What Maxi Rubber does

Maxi Rubber Industrias Quimicas is a privately held, 100% Brazilian chemical manufacturer founded in 1995 and headquartered in Diadema, São Paulo. The company specializes in automotive refinishing complementary products, including polyester putties, plastic adhesives, primers, sealants, PU primers, clearcoat varnishes, polishing compounds, automotive wax, catalysts, thinners, and stone-chip protection coatings, as well as fiberglass reinforcement materials. Production occurs at a 10,000m² manufacturing facility with 100% in-house laboratory analysis, and the company has held ISO 9001:2015 certification since 2009 covering the development and manufacture of plastic adhesives, putties, sealants, primers, polishes, calking products, and varnishes for automotive and industrial paint and repaint applications.

The company operates a multi-brand portfolio spanning Maxi Rubber (flagship), Carplast (economy automotive body repair), Walcom (Italian-imported spray guns and painting equipment), Ibere (construction/civil market), and MAXITECH (automotive paint/repair sub-brand). Products are sold B2B through 3,916+ authorized resellers and regional distributors across all Brazilian states, with field technical promoters providing on-site demonstrations and training to workshops and stores. Beyond automotive refinishing — the primary segment — Maxi Rubber also serves industrial, real estate/construction, and nautical markets with adapted formulations for surface preparation, lamination, sealing, and protection applications.

Maxi Rubber generates revenue through one-time product sales of consumable chemical products, with pricing not publicly disclosed and transactions mediated by the authorized reseller and distributor network. The company invests in professional training partnerships with Instituto ITP, CESVI Brasil, and SITIVESP events to drive demand at the painter and workshop level, and has been elected best in automotive complementary products by ARTESP for 21 consecutive years. End-customers are predominantly SMB body repair shops and independent auto painters rather than enterprise or OEM accounts, and no parent company, external investors, or disclosed revenue figures appear in the source material.

Name

Maxi Rubber

Legal name

MAXI RUBBER

Website

https://maxirubber.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxi Rubber is a privately held Brazilian chemical manufacturer founded in 1995 that produces automotive refinishing products (polyester putties, plastic adhesives, primers, sealants, polishes) and distributes through 3,916+ authorized stores across Brazil, serving SMB body repair shops, painters, and construction/industrial/nautical markets.

Ownership category

akta.pro rank

Product category

Automotive Refinishing Chemicals

NAICS

Other Rubber Product Manufacturing (32629), Rubber Product Manufacturing (3262)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Adhesive, Sealant & Gasket Rubber Compounds (IMANAJAI)

akta.pro secondary industry

Industrial Rubber Adhesives, Cements & Repair Materials (IMANALAJ)

Keywords

• Automotive refinishing chemicals
• Polyester putty products
• Automotive body repair
• Paint spray equipment
• Chemical sealants adhesives

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Refinishing Products: Manufacture and sale of automotive complementary products including polyester putties, plastic adhesives, primers, sealants, polishes, thinners, catalysts, and related chemicals for vehicle body repair and painting. Products sold through authorized resellers and distributors network.
2. Industrial and Nautical Products: Products for industrial, real estate, and nautical markets in addition to automotive refinishing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Maxi Rubber manufactures and distributes a portfolio of over 100 chemical products for automotive body repair and refinishing, including polyester putties, plastic adhesives, primers, sealants, polishes, varnishes, removers, and catalysts. The company also distributes Italian-made Walcom paint spray guns and accessories, and operates sub-brands Carplast (economy body repair line) and Ibere (construction adhesives line). Products are sold through 3,916+ authorized resellers and distributors across all Brazilian states, with technical field promoters providing on-site demonstrations and training.

Product overview

Maxi Rubber is a 100% Brazilian company specializing in automotive and industrial paint/complement products for body repair, serving markets including automotive repair, industrial, real estate, and nautical sectors. The product portfolio includes over 100 products organized under multiple sub-brands: Maxi Rubber (main brand covering removers, plastic adhesives, polyester putties, lamination products, primers, PU primers, putties, sealants, protection coatings, adhesives, Colours line paints, varnishes, polishes, auxiliaries, catalysts, and sealants); Carplast (economy sub-brand for body repair products including primers, plastic adhesives, sealants, protection, glues, lamination, putties, removers, polyester products, and catalysts); Walcom (Italian-imported spray guns and accessories including pistols in various models like HTE, HVLP, GEO, and Carbonio lines, plus accessories like EcoDry dryers, pressure gauges, filters, washers, and airbrushes); and Ibere (construction/civil market sub-brand with plastic adhesives, sealants, removers, putties, catalysts, and selants). Products are designed for professional use by body shops, painters, and auto repair technicians, with technical support provided through technical promoters and authorized resellers across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Removedor Pastoso (Paste Remover) Paste remover product for automotive paint removal, also usable for industrial, real estate, and appliance paint removal.
• Plastic Adhesives (Adesivos Plástico) Plastic adhesive line including Adesivo Plástico Cinza, Plastic 400, Ultra Light, Extra Branco, and Adesivo Plástico Branco for vehicle body repair on metal, galvanized, aluminum, wood, and fiberglass surfaces.
• Polyester Putties (Massa Poliéster) Polyester putty line including Maxi Light, Massa Poliéster Filler, Massa Poliéster com Fibra de Vidro, Massa Poliéster Ultimate, Massa Poliéster Para Plásticos, and Massa Poliéster Maxi Rubber for body repairs with high filling capacity and smooth sanding.
• Lamination Products (Laminação) Laminating adhesives and fiberglass mats for structural reinforcement repairs including Adesivo para Laminação and Manta de Fibra de Vidro.
• Universal and High-Solids Primers (Primers) Primer Universal and Ultra Primer Alto Sólidos for surface preparation before painting.
• PU High-Solids Primers (Primers PU) Polyurethane primer line including Primer HS PU 411, 811, 511, 51, Primer PU HS 611, and Primer PU HS Ultimate 4.1.1 with easy handling, no dilution required, fast drying, and soft sanding properties.
• Quick-Drying Putties (Massas) Fast-drying and ultra-fast putties including Massa Rápida, Ultra Rápida, and Retoque Rápido for quick body repairs and small touch-ups.
• Sealants (Vedadores) Sealant line including Maxived, Maxived Capô, MSA Pincel, Maxived Capô Branco Sachê, and Veda-Choque for vehicle body sealing applications and stone chip protection.
• Protection Coatings (Proteção) Protection products including Massa Anti-ruído (sound deadening), Batida de Pedra (stone chip coating), and Texturizador Dupla Função (dual-function texturizer).
• Universal Adhesives (Colas) Cola Universal for various bonding applications.
• Colours Line Paints (Linha Colours) Wash Primer, Colours Laca Nitrocelulose, Preto Fosco Vinílico, and Colours Esmalte Sintético for finishing and surface preparation.
• Varnishes (Vernizes) Clearcoat varnishes including Verniz Ultimate 2.1, Verniz Bimax 5.1, and Verniz Ultraclear 8.1 for high-quality gloss finishes.
• Polishing Compounds and Accessories (Polidores) Polishing products including Massa de Polir Nº1, Maxi Corte, Refino e Lustro, Massa de Polir Nº2, Massa de Polir 2 Base Água, Brilho Final, Polidor Líquido, Cera Automotiva, plus accessories Pano Microfibra, Boina de Lã Dupla face Branca/Amarela, and Boina de Espuma Dupla face.
• Auxiliary Products (Auxiliares) Diluente PU, Tchau Tchau (cleaning solvent), Seladora de Plástico, and Solução Desengraxante for surface preparation and product dilution.
• Catalysts (Catalisadores) Catalisador MEK (20 drops per 100g adhesive) and Catalisador Pastoso for polyester products.
• PU Sealants (Selantes) Selante PU40 Maxi Rubber (multi-purpose adhesive sealant) and Cola Para-Brisas PU55 (windshield adhesive for automotive glass replacement).
• Carplast Sub-Brand Line Economy sub-brand of automotive body repair products including Primer Universal Carplast, Adesivos Plásticos (Plast Light, standard), Massa de Calafetar, Veda Choque, Batida de Pedra, Massa Anti Ruído, Adesivo de Contato, lamination adhesives and fiberglass mats, Massa Rápida Cinza, Removedor Pastoso, and Massa Poliéster Carfiller.
• Walcom Spray Guns and Equipment Italian-imported paint spray guns and accessories brand including Genesi Top Line GEO, Slim KOMBAT HTE & HVLP, Ego Carbonio 190 HVLP, Genesi Carbonio 360 EVO HTE BASE/CLEAR, Genesi Top Line HTE, Slim de Pressão HTE, GENESI ALUMINO, Pistola OM Asturomec, Slim X-Light HTE & HVLP, Carbonio 360 EVO GEO, plus accessories EcoDry, EcoDry Stand, Manômetro Digital/Analógico, Sílica, Filtro FSRD/3/4, Lavadora, Aerógrafo Profissional, Kit Limpeza, Grafo Bag, and Aplicador Bate Pedra.
• Ibere Sub-Brand Line (Construction) Construction and civil market sub-brand including Adesivo Para Mármore e Laminação 900g, Ibere Remove, Adesiva Plástica Branca/Cinza/Preta, and Selante PU40 Ibere for marble lamination, pools, molds, nautical, and structural repairs.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SITIVESP (Sindicato da Indústria de Tintas e Vernizes do Estado de São Paulo)minorGTM or Marketing Partner · 27 October 2018Participation in SITIVESP-organized automotive refinishing events including SESI Jacareí. Association organizes events and trade shows for the paint and varnish industry in São Paulo state.
• FEITINTASminorGTM or Marketing Partner · 12 September 2018Participation in FEITINTAS - Industry Fair of Paints, Varnishes and Related Products organized by SITIVESP. Event brings together major brands in automotive repair, paints, and related products.
• CESVI BrasilminorGTM or Marketing Partner · 5 September 2018Technical training partnership at CESVI Brasil research center. Maxi participated in 'Reparo Rápido' (Quick Repair) training event with 80+ workshop attendees receiving hands-on product demonstrations.
• Instituto ITP (Instituto Integração Técnico-Profissionalizante)coreStrategic or Co-development Partner · 19 July 2018Professional training partnership for automotive refinishing professionals. Maxi Rubber assists in training formation through the institute, which offers courses in automotive aesthetics, paintless dent repair, automotive painting, and body repair. First partnership was with Baratão Tintas store in Santos region.
• Walcom (Italy)coreOEM/ Whitelabel/ Licensing PartnerOfficial importer of Walcom paint spray guns from Italy. Walcom is an Italian manufacturer of painting equipment. Products include spray guns, accessories, and related equipment marketed under the Walcom brand in Brazil.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Anjo Tintas: Brazilian coatings manufacturer with automotive refinish and industrial lines that compete with Maxi Rubber in body-shop chemical consumables.
• Maza Produtos Químicos: Brazilian manufacturer of chemical inputs for paints, adhesives, and sealants used by automotive refinishers; comparable to Maxi Rubber on the chemical formulation and compounding side of the business.
• Montana Química (Brasil): Brazilian manufacturer of paints, varnishes, and chemical coatings serving automotive, industrial, construction and nautical segments — directly comparable to Maxi Rubber as a domestic peer in the same channels.
• Farben (Brasil): Brazilian coatings company producing industrial and automotive paints plus complementary chemical products; overlaps with Maxi Rubber on body-shop primers, putties, and sealants in the Brazilian market.

Broad incumbents

• Sherwin-Williams Automotive Finishes: Global leader in automotive refinish coatings with a broad portfolio of paints, clearcoats, and complementary products (putties, primers) sold through a worldwide distributor network — directly competes with Maxi Rubber's refinishing chemical lines.
• AkzoNobel Vehicle Refinishes (Sikkens, Lesonal): Global coatings major offering end-to-end automotive refinish systems, where primers, fillers, and sealants sit in the same product workflow as Maxi Rubber.
• PPG Industries (Automotive Refinish): Major global supplier of automotive refinish products, including primers, sealers, fillers, and clearcoats, with deep technical service and training programs analogous to Maxi Rubber.
• Coral/AkzoNobel (Brasil): Brazilian arm of AkzoNobel producing decorative and industrial coatings, including products for repair and refinishing applications that overlap with Maxi Rubber's portfolio.
• BASF Automotive Refinish (Glasurit / R-M): BASF's automotive refinish brands (Glasurit, R-M) supply complete body-repair systems that include body fillers, primers, and sealants comparable to Maxi Rubber's polyester putties and PU primers.
• 3M Automotive Aftermarket: Sells body repair fillers, masking solutions, abrasives, and adhesives through body-shop distribution channels worldwide — competes with Maxi Rubber across several complementary chemistry categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MaxiRubberBrasil
• Facebookfacebook.com/MaxiRubberBrasil
• Instagraminstagram.com/maxirubberbr
• Xx.com/maxirubber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi Rubber