Roberts Metals
Roberts Metal Packaging is a London-based, 138-year-old contract manufacturer of aluminium and tinplate screwcaps, jars, and containers, serving cosmetics, personal care, food, pharmaceutical and household-goods brands across Europe via direct UK sales and an international partner network.
- Company typePrivate
- Founded1887
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roberts Metals does
Roberts Metal Packaging Ltd is a London-based (Thamesmead) contract manufacturer of metal packaging, founded in 1887 as The Roberts Capsule Stopper Company Limited and repositioned into aluminium and tinplate packaging during the early twentieth century. The company operates a 30,000 sq ft automated manufacturing facility and produces pre-threaded aluminium screwcaps (rolled and straight edge), four aluminium jar lines (Softline, Softline Extreme Shallow, Softline Extreme Deep, and other aluminium jars), tinplate screwcaps, pressed powder godets, extruded aluminium containers, and ancillary stampings — with in-house customisation services covering printing, colour-coating, lacquering, embossing and debossing. Customers span cosmetics and fragrance (Marc Jacobs Daisy Drops), natural cosmetics (Puralpina), personal care (Gillette), male grooming, food, pharmaceutical/medical, and household goods.
Underlying technical capability is centred on metal-forming and surface-finishing processes: the company self-describes as a 'world leader' in embossing and debossing technology, and pairs that with bespoke tooling design and manufacture, allowing brand-specific packaging geometries that lock in customer co-design relationships. The facility combines automated machinery and process-control systems to deliver consistent quality, and the company holds BRC Global Standard for Packaging and Packaging Materials (Grade AA+), ISO 9001:2015, ISO 45001:2018 and ISO 14001:2015 certifications.
The business model is B2B contract manufacturing with revenue generated through one-time product sales of metal packaging components. UK customers are served by an in-house sales and account-management team; international markets (France, Germany, Greece, Switzerland, Israel, Russia, Poland, and South Africa) are served through a network of nine named sales partners that hold local stock and handle regional distribution. Go-to-market combines direct sales, trade-show presence (Packaging Innovations & Empack), content marketing via the company blog, and active social channels (LinkedIn, Twitter, Instagram). Pricing is not publicly disclosed, with standard payment terms of 30 days from invoice.
Roberts Metals firmographics
Firmographics- Name
- Roberts Metals
- Legal name
- Roberts Metal Packaging Ltd.
- Website
- https://roberts-metpack.co.uk
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roberts Metal Packaging is a London-based, 138-year-old contract manufacturer of aluminium and tinplate screwcaps, jars, and containers, serving cosmetics, personal care, food, pharmaceutical and household-goods brands across Europe via direct UK sales and an international partner network.
- Ownership category
- akta.pro rank
Roberts Metals industry classification
Industry- Product category
- Metal packaging manufacturing
- NAICS
- Metal Can Manufacturing (332431), Metal Crown, Closure, and Other Metal Stamping (except Automotive) (332119), Turned Product and Screw, Nut, and Bolt Manufacturing (33272)
- SIC
- Metal Cans (3411), Metal Forgings & Stampings (3460), Sheet Metal Work (3444)
- akta.pro primary industry
- Screw Caps (Plastic & Metal) (IMALALAA)
- akta.pro secondary industries
- Aluminum Trays, Pans & Foil Containers (Semi-Rigid) (IMALADAH), Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal) (IMALADAL), Metal Can Ends, Lids & Components (Ends, Rings, Tabs) (IMALADAJ)
Keywords
Where Roberts Metals is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roberts Metals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Metal Packaging Products: Manufacture and sale of aluminium and tinplate screw caps, jars, and containers. Products include rolled edge and straight edge aluminium screw caps, Softline aluminium jars, tinplate screw caps, pressed powder godets, extruded aluminium containers, and customisation options including printing, colour-coating, and embossing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Roberts Metals product offering
Product offeringCore offering
Roberts Metal Packaging manufactures and supplies metal packaging components in aluminium and tinplate, including pre-threaded screw caps (rolled edge, straight edge, tinplate), aluminium jars (Softline, Softline Extreme Shallow, Softline Extreme Deep, and other styles), pressed powder godets, extruded aluminium containers, and tinplate/aluminium stampings. Products are produced to customer specification with optional decoration services such as printing, colour-coating, embossing, debossing and lacquering, and include in-house bespoke tooling design for unique packaging solutions.
