Alerta

What Alerta does

Alerta is a privately held Turkish distributor and systems integrator founded in 2005 and headquartered in Ümraniye, Istanbul. The company's core business is serving as the exclusive Turkish distributor of LG Electronics Security Systems (CCTV) since its inception, selling closed-circuit cameras, digital recording devices, access control systems, fire detection and alarm systems, and integrated building management solutions to enterprise and government customers. Over time, Alerta has built out six operating divisions — Alerta Elektronik ve Güvenlik (security distribution), Alerta Mühendislik (engineering), Alerta Teknoloji (software/IT), Alerta Kurumsal Sağlık (insurance/medical consulting), Alerta Teknik (after-sales service), and Alerta LED Aydınlatma (LED lighting distribution) — operating under the registered Alerta trademark.

The product portfolio blends hardware distribution (LG-branded CCTV and LED Essential lighting, including locally produced/assembled units since 2007 — a world first for LG outside Korea) with professional services such as weak-current system design and installation, fire alarm engineering, digital signage, and integrated building automation. Software and consulting services are delivered through Alerta Teknoloji (custom enterprise software since 2012) and Alerta Kurumsal Sağlık (medical, actuarial, and legal consulting to insurance companies since 2014). Pricing is quote-based and not publicly disclosed; revenue mechanics are hardware-led with growing services and after-sales support contribution via Alerta Teknik.

Go-to-market is direct enterprise field sales targeting government institutions, transportation facilities, marinas, and large shopping centers, supplemented by an Authorized Dealership System (Yetkili Satıcılık Sistemi) implemented in 2008 for nationwide reach. The company is privately held with no disclosed funding rounds, no parent company, and no public financials; it has been recognized 7 times as LG's "World's Best Distributor" between 2006 and 2014, underscoring its distribution credentials. Operating status is active, though the most recent dated strategic milestones in available sources are from 2014.

Name

Alerta

Legal name

Alerta Elektronik Ve Güvenlik Sistemleri San. Tic. Ltd. Şti.

Website

https://alerta.com.tr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Alerta is a Turkish distributor and integrator of electronic security systems, the exclusive distributor of LG Electronics Security Systems in Turkey since 2005, with additional divisions in engineering, software, LED lighting, and insurance consulting serving enterprise and government clients.

Ownership category

akta.pro rank

Product category

Electronic Security Systems Distribution & Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Accident & Health Insurance (6321), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Public Address, Mass Notification & Emergency Communications Integration (BPAKAGAG)

akta.pro secondary industry

Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)

Keywords

• Electronic security systems
• CCTV distribution
• Low current systems
• Fire detection systems
• LED lighting distribution

Headquarters

HQ city

Umraniye

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Security Equipment Sales: Sales of LG Electronics security systems including CCTV cameras, digital recording devices, and related security equipment. The company achieved 10% market share in 2006 and 16% in 2007.
2. Engineering and Consulting Services: Professional services including weak current solutions, infrastructure integration, digital signage, data security, medical, actuarial and legal consulting services.
3. LED Lighting Distribution: Distribution of LG LED Essential lighting products in Turkey.
4. After-sales Services: Post-sales support, maintenance and repair services for all product categories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alerta is a Turkish security systems distributor and integrator acting as the exclusive distributor of LG Electronics Security Systems (CCTV) in Turkey. The company designs, installs, commissions, and services electronic security solutions including closed-circuit cameras, digital recording devices, access control, fire detection and alarm, low-current systems, and integrated building management for enterprise and government clients.

