
- Cloud Implementation Support: Cloud adoption support services, helping clients migrate to and optimize cloud infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation and estimate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bayard product offering
Product offeringCore offering
Bayard designs, develops, and operates custom internal business support applications, web systems, e-commerce shopping cart systems, content management systems, and iOS/Android mobile applications for Japanese enterprise and mid-market clients. The firm also provides AWS-centered cloud implementation support and NDA-protected second-opinion consulting for development cost and scope validation.
Product overview
Bayard is a custom system development firm that builds tailored solutions rather than a single unified product platform. Their core offerings include internal business support applications and systems, e-commerce shopping cart systems, content management systems (CMS), web systems with forms, and smartphone/tablet applications for iOS and Android. The company also provides cloud implementation support using AWS and system development consulting services. All solutions are custom-built to client specifications rather than sold as pre-packaged software products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Systems designed to reduce operational costs through efficiency improvements
- +1 more outcomes
Companies that use Bayard
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bayard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bayard partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bayard competitors and assessment
Company assessmentEmerging players
- ALBERT: Japan-based data analytics and AI solutions boutique — adjacent emerging player that intersects with Bayard's cloud/data-driven custom development niche, particularly around real-time and analytics systems.
- Gehirn: Small Japanese cloud/Web development and hosting firm offering bespoke systems — comparable in size and custom-development focus to Bayard, operating in a similar SMB/mid-market segment.
Broad incumbents
- NTT Data: Japan's largest systems integrator offering end-to-end IT services, including custom application development — broad incumbent competing for the same enterprise custom-build work as Bayard at vastly greater scale.
- Nomura Research Institute (NRI): Major Japanese consulting and IT solutions provider delivering custom enterprise systems and cloud migration services — broad incumbent with overlapping AWS/cloud and custom-app offerings.
- BIPROGY: Japanese IT services firm providing system integration, cloud, and application services across industries — broad incumbent that competes for the same mid-market custom development wallet as Bayard.
- Cybozu: Established Japanese SaaS vendor behind kintone and other business collaboration tools — competes for the same custom-business-system budget that Bayard pitches, but as a packaged platform incumbent.
Regional players
- WingArc1s: Japan-focused business application and form/document management provider serving SMB and mid-market — overlaps with Bayard's web-system and CMS/inventory work in the same customer segments.
- Future Corporation: Japanese IT services firm providing custom business system development and consulting to mid-market and enterprise clients in Japan — comparable horizontal SI/consulting profile to Bayard at larger scale.
Direct peers
- FIXER: Tokyo-based cloud-native software development firm with deep Microsoft Azure and public cloud expertise, serving Japanese enterprises with custom web/cloud builds — closely comparable to Bayard's AWS-centric custom dev model.
- Serverworks (now NRI Secure): AWS Premier Tier partner in Japan focused on cloud architecture and managed services for enterprise clients — directly comparable to Bayard's AWS-certified, cloud-implementation custom development offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bayard social profiles
Digital presenceBayard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayard leadership team
Management profileNumber of profiles
Profiles1 record
Bayard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayard
What does Bayard do?
Bayard designs, develops, and operates custom internal business support applications, web systems, e-commerce shopping cart systems, content management systems, and iOS/Android mobile applications for Japanese enterprise and mid-market clients. The firm also provides AWS-centered cloud implementation support and NDA-protected second-opinion consulting for development cost and scope validation.
Is Bayard a public or private company?
Bayard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bayard founded?
Bayard was founded in 2000. It employs 1 to 10 people.
Where is Bayard based?
Bayard is headquartered in Yokohama, Japan, in the Asia region.
How does Bayard make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are system Development Consulting and cloud Implementation Support.
Who are Bayard's main competitors?
Emerging players on record are ALBERT and Gehirn. Broad incumbents are NTT Data, Nomura Research Institute (NRI), BIPROGY and Cybozu. Regional players are WingArc1s and Future Corporation. Direct peers are FIXER and Serverworks (now NRI Secure).
Does Bayard have an API?
No public API is recorded for Bayard.
What industry is Bayard in?
Bayard's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7373.