Product overview
Roberts Metal Packaging is Europe's premier manufacturer of pre-threaded metal caps and aluminium jars and containers, operating from a 30,000 sq ft manufacturing facility in London. The product portfolio centres on two primary material types — aluminium and tinplate — organised into eleven distinct product ranges: Aluminium Screw Caps (Rolled Edge and Straight Edge), four aluminium jar lines (Softline, Softline Extreme Shallow, Softline Extreme Deep, and Other Aluminium Jars), Tinplate Screw Caps, Pressed Powder Godets, Other Components/Stampings/Containers, Extruded Aluminium Containers, and a Customisation add-on service. Customisation options (printed caps, decorated/colour-coated jars, embossing/debossing) enhance the standard product ranges. Products serve sectors including toiletries/personal care, male grooming, food, pharmaceutical/medical, and household goods.
Differentiator
Problem solved
Functional benefit
Brands
- Softline: Standard range of aluminium jars for lip balms, beard balms, haircare, creams, waxes, body butters and solid fragrances.
- Softline Extreme
Products and services
- Aluminium Screw Caps Rolled Edge Rolled edge aluminium screw caps in diameters from 18mm to 100mm with knurled rim variants, suitable for personal care, pharmaceutical and food applications on PET, glass and other bottles and jars.
- Aluminium Screw Caps Straight Edge Straight edge aluminium screw caps designed for personal care and general use, compatible with PET, glass and other bottles and jars.
- Softline Aluminium Jars Standard Softline aluminium jars in sizes from 10ml to 100ml for lip balms, beard balms, haircare, creams, waxes, body butters and solid fragrances.
- Softline Extreme Shallow Aluminium Jars Premium shallow-profile aluminium jars in the Softline Extreme range, sizes from 25ml to 120ml, targeted at balms, beard care, haircare, creams, waxes, body butters and solid fragrances.
- Softline Extreme Deep Aluminium Jars Premium deep-profile aluminium jars in the Softline Extreme range, sizes from 75ml to 250ml, for balms, beard care, haircare, creams, waxes, body butters and solid fragrances.
- Other Aluminium Jars Aluminium jars for lip balms, soap bars and shampoo bars, including rounded (RTRE/RB) and stepped threaded styles.
- Tinplate Screw Caps Tinplate screw caps for food, medical, pharmaceutical, candle and polish applications, including recessed, honey recessed and flat styles with induction heat seal liner options.
- Pressed Powder Godets Aluminium and tinplate pressed powder godets for colour cosmetics, available in round and irregular shapes.
- Other Components, Stampings & Containers Composite tube lids and bases for bottle packaging plus disks, tags and nameplates manufactured in tinplate and aluminium.
- Extruded Aluminium Containers Extruded aluminium containers for industrial, household, candle, personal care and defence applications.
- Customisation Services (printing, colour coating, embossing, debossing, lacquering) Decoration, printing, colour-coating, lacquering, embossing and debossing services applied to aluminium and tinplate screw caps, jars and containers to enhance brand identity.
Companies that use Roberts Metals
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Roberts Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roberts Metals partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered regional.
- International Packaging BusinessregionalSales partner for France located at Residence Le Clos du Moulin, Gif sur Yvette, France. Handles distribution and sales within the French market.
- August Pohli GmbH & Co. KGregionalSales partner for Germany located in Wuppertal. Handles distribution and sales within the German market.
- Sophia Simiti RepresentationsregionalSales partner for Greece located in Maroussi, Attiki. Handles distribution and sales within the Greek market.
- FLAVER AG SwitzerlandregionalSales partner for Switzerland located in Reinach. Handles packaging solutions distribution within the Swiss market.
- TrigalregionalSales partner for Israel located in Netanya. Holds stock of Soft Line Jars and pre-threaded screw caps for the Israeli market.
- CentrUpakregionalSales partner for Russia located in Moscow. Handles distribution and sales within the Russian market.
- DIMCOregionalSales partner for Poland located in Poznan. Handles distribution within the Polish market.
- EMCOR PACKAGINGregionalSales partner for Poland located in Brzeg Dolny. Additional coverage for the Polish market.