Product overview

Alerta operates as a diversified technology group offering electronic security, software development, engineering services, and corporate health solutions. The core offering is Alerta Elektronik ve Güvenlik, the exclusive Turkish distributor of LG Electronics Security Systems (CCTV) since 2005, complemented by Zayıf Akım Sistemleri (low-current systems), Kapalı Devre Kamera (CCTV), Yangın Algılama (fire detection), Geçiş Kontrol (access control), and Entegre Bina Yönetim Sistemleri (integrated building management). Supporting divisions include Alerta Teknoloji (custom software development), Alerta Mühendislik (engineering and IT services), Alerta Teknik (after-sales support and device inquiry), Alerta LED Aydınlatma (LED lighting distribution), and Alerta Kurumsal Sağlık (insurance and health consulting). The portfolio functions as a platform of specialized divisions under the Alerta brand, each serving distinct market segments from physical security infrastructure to enterprise software and health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Alerta Elektronik ve Güvenlik (Electronic and Security Systems) Core division acting as the exclusive distributor of LG Electronics Security Systems in Turkey since 2005. Provides electronic security solutions including CCTV, digital recording devices, and related security infrastructure for enterprise and government clients. Includes local production and assembly of LG-branded products in Turkey.
• Alerta Teknoloji (Software & Technology Solutions) Technology and software division offering custom enterprise software development and IT infrastructure services to clients across multiple sectors.
• Alerta Mühendislik (Engineering & Low Current Systems) Engineering services division providing consulting, low-current (zayıf akım) system design and installation, IT services, digital signage, data storage, and data security solutions for large-scale institutional projects in Turkey.
• Alerta Kurumsal Sağlık Hizmetleri (Corporate Health Services) Corporate health services division offering medical, actuarial, and legal consulting to insurance companies to optimize bodily injury compensation reserves and manage claims.
• Alerta LED Aydınlatma (LED Lighting Distribution) LED lighting distribution and consulting division, distributor for LG Lighting LED Essential product group, offering lighting design, energy efficiency, and consultation services.
• Alerta Teknik Hizmetler (Technical & After-Sales Services) Technical services division offering pre-sales and after-sales support, maintenance, repair, preventive applications, and a device inquiry (Cihaz Sorgulama) service for installed security and IT equipment.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LG Electronics Security SystemsflagshipChannel Partner/ Reseller/ Distributor · 1 January 2005Exclusive distributor of LG Electronics Security Systems (CCTV) in Turkey since 2005. Alerta has been recognized 7 times as LG's 'World's Best Distributor' (2006, 2007, 2009, 2010, 2011, 2012, 2014). The company also manufactures and assembles LG products in Turkey, a world first. Additionally distributes LG LED Essential lighting products since 2014.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Sensormatic Solutions (Johnson Controls): Global retail-focused electronic security and loss-prevention provider. Comparable as a large incumbent in electronic security systems distribution and integration for enterprise customers.
• Siemens Smart Infrastructure: Global provider of building technologies including security, fire safety, and access control. Comparable as an incumbent competitor for integrated building security projects with Turkish enterprises and government.
• Securitas Turkey: Global security services provider with Turkish operations offering electronic security, guarding, and monitoring. Comparable as a broad incumbent competing for the same enterprise and government security contracts in Turkey.
• Honeywell Building Technologies: Global provider of building management, security, and access control solutions. Comparable as an incumbent offering integrated low-current and security systems for enterprise facilities.
• Bosch Security Systems: Major global manufacturer and integrator of CCTV, access control, and fire detection systems. Comparable as a competing brand and systems integrator in the same product categories Alerta distributes.
• Axis Communications: Global network CCTV manufacturer and ecosystem provider. Comparable as a competing brand whose products are distributed by integrators in the Turkish market alongside LG.
• Stanley Security (Securitas Technology): Global integrator of electronic security, access control, and video surveillance. Comparable as a large incumbent providing integrated security solutions to enterprise and government clients.

Emerging players

• Milestone Systems: Open-platform video management software provider used widely by security integrators. Comparable as an enabling software partner/competitor in the CCTV integration ecosystem Alerta operates in.
• Genetec: Provider of unified security, access control, and video management software platforms. Comparable as an emerging software-focused player in the integrated building security space where Alerta Mühendislik competes.

Direct peers

• ASSA ABLOY: Global leader in access control and door security solutions. Comparable as a provider of access control and integrated security products overlapping with Alerta's Geçiş Kontrol offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alertaelectro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alerta