Electronic World Trade Platform

Cross-Border E-Commerce Policy Advocacyewtp.org

Electronic World Trade Platform (eWTP) is a non-profit initiative founded in 2019 by Jack Ma in Hangzhou, China, that develops e-Trade rules and policy frameworks to enable cross-border e-commerce, with close operational ties to Alibaba Group.

Company typePrivate
Founded2019
HeadquartersHangzhou, China
Headcount10,001+
GTM typeB2B
OfferingServices

Electronic World Trade Platform firmographics

Firmographics

Name: Electronic World Trade Platform
Website: https://ewtp.org
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 10,001+ employees
Short description: Electronic World Trade Platform (eWTP) is a non-profit initiative founded in 2019 by Jack Ma in Hangzhou, China, that develops e-Trade rules and policy frameworks to enable cross-border e-commerce, with close operational ties to Alibaba Group.
Ownership category
akta.pro rank

Electronic World Trade Platform industry classification

Industry

Product category: Cross-Border E-Commerce Policy Advocacy
NAICS: Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)
SIC: International Affairs (9721)
akta.pro industry: PRIMARYBPADAMAL
Digital Trade & E-Commerce Development
Business & Public Services/International Organizations & Development/International Trade & Economic Development
SECONDARYBPADANAG
Trade Facilitation, Customs & Border Regulatory Cooperation
Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation
SECONDARYBPADANAH
Digital Policy, Data Governance & Cybersecurity Standards Cooperation
Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

Keywords

Cross-border e-commerce
E-trade policy
Digital trade facilitation
Global trade rules
Trade policy advocacy

Where Electronic World Trade Platform is headquartered

Location

Headquarters

HQ city: Hangzhou
HQ country: China
HQ region: Asia

Markets served

Electronic World Trade Platform business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Electronic World Trade Platform product offering

Product offering

Core offering

eWTP is a non-profit initiative that incubates electronic world trade rules to promote an efficient policy and business environment for cross-border e-commerce. It convenes governments, multilateral bodies, and businesses to develop frameworks, pilot programs, and best practices that lower barriers to international digital trade.

Differentiator

Problem solved

Functional benefit

Companies that use Electronic World Trade Platform

Customer profile

Ideal customer profiles2 records

Electronic World Trade Platform technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Electronic World Trade Platform competitors and assessment

Company assessment

Broad incumbents

United Nations Conference on Trade and Development (UNCTAD): UN body working on trade, investment, and development, including digital economy and e-trade policy work. Closely comparable in scope of cross-border e-commerce policy research and standards.
Asia-Pacific Economic Cooperation (APEC): Regional intergovernmental forum that works on trade facilitation, digital economy, and customs modernization across the Asia-Pacific. Comparable policy-development scope to EWTP's cross-border e-commerce focus.
International Trade Centre (ITC): WTO/UN joint agency helping SMEs participate in international trade, including digital and e-commerce readiness programs. Directly comparable mission to EWTP's focus on enabling SMEs in cross-border e-commerce.
Organisation for Economic Co-operation and Development (OECD): Intergovernmental economic policy forum that develops guidelines on digital trade, data governance, and consumer protection. Comparable to EWTP's policy incubation role for digital commerce rules.
World Trade Organization (WTO): Multilateral body setting global trade rules. Directly comparable to EWTP's mission of incubating e-Trade rules and shaping the international policy environment for cross-border commerce.
World Customs Organization (WCO): Intergovernmental organization that develops customs standards and trade facilitation frameworks (e.g., SAFE, WTO TFA). Comparable to EWTP's trade facilitation and customs cooperation remit.

Emerging players

Tradeshift: Business-to-business platform for trade finance, supply chain, and cross-border trade compliance. Comparable as a private-sector effort digitizing cross-border trade flows, adjacent to EWTP's policy/standards mandate.
Digital Economy Partnership Agreement (DEPA): New intergovernmental agreement on digital trade rules among Singapore, New Zealand, Chile and others. A peer emerging-standards initiative analogous to EWTP's e-trade rule-incubation mandate.

Others

Alibaba Group: Chinese e-commerce conglomerate and apparent institutional backer of EWTP (logo hosted on Alibaba's CDN). Comparably positioned in cross-border e-commerce infrastructure but as the commercial platform that EWTP's policy work supports.
World Economic Forum (WEF): International organization that convenes governments and business on trade, technology, and digital economy issues via its Centre for the Fourth Industrial Revolution. Comparable as a multi-stakeholder convening platform for digital trade policy.

Market position

Customer concentration

Electronic World Trade Platform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Electronic World Trade Platform leadership team

Management profile

Number of profiles

Profiles1 record

Electronic World Trade Platform funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Electronic World Trade Platform M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic World Trade Platform

What does Electronic World Trade Platform do?

Is Electronic World Trade Platform a public or private company?

Electronic World Trade Platform is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Electronic World Trade Platform founded?

Electronic World Trade Platform was founded in 2019. It employs 10,001+ people.

Where is Electronic World Trade Platform based?

Electronic World Trade Platform is headquartered in Hangzhou, China, in the Asia region.

Who are Electronic World Trade Platform's main competitors?

Broad incumbents on record are United Nations Conference on Trade and Development (UNCTAD), Asia-Pacific Economic Cooperation (APEC), International Trade Centre (ITC), Organisation for Economic Co-operation and Development (OECD), World Trade Organization (WTO) and World Customs Organization (WCO). Emerging players are Tradeshift and Digital Economy Partnership Agreement (DEPA). Others are Alibaba Group and World Economic Forum (WEF).

Does Electronic World Trade Platform have an API?

No public API is recorded for Electronic World Trade Platform.

What industry is Electronic World Trade Platform in?

Electronic World Trade Platform's product category is Cross-Border E-Commerce Policy Advocacy. Its primary akta.pro industry code is BPADAMAL, Digital Trade & E-Commerce Development, with a secondary code of BPADANAG, Trade Facilitation, Customs & Border Regulatory Cooperation. Its NAICS code is 92615 and its SIC code is 9721.