- Bluesky Solutions LtdregionalUK-based sales partner located in Grimsby. Holds stock of Soft Line and Soft Line Extreme Aluminium Jars and aluminium screw caps for the UK market.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Roberts Metals competitors and assessment
Company assessmentDirect peers
- Ritter Care: European manufacturer of aluminium packaging (jars, tins, screw caps) for cosmetics, personal care, and household applications. A direct niche competitor in the premium aluminium packaging segment.
- Massilly Group: French-based European specialist manufacturer of metal packaging including screw caps, closures, and containers for food, cosmetics, and industrial markets. Closest direct competitor to Roberts in the European premium screw cap and aluminium container niche.
- Colep Packaging: European contract manufacturer of metal packaging components including stampings, tinplate, and aluminium components for personal care, food, and industrial customers. Comparable in scale and product type to Roberts' stamping and screw cap range.
- Tubex Group: European manufacturer of aluminium containers and packaging for cosmetics, personal care, and food sectors. Direct competitor in the premium aluminium jar and container niche Roberts serves.
- Herti Group: Bulgarian-headquartered manufacturer of aluminium closures, screw caps, and containers for cosmetics, pharmaceuticals, and food. Closely comparable niche competitor to Roberts in pre-threaded aluminium screw caps and jars.
Broad incumbents
- Envases Group: Multi-national metal packaging group producing aluminium containers, closures, and tinplate packaging across Europe, the Americas, and other regions. Overlaps with Roberts in aluminium containers and screw caps for cosmetics and pharma.
- Ardagh Metal Packaging: Pure-play metal packaging producer spun out of Ardagh Group, manufacturing beverage and food cans globally. Operates at significant scale in the same metal packaging category as Roberts though focused on larger-volume beverage and food segments.
- Sonoco Products Company: Global diversified packaging manufacturer with metal closures and containers as one segment among many. Broader incumbent supplying industrial and consumer markets with metal packaging functionally comparable to some Roberts products.
- Crown Holdings, Inc. Global leader in metal packaging with operations across food, beverage, and aerosol cans as well as closures. A broad incumbent competitor whose scale dwarfs Roberts but who serves overlapping end markets in metal closures and containers.
Regional players
- Aluworks: Ghana-based aluminium packaging manufacturer. While primarily African and serving a different regional market, Aluworks overlaps with Roberts in aluminium container production and closure technologies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roberts Metals social profiles
Digital presenceRoberts Metals compliance and trust
Trust signalCompliance5 records
Roberts Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts Metals leadership team
Management profileNumber of profiles
Profiles2 records
Roberts Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts Metals
What does Roberts Metals do?
Roberts Metal Packaging manufactures and supplies metal packaging components in aluminium and tinplate, including pre-threaded screw caps (rolled edge, straight edge, tinplate), aluminium jars (Softline, Softline Extreme Shallow, Softline Extreme Deep, and other styles), pressed powder godets, extruded aluminium containers, and tinplate/aluminium stampings. Products are produced to customer specification with optional decoration services such as printing, colour-coating, embossing, debossing and lacquering, and include in-house bespoke tooling design for unique packaging solutions.
Is Roberts Metals a public or private company?
Roberts Metals is a private company. It is classified as management employee owned and is currently operating.
When was Roberts Metals founded?
Roberts Metals was founded in 1887. It employs 51 to 100 people.
Where is Roberts Metals based?
Roberts Metals is headquartered in London, United Kingdom, in the Europe region.
How does Roberts Metals make money?
One revenue line is on record: metal Packaging Products.
Who are Roberts Metals's main competitors?
Direct peers on record are Ritter Care, Massilly Group, Colep Packaging, Tubex Group and Herti Group. Broad incumbents are Envases Group, Ardagh Metal Packaging, Sonoco Products Company and Crown Holdings, Inc.. Aluworks is listed as a regional player.
Does Roberts Metals have an API?
No public API is recorded for Roberts Metals.
What industry is Roberts Metals in?
Roberts Metals's product category is Metal packaging manufacturing. Its primary akta.pro industry code is IMALALAA, Screw Caps (Plastic & Metal), with a secondary code of IMALADAH, Aluminum Trays, Pans & Foil Containers (Semi-Rigid). Its NAICS code is 332431 and its SIC code is 3411.