What SIRS does

SIRS is a privately held, for-profit market research company headquartered in Kenton, United States, with a workforce of 251-500 employees. According to the available firmographic data, the company specializes in strategic and tactical action planning services, suggesting it supports client decision-making through structured market intelligence and action-oriented research deliverables. The firm operates a B2B professional services model, serving organizations that require external research support to inform strategic positioning and execution planning.

The company's core offering centers on market research methodologies applied to strategic and tactical planning, though no specific products, technology stack, proprietary frameworks, or platform architecture details are disclosed in the input data. There is no available information on pricing models, go-to-market motion, distribution channels, named customers, partnerships, certifications, or technology infrastructure. The secondary source profile for SIRS returned only a loading/verification placeholder page with no substantive corporate, financial, or operational content, representing a significant data gap.

Given the absence of disclosed revenue, funding history, management team details, customer logos, or product portfolio, SIRS's business model mechanics — including revenue per engagement, contract structure, segment mix, and growth profile — cannot be characterized with confidence. The firm appears to be an operating, mid-sized private market research services provider based on available firmographics, but further primary-source diligence would be required to substantiate its competitive position, financial profile, or strategic trajectory.

Name

SIRS

Website

https://sirsinc.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

SIRS is a privately held US market research firm headquartered in Kenton that provides strategic and tactical action planning services to business clients, with a workforce of 251-500 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Kenton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

SIRS is a market research company that delivers strategic and tactical action planning services to client organizations. The firm focuses on producing research-driven planning outputs intended to inform and support client business decisions and execution. Specific deliverables, methodologies, and productized offerings are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic and Tactical Action Planning Services Market research engagement services that produce strategic and tactical action plans for client organizations seeking research-backed planning and execution support.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Abt Associates: Research and program implementation firm with deep expertise in survey research, policy analysis, and strategic recommendations. Direct competitor for research-driven strategic and tactical planning engagements.
• Westat: US-based professional services firm specializing in social science research, survey design, and strategic program evaluation. Comparable to SIRS in mid-sized US-headquartered research-services profile and action-oriented client work.
• RTI International: Nonprofit research institute delivering social, statistical, and health research alongside strategic consulting. Comparable to SIRS in translating primary research into actionable client recommendations.
• MarketCast: Research and analytics firm providing strategic insights to entertainment, consumer, and technology clients. Comparable in offering research-driven strategic and tactical recommendations rather than pure data delivery.
• ICF International: Professional services firm combining research, analytics, and advisory to support client strategy and program execution. Similar mix of research-plus-implementation services and US-headquartered mid-market positioning as SIRS.
• The Directions Group: Mid-sized research and consulting firm focused on strategic insights, innovation, and customer experience. Comparable to SIRS in combining tactical research execution with strategic client advisory.

Broad incumbents

• Ipsos: One of the world's largest market research and survey firms, offering strategic insights and advisory across industries. Directly comparable to SIRS in core market research services, but at vastly greater scale and global reach.
• GfK (now part of NIQ): Legacy market research firm offering consumer and industry research with strategic recommendations. Operates in the same end market as SIRS, though integrated into a much larger organization.
• NielsenIQ: Consumer intelligence and market research firm serving CPG and retail clients with strategic and tactical insights. Overlaps with SIRS in research-led strategic planning services, though anchored in measurement data assets.
• Kantar: Global insights and consulting firm providing strategic research, brand guidance, and action-oriented recommendations to enterprises. Comparable to SIRS through its emphasis on translating research into client action.

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRS