Ultimatrue Engineering Industries

What Ultimatrue Engineering Industries does

Ultimatrue Engineering Industries is a Cairo-based, privately held industrial manufacturer founded in 1996 that designs and produces elevator control electronics, low-voltage electrical distribution systems, and custom electronic solutions. The company operates a manufacturing facility in El Khanka (El Kalioubia) established in 2005 and runs three product divisions: Elevator Control Solutions (proprietary XC-series control boards, U-MR/U-MRL control panels, U-RSKU automatic rescue devices, AXS RFID access control, light curtains, and position indicators compliant with EN 81-20 and EN 81-50), Low-Voltage Electrical Distribution Systems (distribution boards, motor control centres, power factor correction units, automatic transfer switches, and synchronization systems), and Electronic Solutions (iDMS M2M wireless monitoring system, monitoring and command software, and custom PCB/software design services). The firm holds a Schneider Electric OEM partnership (since 2014) for vertical transportation products and is the sole Egyptian distributor for DGR (Doğaner Makine) busbar processing machinery.

The company monetises primarily through hardware sales of in-house manufactured elevator control and low-voltage switchgear products, supplemented by professional services revenue from custom PCB design, embedded software development, and monitoring/command software projects for industrial and government clients. Distribution pass-through of Schneider Electric and DGR products adds a third revenue stream. Its go-to-market combines direct enterprise sales via showrooms in Nasr City (opened 2023), Alexandria (since 2017), and Mansoura (opened 2024), an industry-event presence (Lift City Expo Cairo/Riyadh, Liftech Expo, EEA seminars), and a distribution network launched in 2021 with partners in Egypt, Saudi Arabia, and Spain. Export operations to the Middle East, North Africa, and Europe have been active since 2017.

Ultimatrue serves three primary customer segments: elevator and vertical-transportation industry buyers (elevator companies, building managers, construction firms requiring EN 81-compliant control solutions), electrical distribution sector buyers (industrial facilities and infrastructure projects), and electronics-industry clients needing custom PCB and embedded software. The company maintains 15 consecutive years of ISO 9001:2015 and ISO 45001:2018 certification, is founder-led by Alaa Adawy, and employs 51-100 people. There is no disclosed funding, parent company, or public-market presence.

Name

Ultimatrue Engineering Industries

Legal name

Ultimatrue Engineering Industries

Website

https://ultimatrue.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultimatrue Engineering Industries is a Cairo-based industrial manufacturer founded in 1996 that designs and produces elevator control electronics, low-voltage electrical distribution systems, and custom electronic solutions for elevator OEMs, building managers, industrial facilities, and electronics-industry clients across Egypt, the MENA region, and Europe.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment and Elevator Controls

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Elevator control systems
• Low-voltage switchgear
• Automatic rescue devices
• Industrial monitoring systems
• Electrical distribution boards

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Elevator Control Products: Sale of elevator control boards, panels, automatic rescue devices, access control devices, light curtains, and position indicators. Products are manufactured in-house and sold primarily to elevator companies and building managers.
2. Low-Voltage Electrical Distribution Systems: Manufacturing and sale of switchgear products including distribution boards, motor control centers, power factor correction units, and synchronization systems.
3. Custom-Built Electronic Solutions: Tailored PCB design, assembly, and custom software development services for electronics industry clients.
4. Monitoring and Command Software: Custom monitoring and control software development and implementation services for clients, corporations, and government entities.
5. Distribution Products: Distribution of Schneider Electric products and DGR busbar machines in Egypt.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ultimatrue Engineering Industries designs and manufactures in-house elevator control solutions (XC series control boards, U-MR/U-MRL control panels, U-RSKU automatic rescue devices, U-AXS access control, add-on boards, position indicators, and light curtains), low-voltage electrical distribution systems (distribution boards, motor control centers, power factor correction units, automatic transfer switches, synchronization panels), and electronic solutions (iDMS M2M monitoring, custom monitoring software, custom PCB design and assembly). The company also distributes Schneider Electric and DGR products in its served markets.

Product overview

Ultimatrue Engineering Industries is a multi-product industrial technology company specializing in elevator control solutions, electronic systems, and low-voltage electrical distribution. The portfolio consists of three main divisions: (1) Elevator Control Solutions including XC-8, XC-12, XC-GL, XC-DUP, and XC-SC Series elevator control boards, U-MR and U-MRL elevator control panels, U-RSKU automatic rescue devices, U-AXS and D-AXS access control devices, XE/XB/XPH additional boards, elevator light curtains, and floor position indicators (XDP-2W, XD-B, XD-S series); (2) Electronic Solutions featuring iDMS M2M monitoring system, custom Monitoring and Command Software, and Custom-Built Solutions for PCB design and software development; and (3) Low-Voltage Electrical Distribution Systems encompassing distribution pillars, coffret units, main/sub-main/final distribution boards, motor control centers, power factor correction units, automatic transfer switches, and synchronization systems. The company also distributes Schneider Electric and DGR products.

Differentiator

Problem solved

Functional benefit

Products and services

• XC-8 Series Elevator Control Board Elevator control board series operating up to 8 stops (expandable to 16 with extension board), supporting one-speed, two-speed, and hydraulic motor types, compliant with EN 81-20 and EN 81-50 standards, for elevator companies and building managers.
• XC-12 Series Elevator Control Board Elevator control board series operating up to 12 stops (expandable to 28), supporting one-speed and two-speed motor types, compliant with EN 81-20 and EN 81-50 standards.
• XC-GL Series Elevator Control Board Gearless motor elevator control board series operating up to 8 stops (expandable to 16), designed for roomless control panels, compliant with EN 81-20 and EN 81-50 standards.
• XC-DUP Series Duplex Elevator Control System Duplex elevator control system for two-car operations, supporting down collective and selective-collective operations, available in 8-stop and 16-stop variants.
• XC-SC Series Selective Collective Elevator Control Board Selective collective elevator control boards for managing multiple elevators, supporting single-car operations up to 16 stops, compatible with various door types.
• XC-8/SC Selective Collective Elevator Control Board XC-8/SC selective collective elevator control board variant operating up to 8 stops.
• U-MR Elevator Control Panels Machine Room (MR) elevator control panels including two-speed, inverter, and hydraulic variants, manufactured in-house with IP-42 and IP-54 protection standards.
• U-MRL Elevator Control Panels (UP-GLRC/UPS) Machine Room Less (MRL) elevator control panels for gearless/gearbox applications, operating up to 16 stops with ARD support.
• U-RSKU Series Automatic Rescue Device Elevator ARD series fully designed and manufactured by Ultimatrue, featuring safety circuits by hardware and software, battery optimization for extended battery lifetime, compliant with EN 81-20 and EN 81-50 standards.
• U-AXS Series Elevator Access Control Device RFID-based elevator access control device with 13.56 MHz smart card/fob support, compliant with ISO 14443A Mifare standard.
• D-AXS Series Elevator Destination Access Control Device Elevator destination access control device for advanced access management in elevator installations.
• XCHV-8HL Homelift Elevator Controller Homelift elevator controller fully compliant with EN 81-41 regulations for residential and low-rise lift applications.
• iDMS (Industrial Digital Monitoring System) M2M wireless product for monitoring, control, and management of remote equipment via GSM/GPRS, 3G, CDMA, and Wi-Fi connectivity with web interface and SMS alerts, supporting up to 4 analogue inputs and 8 discrete digital/counter inputs.
• Monitoring and Command Software Custom monitoring and control software development and implementation services for clients, corporations, and government entities in the electronics and automation industries.
• Custom-Built Electronic Solutions Custom PCB design, assembly, and custom software development services tailored to electronics industry requirements.
• Low-Voltage Electrical Distribution Systems Comprehensive low-voltage switchgear portfolio including distribution pillars, coffret units, main/sub-main/final distribution boards, motor control centers, power factor correction units, automatic transfer switches, and synchronization systems for industrial and infrastructure customers.
• DGR Products Distribution Exclusive Egyptian distribution of DGR (DOĞANER MAKİNE SAN. TİC. LTD. ŞTİ) busbar processing machines for cutting, bending, and drilling copper busbars used in the electrical panel sector.
• Schneider Electric Vertical Transportation Products Schneider Electric vertical transportation products and solutions supplied under the OEM partnership agreement for the Egyptian and regional market.

Quantifiable outcome

• 15 consecutive years of ISO 9001 and ISO 45001 certification

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Schneider ElectriccoreOEM/ Whitelabel/ Licensing Partner · 1 January 2014Ultimatrue Engineering Industries signed an OEM agreement with Schneider Electric in 2014 to supply vertical transportation products and solutions. Schneider Electric is the global leader in energy management and automation.
• DGR (DOĞANER MAKİNE SAN. TİC. LTD. ŞTİ)coreChannel Partner/ Reseller/ DistributorUltimatrue Engineering Industries is the sole distributor of all DGR products in Egypt. DGR is a leading manufacturer of machines that perform cutting, bending, and drilling operations on copper busbars, essential for the electrical panel sector.
• Distribution Network Partners (Egypt, Saudi Arabia, Spain)coreChannel Partner/ Reseller/ DistributorDistribution network launched in 2021 with partners in Egypt, Saudi Arabia, and Spain to extend market reach across MEA region.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• INVT: Chinese manufacturer of industrial automation, elevator drives, and elevator control systems. Direct competitor in the elevator control board and integrated controller segment, with strong MENA distribution in markets where Ultimatrue also competes.
• Delta Electronics: Taiwan-based power and thermal management solutions provider with a dedicated elevator drives and controls line. Comparable to Ultimatrue's U-MR/U-MRL inverter elevator control panels and gearless motor control products serving elevator OEMs and integrators.
• Fermator: Spanish-headquartered global manufacturer of elevator landing doors, car doors, and related components. Direct comparable to Ultimatrue's elevator components business (light curtains, access control, position indicators) serving the same global elevator OEM and modernization market.
• Yaskawa: Japanese manufacturer of motion control, AC drives, and elevator-specific inverters. Direct competitor in the elevator drive and motion control segment where Ultimatrue's gearless/gearbox controllers (UP-GLRC/UPS) operate, particularly in MENA modernization projects.
• Wittur Group: Global elevator components manufacturer (Italy/Germany) producing doors, safety components, and cabin systems. Comparable to Ultimatrue as a multi-product elevator component specialist with its own R&D and global sales reach across the same elevator industry customer base.

Broad incumbents

• Legrand: French-multinational electrical and digital building infrastructure specialist. Comparable to Ultimatrue's low-voltage distribution boards, motor control centers, and power factor correction products serving commercial and industrial building projects across MENA.
• Eaton: Global power management company with major presence in low-voltage switchgear, motor control centers, and power distribution. Comparable to Ultimatrue's Electrical Solutions division as a broader incumbent competing in the same industrial and commercial projects.
• ABB: Global power and automation technology company and Ultimatrue's TTA panel-building partner since 2007. Overlaps directly with Ultimatrue's low-voltage switchgear and motor control center business, and competes in industrial control and elevator drives at a much larger scale.
• Schneider Electric: Global leader in energy management and automation, and Ultimatrue's OEM partner since 2014. Comparable as a broad incumbent in low-voltage distribution and elevator drives, with overlapping product lines in switchgear and motor control that directly compete with Ultimatrue's Electrical Solutions division.
• Siemens: German industrial automation and electrical equipment conglomerate. Competes with Ultimatrue across multiple fronts — low-voltage switchgear (SIVACON), industrial controls (SIMATIC PLCs), and elevator-related drives — with substantially greater scale and global reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ultimatrue
• Facebookfacebook.com/ultimatrue
• LinkedInlinkedin.com/company/ultimatrue

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimatrue Engineering Industries